Yulon Nissan Motor

What Yulon Nissan Motor does

Yulon Nissan Motor Co., Ltd. (裕隆日產汽車股份有限公司) is a Taiwan-domiciled, publicly listed (TWSE: 2227) automotive distributor and brand operator, established in October 2003 as the joint venture between Yulon Group and Nissan Motor Co., Ltd. The company holds the exclusive Taiwan rights for the Nissan and Infiniti brands and operates across the full automotive value chain excluding manufacturing — covering R&D inputs, procurement, localized product planning, marketing, sales, and aftersales. It is headquartered in Miaoli County and serves customers through a nationwide network of authorized dealers, service facilities, certified pre-owned outlets, and digital channels (Nissan Taiwan website, NISSAN Care+ and 智行車聯 mobile apps). Customers are predominantly Taiwanese retail vehicle buyers, with secondary exposure to fleet/corporate and government/institutional segments.

The core product is the Nissan vehicle lineup — sedans (SENTRA, ALTIMA), SUVs and crossovers (X-TRAIL, KICKS, JUKE, MURANO), and electrified models including the ARIYA battery-electric SUV, LEAF, and e-POWER series-hybrid variants (X-TRAIL e-POWER, KICKS e-POWER). Underlying vehicle technology rests on the Nissan Intelligent Mobility framework: e-POWER series-hybrid drivetrain, e-4ORCE electronic AWD, ProPILOT semi-autonomous driving, and the NISSAN SAFETY SHIELD suite (AVM 360°, ICC, IEB, LDW, BSW). Yulon Nissan's local contribution centers on product localization, dealer network curation, and aftersales productization rather than core vehicle R&D.

Revenue is generated through new-vehicle sales, recurring aftersales (maintenance, parts, CARSPA detailing), extended warranty subscriptions (6615 and 68 unlimited mileage programs), certified pre-owned vehicle sales, genuine accessories, in-house insurance referrals, and a co-branded credit card with E.Sun Bank that produces interchange and cross-sell economics. Pricing is unit-based for vehicles (NT$1.519M for X-TRAIL e-POWER; NT$1.689M for ARIYA) and subscription-based for service contracts. Go-to-market combines an authorized dealer showroom network, an electronic ordering system, digital sales consultants, and a multi-channel brand presence spanning TV, print, social (Facebook, Instagram, YouTube, LINE), and experiential events such as the NISSAN 大自然嬉遊記 and Sakura campaigns.

Name

Yulon Nissan Motor

Legal name

裕隆日產汽車股份有限公司

Website

https://new.nissan.com.tw

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Yulon Nissan Motor is the exclusive Taiwan distributor for Nissan and Infiniti vehicles, selling sedans, SUVs, and electrified models through a nationwide authorized dealer and service network, with recurring revenue from aftersales, extended warranties, and a co-branded credit card partnership.

Ownership category

akta.pro rank

Product category

Passenger Vehicle Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Automobile and Other Motor Vehicle Merchant Wholesalers (42311)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

EV/Hybrid Aftermarket Parts & Accessories Distribution (Batteries, Charging Components) (TLAKAOAG)

akta.pro secondary industry

Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Passenger vehicle distribution
• Automotive aftersales service
• Extended warranty programs
• Hybrid electric vehicles
• Automobile dealer network

