WaterPro
WaterPro is a New Zealand water technology distributor and service provider, supplying and servicing UV disinfection, chemical dosing, filtration, RO/EDI, and water chemistry equipment for municipal, industrial, aquatics, laboratory, and food and beverage customers across the country.
- Company typePrivate
- Founded2010
- HeadquartersSydenham, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What WaterPro does
WaterPro is a New Zealand-based water technology solutions provider, headquartered in Christchurch with a regional office in Auckland, supplying and servicing water treatment equipment and chemistry for municipal, industrial, and commercial customers across the country. Founded in 2010 and operating as Waterpro Environmental Ltd, the company distributes internationally recognised product lines — primarily Evoqua atg UV (now part of Xylem) and Lutz-Jesco — alongside Harmsco filtration, Solenis geothermal antiscalants, and Process Instruments (Pi) controllers, giving customers access to UV disinfection, gas and electro-chlorination, chlorine dioxide and monochloramine generation, chemical dosing, reverse osmosis, electro-deionisation (EDI), and water chemistry management technologies.
The business is structured around four revenue streams: capital equipment sales (one-time, sold via e-commerce storefront and quoted proposals), installation and commissioning services, recurring maintenance and plant servicing, and chemical supply/management. Pricing is unit-based in NZD for catalogued items (e.g., NZD $6,055 for a VIQUA PRO30 UV system; NZD $3,594-$3,980 for ELITE PRC pool controllers; NZD $465 per 200L demineralised water drum) and quote-based for larger industrial systems. Go-to-market is hybrid: direct enterprise field sales with dedicated account managers targeting large municipal and industrial projects, inside sales via phone/email and trade account applications, plus an e-commerce self-serve channel for smaller buyers.
WaterPro serves five horizontal customer segments: municipal drinking water utilities, aquatic and swimming pool facilities, industrial process water (boilers, cooling towers, closed systems), high-purity/laboratory/pharmaceutical users, and food and beverage processors. Notable public project references include the Hawke's Bay Regional Aquatic Centre (Lutz-Jesco controllers, Evoqua UV), Woolworks 8-Megawatt Electric Boiler pre-treatment (multimedia/carbon/softening/RO/EDI delivering 11,000 tonnes of annual CO2 reduction), Kiwa Pools Gisborne, and the Timaru District Council Te Ana Wai water treatment plant. AIRAH Level 1 qualified service technicians and certified chlorine gas handlers support the regulatory and safety dimension of the offering across NZ.
WaterPro firmographics
Firmographics- Name
- WaterPro
- Legal name
- Waterpro Environmental Ltd
- Website
- https://waterpro.co.nz
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WaterPro is a New Zealand water technology distributor and service provider, supplying and servicing UV disinfection, chemical dosing, filtration, RO/EDI, and water chemistry equipment for municipal, industrial, aquatics, laboratory, and food and beverage customers across the country.
- Ownership category
- akta.pro rank
WaterPro industry classification
Industry- Product category
- Water Treatment Equipment
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720), Water Supply and Irrigation Systems (22131)
- SIC
- Chemicals & Allied Products (2800), Water Supply (4941)
- akta.pro primary industry
- Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)
- akta.pro secondary industries
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Disinfection & Remedial Works (Chlorination, Thermal, Shock Treatments) (BPABAJAF), Water Treatment & Process Specialty Chemicals (IMAEABAN), Pipework, Calorifier & Heat Exchanger Descaling/Decontamination (BPABAJAI)
Keywords
Where WaterPro is headquartered
LocationHeadquarters
- HQ city
- Sydenham
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
WaterPro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Water Treatment Equipment Sales: Sale of water treatment equipment including UV disinfection systems, chemical dosing pumps, filtration units, reverse osmosis plants, and associated accessories. Sold via e-commerce storefront and quote-based proposals. Revenue is primarily one-time capital equipment sale with some recurring spare parts revenue.
- Installation and Commissioning Services: WaterPro provides installation and commissioning of supplied equipment including controllers, UV systems, dosing systems, pipework and control cabling. The company was nominated by Consulting Engineers for installation and commissioning at major projects.
