What Smartmi does

Smartmi Technology, founded in 2014 in Beijing, China, designs and manufactures connected smart home appliances focused on indoor air quality management and personal climate comfort. The portfolio spans six air purifier models (P1, Air Purifier with Trinity sensors, Air Purifier 2, cordless Air Purifier P2, wall-mountable E1, and Air Purifier 3), five evaporative humidifiers (Rainforest, Evaporative, Evaporative 2, Evaporative 3, and Evaporative 3lite), standing fans (Standing Fan 2S and 3) with up to 20 hours of cordless operation, a Mobius-strip-geometry air circulator, and two heaters (PTC Fan Heater and Convector Heater 1S). Differentiated technologies include NanoGuard™ H13 HEPA filtration (capturing 99.97–99.99% of particles down to 0.1 μm), AmmoniaCapture™ modified activated carbon for pet-related ammonia, Sensory Breeze randomized wind algorithms, Water Enhanced Evaporation humidification, UV-C sterilization, and 360° Cycled Purification. All products integrate with Apple HomeKit, Google Assistant, Amazon Alexa, and Xiaomi Mi Home, plus the proprietary Smartmi Link mobile app, with sensor-driven automatic mode switching for autonomous air quality management.

Smartmi monetizes via direct-to-consumer hardware unit sales through a Shopify-powered EU e-commerce storefront (eu.smartmiglobal.com) shipping from EU warehouses to 27+ European countries, Amazon marketplace listings including the US, and Kickstarter crowdfunding campaigns that seed early-adopter communities before broader commercial rollout. A recurring consumables revenue stream derives from replacement HEPA filters and polymer humidifier filters, driven by in-app filter-replacement reminders. Smartmi is the core supply partner of the Xiaomi ecological chain and reports achieving global No. 1 shipments in Xiaomi-branded air purification products, providing a major OEM distribution channel in addition to its own-brand sales. The privately held company was founded by CEO Su Jun, employs 251–500 staff, has financial backing from Xiaomi-aligned Shunwei Capital, and has earned G-mark, iF, Red Dot, and IDEA design awards. Target customers comprise health-conscious residential consumers — allergy sufferers, pet households, parents of young children, and smart-home enthusiasts — purchasing at prices not publicly disclosed.

Name

Smartmi

Legal name

Smartmi

Website

https://eu.smartmiglobal.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Smartmi Technology is a Beijing-based smart home appliance company designing, manufacturing, and selling IoT-connected air purifiers, evaporative humidifiers, cordless standing fans, air circulators, and heaters for health-conscious consumers across Europe and the United States.

Ownership category

akta.pro rank

Product category

Smart Home Air Quality Appliances

NAICS

Small Electrical Appliance Manufacturing (335210), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Household Appliances (3630), Auto Controls For Regulating Residential & Comml Environments (3822), Electric Housewares & Fans (3634)

akta.pro primary industry

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

akta.pro secondary industries

Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

Keywords

• Smart home appliances
• Air purifiers
• Evaporative humidifiers
• Smart climate control
• HEPA filtration devices

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Hardware Sales: Direct sales of smart home appliances including air purifiers, humidifiers, fans, and heaters through company e-commerce platform and Amazon marketplace. Products include consumables like replacement filters.
2. Accessories and Consumables: Sales of replacement filters for air purifiers and humidifiers. Filter replacement reminder system through MiHome App drives recurring consumable revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Smartmi designs, manufactures, and sells smart home appliances focused on indoor air quality and climate comfort, including H13 True HEPA air purifiers, evaporative humidifiers, cordless standing fans, air circulators, and ceramic/convector heaters. All products integrate with Apple HomeKit, Google Assistant, Amazon Alexa, and the Smartmi Link mobile app for remote control, scheduling, and sensor-driven automation.

