Curiosity
Curiosity is an independent, full-service creative advertising agency based in Cincinnati, delivering strategy, creative, media, and analytics services to consumer packaged goods and consumer brand clients including P&G, Zevo, PEEPS, and Blue Buffalo.
- Company typePrivate
- Founded2009
- HeadquartersCincinnati, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Curiosity does
Curiosity is an independent, full-service creative advertising agency founded in 2009 and headquartered in Cincinnati, Ohio. The agency delivers integrated marketing services across four pillars — strategy, creative development, media planning, and analytics — positioning its core offer as the combination of cultural insights with data analytics to produce distinctive brand campaigns. The technology base is conventional agency infrastructure: project tooling, analytics platforms, and media planning systems; no proprietary AI, models, APIs, or technology IP is disclosed. Product extensions include the 'Question Everything' podcast (41+ episodes), a monthly newsletter, and a branded merchandise shop.
The agency serves a diversified client base spanning enterprise CPG (Procter & Gamble, Formica, Native), consumer brands (Zevo, PEEPS, Blue Buffalo), financial services (Western & Southern Financial Group), and emerging venture-backed companies (Nurri, DUDE Wipes). Curiosity's revenue model is professional services — project fees, retainer agreements, and agency-of-record engagements — with pricing not publicly disclosed. New business is sourced through competitive pitches, industry awards, direct outreach, and thought-leadership content. The firm operates as a single legal entity with no parent, subsidiary, or disclosed institutional investors.
Curiosity has accumulated substantial industry recognition, including 2x Ad Age A-List Small Agency of the Year with repeated consecutive wins, Effie Awards, Webby Awards, Communication Arts honors, and Campaign US Agency of the Year for Business Development. The agency has also invested in diversity, equity, and inclusion positioning, holding Ellequate Silver certification, being the first independent integrated agency to join ANA's SeeHer movement, and being the first agency to sponsor The ONE Club for Creativity's ONE School Midwest cohort.
Curiosity firmographics
Firmographics- Name
- Curiosity
- Legal name
- Curiosity
- Website
- https://curiosity.fun
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Curiosity is an independent, full-service creative advertising agency based in Cincinnati, delivering strategy, creative, media, and analytics services to consumer packaged goods and consumer brand clients including P&G, Zevo, PEEPS, and Blue Buffalo.
- Ownership category
- akta.pro rank
Curiosity industry classification
Industry- Product category
- Creative Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative Concepting & Campaign Development (BPAFAEAD), Brand Activations & Experiential Campaign Design (MPAAAGAA)
Keywords
Where Curiosity is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Curiosity business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Full-service creative agency providing strategy, creative development, media planning, and analytics services to brand clients. Revenue generated through project fees, retainer agreements, and campaign-based engagements.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Curiosity product offering
Product offeringCore offering
Curiosity is an independent, full-service creative agency that provides integrated advertising and marketing services — including strategy, creative development, media planning and buying, and analytics — to consumer brand and CPG clients. The agency blends cultural insights with data analytics to develop distinctive brand campaigns, brand launches, and ongoing Agency of Record engagements for clients such as Procter & Gamble, PEEPS, Zevo, Blue Buffalo, Western & Southern, Formica, Nurri, and DUDE Wipes.
Product overview
Curiosity is an independent, full-service creative advertising agency with four core service areas: strategy, creative, media, and analytics. The agency offers campaign development and advertising services as its primary offering, complemented by thought leadership content through its "Question Everything" podcast and newsletter. Additional offerings include a merchandise shop. The agency works with clients across various sectors including CPG, pet products, financial services, and consumer brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Advertising & Creative Services
Companies that use Curiosity
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
Curiosity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Curiosity partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ONE School / The ONE Club for CreativitycoreCuriosity is the first agency to sponsor the Midwest cohort for The ONE Club for Creativity's ONE School, a free portfolio school for Black creatives. The Midwest cohort is co-run in Chicago by Lewis Williams and Terrence Burrell of Burrell Communications. ONE School creative briefs are written by Black strategists and taught by Black tutors, with students paired with Black mentors.
- SeeHer (ANA)coreCuriosity is the first independent integrated agency to join ANA's SeeHer movement, the nation's largest gender equality movement. Partnership focuses on accurate representation of women in advertising and marketing.
- EllequatecoreCuriosity is Ellequate Silver certified, marking an important step in fostering a more inclusive and equitable workplace. Partnership involves implementing and enforcing new practices for diversity, equity, and inclusion with ongoing accountability.
