W. Salamoon & Sons

What W. Salamoon & Sons does

W. Salamoon & Sons is a family-owned fine jewellery house founded in 1907 by Wadih Salamoon in Beirut, Lebanon, and currently operating flagship boutiques in Beirut and in the Belgravia district of London (30 Lowndes Street, SW1X 9HX). The company sells rings, earrings, bracelets and necklaces across a portfolio of signature collections including Ellipse (semi-precious stones), Malachite, Arctic Splendors (recycled 18k gold with provenance-tracked aquamarines), Forever and Bridal Parures (engagement and bridal), Gents (men's line), Forest Splendors (seasonal), and high-jewellery collections (Princess, Diamond, Precious Stones). Pricing ranges from approximately £600 for entry-level pieces to £40,000+ for high jewellery, with diamonds above 0.50ct carrying GIA certification and Kimberly Process compliance.

The company runs a direct-to-consumer model combining physical boutiques with a WooCommerce e-commerce site (wsalamoon.com) processed via Global Payments, plus a WhatsApp pre-order and inquiry channel for select items and bespoke commissions. Underlying technology is standard off-the-shelf e-commerce rather than proprietary platform infrastructure; there is no public API and no disclosed AI/ML capability. Distribution is supported by organic social media (Facebook, Instagram, Pinterest), an email newsletter, an editorial Insights Blog and a celebrity endorsement programme that has placed W. Salamoon jewellery on Rei Ami (Golden Globes), Halsey (Venice Film Festival), Victoria Monét, Leona Lewis (Tyler Robinson Foundation gala), Charlotte Tilbury and Karolina Kurková.

Revenue is generated through one-time unit sales of fine and high jewellery, with custom and bespoke pieces produced on a made-to-order basis. Customer segments are HNW individuals seeking heritage fine jewellery, bridal customers for engagement and wedding sets, gift buyers for occasions including Eid, Ramadan, Valentine's Day and anniversaries, and male buyers served by the Gents Collection. After-sales services include ring resizing, in-house engraving and recommended six-month professional cleaning. No funding rounds, M&A, subsidiaries, patents, certifications or awards are disclosed in the available data.

Name

W. Salamoon & Sons

Legal name

W. Salamoon & Sons

Website

https://wsalamoon.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

W. Salamoon & Sons is a family-owned fine jewellery house founded in 1907, operating flagship boutiques in Beirut and London's Belgravia alongside a direct e-commerce site, selling rings, earrings, bracelets and necklaces across signature and bridal collections to high-net-worth, bridal and gift-buying customers.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD), Diamond Jewelry (CRAKAAAA), Bridal Jewelry Resale, Vintage & Estate (CRAKACAI)

Keywords

• Fine jewelry retail
• Luxury jewellery house
• Bridal jewelry
• High jewellery collections
• Designer gemstone jewelry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Jewelry Sales: The company generates revenue through the direct sale of fine jewelry pieces including rings, earrings, bracelets, necklaces, and high jewelry collections. Products are sold at fixed prices through e-commerce and physical boutiques. The company offers some items on a pre-order basis via WhatsApp, suggesting a made-to-order model for certain pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

W. Salamoon & Sons is a family-owned fine jewellery house founded in 1907 that designs, sources, and sells luxury jewellery including rings, earrings, bracelets, and necklaces across signature collections (Ellipse, Arctic Splendors, Forever, Malachite, Gents, Princess, Diamond, Precious Stones). The company operates flagship boutiques in London (Belgravia) and Beirut, alongside a direct e-commerce platform, and offers bespoke customisation, bridal parures, and ethically sourced diamond and gemstone pieces at price points from approximately £600 to over £40,000.

Product overview

W. Salamoon & Sons is a luxury jewellery house offering a unified portfolio of fine jewellery across four core categories (Rings, Earrings, Bracelets, and Necklaces). The product line is organized into distinct collections including signature sub-brands (Ellipse with semi-precious stones, eco-friendly Arctic Splendors in recycled gold, Forever for bridal, Malachite gemstone collection, and Gents for men), high jewellery collections (Princess, Diamond, Precious Stones), and seasonal collections (Forest Splendors). The collections range from accessible gold pieces to high jewellery exceeding £40,000, with metals spanning 18k rose, white, and yellow gold, plus platinum for custom orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Rings
• Earrings
• Bracelets
• Necklaces
• Ellipse Collection
• Arctic Splendors Collection
• Forever Collection
• Malachite Collection
• Gents Collection
• Princess Collection
• Diamond Collection
• Precious Stones Collection
• Bridal Parures

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Astley Clarke: London-based contemporary fine jewelry brand with strong DTC e-commerce, customization services, and ethical sourcing credentials. Comparable to W. Salamoon on London base, customization focus, and ethical/traceable materials positioning, though at more accessible price points.
• Mejuri: Digital-native fine jewelry brand with strong DTC e-commerce, transparent pricing, and social-media-led growth. Comparable on DTC-first model and ethical sourcing narrative; competes for adjacent (more accessible) price points.

Broad incumbents

• Boucheron: French heritage fine jewelry and high jewelry house (founded 1858, part of Kering) with Place Vendôme flagship. Comparable in its mix of bridal, high jewelry, and bespoke services, but at materially larger scale, broader global retail, and stronger brand recognition.
• Bulgari: Italian luxury house (founded 1884, LVMH) operating hotels-adjacent high-jewelry and fine-jewelry businesses globally. Comparable on high-jewelry and colored-gemstone heritage collections, but operates at a fundamentally different scale, distribution, and brand awareness.
• Chaumet: Paris-based heritage jeweler (founded 1780, part of LVMH) with Place Vendôme presence and bridal/high-jewelry collections. Comparable to W. Salamoon's bridal and high-jewelry offerings but operates at much greater scale and international footprint.
• David Yurman: American heritage fine jewelry brand with a strong retail network and signature design language. Comparable on fine-jewelry DTC + boutique model and signature-collection strategy, though at significantly larger scale and broader U.S. footprint.

Direct peers

• Graff: London-headquartered high-jewelry house specializing in diamond jewelry with boutiques on Bond Street and globally. Closely comparable on high-AOV diamond and gemstone jewelry, London flagship model, and HNW / bridal customer base.
• Boodles: Family-owned British fine jewelry house founded in 1798 with multiple UK boutiques (including a flagship on Bond Street) and a bridal focus. Highly comparable to W. Salamoon in heritage positioning, multi-generational family ownership, and reliance on HNW and bridal clientele.
• Monica Vinader: British contemporary fine jewelry brand with strong DTC e-commerce, sustainable materials focus, and celebrity-driven marketing. Comparable to W. Salamoon's ethical-sourcing positioning and direct-to-consumer omnichannel model, though at a more accessible price point.
• Pomellato: Italian heritage fine jewelry house known for distinctive colored-gemstone designs and craftsmanship (founded 1967, Kering-owned). Comparable to W. Salamoon's colored-gemstone signature collections (Malachite, Princess) and design-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/w.salamoon
• Instagraminstagram.com/w.salamoon
• Pinterestpinterest.com/WSalamoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about W. Salamoon & Sons