Singer Group

What Singer Group does

Singer Group is a private, multi-generational hospitality and travel services group headquartered at 17 Wale Street, Cape Town, South Africa. Founded in 1960, the group operates 13 accommodation brands with 745 rooms across the Western Cape — spanning Century City, Blouberg Beach, Gardens, Montagu, and Mossel Bay — alongside specialized travel and dining divisions under one corporate umbrella.

The group is built on four core operating subsidiaries and seven accommodation properties. Izani Travel and Embassy Travel provide IATA-licensed corporate travel management (flight bookings, transfers, accommodation sourcing, itinerary planning) with Embassy Travel operating for 65+ years and Izani Travel for 12+ years. Amazing Holidays distributes curated leisure holiday packages to international destinations including Europe, the Indian Ocean, the Middle East, and Asia. Blowfish Restaurant operates as a 150-seat seafood and sushi venue at Blouberg Beach. Properties — Island Club Hotel, Colosseum Hotel, Dolphin Beach Hotel, Aquarius Luxury Suites, Gardens Centre Apartments, Montagu Springs, and De Bakke Santos — span executive suite hotels, beachfront self-catering apartments, long-stay corporate units, and chalet/camping resorts. Properties are connected to major GDS systems (Amadeus, Galileo, Sabre) for global travel-agent distribution, and the multilingual (English, German, French, Dutch) corporate website supports direct consumer bookings.

Revenue is generated across four streams — nightly accommodation across 745 rooms, corporate travel management fees, leisure holiday package transactions, and restaurant F&B — through a hybrid GTM combining direct-to-consumer website bookings, sales-led corporate account management, GDS travel-agent channels, and call-centre operations. The group employs 360+ staff and reports no external investors, parent company, or institutional capital, operating as an independent family-controlled enterprise.

Name

Singer Group

Legal name

Singer Group

Website

https://singergroup.co.za

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Singer Group is a private, family-controlled Cape Town hospitality and travel services group operating 13 accommodation brands with 745 rooms across the Western Cape, plus IATA-licensed corporate travel management (Izani Travel, Embassy Travel), leisure holiday packages (Amazing Holidays), and the Blowfish seafood restaurant at Blouberg Beach.

Ownership category

akta.pro rank

Product category

Hospitality & Travel Services

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Travel Agencies (561510), Tour Operators (56152)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Island, Beach & Resort Travel Agencies (THAKAFAL), Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Luxury Beachfront & Waterfront Villas (THAMAEAE)

Keywords

• Hospitality services
• Corporate travel management
• Accommodation properties
• Leisure travel packages
• Beachfront dining

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Bookings: Room rental revenue from 745 rooms across hotels, apartments, and resorts in the Western Cape. Includes nightly rates for suites, self-catering apartments, chalets, and camping sites.
2. Corporate Travel Management: End-to-end business travel services including flight bookings, transfers, itinerary planning, and hotel sourcing for corporate clients through Izani Travel and Embassy Travel.
3. Leisure Holiday Packages: Curated travel packages to destinations including Europe, Indian Ocean, Middle East, and Asia through Amazing Holidays brand. Includes flights, hotels, cruises, and transfers.
4. Restaurant Dining: Food and beverage revenue from Blowfish Restaurant at Blouberg Beach, serving seafood, sushi, and hosting beach weddings up to 150 guests.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Singer Group operates an integrated hospitality platform across South Africa's Western Cape, managing 745 rooms across 7 accommodation properties (executive suites, self-catering apartments, family resorts, and beachfront chalets) and offering corporate travel management through IATA-licensed travel agencies (Izani Travel, Embassy Travel), curated leisure holiday packages via Amazing Holidays, and beachfront dining at Blowfish Restaurant. The group serves both corporate clients needing business travel support and leisure travellers seeking accommodation and packaged holidays.

Product overview

Singer Group is a diversified hospitality platform offering integrated travel and accommodation services across South Africa's Western Cape. The portfolio includes seven accommodation properties (five hotels and two resorts) managed under the Singer Group umbrella, plus three specialized travel divisions: Izani Travel and Embassy Travel for corporate/business travel management, and Amazing Holidays for leisure travel. The group also operates Blowfish Restaurant as its dining offering. Properties range from executive suites in Century City to beachfront apartments in Blouberg and resort retreats in Montagu and Mossel Bay, collectively offering 745 rooms. The divisions share the Singer Group infrastructure while maintaining distinct brands for different market segments.

Differentiator

Problem solved

Functional benefit

Brands

• Amazing Holidays: Leisure travel brand offering expertly curated, competitively priced holiday packages to destinations worldwide including Europe, Indian Ocean, Middle East, and Asia.
• Izani Travel
• Embassy Travel
• Blowfish Restaurant