Product overview

Smartmi offers a comprehensive portfolio of smart home appliances focused on air quality management and climate control. The product lineup includes six air purifier models (P1, standard, 2, P2, E1, and 3) ranging from portable cordless units to wall-mounted designs with varying CADR ratings and filtration technologies including H13 True HEPA, UV sterilization, and AmmoniaCapture™. The humidifier range spans five models (Rainforest, Evaporative, Evaporative 2, Evaporative 3, and Evaporative 3lite) featuring mist-free evaporative technology, polymer filters, and smart humidity control. Climate comfort products include standing fans (2S and 3) with Natural Breezes technology and up to 20-hour cordless battery life, an Air Circulator Fan with Mobius strip design, and two heaters (Fan Heater and Convector Heater 1S) with PTC ceramic and natural convection heating respectively. All products integrate with major smart home ecosystems (Apple HomeKit, Google Assistant, Alexa) and the proprietary Smartmi Link/Mi Home app for unified control, scheduling, and automation. The portfolio shares a common technology foundation of air quality sensors, HEPA filtration, IoT connectivity, and AI-powered autonomous operation modes.

Differentiator

Problem solved

Functional benefit

Brands

• Smartmi Link: Mobile application for controlling Smartmi smart home devices

Products and services

• Smartmi Air Purifier P1 Portable tower-style air purifier with True HEPA H13 filter, dual-purpose PM2.5/PM10 laser sensor, 250 m³/h CADR, 360° cycled purification, and support for Apple HomeKit, Google Assistant, Amazon Alexa, and the Smartmi Link app; covers rooms up to 320 sq.ft.
• Smartmi Air Purifier Smart air purifier for residential rooms with Trinity multi-pollutant sensors, True HEPA filter removing 99.97% of particles ≥0.3 microns, 400 m³/h CADR, gesture control, and WiFi-APP control, intended for bedroom, nursery, study, living room, and home office use.
• Smartmi Air Purifier 2 Advanced residential air purifier featuring 4-stage purification, built-in UV sterilization for bacteria and virus DNA, real-time TVOC monitoring, OLED touchscreen, pollen indicator, and 380 m³/h particle CADR, compatible with HomeKit, Google Assistant, Amazon Alexa, and Smartmi Link.
• Smartmi Air Purifier P2 Cordless residential air purifier with built-in lithium battery, PM2.5/PM10 laser sensor, 260 m³/h particle CADR, LCD screen, and mood lighting, achieving 99.98% nanoscale filtration via NanoGuard™ and up to 24 hours cordless operation.
• Smartmi Air Purifier E1 Wall- or floor-mounted residential air purifier with decorative filter options, 150 m³/h PCADR, 97.86% E. coli removal, 42.9 dB maximum sound level, HomeKit / WiFi smart control, and AI voice integration.
• Smartmi Air Purifier 3 High-performance residential air purifier delivering 400 m³/h particle CADR, AmmoniaCapture™ pet odor technology, 4-in-1 multi-effect HEPA filter removing 99.97% of 0.3 µm particles, dual PM2.5/PM10 sensors, and Mi Home app and voice control, for rooms up to 516 sq.ft.
• Smartmi Humidifier Rainforest Evaporative humidifier with patented Water Enhanced Evaporation Technology, visible rainview window, polymer filter, 200 mL/h humidifying capacity, 3 L tank (15 hours continuous), natural anion generation, and APP and AI voice control.
• Smartmi Evaporative Humidifier 3 Mist-free evaporative humidifier with 350 mL/h humidification output, 5 L tank providing 14 hours of operation, no consumables, smart constant humidity control, Mi Home app, and smart voice control, for rooms up to 540 sq.ft.
• Smartmi Evaporative Humidifier 3lite Compact mist-free evaporative humidifier with 280 mL/h output, 4 L tank for 14 hours of operation, no filters required, top-fill design, and Mi Home App control, covering rooms up to 430 sq.ft.
• Smartmi Evaporative Humidifier Fogless evaporative humidifier with 240 mL/h humidification, 4 L tank (~15 hours), 36 rotating evaporation blades forming a 2 m² water membrane, automatic excess water evaporation, and Xiaomi Home app control.
• Smartmi Evaporative Humidifier 2 Mist-free humidifier with 260 mL/h humidification, 4 L tank, smart screen displaying humidity, temperature and water level, remote app control, and automatic accumulated water evaporation to prevent secondary pollution.
• Smartmi Standing Fan 3 Smart standing fan with Natural Breezes randomized algorithm mimicking natural wind, 7 forward-swept blades, brushless DC motor, built-in lithium battery providing 20 hours of cordless operation, AI voice/App/Bluetooth remote control, and HD LED display.
• Smartmi Standing Fan 2S Cordless standing fan with 20-hour battery life, Natural Breezes technology, multi-level speed adjustment, AI voice and app control, and 4-angle horizontal/2-angle vertical oscillation.
• Smartmi Air Circulator Fan Air circulator with Mobius strip air circulation design, AI-based dynamic breeze, 24-hour cordless operation, magnetic charging, 100-level speed adjustment, 120° horizontal and 100° vertical oscillation, and Google/Alexa/HomeKit integration.
• Smartmi Fan Heater PTC ceramic fan heater with 2000 W power, 90° wide-angle heating, 3-second heat-up, 35.6 dB(A) quiet operation, RoHS-verified materials, overheat/fall-over auto-off protection, and Xiaomi Home App control with a 2.4 GHz remote.
• Smartmi Convector Heater 1S Convector heater with 72 aluminum plates, 2200 W rapid heating, 4600 cm² heat dispersal area, fan-less natural convection, 16-28°C precise temperature control, IPX4 anti-water protection, and Mi Home app scheduling.
• Smartmi Air Purifier Filter True HEPA H13 replacement filter removing 99.97% of particles ≥0.3 µm and 99.99% of bacteria and viruses, with activated carbon for formaldehyde, smoke, pet odors, and VOC absorption, sold as a recurring consumable for the Smartmi Air Purifier.
• Smartmi Air Purifier P1 Filter H13 True HEPA replacement filter designed for Smartmi Air Purifier P1 with enhanced filtration efficiency against particles, pollen, dust, smoke, pet dander, mold, viruses, and bacteria.
• Smartmi Air Purifier 3 Filter 4-in-1 multi-effect replacement filter for Air Purifier 3 with protective coating, pre-filter, premium modified activated carbon, high-efficiency HEPA filtration, and AmmoniaCapture™ Technology, with up to 12 months lifespan.
• Smartmi Humidifier Rainforest Filter Washable suspended polymer replacement filter for the Rainforest humidifier with non-immersion design to prevent bacteria and odor, doubling humidification efficiency, with a 6-month service life.
• Smartmi Link Proprietary mobile application enabling smartphone control of Smartmi air purifiers, humidifiers, fans, and heaters, including scheduling, real-time monitoring, mode adjustments, and integration with broader smart home ecosystems.