- Water Treatment Plant Maintenance and Servicing: Ongoing maintenance services including 6-monthly cooling tower cleaning, quarterly closed system sampling, legionella risk management, and remote monitoring and dosing system management. AIRAH Level 1 qualified technicians provide these services.
- Chemical Supply and Management: Supply of water treatment chemicals including V-GUARD boiler treatments, V-COR corrosion inhibitors, V-TRACE cooling water treatments, BIOTROL biocides, and demineralised water (200L drums). Chemical management including on-site sampling and analysis is bundled with service programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VIQUA PRO30 UV System |
| Unit Pricing | Pay-as-you-go | Chemical Dosing Pot, 304SS, 14 litre (WPRO brand) |
| Unit Pricing | Pay-as-you-go | Peristaltic Dose Pumps - PRC Elite Series |
| Unit Pricing | Pay-as-you-go | Lutz-Jesco EASYTRANS B2 Drum Pump Battery Sets |
| Unit Pricing | Pay-as-you-go | ELITE PRC Swimming Pool Controller |
| Unit Pricing | Pay-as-you-go | Demineralised Water 200L Drum |
| Unit Pricing | Pay-as-you-go | Corrosion Coupon Racks |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
WaterPro product offering
Product offeringCore offering
WaterPro distributes, installs, commissions, and services water treatment equipment and chemicals across New Zealand. The portfolio covers UV disinfection systems, on-site chemical generation (hypochlorite, chlorine dioxide, monochloramine), gas chlorination, chemical dosing pumps, cartridge filtration, reverse osmosis, electro-deionisation, water softeners, online analysers, handheld test equipment, and water treatment chemistry. The company acts as the NZ distributor for international brands including Evoqua atg UV, Lutz-Jesco, Harmsco, and Solenis, providing end-to-end capability from equipment supply through to ongoing plant maintenance and compliance servicing.
Product overview
WaterPro is a water technology company that distributes, installs, and services water treatment equipment and chemicals. Their product portfolio is organized into distinct categories: UV Disinfection Systems (Evoqua atg UV Wafer, SX, VXM, Barrier TI, VIQUA PRO, Ultra Aqua LOW UVT); Electro Chlorination (EASYCHLORGEN, Minichlorgen for on-site sodium hypochlorite generation); Chlorine Dioxide Systems (EASYZON D/Dd generators); Monochloramine Generation (EasyZon MCA); Gas Chlorination (Lutz-Jesco equipment); Chemical Dosing (Memdos motor diaphragm, motor piston, peristaltic, and stepper motor-driven pumps, plus EASYPRO SMART controllers); Filtration & Ion Exchange (HARMSCO cartridge filtration, ProStrainer, reverse osmosis UO systems, water softeners, EDI/RO systems); Industrial Pumps (EASYTRANS B2 drum pumps, TMB centrifugal pumps); Process Systems (Easypure polymer make-up, Dry Feeders); Monitoring & Control (EASYPRO aquatics controllers, ELITE PRC pool controllers, water analysers, handheld test equipment, corrosion coupons); Water Treatment Chemicals (V-GUARD boiler treatment, V-TRACE cooling water treatment, BIOTROL/V-CIDE biocides, Geosol antiscalant); and Services (Legionella risk management, cooling tower cleaning, commissioning, plant maintenance). The company operates primarily as a distributor of international brands (Evoqua atg UV, Lutz-Jesco, Harmsco) with installation, commissioning, and ongoing service support across New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Evoqua WF Wafer UV Disinfection Systems Next-generation medium pressure UV systems with hydraulically optimized reactor design and polychromatic lamp technology for swimming pools, aquatics, and drinking water applications.
- Evoqua SX Disinfection Systems Compact medium pressure in-line UV systems for drinking water and industrial process water disinfection, treating capacities from 10 m3/hr to over 5,000 m3/hr.
- ATG UV VXM Industrial Disinfection Systems Industrial UV disinfection systems for superior performance at low UV transmittance or requiring high doses, serving food and beverage, pharmaceutical, healthcare, electronics, and aquaculture sectors.
