What Fidelium does

UU88 (also referenced as Fidelium) is an online iGaming platform founded in 2019 and headquartered in Manila, Philippines, with a local contact office in Ho Chi Minh City, Vietnam. The company operates a unified multi-product gambling portal accessible via website and dedicated iOS/Android mobile applications under a single account, offering nine core product categories: sports betting, live casino (Baccarat, Roulette, Blackjack, Sicbo, Dragon Tiger), slot games with progressive jackpots, online lottery (with payout ratios up to 1:99), card games (Bài cào, Phỏm, Teen Patti, Six Cards), 3D fishing/shooting games, live-streamed cockfighting from Cambodia and the Philippines, and esports betting. The technology stack combines SSL 128-bit encryption, an independently certified Random Number Generator (RNG), 4K live casino streaming with multi-angle coverage, real-time per-second odds synchronization for sports betting, and an automated transaction-processing pipeline that settles deposits in approximately 30 seconds and withdrawals in 5–15 minutes. The platform operates under licensing from PAGCOR, Malta, and Cagayan Free Port and integrates content from 50+ game publishers.

The business model is take-rate based across all verticals: the platform retains a house edge on every wager placed in sports betting, casino, slots, lottery, card games, cockfighting, and fishing games, with no subscription or per-seat pricing disclosed. Go-to-market combines self-serve online registration with welcome bonuses (first-deposit bonus up to 888K VND) and an event-driven promotional cadence, layered over a three-tier agent/affiliate network ("Đại lý") that recruits and supports players across APAC. The platform serves individual consumer segments including sports bettors, casino enthusiasts, slot players, lottery players, card-game players, cockfighting bettors, and casual gamers across nine stated markets (Vietnam, Philippines, Thailand, Malaysia, Cambodia, Singapore, Laos, South Korea, Japan), reporting over 12 million active members as of 2025 and a 10 million+ account base in APAC. The company is privately held with no disclosed institutional investors, no parent company, and no public revenue, headcount, or funding figures.

Strategic posture centers on capturing 30% market share within three years, reducing transaction processing time to ~20 seconds, and achieving 97% customer satisfaction, supported by continued geographic expansion, content aggregation through publisher partnerships, and mobile-first product investment.

Name

Fidelium

Legal name

UU88

Website

https://fidelium.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

UU88 (Fidelium) is an online iGaming platform founded in 2019, headquartered in Manila, Philippines, serving 12+ million active members across APAC markets through a unified multi-product gambling portal covering sports betting, live casino, slots, lottery, and other games via website and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling and iGaming

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online gambling platform
• IGaming operator
• Live casino betting
• Sports betting platform
• Slot games operator

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sports Betting: Commission from sports betting odds across multiple sports including football, basketball, tennis, baseball, and esports. Platform takes house edge on all wagers.
2. Casino Games: Revenue from live casino games including Baccarat, Roulette, Blackjack, Sicbo, and Dragon Tiger. House edge built into game odds.
3. Slot Games: Revenue from slot games with progressive jackpots. Platform retains portion of wagers as house edge while funding progressive jackpots.
4. Lottery: Revenue from lottery betting with payout ratio of 1:99. Platform retains house edge from all lottery wagers.
5. Card Games: Revenue from various card games including Bài cào, Phỏm, Teen Patti, and Six Cards.
6. Cockfighting: Revenue from cockfighting live streams with betting across multiple match types.
7. Fishing Games: Revenue from fishing games with varying difficulty levels and prize tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fidelium operates an online iGaming platform that provides individual consumers with access to multiple gambling products through a single account, including live dealer casino, sports betting, slot games, lottery, card games, fishing arcade games, esports, and live cockfighting streams. The platform processes deposits and withdrawals via automated systems and distributes content sourced from 50+ partnered game publishers, with primary operations based in Manila, Philippines under PAGCOR supervision.