- NurricoreCuriosity named Agency of Record for Nurri, a ready-to-drink protein milkshake brand, following a multi-agency review. Partnership described as one of Curiosity's largest accounts, launching with first campaign 'Shake Ya Can.'
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Curiosity competitors and assessment
Company assessmentDirect peers
- Anomaly: Anomaly is an independent creative agency of similar positioning (mid-size, full-service, brand-building) working with major consumer brands. It is the closest structural peer to Curiosity: independent, entrepreneurially led, and competing for the same kind of full-service AOR mandates with challenger and enterprise brands.
- Mother: Mother (Mother NY/LA/London) is an iconic independent creative agency built on a similar small-team, high-impact creative model. Comparable to Curiosity in independence, culture-led positioning, and pursuit of high-profile consumer brand work including Super Bowl-style campaigns.
- 72andSunny: 72andSunny is an independent creative agency working with major consumer brands on brand strategy, campaigns, and cultural marketing. Comparable to Curiosity as a similarly positioned full-service independent competing for CPG and consumer brand AOR work, though at a larger scale.
- Wieden+Kennedy: Wieden+Kennedy is the prototypical independent creative agency, known for Nike, cultural campaigns, and award-winning work. It is a relevant peer as a larger-scale benchmark for what an independent creative agency can achieve, frequently competing with Curiosity for the same kind of bold, culturally resonant brand work.
- Mekanism: Mekanism is an independent creative agency with strong CPG and challenger-brand credentials, producing integrated campaigns blending culture and content. Comparable to Curiosity in scale, vertical mix (CPG, food & beverage), and emphasis on building brands through culturally relevant storytelling.
- The Martin Agency: The Martin Agency is an independent, regional-rooted creative agency (Richmond, VA) with deep CPG and retail client work. Comparable to Curiosity as a similar-sized, independent, non-coastal creative shop winning major brand work including Oreo, GEICO, and Walmart campaigns.
- GUT: GUT is a fast-growing independent creative agency known for bold, culturally driven work with consumer brands (e.g., Popeyes, Procter & Gamble). Directly comparable to Curiosity as an indie creative competitor winning Cannes Lions-level recognition and competing for the same AOR mandates.
- Droga5 (Accenture Song): Droga5 is an award-winning creative agency (now part of Accenture Song) known for culturally resonant brand work with major CPG and consumer clients. Comparable to Curiosity as a creative-led competitor pursuing similar AOR mandates, though now operating with holding-company scale and resources.
- Preacher: Preacher is an independent creative agency based in Austin with a comparable boutique scale and reputation for distinctive brand work (e.g., Samsung, Beats, ESPN). Directly comparable to Curiosity in size, independent structure, and ambition to win headline-worthy brand campaigns.
Broad incumbents
- Leo Burnett: Leo Burnett is a long-standing global creative network (Publicis Groupe) with deep CPG heritage (P&G, Kellogg's, McDonald's). A broad incumbent peer because Curiosity frequently competes against Burnett-affiliated shops for the same P&G and CPG mandates, though Leo Burnett operates with substantially more scale and geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Curiosity social profiles
Digital presenceCuriosity compliance and trust
Trust signalCompliance1 record
Curiosity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curiosity leadership team
Management profileNumber of profiles
Profiles2 records
Curiosity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curiosity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curiosity
What does Curiosity do?
Curiosity is an independent, full-service creative agency that provides integrated advertising and marketing services — including strategy, creative development, media planning and buying, and analytics — to consumer brand and CPG clients. The agency blends cultural insights with data analytics to develop distinctive brand campaigns, brand launches, and ongoing Agency of Record engagements for clients such as Procter & Gamble, PEEPS, Zevo, Blue Buffalo, Western & Southern, Formica, Nurri, and DUDE Wipes.
Is Curiosity a public or private company?
Curiosity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curiosity founded?
Curiosity was founded in 2009. It employs 101 to 250 people.
Where is Curiosity based?
Curiosity is headquartered in Cincinnati, United States, in the North America region.
How does Curiosity make money?
One revenue line is on record: creative Agency Services.
Who are Curiosity's main competitors?
Direct peers on record are Anomaly, Mother, 72andSunny, Wieden+Kennedy, Mekanism, The Martin Agency, GUT, Droga5 (Accenture Song) and Preacher. Leo Burnett is listed as a broad incumbent.
Does Curiosity have an API?
No public API is recorded for Curiosity.
What industry is Curiosity in?
Curiosity's product category is Creative Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541810 and its SIC code is 7311.