Headquarters

HQ city

Miaoli

HQ country

Taiwan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vehicle Sales: Sale of Nissan and Infiniti branded vehicles (sedans, SUVs, electric/hybrid vehicles) through dealer network in Taiwan. Revenue reported as NT$1.236 billion for June 2026, representing five-month high.
2. Aftersales Service and Parts: Maintenance, repair services, and genuine parts supply through authorized service network across Taiwan. Includes regular maintenance packages, extended warranties (6615, 68 unlimited), and car care services.
3. Extended Warranty Programs: Fee-based extended warranty programs including 6615 (6-year/150,000km) and 68/88 unlimited mileage warranty programs, generating recurring membership revenue from vehicle owners.
4. Financial Services: Partnership with E.Sun Bank for co-branded credit card (Yu Shan Gan Xin ETC Card), generating interchange revenue and cross-selling opportunities with Nissan vehicle owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Yulon Nissan Motor is the exclusive Taiwan distributor for Nissan-branded passenger vehicles, operating a nationwide dealer and service network that sells sedans, SUVs, crossovers, and electric/hybrid models including the proprietary e-POWER lineup. The company supports vehicle ownership through aftersales service, genuine parts, scheduled maintenance packages, extended warranty programs (6615 and 68 unlimited), the NISSAN Care+ mobile app, certified pre-owned vehicles, co-branded financial services, and in-house insurance offerings.

Product overview

Yulon Nissan Motor (裕隆日產汽車) operates as a multi-module automotive platform and service ecosystem in Taiwan. The core offering is the NISSAN vehicle lineup spanning sedans, SUVs, crossovers, and electric/e-POWER vehicles. The e-POWER sub-brand represents NISSAN's proprietary 'no charging needed' hybrid technology. Supporting the vehicle sales are multiple add-on services including NISSAN Care+ mobile app for connected vehicle management, scheduled maintenance packages (定保套餐), extended warranty programs (68無限 and 6615), loyalty rewards (紅利精品), insurance services, genuine accessories, professional car detailing (CARSPA), nationwide service network, certified pre-owned vehicles (CPO), and co-branded financial services (玉山感心ETC card). The ecosystem integrates smartphone connectivity via Apple CarPlay/Android Auto, dedicated connected car apps, and dealer network services to provide complete ownership experience.

Differentiator

Problem solved

Functional benefit

Products and services

• NISSAN ARIYA (Battery Electric SUV) Pure electric SUV sold to Taiwanese consumers as Nissan's flagship zero-emission vehicle.
• NISSAN X-TRAIL e-POWER (Hybrid SUV) Mid-size SUV featuring Nissan's e-POWER hybrid system that drives the wheels 100% via electric motor while generating electricity onboard through a gasoline engine.
• NISSAN KICKS e-POWER (Hybrid Subcompact SUV) Subcompact crossover SUV featuring Nissan's e-POWER hybrid technology for urban consumers seeking electric driving experience without external charging.
• NISSAN ALL NEW X-TRAIL (Mid-size SUV) Mid-size SUV with updated design and feature set for Taiwanese consumers.
• NISSAN ALTIMA (Mid-size Sedan) Mid-size sedan sold to Taiwanese consumers.
• NISSAN ALL NEW SENTRA (Compact Sedan) Compact sedan sold to Taiwanese consumers for daily commuting and family use.
• NISSAN NEW JUKE (Compact Crossover) Compact crossover with distinctive styling for urban consumers in Taiwan.
• NISSAN LEAF (Battery Electric Hatchback) Battery electric hatchback, Nissan's pioneering mass-market EV sold in Taiwan.
• NISSAN Certified Pre-Owned Vehicles (CPO) Certified pre-owned Nissan vehicles with inspection standards, warranty coverage, and quality assurance, sold through the authorized dealer network in Taiwan.
• NISSAN Care+ Mobile App

