Wieser Automation

What Wieser Automation does

Wieser Automation-Maschinenbau GmbH is an Austrian privately-held Sondermaschinenbauer (special-purpose machinery builder) founded in 1993 and headquartered in Scheffau am Tennengebirge, Salzburg region. The company designs and manufactures custom automated machines spanning laser processing (cutting, welding, hardening), semi- and fully-automated assembly systems, end-of-line testing equipment (hardness, leak, function), CNC machining centers, material handling systems, and cable/wiring harness assembly lines. Its portfolio is organized into seven product categories — laser systems, assembly machines, testing equipment, pharma/medical systems, processing machines, handling systems, and cable assembly machines — and integrates Industry 4.0 data connectivity as a standard feature. Production and assembly occupy 3,000 m² on site, and the firm employs approximately 65 staff covering mechanical, electrical, and software engineering in-house.

The company serves enterprise B2B customers across five verticals: automotive and energy (its primary segment, including powertrain welding, safety system assembly, battery production, and cable harness production), steel industry (hardness testing, machining centers for green compacts), electronics (connector assembly, function testing, dispensing and soldering), medical technology (validated assembly and packaging), and white goods (stainless steel laser welding, thermoform cutting for refrigerator housings). Notable technical differentiators include laser hardening capabilities across 0.1 to >2 mm depths, dual shuttle table systems enabling continuous throughput, 6-axis robot-mounted laser optics for flexible geometry coverage, and integrated quality testing at end-of-line. Customer names are not publicly disclosed.

Wieser operates a project-based enterprise sales model with direct customer engagement from concept engineering through commissioning and aftermarket service. Revenue is generated primarily through one-time equipment sales with staged payment terms (30/30/30/10 at order, completion, pre-acceptance, and final acceptance), supplemented by service, maintenance, spare parts, and object-code-licensed custom control software. Pricing is non-public and determined per project after engineering assessment. Distribution is direct EXW (Ex Works) from the Austrian facility, with the company acting as both manufacturer and system integrator. Ownership is concentrated under managing director Rupert Wieser; no external investors, subsidiaries, or M&A activity are disclosed. A minor financial partnership exists with the EFRE European Regional Development Fund.

Name

Wieser Automation

Legal name

Wieser Automation - Maschinenbau GmbH

Website

https://wieser-automation.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Wieser Automation-Maschinenbau GmbH is an Austrian Sondermaschinenbauer founded in 1993 that designs and manufactures custom automated machinery — laser processing, assembly, testing, CNC machining, handling, and cable assembly systems — primarily for enterprise customers in automotive, steel, electronics, medical, and white goods industries.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment

NAICS

Industrial Machinery Manufacturing (3332), Packaging Machinery Manufacturing (333993), Metalworking Machinery Manufacturing (33351)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Conveying, Feeding & Accumulation Systems (Packaging Lines) (IMAHAOAK), Thermoforming Machinery & Automation (IMANAHAK)

Keywords

• Special purpose machinery
• Industrial automation systems
• Laser welding equipment
• Automated assembly lines
• CNC machining centers

Headquarters

HQ city

Scheffau Am Tennengebirge

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Special Purpose Machinery: Design, engineering, and manufacturing of bespoke automation systems and production lines tailored to customer specifications. Revenue is project-based with typical payment terms of 30%/30%/30%/10% at order, completion, pre-acceptance, and final acceptance stages.
2. Service, Maintenance, and Spare Parts: Ongoing service, maintenance, and spare parts supply for installed equipment. Field service includes commissioning, optimization, and technical support.
3. Custom Software Development: Customized control software for special machines, delivered as unique implementations (beta versions) with object code licensing for specific installations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wieser Automation designs, engineers, and manufactures custom-built special-purpose machinery (Sondermaschinenbau) integrating laser processing, automated assembly, end-of-line testing, CNC machining, and material handling technologies. Each system is configured to customer specifications and delivered with Industry 4.0 connectivity, supported by commissioning, service, and spare-parts operations.