Quantifiable outcome

• 99.98% particles removed down to 80nm (Air Purifier P1)
• +7 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability7 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• XiaomicoreStrategic or Co-development PartnerSmartmi is the core supply partner of Xiaomi ecological chain. Since establishment in 2014, Smartmi has created the global No. 1 achievement in Xiaomi air purification product shipments. Products integrate with Xiaomi's smart home ecosystem including Mi Home/Xiaomi Home app control.
• Apple HomeKitcoreTechnology or IntegrationSmartmi air purifiers support Apple HomeKit integration allowing iOS users to control devices through Apple Home app and Siri voice commands.
• Google AssistantcoreTechnology or IntegrationSmartmi devices compatible with Google Assistant for voice control through Google Home app and voice commands.
• Amazon AlexacoreTechnology or IntegrationSmartmi air purifiers and fans integrate with Amazon Alexa for voice control functionality.
• KickstarterminorChannel Partner/ Reseller/ DistributorCrowdfunding platform used for product launches including Air Purifier P2 and VortexWave Robot Cleaner to build early adopter community.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coway:
• Dyson: Dyson is a global premium appliance maker with a strong air purifier, fan, and heater portfolio (Purifier Cool/Heater, Pure Cool). It competes directly with Smartmi in the premium smart air purifier and fan category, with substantially larger marketing budgets and global retail distribution.
• Philips (Versuni): Philips (consumer appliances now under Versuni) sells a comprehensive range of air purifiers, humidifiers, and fans. It is one of the strongest direct competitors in the EU air purifier and humidifier market where Smartmi focuses, with established retail presence and strong brand trust.

Direct peers

• Xiaomi: Xiaomi is Smartmi's core supply partner and parent-ecosystem operator, but also sells its own branded Mi Air Purifier line and other smart home appliances via the same channels. As a competitor it targets the same value-conscious smart-home buyer that Smartmi addresses, with full vertical integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/smartmi_global
• YouTubeyoutube.com/channel/UCmS9w9J7Z9Z9Z9Z9Z9Z9Z9w
• Facebookfacebook.com/SmartmiTechnology
• LinkedInlinkedin.com/company/smartmi-global
• Instagraminstagram.com/smartmiglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartmi