Stubaier Gletscher

What Stubaier Gletscher does

Stubaier Gletscher operates Austria's largest glacier ski resort, located in the Stubai Valley in Tyrol near Neustift im Stubaital, approximately 45 minutes from Innsbruck. The resort runs a dual-season model under the legal entity Wintersport Tirol AG & CO Stubaier Bergbahnen KG: winter ski operations from October through spring on groomed pistes, snowpark (Stubai Zoo XL and Spring Garden), and freeride terrain, and summer alpine tourism (June–September) anchored by the TOP OF TYROL viewing platform at approximately 3,210 meters, the Höhenspielplatz children's playground, glacier tours, and hiking. Elevations exceed 3,000 meters and average seasonal snowfall of 6–9 meters supports snowsure operations, including off-season training for professional ski teams.

The technology stack is a standard web-based direct-to-consumer platform. Core digital infrastructure includes an online ticketing shop (shop.stubaier-gletscher.com) powered by Starjack (SJack GmbH), an INCERT eTourismus gift voucher system, feratel-powered live webcams, Geosphere Austria weather data integration, and Microsoft Clarity plus Google Analytics/Meta Pixel for analytics. CRM and newsletter delivery are handled by MICADO Digital Solution GmbH. No proprietary AI/ML systems, APIs, SDKs, or mobile applications are in evidence. A self-assessed WCAG 2.2 partial-compliance accessibility statement and GDPR-compliant data processing are documented.

Revenue derives primarily from one-time ski pass and lift ticket sales (day, half-day, multi-day 2–10 day, and season passes) with a 3% online advance-purchase discount, supplemented by on-mountain food and beverage (Schaufelspitz Restaurant and other venues), summer observation platform and mountain access tickets, equipment rental commissions via Intersport Rent, and referral/affiliate income from accommodation partnerships (Hotel ELVA, Alpensporthotel Mutterberg) and the regional Tourismusverband Stubai Tirol. Distribution is direct-to-consumer through the online shop and three valley station ticket offices (Eisgratbahn, Gamsgartenbahn, Neustift). Primary customer segments are families with children, recreational winter sports enthusiasts, summer mountain tourists, and professional ski racing teams using the glacier for summer/autumn training.

Name

Stubaier Gletscher

Legal name

Wintersport Tirol AG & CO Stubaier Bergbahnen KG

Website

https://stubaier-gletscher.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

251–500 employees

Short description

Stubaier Gletscher operates Austria's largest glacier ski resort in the Stubai Valley, Tyrol, offering year-round skiing, snowpark facilities, and summer alpine tourism (viewing platform, hiking, glacier tours) to recreational visitors, families, and professional ski teams via direct-to-consumer ticketing and partner channels.

Ownership category

akta.pro rank

Product category

Alpine Ski Resort

NAICS

Skiing Facilities (71392)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

Keywords

• Glacier skiing
• Alpine ski resort
• Summer skiing
• Mountain cable cars
• Winter sports tourism

Headquarters

HQ city

Neustift Im Stubaital

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ski Pass and Lift Tickets: Core revenue from sale of ski passes and gondola/lift tickets. Day tickets, multi-day tickets (2-10 days), half-day tickets from 12:00, and season passes available. Tickets sold online with 3% discount for online purchase up to 48 hours prior.
2. Summer Mountain Experience: Summer season (June-September) revenue from TOP OF TYROL observation platform tickets, hiking passes, and general mountain access tickets.
3. Food and Beverage: On-mountain restaurants and dining facilities including Schaufelspitz Restaurant and other venues at Eisgrat and other stations.
4. Partner Accommodation Commission: Referral revenue from accommodation partnerships including Hotel ELVA, Alpensporthotel Mutterberg, and Tourismusverband Stubai booking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Stubaier Gletscher operates Austria's largest glacier ski area on the Stubai Glacier in Tyrol, providing year-round cable car access, ski slopes, and on-mountain experiences. Offerings include winter and summer skiing/snowboarding, the Ice Camp with snow sculptures, Austria's highest wine bar at the Eisgrat, the Schaufelspitze viewing platform at 2,995 m, hiking trails, the Skyfly zipline, mountain restaurants, and partner accommodation in the Stubai Valley.

