Unbelievable Facts

Name

Unbelievable Facts

Legal name

Unbelievable Facts

Website

https://unbelievable-facts.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Unbelievable Facts is a Delhi-based, bootstrapped digital content publisher founded in 2012 that publishes listicle articles and videos about bizarre facts for a global consumer audience, monetized entirely through display advertising.

Ownership category

akta.pro rank

Product category

Digital Content Publishing

NAICS

Other Publishers (51319), Periodical Publishers (51312), All Other Publishers (513199)

SIC

Miscellaneous Publishing (2741), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Science, Technology & Gaming Magazines (MPAJAEAL)

akta.pro secondary industries

Educational & Instructional Nonfiction (MPADADAL), Digital Newsstand & Aggregation Platforms (Magazine/News Apps, Bundles) (MPAJAKAE)

Keywords

• Digital content publishing
• Listicle articles
• Trivia and facts
• Social media content
• Viral content marketing

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising: The website generates revenue through display advertisements. The site has a dedicated 'Advertise With Us' page indicating they sell advertising space to brands and businesses looking to reach their audience of millions of fact-curious readers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unbelievable Facts operates a digital content publishing website that produces listicle-style articles, typically in 10-point format, covering bizarre, weird, and unusual facts across multiple categories including science, entertainment, life, society, and news. The platform distributes free content to a global audience through its own website and supplements this with a YouTube channel featuring fact-based video compilations. The company generates revenue through display advertising on the website.

Product overview

Unbelievable Facts operates as a single unified content publishing platform offering written listicle articles and video content. The core product is the website featuring curated collections of interesting facts across multiple categories (Science, Technology, Entertainment, Life, Society, Others), supplemented by a YouTube channel with video compilations. Content is primarily produced in 10-point listicle format.

Differentiator

Problem solved

Functional benefit

Products and services

• Unbelievable Facts Website A content publishing website featuring listicle-style articles (typically 10-point lists) about bizarre, weird, and interesting facts across topics including science, entertainment, life, society, history, and news. Free to access without registration.
• YouTube Channel Video content channel featuring fact-based compilations and listicles such as '10 of the Weirdest Birds You Never Knew Existed' and '10 Unbelievable Facts About Space.'

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Listverse: Top-10 list publishing site specializing in bizarre, unusual, and little-known facts — a near-perfect content and format match for Unbelievable Facts, with a similar global consumer audience and ad-supported model.
• Cracked: Listicle-driven entertainment and fact publication covering pop culture, history, and science. Operates at larger scale but in a directly adjacent editorial and audience niche to Unbelievable Facts.
• FactSlides (Did You Know?): Bizarre-facts and trivia publisher structured around short slide-style facts, closely aligned with Unbelievable Facts' 10-point listicle format and consumer trivia audience.
• Factinate: Digital publisher focused on strange facts, historical oddities, and human-interest stories. Highly comparable to Unbelievable Facts in editorial scope, format, and ad-supported monetization.
• The Fact Site: Trivia and fact publisher producing listicles and short articles across science, animals, history, and human body. Directly comparable in niche, format, and monetization (display ads) to Unbelievable Facts.
• Mental Floss: Long-running trivia, facts, and list-based content publisher covering science, history, and pop culture. Closely comparable in editorial format (listicles, evergreen trivia) and consumer audience to Unbelievable Facts, though US-based and operated at larger scale.
• Today I Found Out: Daily trivia, obscure history, and unusual-facts publisher using a list/article format with a curious-consumer audience. Directly comparable niche, format, and ad-supported business model to Unbelievable Facts.

Broad incumbents

• Curiosity.com: Fact-and-curiosity content platform producing short-form videos and articles across science, history, and human behavior. Overlaps with Unbelievable Facts on consumer curiosity content but operates as a broader, multi-format edutainment brand.
• BuzzFeed: Large-scale digital media company whose viral listicles, social-native content, and consumer trivia coverage overlap materially with Unbelievable Facts' format and audience — but at vastly greater scale and resource base.

Emerging players

• IFLScience: Science-fact and trivia publisher with a strong social media presence targeting curious consumers. Partial overlap with Unbelievable Facts on science/space topics but with a more focused STEM positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCvrynY-6_3qDnIKwZckJcpw
• Facebookfacebook.com/unbfacts
• Xx.com/UnbelievableFts
• LinkedInlinkedin.com/company/unbfacts

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unbelievable Facts