honda taiwan co., ltd

What honda taiwan co., ltd does

Honda Taiwan Co., Ltd. is a Taipei-headquartered, wholly-owned subsidiary of Honda Motor Co., Ltd. (Japan), established in 2002 and incorporated as an independent entity in 2007. The company operates Honda's "three-in-one" business in Taiwan covering automobiles (Honda Cars), motorcycles (Honda Motorcycle), marine outboard engines, and power products (generators, pumps, lawn equipment). Its primary manufacturing footprint is a green-field assembly plant in Pingtung City producing the CR-V, HR-V, and FIT models, with cumulative production having surpassed 500,000 vehicles.

The automotive portfolio comprises five passenger models — CR-V (mid-size SUV), HR-V (compact SUV), CIVIC (sedan), FIT (subcompact hatchback), and PRELUDE (GT coupe) — positioned across NT$759,000 to NT$1,749,000 and migrating toward e:HEV electrified hybrid powertrains as standard. Underlying technology includes the Honda e:HEV "electricity-first" hybrid system (Atkinson-cycle engine + permanent magnet motor + lithium-ion battery), the Honda SENSING ADAS suite (ACC, CMBS, LKAS, RDM), the Honda CONNECT telematics platform (NT$5,000/year subscription), VTEC/i-VTEC variable valve timing, G-CON + ACE steel safety architecture, Apple CarPlay/Android Auto/Google built-in integration, and 10-year/200,000 km hybrid battery warranties.

The revenue model combines one-time new vehicle sales through a 50+ dealer network, recurring after-sales service and parts revenue under the Honda Care+ program, certified pre-owned sales via HCUC, original accessories, motorcycle/marine/power-products sales via dedicated dealer channels, and an emerging connected-car subscription line via Honda CONNECT. Honda Taiwan ranked #2 among Taiwan passenger car brands in 2023 and CR-V achieved the TNCAP 5-star safety rating; revenue figures are not publicly disclosed.

Name

honda taiwan co., ltd

Legal name

Honda Taiwan Co., Ltd.

Website

https://honda-taiwan.com.tw

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Honda Taiwan Co., Ltd., a wholly-owned subsidiary of Honda Motor Co., Ltd., manufactures and sells Honda automobiles, motorcycles, marine outboard engines, and power products in Taiwan through a 50+ dealer network under its three-in-one business model.

Ownership category

akta.pro rank

Product category

Passenger Vehicles

NAICS

Motor Vehicle Manufacturing (3361), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicles & Passenger Car Bodies (3711), Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industry

Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)

Keywords

• Passenger vehicles
• Motorcycle manufacturing
• Marine outboard engines
• Power equipment
• Hybrid powertrains

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Automobile Sales: Primary revenue from selling new Honda automobiles (CR-V, HR-V, CIVIC, FIT, PRELUDE) through Honda Cars authorized dealership network in Taiwan. Revenue model is one-time transaction-based with optional dealer financing. Also sells certified pre-owned vehicles (HCUC) through the same network.
2. Motorcycle Sales: Sales of Honda motorcycles and scooters through dedicated motorcycle dealership network.
3. Marine Outboard Engine Sales: Sales of Honda marine outboard engines (BF series from BF2.3 to BF350) through marine dealer network.
4. Power Products Sales: Sales of Honda power products (generators, pumps, lawn mowers, etc.) through dedicated power product dealers.
5. After-Sales Service and Parts: Revenue from maintenance, repair services, and genuine spare parts through Honda Cars service network nationwide. Offers Honda Care+ maintenance programs, extended warranties, and seasonal maintenance promotions.
6. Honda CONNECT Subscription: Honda CONNECT advanced connected car service subscription at NT$5,000 per year, providing remote vehicle control, diagnostics, safety alerts, and telematics features.
7. Original Accessories: Sales of genuine Honda accessories (exterior, interior, electrical) for all models. Wide range of genuine parts and accessories available at dealerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Honda Taiwan Co., Ltd. (台灣本田汽車股份有限公司) manufactures and distributes Honda-branded passenger vehicles, motorcycles, marine outboard engines, and power products in the Taiwan market. The company operates a local assembly/manufacturing plant in Pingtung and sells vehicles through an authorized Honda Cars dealer network spanning major Taiwanese cities and counties. In addition to hardware, it offers connected, safety, and maintenance services such as Honda CONNECT, Honda SENSING, and Honda Care+.

