SJack

What SJack does

SJack GmbH, operating under the trade name starjack, is an Austrian for-profit digital platform founded in 2016 and headquartered in Rankweil, Vorarlberg. The company operates an online booking platform (starjack.com) and companion mobile apps (iOS/Android) that aggregate ski and mountain-lift tickets from more than 100 partner ski resorts and mountain railways across the DACH region and Italy. Consumers register a free account, order or register a rechargeable starjack Keycard (or an existing SKIDATA card), and book tickets online with confirmation and activation within seconds, enabling direct gate access without queuing at ticket counters.

The core technology is a web-based booking platform integrated with SKIDATA access-control systems at partner resorts, which writes tickets directly to SKIDATA turnstiles. The product surface spans multiple fulfillment formats — the reusable Keycard, PickUp-Voucher (QR code), e-Ticket (barcode), and Smartphone Ticket via the key2ski by SKIDATA app — plus adjacent offerings including gift vouchers and two bundled insurance add-ons (Safety+ for accident/rescue/liability coverage and Refund+ for reimbursement of unused ski passes up to EUR 1,000). A single account can manage unlimited Keycards for families and groups. Payments are processed through PAYONE and Worldline, supporting cards, EPS, iDEAL, Apple Pay, Google Pay, and account-to-account transfers.

The business model is primarily transaction-based: starjack acts as a sales representative (Vertreter) for ski resort operators and earns a commission on each ticket sold through the platform. Secondary revenue comes from a one-time EUR 5.90 (incl. VAT) Keycard production/shipping fee and intermediary margins on bundled insurance products. The account and booking service are free to consumers (freemium/pay-as-you-go). Go-to-market is a dual motion: a direct-to-consumer self-serve model (website, app stores, SEO, email newsletter via Acumbamail, Meta/Google paid and organic channels) and a B2B motion targeting ski resort operators via a dedicated account-management team and the b2b-starjack.com portal, where operators can configure white-label webshops embedded in their own sites.

Name

SJack

Legal name

SJack GmbH

Website

https://starjack.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SJack (starjack) is an Austrian digital platform that lets consumers book ski and mountain-lift tickets online across 100+ partner resorts in Austria, Germany, and Italy via a reusable SKIDATA-integrated Keycard, app, or e-ticket.

Ownership category

akta.pro rank

Product category

Ski ticket e-commerce

NAICS

Tour Operators (561520)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Online ski ticket booking
• Ski resort ecommerce
• Digital ski pass
• Ski insurance products
• Winter sports marketplace

Headquarters

HQ city

Rankweil

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket transaction fees (ski resort commissions): SJack acts as a sales representative (Vertreter) for ski resort operators. Ski resorts pay starjack for each ticket sold through the platform. The platform aggregates tickets from 100+ mountain railways, taking a commission on each transaction.
2. Keycard production and shipping: Customers pay a one-time fee of EUR 5.90 incl. VAT for the production and delivery of a personalized starjack Keycard.
3. Insurance products (Safety+ / Refund+): Optional add-on insurance products sold alongside ski tickets. Safety+ covers accident rescue and personal liability; Refund+ reimburses unused ski passes up to EUR 1,000 with a EUR 100 deductible. SJack acts as intermediary for the insurance provider.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

SJack operates the starjack online marketplace aggregating ski lift tickets from 100+ partner mountain railways across Austria, Germany, and Italy. Customers register for a free account, order or register a reusable starjack Keycard (EUR 5.90), and book ski tickets online with instant digital activation delivered via Keycard load, e-Ticket barcode, PickUp-Voucher QR, or smartphone ticket through SKIDATA access-control integration.

Product overview

starjack is an online booking platform operated by SJack GmbH that aggregates ski and cable car tickets from 100+ partner mountain railways in Austria, Germany, and Italy. The core product is the starjack Online Booking Platform (starjack.com), through which customers purchase tickets. Tickets can be received via the starjack Keycard (a reloadable personalized chip card), PickUp-Voucher (QR code picked up at resort kiosks), e-Ticket (barcode scanned at gates), or Smartphone Ticket via the key2ski by SKIDATA app. Adjacent offerings include starjack Gift Vouchers and two insurance add-ons — Safety+ (accident and liability coverage) and Refund+ (reimbursement for unused ski passes) — as well as a B2B platform for cable car operators to white-label the booking system. The company also sells merchandise through Spreadshop.