Product overview

Wieser Automation is a custom special-purpose machine builder (Sondermaschinenbau) offering bespoke manufacturing and assembly equipment from engineering through commissioning. The portfolio encompasses six product categories: Laser machines (including laser hardening, cutting, and welding systems such as the Laserhärteanlage, Laserschneidanlagen, and Universal-Laserbearbeitungsanlage); Assembly machines (covering battery production, safety systems, connectors, wire processing, heat exchangers, diesel injectors, and screwing stations); Testing equipment (hardness testers, leak testers, function testers, and laboratory automation); Pharma/medical assembly and packaging systems; Processing machines (2D/3D milling, drilling, machining centers for green compacts, and CMT welding); and Handling machines (infeed/de-stacking units, press loading/unloading, roll manipulation, and sheet metal handling). Additional offerings include cable assembly machines for wiring harnesses. The company operates as a system integrator providing complete Industry 4.0-ready automated production lines from raw material to packaged product, serving automotive, energy, steel, electronics, medical technology, and white goods industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Laser Hardening System for Bending Dies (Laserhärteanlage für Biegegesenke) Custom CNC-controlled laser hardening machine for hardening bending dies used in metal forming, featuring efficient energy consumption and configurable hardening depths from 0.1 to more than 2 mm.
• Laser Cutting Machine Double Head (Laserschneidanlage Doppelkopf) Laser cutting machine equipped with two cutting heads for processing metals and plastics with enhanced throughput and speed.
• Laser Welding Machines Powertrain (Laserschweißanlagen Powertrain) Laser welding systems for assembly and manufacturing of automotive drivetrain (powertrain) components.
• Laser Welding Machine Stainless Steel (Laserschweißanlage Edelstahl) Machines for seamless welding of steam cooker housings in the commercial kitchen sector using stainless steel.
• Thermoform Laser Cutting Machines (Laserschneidanlagen Thermoform) Laser cutting machines for thermoformed refrigerator housing components in the white goods industry.
• Universal Laser Machining Systems (Universal-Laserbearbeitungsanlage) Versatile laser machining systems capable of performing multiple laser processing operations on various materials.
• Battery Production Plants (Anlagen für die Batteriefertigung) Battery machines and equipment for battery production, including assembly systems for electric vehicle and industrial battery packs.
• Assembly Equipment for Vehicle Safety Systems (Montageanlagen für Sicherheitsgurtsysteme) Assembly and manufacturing equipment for automotive safety systems including seatbelt assemblies.
• Dispensing and Soldering Equipment (Dispens- und Lötanlagen) Semi or fully automated dispensing and soldering systems for precision electronic assembly applications.
• Assembly Equipment for Connectors and Terminal Blocks (Montageanlagen für Stecker und Klemmleisten) Assembly machines for connectors and terminal blocks used in the electronics industry.
• Wire Cutting, Bending and Embossing Equipment (Drahtbiegeanlagen) Equipment for wire cutting, wire bending, and wire embossing operations in various industrial applications.
• Assembly Equipment for Heat Exchangers (Montageanlagen für Wärmetauscher) Specialized assembly systems for manufacturing and assembling heat exchangers.
• Assembly Equipment for Diesel Injectors (Montageanlagen für Diesel Injektoren) Assembly systems for diesel injector manufacturing in the automotive sector.
• High Torque Screwing Stations (Schraubstationen mit hohen Drehmomenten) Screwing stations capable of handling large forces and torques for heavy-duty assembly applications.
• Steel Cable Machining Equipment (Drahtseil-Bearbeitungsanlage) Equipment for separating steel cables and pressing them with cable loops for industrial applications.
• Assembly Equipment for Electronic Modules (Montageanlagen für Elektronikmodule) Assembly equipment for vehicle electronic modules in automotive applications.
• Assembly Equipment for Furniture Industry (Montageanlagen für die Möbelindustrie) Custom assembly systems designed for furniture manufacturing applications.
• Hardness Testing Equipment (Härteprüfanlagen) Hardness testing systems for quality control of steel parts in the steel industry.
• Leak Testing Equipment (Dichtprüfanlagen) Sealant testing equipment for containers, heating tanks, and fuel tanks to ensure leak-proof integrity.
• Function Testers for Electronic Assemblies (Funktionstester für Elektronik-Baugruppen) Function testing equipment for electronic assemblies and electronic modules in end-of-line testing.
• Automating Laboratory Testing Jobs (Automatisierung von Laborprüfaufgaben) Automatic laboratory test units for automated quality assurance and testing procedures.
• Assembly and Packaging Equipment for Medical Products (Montage- und Verpackungsanlagen für medizinische Produkte) Assembly and packaging equipment for the pharmaceutical and medical device industry meeting strict quality standards.
• 2D/3D Milling Equipment (2D/3D Fräsanlagen) CNC milling systems for 2D or 3D machining of components across various materials.
• 2D/3D Drilling Equipment (2D/3D Bohranlagen) CNC drilling systems for 2D or 3D drilling operations on components of all kinds.
• Machining Centres for Green Compacts (Bearbeitungszentren für Grünlinge) Machining centers for processing green compacts/parts including drilling, milling, and grinding operations.
• CMT Welding Machines (CMT-Schweißanlagen) Cold Metal Transfer (CMT) welding machines with automated material feed for high-quality welding results.
• Infeed, De-stacking and Turning Units (Zuführ-, Abstapel- und Wendeinheiten) Material handling systems for sheet materials including infeed, de-stacking, and turning operations.
• Loading and Unloading Handling for Presses (Be- und Entladehandling für Pressen) Automated loading and unloading systems for presses of all types in manufacturing environments.
• Manipulation Unit for Laminate Rolls (Manipulationseinheit für Laminatrollen) Manipulation units for handling heavy rolls of laminate and other materials.
• Handling System for Sheet Metal Manipulation and Separation (Handlingsanlage zum Manipulieren und Trennen von Blechen) Special de-stacking and stacking machines for sheet metal manipulation and separation.
• Assembly System Cable Distributor (Montageanlage Kabelverteiler) Assembly systems for cable distributors in automotive wiring applications.
• Production Machines for Wiring Harness (Fertigungsanlagen für Leitungssätze) Production machines for manufacturing wiring harnesses including both round and braided wire configurations.