Product overview

Honda Taiwan operates a diversified three-wheel (four-wheel, two-wheel, power products) business model. The core automotive portfolio comprises five passenger vehicle models: CR-V (mid-size SUV), HR-V (compact SUV), CIVIC (sedan), FIT (subcompact hatchback), and PRELUDE (GT coupe). All models are available with or transition toward e:HEV hybrid powertrains, reflecting the brand's electrification strategy. Each vehicle integrates Honda SENSING ADAS and Honda CONNECT telematics as standard or available features. Beyond automobiles, the company markets Honda Marine outboard motors (V8 to small 2.3HP range) and Honda Power Products (generators, water pumps). Owner services include Honda Care+ maintenance programs, an authorized dealership network, and Honda Certified Used Car (HCUC) certification. The portfolio is unified by shared technology pillars: e:HEV hybrid architecture, Honda SENSING safety suite, and Honda CONNECT connected services.

Differentiator

Problem solved

Functional benefit

Brands

• Honda CONNECT: Advanced connected car system offering remote engine start, climate control, vehicle diagnostics,防盗, and digital key functionality via smartphone app.
• e:HEV (e:HEV 電油雙動能)
• Honda SENSING
• HCUC (Honda Certified Used Car)
• Honda Care+
• HondaFun App

Products and services

• CR-V Honda CR-V compact crossover SUV sold to individual consumers and families in Taiwan, available in petrol and e:HEV hybrid variants.
• HR-V Honda HR-V subcompact crossover SUV targeted at urban consumers seeking a smaller Honda SUV.
• CIVIC Honda Civic compact sedan sold to individual buyers in Taiwan, including hybrid variants.
• FIT Honda Fit subcompact hatchback targeting urban and entry-level consumers in Taiwan.
• PRELUDE Honda Prelude sport coupe re-launched in Taiwan as part of Honda's performance-oriented passenger vehicle offering.
• Honda Motorcycles Honda-branded motorcycles distributed in Taiwan through an authorized motorcycle dealer network.
• Honda Marine Outboards Honda outboard marine engines sold in Taiwan for recreational and commercial boating applications.
• Honda Power Products Honda-branded power equipment including generators, pumps, and other engine-driven tools distributed in Taiwan.
• Honda Care+ Paid maintenance and extended warranty service program for Honda vehicles in Taiwan.
• Honda CONNECT Connected car service offering remote vehicle access, telematics, and emergency support functions to Honda owners in Taiwan.

Quantifiable outcome

• Honda Taiwan ranked #2 among passenger car brands in Taiwan for 2023
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered minor.