Differentiator

Problem solved

Functional benefit

Brands

• starjack App: Mobile application for iOS and Android enabling convenient ski ticket booking
• starjack Keycard
• Safety+ Insurance
• Refund+ Insurance

Products and services

• starjack Online Booking Platform Central online booking platform at starjack.com enabling consumers to search, book, and manage ski and mountain railway tickets across 100+ partner cable cars in Austria, Germany, and Italy. Supports instant digital ticket activation, multiple ticket delivery formats (Keycard, e-Ticket, PickUp-Voucher, smartphone ticket), multi-card family account management, and integrated payment processing.
• starjack Keycard Personalized, reloadable smart card that stores ski tickets digitally and works across all starjack partner ski resorts. Priced at EUR 5.90 including VAT for production and shipping. Tickets purchased on starjack.com are written directly to the card within minutes, enabling direct lift access without ticket-counter queues. Existing SKIDATA cards can also be registered to a starjack account.
• starjack Gift Vouchers Digital or printable gift vouchers available in multiple themed templates that can be redeemed for any ski ticket offered on starjack.com. Vouchers are delivered in A4 format via email for the purchaser to print or share, providing flexible, cross-resort gifting for any starjack partner mountain railway.
• Safety+ Insurance Ski accident insurance add-on bundled with starjack ski tickets, covering injury treatment, mountain rescue costs, accidental death, disability from 70%, personal liability on the slopes, and reimbursement of ski pass, ski school, or instructor costs up to EUR 1,000 per claim. No deductible. SJack acts as intermediary for the insurance provider; available for habitual residents of Austria or Germany.
• Refund+ Insurance Insurance add-on available with season and annual ski passes that reimburses unused ski pass, ski school, or ski instructor training costs up to EUR 1,000 when an accident prevents the ticket from being used. EUR 100 deductible per claim.
• starjack B2B Platform Business-to-business portal at b2b-starjack.com enabling cable car and mountain railway operators to offer their tickets through the starjack booking system. Partners can configure available ticket types, pricing, and booking options in their own starjack-branded webshop and integrate with SKIDATA access control for direct-to-gate ticket writing.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• 100+ ski resort operators (mountain railways)coreChannel Partner/ Reseller/ Distributorstarjack serves as a digital sales channel for 100+ ski resort operators across Austria, Germany, and Italy. Ski resorts integrate their SKIDATA access control systems with the starjack platform to sell tickets online. The company acts as a sales representative (Vertreter) for these ski resorts, taking a commission on each ticket sold.
• SKIDATAcoreTechnology or Integrationstarjack integrates with SKIDATA access control systems at ski resorts. SKIDATA Keycards (starting with '01-....' and 23-digit ID) can be registered with starjack. The platform writes tickets directly to SKIDATA turnstiles. Also supports Mobile Flow via the 'key2ski by SKIDATA' app.
• Meta Platforms Ireland (Facebook/Instagram)minorGTM or Marketing PartnerMeta Pixel is used for conversion tracking and retargeting. Meta Custom Audiences are enabled. Social login via Facebook is also supported as a registration option.
• Spreadshop (Merchandise)minorChannel Partner/ Reseller/ Distributorstarjack merchandise (apparel and accessories featuring starjack branding) is sold via a Spreadshop white-label storefront at starjackmerch.myspreadshop.de. Spreadshop handles production and fulfillment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Liftopia (Indigo Slip): Historically the leading North American lift-ticket aggregator and reseller (rebranded IndigoSlip); directly comparable business model of multi-resort online lift ticket distribution though primarily US-focused rather than DACH.
• Skiline: Alpine ski day tracking and statistics app integrated with SKIDATA; comparable ecosystem partner in the Alpine ski digital services layer, with potential overlap in user account data and resort integrations.
• Outdooractive: DACH outdoor and alpine tourism platform offering hiking, biking and lift ticket content and bookings; comparable to starjack's summer alpine and bike park ticket categories and its broader alpine experience positioning.
• SnoCountry: Snow reports, ski conditions and lift ticket information platform for North American resorts; comparable as a discovery plus ticketing channel even though geographically distinct from starjack's DACH+Italy focus.

Others

• SKIDATA: Provider of the underlying ski resort access control hardware, gate readers and Keycards that starjack integrates with as its core technical layer; an enabling partner that could also become a competitor if it launched its own consumer-facing ticketing layer.

Regional players

• SnowTrex: European ski travel operator selling packaged ski holidays, lift tickets and ski school bookings; comparable to starjack's B2B portal motion bundling tickets, lessons and ancillary services around alpine ski experiences.
• KitzSki (Bergbahn Kitzbühel): Large Austrian ski resort operator that uses starjack and also sells directly via key2ski by SKIDATA; comparable as a lift ticket distribution channel that competes partly with starjack via direct booking.

Direct peers

• Bergfex: DACH-focused ski resort information and weather/snow-report platform that increasingly offers online ticket booking and lift pass purchase, making it the closest functional peer to starjack in Austria/Germany/Switzerland.
• Skiinfo / Skiresort.info: European ski resort directory and aggregated reporting platform offering snow conditions, webcams and lift ticket information comparable to starjack's discovery plus ticketing flow for alpine resorts.
• Skipass-Wochenende: Austrian ski lift ticket reseller offering discounted multi-day and weekend ski passes across multiple Austrian resorts; directly comparable to starjack as a multi-resort ski lift ticket aggregator targeting DACH consumers via online booking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MyStarjack
• LinkedInlinkedin.com/company/sjack-gmbh-starjack

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SJack