Quantifiable outcome

• Hardening depths from 0.1 to more than 2mm achievable with laser hardening technology
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schuler Group: Press automation and special-purpose machinery group serving automotive and metal-forming industries; directly comparable to Wieser's press loading/unloading and metal-forming automation offerings.
• FFT (EDAG Group): Specialist in turnkey automotive production systems including body-in-white, powertrain, and e-mobility lines; comparable project-based custom automation model serving similar Tier-1/OEM customers.
• GIMA Group: Mid-sized German special-purpose machinery builder serving automotive and industrial customers with assembly and test systems; comparable size and project-based custom engineering model to Wieser.
• KUKA Systems (Midea Group): Major European integrator of automated assembly, welding, and laser processing lines for the automotive industry; competes with Wieser in body-in-white and powertrain automation projects.
• HARMONIE Group: German mid-market automation integrator with automotive and industrial assembly expertise; directly comparable in size, customer mix, and project-based special-purpose machinery focus.
• GROB-WERKE: German family-owned special-purpose machinery builder with deep automotive powertrain and e-mobility assembly systems expertise — directly comparable to Wieser's automotive welding and assembly business at a larger scale.

Broad incumbents

• Dürr AG: Large German incumbent offering paint, final assembly, and environmental technology systems to automotive and industrial customers; broader portfolio but overlaps with Wieser on automated assembly and end-of-line testing.
• Trumpf: Global leader in industrial laser cutting and welding systems; competes with Wieser's laser processing line at the equipment-component level, though Wieser integrates rather than manufactures the laser source.
• Heller GmbH: Established German CNC machining center and automation provider serving automotive and industrial customers; comparable to Wieser's 2D/3D milling/drilling and machining center product family at a larger scale.

Emerging players

• Bystronic: Swiss-listed provider of laser cutting and bending automation; adjacent to Wieser's laser cutting and thermoform cutting product lines, though more standardized and less project-engineered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wieserautomation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wieser Automation