• Red Bull Showrun TaichungminorGTM or Marketing Partner · 2 September 2024Honda Taiwan collaborated with Red Bull Showrun Taichung event to showcase Honda's power technology. Offered test drives of the full model lineup with limited gifts, and exclusive '360 Full Coverage Special Edition' for CR-V buyers.
• 台灣血液基金會 (Taiwan Blood Foundation)minorOthers · 29 March 2024Honda Taiwan partnered with the Taiwan Blood Foundation for a blood donation drive held at the Pingtung factory on March 29, 2024. 34,500 ml of blood was collected. The event also incorporated local Pingtung agricultural products (spring rice) as event gifts to support local farmers.
• 陽明山國家公園管理處 (Yangmingshan National Park Headquarters)minorOthers · 27 October 2023Honda Taiwan partnered with Yangmingshan National Park authorities for an environmental conservation activity on October 27, 2023, removing 242 kg of invasive species (Brazilian water grass) from the Datun Nature Park.
• Honda Family (Dealers, employees, owners)minorOthers · 1 January 2018Honda Taiwan organizes annual beach cleanup activities (淨灘) combining Honda Taiwan HQ, Pingtung factory, Honda Cars dealers, Honda Motorcycle dealers, and Honda vehicle owners. 7th consecutive year with ~1,000+ participants. Beach waste collected over 1,500 kg.
• Local Governments (Pingtung County, New Taipei City)minorOthersHonda Taiwan partners with local governments for community events including Pingtung Marathon sponsorship, Yangmingshan conservation, and local environmental activities.
• Honda Technical Partner SchoolsminorStrategic or Co-development PartnerHonda Taiwan donates hybrid engines and motorcycles to technical/vocational schools for automotive education. Includes sponsorship of the National Skills Competition automotive painting category (第54屆全國技能競賽-汽車噴漆職類).
• 第54屆全國技能競賽 (54th National Skills Competition)minorOthersHonda Taiwan sponsored the automotive painting category of the 54th National Skills Competition to cultivate automotive talent in Taiwan.
• Honda Technical Schools InitiativeminorStrategic or Co-development PartnerHonda Taiwan hosts smart vehicle teacher training programs with academic institutions to advance automotive education in Taiwan.
• 2025年東京世界田徑錦標賽 (2025 World Athletics Championships Tokyo)minorGTM or Marketing PartnerHonda Taiwan was a sponsor or partner of the 2025 World Athletics Championships in Tokyo.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Hotai Motor (Toyota Taiwan): Hotai Motor is the exclusive distributor and assembler of Toyota and Lexus vehicles in Taiwan, the historical market leader and Honda Taiwan's primary direct competitor across sedans, SUVs, and hybrids. Competes head-to-head on CR-V vs. RAV4, FIT vs. Yaris, and HR-V vs. Corolla Cross.
• Yulon Nissan Motor: Yulon Nissan is the Taiwan distributor and local assembler of Nissan vehicles and a direct passenger-car competitor to Honda Taiwan, particularly in the SUV/crossover and sedan segments. Operates a similar national dealer-and-service model in Taiwan.
• Mitsubishi Motors Taiwan (CMC): China Motor Corporation (CMC) distributes and locally assembles Mitsubishi models in Taiwan, competing directly with Honda Taiwan in SUV/crossover and small-car segments via the Outlander, Eclipse Cross, and Colt Plus lineups.
• Mazda Motor Taiwan: Mazda Taiwan distributes Mazda passenger cars in Taiwan and is a direct competitor to Honda Taiwan in the SUV (CX-5 vs. CR-V), crossover (CX-3 vs. HR-V), and small-car segments with similar premium-leaning positioning.
• Hyundai Motor Taiwan: Hyundai Taiwan (distributed by San Yang) competes with Honda Taiwan across SUVs, crossovers, and increasingly electrified lineups (Tucson, Kona Electric, Ioniq 5), making it a direct peer in both ICE and electrified segments.
• Ford Lioho Motor (Ford Taiwan): Ford Taiwan distributes and locally assembles Ford vehicles, competing directly with Honda Taiwan in the SUV (Kuga vs. CR-V/HR-V) and passenger segments through a similarly structured national dealer network.
• Volkswagen Taiwan: Volkswagen Taiwan imports and sells VW passenger cars, competing directly with Honda Taiwan in the sedan (Virtus vs. Civic) and SUV/crossover segments with comparable global brand positioning.
• Kwang Yang Motor (KYMCO): KYMCO is Taiwan's largest motorcycle and scooter manufacturer and a direct peer to Honda Taiwan's motorcycle division, competing across the same scooter, street, and commuter motorcycle categories through a dense domestic dealer network.
• Sanyang Motor (SYM): SYM is a major Taiwanese motorcycle and scooter manufacturer, directly competing with Honda Taiwan's motorcycle/scooter business across commuter, sport, and commercial two-wheeler segments.
• Yamaha Motor Taiwan: Yamaha Motor Taiwan sells motorcycles, scooters, and marine outboard engines, directly competing with Honda Taiwan in both the motorcycle dealer business and the marine engine segment (parallel to Honda's BF-series outboards).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HondaTaiwan
• Facebookfacebook.com/honda.com.tw
• Instagraminstagram.com/honda_tw/?hl=zh-tw

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about honda taiwan co., ltd