Product overview

Stubaier Gletscher is Austria's largest glacier ski resort and year-round alpine destination in the Stubai Valley, Tyrol. The resort operates at elevations exceeding 3,000 meters and offers a dual-season model: winter skiing (October through spring) on groomed pistes and snowpark facilities, and summer activities including the TOP OF TYROL viewing platform, high-altitude playground, hiking, and glacier tours. The core product is the glacier ski area, supplemented by ancillary services including ski school, equipment rental (via INTERSPORT Rent), an online ticket shop, restaurants, and events like Stubai Wild Ride and Intersport Testival. Digital services include webcams, weather/snow reporting, newsletters, and an online shop for skipasses and gift vouchers.

Differentiator

Problem solved

Functional benefit

Products and services

• Glacier Skiing and Snowboarding (Winter Ski Pass) Multi-day and single-day lift passes granting access to the Stubai Glacier ski slopes for skiing and snowboarding across multiple connected ski areas, marketed as Austria's largest glacier ski area and available across the extended winter season.
• Summer Glacier Skiing Limited glacier skiing/snowboarding available in spring and summer months using the Stubai Glacier's high-altitude snow, supported by snowmaking and piste management systems. Targeted at alpine skiers and national teams seeking off-season training conditions.
• Ice Camp (Snow Sculpture Park) On-glacier experience featuring snow and ice sculptures and related winter attractions, accessible via the Eisgrat or Gamsgarten cable car stations, marketed as a winter sightseeing activity alongside skiing.
• Eisgrat — Austria's Highest Wine Bar Wine bar and panoramic gastronomy venue at the Eisgrat mountain station, promoted as Austria's highest wine bar, open to pedestrians and skiers using the cable cars.
• Schaufelspitze 2,995 m Viewing Platform Panoramic viewing platform at the Schaufelspitze summit station at 2,995 m elevation, accessible by cable car and offering 360° glacier views, marketed as a year-round sightseeing attraction.
• Summer Hiking and Mountain Experience Pass Pedestrian lift access (rather than ski lift pass) for summer visitors hiking on glacier trails and accessing summit viewpoints, restaurants, and the Skyfly zipline.
• Skyfly Zipline Zipline attraction operating from a high-altitude station down towards the valley, marketed as a summer adrenaline activity alongside hiking and sightseeing at the Stubai Glacier.
• Stubai Valley Accommodation (Partner Hotels and Lodges) Accommodation offerings in the Stubai Valley marketed and packaged alongside lift passes, ranging from traditional Tyrolean guesthouses to partner hotels, primarily serving ski and summer mountain tourists.