Products and services

• Island Club Hotel Luxury apartment hotel in Century City, Cape Town, offering 23 suites and 2-3 bedroom apartments with direct Canal Walk access, two pools, gym, secure parking, and conferencing facilities, targeted at business travellers and leisure guests seeking upscale self-catering accommodation.
• Colosseum Hotel Executive suite hotel in Century City, Cape Town, featuring 70 spacious 1, 2, or 3-bedroom suites with on-site Mozambik Restaurant, complimentary shuttle service, and proximity to Virgin Active and Canal Walk, designed for executive business travellers.
• Dolphin Beach Hotel Beachfront self-catering hotel in Blouberg Beach, Cape Town, offering 40 one and two-bedroom apartments with direct beach access, spa, pool, and home to Blowfish Restaurant, served by the on-site Blowfish Restaurant.
• Aquarius Luxury Suites Lifestyle coastal living property in Blouberg Beach, Cape Town, featuring 57 apartments ranging from 1-3 bedrooms and a 4-bedroom penthouse with fully equipped kitchens and views of Table Mountain and the ocean.
• Gardens Centre Apartments Long-stay corporate specialty property in Gardens, Cape Town, offering 44 deluxe and standard self-catering units directly above Gardens Shopping Centre, minutes from CBD, CTICC and V&A Waterfront, targeted at corporate long-stay guests.
• Montagu Springs Family resort retreat in Montagu, Western Cape, featuring 96 self-catering one and two-bedroom chalets with access to five swimming pools, hot springs, tennis, astro turf, bicycles, and conferencing for up to 60 guests.
• De Bakke Santos Adventure-focused resort in Mossel Bay, Western Cape, offering 46 chalets and 378 camping sites with direct access to two Blue Flag beaches (De Bakke and Santos Beach), modern ablutions, and beachfront campsites.
• Izani Travel Corporate and business travel management division offering comprehensive services including flights, transfers, accommodation, and full itinerary planning for corporate clients, powered by an IATA licence, operating 24/7 with Level 2 BEE certification.
• Embassy Travel One of Cape Town's oldest travel agencies providing full-service corporate travel solutions with an IATA licence, 65+ years of establishment, and 24/7 after-hours service for demanding corporate requirements.
• Amazing Holidays Leisure travel brand under Singer Group offering expertly curated holiday packages to destinations including Europe, Indian Ocean (Maldives, Seychelles), Middle East (Dubai), and Asia, providing flights, hotels, cruises, and transfers with 24/7 support. IATA and ASATA member.
• Blowfish Restaurant Seafood and sushi restaurant located at Blouberg Beach, Cape Town, offering outstanding ocean views of Table Mountain, seating up to 150 guests, with beach wedding packages and a sushi bar.

Quantifiable outcome

• 745 rooms managed across 13 properties
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IATA (International Air Transport Association)coreStrategic or Co-development PartnerIATA membership for Izani Travel and Embassy Travel enabling licensed travel agency operations, access to global flight inventory, and corporate fare optimisation. Both travel divisions operate with IATA accreditation.
• ASATA (Association of South African Travel Agents)minorChannel Partner/ Reseller/ DistributorAmazing Holidays is a proud member of ASATA, the South African travel agents association, providing credibility and industry network access.
• Canal Walk Shopping CentreminorStrategic or Co-development PartnerIsland Club Hotel offers direct canal walk access to this major retail destination in Century City, Cape Town, creating convenience for guests.
• Gardens Shopping CentreminorStrategic or Co-development PartnerGardens Centre Apartments is located directly above Gardens Shopping Centre, providing embedded retail convenience for long-stay guests.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mantis Collection: Boutique hospitality brand operating curated hotels and lodges globally with strong Southern African presence. Comparable as a multi-property operator emphasising lifestyle positioning and differentiated guest experience.
• Flight Centre Travel Group: Large corporate and leisure travel agency network operating in South Africa. Directly comparable to Izani Travel, Embassy Travel, and Amazing Holidays divisions as a competing channel for corporate and leisure travel bookings.
• Newmark Hotels & Reserves: Cape Town-based hospitality and reserve operator with multiple Western Cape properties. Comparable in multi-property, family-style operator profile targeting premium leisure and corporate guests in the same geography.
• The Royal Portfolio: Family-owned luxury hospitality group operating landmark properties across the Western Cape (including La Residence and Royal Malewane). Directly comparable in operating philosophy, family ownership, and Western Cape luxury positioning.
• Beekman Group: South African private hospitality and leisure group operating multiple accommodation brands. Comparable as a diversified, family-style operator with multi-property holdings targeting similar Western Cape and broader SA clientele.

Broad incumbents

• City Lodge Hotels: JSE-listed South African hotel group operating select-service properties in Cape Town and major business centres. Competes directly for the corporate traveller segment that Singer Group targets via Gardens Centre Apartments and Century City properties.
• Sun International: One of South Africa's largest hospitality and gaming groups operating hotels and resorts nationwide including the Table Bay in Cape Town. Larger incumbent competing for the same Western Cape corporate and leisure demand.
• Southern Sun: One of South Africa's largest hotel groups operating full-service and select-service properties including Cape Town locations. Overlaps significantly on corporate travel and conference segments.
• Tsogo Sun Hotels: Major South African hotel group with a broad portfolio across Southern Africa including Cape Town properties. Competes in the same corporate and leisure accommodation market but at a much larger, multi-brand scale.
• Wilderness Safaris: Conservation-focused luxury hospitality operator with camps across Southern Africa. Comparable as an integrated African hospitality group combining accommodation with curated travel experiences, though skewed toward safari product.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/singergroupcpt
• LinkedInlinkedin.com/company/the-singer-group-of-companies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singer Group