Quantifiable outcome

• J.D. Power 2015, 2016 non-luxury brand sales satisfaction (SSI) and service satisfaction (CSI) champion — consecutive dual championship
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability12 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• E.Sun Commercial Bank (玉山銀行)coreGTM or Marketing Partner · 1 September 2023Co-branded credit card partnership (玉山感心ETC悠遊聯名卡) offering Nissan owners dual loyalty points (Nissan warranty points and E.Sun banking points), eTag auto-reload, free roadside assistance in first year, and exclusive NISSAN financing and insurance benefits. Drives cross-selling between automotive ownership and financial services.
• Nissan Motor Co., Ltd. (日產自動車)coreStrategic or Co-development Partner · 1 January 2023Strategic technology and brand partnership. Yulon Nissan serves as the exclusive Taiwan distributor for Nissan vehicles, receiving technology transfer, vehicle platforms, and brand support. Participates in Nissan's international division of labor for R&D activities spanning Taiwan, Mainland China, and ASEAN markets.
• Yulon Group (裕隆集團)coreStrategic or Co-development PartnerParent group providing corporate governance, financial backing, and shared services including HR, legal, and IT infrastructure. Yulon Group's Chairman also chairs Yulon Nissan. Group targets NT$5.9 billion in mall revenue in 2026.
• 陽光社會福利基金會minorGTM or Marketing PartnerCSR partnership since 2020 for book donation campaign (公益募書活動). Collected over 8,000 books and contributed over NT$200,000 to support burn and scar injury rehabilitation services.
• 教育部 / 勞動部 (Ministry of Education / Ministry of Labor)minorStrategic or Co-development PartnerSupport for national vocational skills competitions including 全国高级中等学校学生工业类技艺竞赛 and 第54届全国技能竞赛, providing competition vehicles and technical expertise to nurture Taiwan's automotive technical talent.
• YouTuber 小施汽車生活頻道minorGTM or Marketing PartnerYouTube content creator partnership for promoting automotive education. Creator donated LEAF EV to alma mater automotive department; Yulon Nissan supplemented with new SENTRA vehicle for hands-on technical training.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Luxgen Motor: Domestic Taiwanese automaker also under the Yulon Group umbrella. Comparable as a sibling Taiwan-based auto brand with shared parent support, dealer-service infrastructure, and overlapping EV/hybrid development initiatives.
• Hotai Motor: Toyota and Lexus exclusive distributor in Taiwan — the largest auto distributor in the market. Directly comparable as a Taiwan-exclusive auto importer/distributor with full dealer-service networks, aftersales programs, and similar revenue model.
• Honda Taiwan: Exclusive Honda distributor in Taiwan. Comparable as a foreign-brand auto distributor serving the same Taiwan retail and fleet customer base with similar sedan/SUV/hybrid lineup structure.
• China Motor Corporation: Mitsubishi Motors and Mercedes-Benz distributor in Taiwan (within Yulon Group ecosystem). Direct peer as another Taiwan-exclusive auto distributor operating dealer-service networks with a Japanese brand alliance model.
• Hyundai Taiwan (Sanan Motor): Hyundai and Kia distributor in Taiwan. Comparable as a foreign-brand auto distributor with growing market share focus on SUV/hybrid segments, similar in pricing tier and target customer profile.
• Ford Taiwan (Ford Lio Ho Motor): Ford distributor in Taiwan, also representing a foreign brand via a local partner. Comparable in distribution model, dealer-service network structure, and target customer segments.

Broad incumbents

• Nissan Motor Co., Ltd. Global Japanese automaker and Yulon Nissan's joint-venture partner. Comparable as the OEM providing technology, vehicle platforms, and brand rights — its global strategy directly determines Yulon Nissan's product roadmap.
• Toyota Motor Corporation: Global automotive parent of Hotai Motor (Taiwan distributor). Comparable as the underlying OEM supplying vehicles, e-POWER competitor with its own hybrid technology, and benchmark for quality/service standards.

Emerging players

• Volkswagen Taiwan: German brand distributor in Taiwan competing in similar mid-premium sedan/SUV segments. Comparable as another foreign-brand distributor with growing EV/ID lineup competing directly against Nissan's electrified portfolio.
• BMW Taiwan: Premium automaker distributor in Taiwan with growing EV/iX lineup. Comparable in distribution model and aftersales service structure, though competing in higher price tiers than Nissan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/nissan_tw
• YouTubeyoutube.com/@NISSANTAIWAN
• Facebookfacebook.com/nissan.tw
• Instagraminstagram.com/nissantw

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yulon Nissan Motor