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Hotel ELVAcoreStrategic or Co-development PartnerPremium Apartment Hotel operated by Stubaier Gletscherbahn. Offers stylish accommodation in mountain setting, directly associated with the glacier resort. Co-marketing partner with dedicated booking links from the resort website.
• Tourismusverband Stubai TirolcoreStrategic or Co-development PartnerRegional tourism organization providing comprehensive vacation services including accommodation booking, ski pass packages, events, and local expertise. Primary coordination body for Stubai Valley tourism.
• Alpensporthotel MutterbergcoreGTM or Marketing Partner4-star family-run hotel located at 1,730m directly at the valley station. Culinary dining, wellness facilities, and fitness center. Few meters walking distance to glacier lifts.
• Intersport RentcoreChannel Partner/ Reseller/ DistributorEquipment rental partner providing online ski and sports equipment booking through integrated shop on the Stubaier Gletscher website. Major international sports retailer with on-mountain presence.
• 5 Tiroler GletscherminorGTM or Marketing PartnerMarketing collective of five Tyrolean glacier ski areas. Joint promotion of glacier skiing with 'Snow Guarantee' messaging for the region.
• OrtovoxminorGTM or Marketing PartnerLeading manufacturer of avalanche safety equipment, Merino sportswear, and backpacks. Safety equipment partner for the glacier resort.
• RECCOminorGTM or Marketing PartnerAvalanche victim search system integrated into resort safety operations. Technology partnership for enhanced mountain safety.
• Westdeutscher Skiverband (WSV)minorGTM or Marketing PartnerRegional ski association for North Rhine-Westphalia, Germany. Organizes ski clubs and promotes skiing in the region.
• Bayerischer Skiverband (BSV)minorGTM or Marketing PartnerUmbrella organization for Bavarian ski associations in Germany. Partner for regional marketing and ski club relations.
• ÖAMTCminorGTM or Marketing PartnerAustrian Automobile, Motorcycle and Touring Club. Major roadside assistance organization providing travel and transport information to members.
• ARBÖminorGTM or Marketing PartnerAustrian automobile and cycling club providing travel information and roadside assistance services.
• sportOkay.comminorChannel Partner/ Reseller/ DistributorOnline sports equipment retailer partner offering sports articles with promotional offers linked from the glacier website.
• Starjack (SJack GmbH)coreTechnology or IntegrationOnline ticketing platform provider for ski passes and vouchers. Integrated into the Stubaier Gletscher website for online ticket sales.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saas-Fee: Swiss car-free glacier resort offering year-round skiing up to 3,600m, comparable to Stubaier on dual-season glacier operations and premium alpine positioning. Adjacent enough as a benchmark for international glacier destination economics.
• Sölden (Ötztal): Major Tyrolean ski resort with two glacier ski areas (Rettenbach and Tiefenbach) above 3,000m and hosts World Cup ski racing. Comparable to Stubaier on dual glacier areas, world-class events (Stubaier Wild Ride vs. Sölden's World Cup stops), and large-scale lift infrastructure.
• Val Senales (Schnalstal): South Tyrolean glacier ski resort above 3,200m used heavily by European national ski teams for autumn preparation. Comparable to Stubaier on pro-team training business and glacier-only operations, though operating in a different national market.
• Zermatt / Matterhorn ski paradise: Iconic Swiss car-free resort with the highest lift-served skiing in Europe (Klein Matterhorn at 3,883m) and a dual-season model. Comparable as a premium glacier destination with year-round revenues and panoramic viewing assets similar to TOP OF TYROL.
• Kitzsteinhorn (Kaprun): Austrian glacier ski resort in Salzburg province, member of the 5 Tiroler Gletscher marketing group (alongside Stubaier), operating the 3K K-onnection year-round cable car and TOP OF SALZBURG viewing platform. Direct comparator on glacier skiing, viewing platform monetization, and family-friendly positioning.
• Hintertuxer Gletscher: Austrian year-round glacier ski resort in the Zillertal offering lift-served skiing, snowpark, and summer glacier activities at 3,250m. Closest functional peer to Stubaier Gletscher: same category (Tyrolean glacier resort), same dual-season model, same year-round snow guarantee positioning.
• Pitztaler Gletscher: Austrian Tyrolean glacier ski resort reaching 3,440m with the Wildspitze viewing platform; member of the 5 Tiroler Gletscher collective. Closely comparable to Stubaier on glacier-only winter operations and observation-deck summer attractions.
• Mölltaler Gletscher: Carinthian glacier ski resort and part of the 5 Tiroler Gletscher marketing group, offering year-round skiing above 3,000m. Direct peer on glacier ski area, lift operations, and Tyrolean regional joint marketing.

Others

• Tourismusverband Stubai Tirol: Regional tourism board that acts as Stubaier Gletscher's primary channel partner for accommodation booking and package deals via stubai.at. Listed as ecosystem participant, not a competitor, but materially relevant since it sits between the resort and destination guests.

Broad incumbents

• Ski Arlberg (St. Anton, Lech, Zürs, Warth): Largest connected ski area in Austria with 88 lifts and 300km of pistes, though not glacier-based. Relevant broader incumbent benchmark for lift revenue, multi-village operations, and premium Austrian ski tourism economics that compete with Stubaier's destination guests.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@stubaiergletscher
• Facebookfacebook.com/schifahren.stubaiergletscher
• Instagraminstagram.com/stubaiergletscher
• YouTubeyoutube.com/stubaiergletscher
• Xx.com/stubaigletscher
• LinkedInlinkedin.com/company/stubaier-gletscher

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stubaier Gletscher