Product overview

UU88 is an online iGaming platform operating as a unified multi-product gambling portal. The platform offers nine core product categories: Casino Live (live dealer table games), Sports Betting (pre-match and in-play wagering), Slot Games (progressive jackpot machines), Lottery (traditional and fast-play formats), Card Games (multiple Asian card game variants), Fishing Games (3D shooting arcade), Cockfighting (livestreamed arena betting), and Esports (competitive gaming wagers). All products are accessible through a single account and are supported by a dedicated mobile application for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Live Live dealer casino games including Baccarat, Roulette, Blackjack, Sicbo, and Dragon Tiger with professional dealers and HD/4K video streaming from studios such as AE Sexy, PlayAce, Evolution, BBIN, SA Gaming, and DG. Targeted at casino enthusiasts seeking authentic live gaming experience.
• Thể Thao (Sports Betting) Sports wagering platform covering football, basketball, tennis, baseball, and esports with real-time odds updates and diverse bet types including Asian handicap, European odds, over/under, and halftime bets. Designed for sports bettors seeking varied wagering options.
• Nổ Hũ (Slot Games) Online slot machine games from providers JDB, CQ9, and JILI featuring progressive jackpots and high RTP rates averaging 97-98%. Targeted at slot game players seeking high payout rates and jackpot opportunities.
• Xổ Số (Lottery) Online lottery services including traditional lottery, speed lottery, Keno, and international lotteries from Thailand, Philippines, and Laos, with payout ratios up to 1:99. Designed for lottery players seeking convenient online access and statistical analysis tools.
• Game Bài (Card Games) Card game offerings including Bài Cào, Tá Lả Phỏm, Teen Patti, and Six Cards from over 50 game publishers with multiple gaming halls. Targeted at players interested in strategic card games against global opponents.
• Bắn Cá (Fishing Games) 3D graphics fish shooting arcade games with multiple difficulty levels, bosses, and reward multipliers ranging from hundreds to millions of VND. Targeted at casual players seeking skill-based shooting games.
• Đá Gà (Cockfighting) Live-streamed cockfighting betting covering Cambodia and Philippines arenas including knife-spur and traditional formats, with betting halls WS168, SV388, and DIGMAAN. Designed for cockfighting bettors.
• Esports Esports betting on League of Legends, Dota 2, and CS:GO with map, over/under, round, and handicap betting options. Designed for esports enthusiasts.
• UU88 Mobile Application Dedicated mobile application for iOS and Android operating systems enabling full access to all gaming products and account management features for end users.

Quantifiable outcome

• 98% of users rate 5 stars for transaction speed and security
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• OKWINcoreStrategic or Co-development Partner · 1 January 2019Official partnership with OKWIN for online entertainment services. Partnership aims to provide quality and smooth entertainment experience for players.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dafabet: Established Asian online gambling operator offering sports betting, casino, slots, and lottery with localized payment and agent channels; closely aligned with UU88's operating geography and product breadth.
• W88: Large APAC-focused online gambling operator offering sportsbook, casino, slots, and lottery through a single portal with an agent/affiliate distribution model — directly comparable to UU88's product mix and go-to-market.
• 1xBet: Global online gambling operator with significant APAC presence offering sports, casino, live dealer, slots, and lottery; comparable in scale, product breadth, and grey-market operating posture.
• FB88: APAC-targeted online betting and casino operator with sportsbook, live casino, slots, and lottery; comparable to UU88 in product range, regional focus, and agent-driven distribution.
• 12Bet: APAC-focused online sportsbook and casino operator with agent-driven distribution across similar jurisdictions to UU88.
• M88 (Mansion88): Asia-focused online sportsbook and casino brand with integrated slots and live dealer offerings; mirrors UU88's APAC-centric, multi-vertical operator model.
• 188Bet: Online sportsbook and casino operator with strong APAC presence, offering multi-vertical gambling products and agent networks similar to UU88's model.
• SBOBet: Asia-rooted online sports betting and casino platform serving similar Southeast Asian markets; comparable in sportsbook-centric product mix and regional customer base.

Broad incumbents

• Flutter Entertainment: Public global gambling group (FanDuel, PokerStars, Betfair, Paddy Power) with deep sportsbook and iCasino offerings; comparable product portfolio but vastly larger scale and stricter regulatory footprint than UU88.
• Bet365: Global online gambling incumbent with sportsbook, casino, slots, and poker; overlaps with UU88 across most product lines but operates under stricter regulated-market licenses at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fidelium