What Smeal does

Smeal is a privately-held French for-profit company founded in 2016 that sells nutritional mealshakes through its website smeal.fr. According to the firmographics provided, the company positions its products as "effective and delicious nutritional mealshakes," indicating a direct-to-consumer food and beverage proposition targeted at health-conscious consumers seeking meal-replacement or supplemental nutrition options.

The company operates with a very lean team of 1-10 employees, and its website is the only disclosed digital surface. No information is available regarding its product formulation, sourcing, manufacturing approach, distribution channels, pricing model, customer base, funding history, or ownership structure. All detailed company metadata fields returned empty or null values, and the secondary data sources derive solely from a nicsell.com domain auction listing rather than first-party company disclosures, so the underlying business mechanics, unit economics, and operational status cannot be independently verified from the supplied material.

The most material observable signal beyond the firmographic description is that the smeal.fr domain itself appears on a public domain auction platform and has been registered to a new buyer, which raises an unresolved question about whether the company remains active, has divested digital assets, or is undergoing a change of control. This single signal is the only forward-looking data point in the input and is the reason strategic and growth assessments cannot be made with confidence.

Name

Smeal

Website

https://smeal.fr

Company type

Private

Founded year

2016

Headcount range

1–10 employees

Short description

Smeal is a privately-held French company founded in 2016 that sells nutritional mealshakes direct-to-consumer via smeal.fr, operating with a team of 1-10 employees.

Ownership category

akta.pro rank

Product category

Nutritional Meal Replacement Shakes

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Protein & Meal-Replacement Beverage Production (RTD Shakes) (AFAFAFAD)

akta.pro secondary industries

Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN), Weight Management & Meal Replacement Foods Manufacturing (Shakes, Bars, Portion-Controlled Meals) (AFAKAJAF)

Keywords

• Nutritional meal shakes
• Meal replacement beverages
• Dietary nutrition products
• Complete meal drinks
• Convenient nutrition shakes

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Core offering

Smeal manufactures and sells nutritional meal replacement shakes marketed as "mealshakes." The product is positioned as a complete, convenient meal in beverage form for individual consumers seeking effective and palatable nutritional supplementation.

Differentiator

Problem solved

Functional benefit

Products and services

• Smeal Mealshake

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Jimmy Joy: Dutch-based meal replacement brand offering RTD shakes, powders, and bars across Europe. Comparable to Smeal in product mix and European consumer base.
• Huel: UK-based meal replacement brand selling RTD shakes and powders globally. Direct competitor to Smeal in product format (meal replacement shakes), customer base (health-conscious adult consumers), and DTC-led distribution model.
• Ka'Chava: Premium plant-based meal replacement shake brand with strong DTC positioning. Comparable to Smeal on RTD nutritional shake format and wellness-oriented consumer.
• YFood: German meal replacement shake and bar brand distributed across European grocery and convenience channels. Comparable product portfolio and customer demographic to Smeal.
• Soylent: US-based pioneer of RTD meal replacement shakes. Closely comparable to Smeal on product format, target consumer, and single-product focus.
• Orgain: US-based nutrition shake brand spanning meal replacement and sports nutrition. Overlaps with Smeal on RTD nutritional shake product category.
• Saturo: European RTD meal replacement shake brand sold via DTC and retail. Directly comparable product format and target consumer to Smeal.

Broad incumbents

• Herbalife: Global nutrition company with a broad portfolio including meal replacement shakes. Overlaps with Smeal in meal-replacement beverages but operates at a vastly different scale and via a multi-level marketing model.
• Atkins: Established low-carb/weight-management nutrition brand offering RTD shakes and bars. Compares to Smeal on weight-management positioning and RTD shake format.
• Premier Protein: Large, mass-market RTD protein shake brand owned by BellRing Brands. Comparable on RTD shake product format but operates at much larger scale and broader distribution.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks5 records

Key highlights3 records

Customer concentration

• Xx.com/smeal_fr
• LinkedInlinkedin.com/company/smeal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smeal