Slate Real Estate

What Slate Real Estate does

Slate Real Estate is a privately held, full-service residential and commercial real estate brokerage headquartered in Springtown, Texas, operating since 2016 under Texas Real Estate License 0500821. The firm is founder-led by licensed broker Bobby Slate and staffed by a team of seven or more licensed agents (Lisa Burkhalter, Beverlee Eddy, Toni Mauldin, Garrett Mauldin, Cole Stilwell, Kelli Stilwell) serving buyers and sellers across 10 North Texas counties — Parker, Tarrant, Denton, Wise, Montague, Jack, Young, Hood, Johnson, and Palo Pinto. The company cites over 40 years of combined team experience and positions local market knowledge and community relationships as its primary differentiators.

The product offering is human-delivered brokerage services with no software platform or proprietary technology. Core services include buyer representation, seller representation, and transaction management, supported by free lead-generation tools — Comparative Market Analysis (CMA) reports and Neighborhood Reports — accessible via website request forms. The technology stack is standard for the industry: NTREIS MLS integration for property listings, a content/SEO-optimized website, Google Analytics, Facebook Pixel, email marketing, CRM, and lead tracking. The company does not offer a mobile app, API, or any AI/ML-driven features.

Revenue is generated entirely through real estate commissions on closed transactions. Buyer representation commissions typically range from 2.5% to 3% of purchase price (shared with cooperating broker), while seller representation commissions range from 5% to 6% of sale price, with specific terms governed by individual representation or listing agreements. The go-to-market motion is direct-to-consumer and sales-led: the website serves as the primary lead-capture channel, with agents handling phone, email, and form-based inquiries and providing personalized consultation. Customer segments span first-time homebuyers (primary), home sellers (primary), land and acreage buyers (secondary), and commercial property clients (secondary) — all within the local and regional North Texas market.

Name

Slate Real Estate

Legal name

Slate Real Estate

Website

https://slaterealestate.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Slate Real Estate is a private, founder-led residential and commercial real estate brokerage in Springtown, Texas, serving buyers and sellers across 10 North Texas counties via a team of 7+ licensed agents using a commission-based transaction model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate
• Commercial real estate
• Property management
• Real estate brokerage
• Land sales

Headquarters

HQ city

Springtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Buyer Representation Services: Commission-based compensation for representing buyers in real estate transactions. Typically earns a percentage of the final sale price upon successful transaction completion.
2. Seller Representation Services: Commission-based compensation for listing properties and representing sellers. Earns a percentage of the sale price when property is sold.
3. Comparative Market Analysis (CMA): Free CMA reports offered to potential sellers to demonstrate property valuations. This lead generation tool helps attract sellers before listing representation agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Slate Real Estate is a local real estate brokerage based in Springtown, Texas that provides residential and commercial property buying, selling, searching, and management services. The firm represents buyers and sellers in real estate transactions and offers ongoing property management for owners in the local market.

Product overview

Slate Real Estate operates as a traditional full-service real estate brokerage offering a unified suite of services centered around residential property buying and selling in the Springtown, Texas area and surrounding North Texas counties. The core offering consists of licensed real estate brokerage services (buyer/seller representation, transaction management, referrals), supported by property listing access via MLS integration, and supplemented by free value-added services including Comparative Market Analysis and Neighborhood Reports. The company does not offer a software platform or SaaS product; all services are human-delivered through a team of licensed real estate agents.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Representation and brokerage services for individuals buying and selling residential properties, including homes and land, in the Springtown, Texas market.
• Commercial Real Estate Brokerage Brokerage services for the buying and selling of commercial properties, assisting business owners and investors with commercial real estate transactions.
• Property Management Management of residential and commercial properties on behalf of owners, handling day-to-day operations and tenant relations.

Quantifiable outcome

• Clients benefit from local expertise resulting in smooth, stress-free transactions

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Multiple Listing Services (MLS)coreTechnology or IntegrationProperties listed on Multiple Listing Service systems for property listings and market data. Access to MLS databases allows comprehensive property exposure to cooperating brokers and buyers throughout the Dallas-Fort Worth area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Compass: Tech-enabled residential brokerage that has expanded into Texas suburbs; competes for agent recruitment and seller leads through a technology-driven platform, posing a structural threat to traditional brokerages like Slate.
• Redfin: Tech-enabled residential brokerage and iBuyer with growing DFW presence; competes for seller leads and online buyer traffic, directly challenging traditional independent brokerages in mid-tier price ranges.
• eXp Realty: Cloud-based residential brokerage with a low-overhead agent model actively recruiting in Texas; competes for agent talent and listings in suburban and exurban markets similar to Springtown.

Broad incumbents

• RE/MAX: Global residential real estate franchise with widespread North Texas agent coverage; competes for the same residential, acreage, and commercial listings and buyers that Slate serves across its 10-county footprint.
• Century 21 Real Estate: Global residential and commercial real estate franchise with broad suburban and rural market coverage; overlaps with Slate on residential listings, land/acreage, and small-town brokerage services in Texas.
• Coldwell Banker: Long-established residential and commercial brokerage franchise with strong Dallas-Fort Worth presence; overlaps with Slate in residential buyer/seller representation and luxury segments like the $945K Fort Worth listing.
• Keller Williams Realty: Texas-headquartered global residential brokerage franchise with extremely heavy agent density across North Texas including Parker and Tarrant counties; directly competes with Slate for the same buyer and seller pool in Springtown and surrounding counties.
• Sotheby's International Realty: Luxury-focused international real estate brand with affiliates in DFW; overlaps with Slate on higher-end listings such as the Fort Worth estate and acreage properties.
• Better Homes and Gardens Real Estate: National residential real estate franchise with suburban and small-market presence; competes with Slate in residential sales and rural property representation across North Texas.
• Berkshire Hathaway HomeServices: National residential real estate franchise with active DFW-area offices; competes with Slate on residential sales, seller representation, and luxury properties across North Texas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/slate-real-estate

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slate Real Estate