- Evoqua ATG Barrier TI UV System Titanium-constructed low pressure UV solution for hotels, swim schools, ponds, and aquatic facilities providing secondary disinfection, with 16,000 hour lamp life and NSF50 3 Log Crypto certification.
- VIQUA PRO30 UV System Compact UV disinfection system with NSF/ANSI 55 Class A certification for light commercial installations and regulated drinking water applications including private wells and municipal water.
- Lutz-Jesco EasyChlorgen Sodium Hypochlorite Generator On-site sodium hypochlorite generation systems producing up to 204 kg per day of chlorine as an alternative to chlorine gas or commercial sodium hypochlorite.
- Lutz-Jesco Minichlorgen Sodium Hypochlorite Generator Compact on-site sodium hypochlorite generator producing 30 to 90 grams per hour for smaller-scale disinfection applications.
- Lutz-Jesco EasyZon D Chlorine Dioxide Generator Chlorine dioxide generators producing 0-2000 grams per hour for water disinfection applications, with no dose pumps required and producing no THMs and very low AOX.
- EasyZon MCA Monochloramine Generator In-situ monochloramine generation system for control and prevention of biofilm and Legionella in warm and hot water systems with low DBP and THM presence.
- Lutz-Jesco Gas Chlorination Systems Vacuum gas chlorination equipment including regulators, control valves, and safety devices for cost-effective chlorination disinfection.
- Memdos Motor-Diaphragm Dosing Pumps Motor-driven diaphragm dosing pumps including Memdos MR, LA, LB, and LP models for precise chemical dosing applications.
- Peristaltic Dose Pumps Peristaltic hose pumps including PRC Elite and PERIDOS FXM series for ultra-precise micro-dosing in various environments.
- EASYPRO Aquatics Controllers and ELITE PRC Swimming Pool Controllers Water sampling stations and controllers measuring and controlling Free Chlorine, Total Chlorine, Combined Chlorine, Conductivity, pH, ORP, and Temperature for swimming pool and aquatic applications.
- Water Analysers and Process Controllers Online monitoring instruments including UV254 Monitor, Turbidity Meter, Conductivity Meter, Total Alkalinity Monitor, Fluoride Analyser, and TOPAX L single parameter controllers.
- UO Reverse Osmosis Systems Reverse osmosis systems including UO 120-500, UO-D ND Series (2.5-12 m3/hr), and UO-D Compact Series (120-500 L/hr) for water purification.
- UP Series EDI/RO Systems Industrial RO/EDI systems combining reverse osmosis with electro-deionisation for continuous demineralisation producing typical conductivity less than 0.2 μS/cm.
- Water Softeners Water softening units using ion-exchange resin including Autotrol Basic, ECOTROL TWIN Duplex, ECOTROL-D Duplex, Hydrasmart, and Sensotrol systems.
- HARMSCO Municipal Filtration Systems Municipal filtration housings and cartridges including Hurricane Technology filter housings for liquid filtration applications.
- V-GUARD Boiler Water Treatment Chemicals Boiler water treatment chemicals including V-GUARD 240 Multifunctional, V-GUARD 234 Scale Inhibitor, V-GUARD 230 Alkalinity Builder, and V-COR corrosion inhibitors.
- V-TRACE Cooling Water Treatment Chemicals Cooling water treatment products including V-TRACE 307 Closed System Inhibitor and V-TRACE 130 Multifunctional Cooling Water Treatment for corrosion and scale control.
- BIOTROL and V-CIDE Biocides Oxidising and non-oxidising biocides including BIOTROL 143, BIOTROL 145, and V-CIDE 140 for microbiological control in cooling systems.
- Geosol GS9220-AP Geothermal Antiscalant Geothermal antiscalant for downhole control of calcite in geothermal bores with superior calcium stability and metal tolerance, supplied by Solenis.
- Installation and Commissioning Services Installation and commissioning of supplied water treatment equipment including controllers, UV systems, dosing systems, pipework, and control cabling for industrial, municipal, and commercial projects.
- Water Treatment Plant Maintenance and Servicing Ongoing water treatment plant maintenance including 6-monthly cooling tower cleaning, quarterly closed system sampling, legionella risk management, and remote monitoring, delivered by AIRAH Level 1 qualified technicians.
- Cooling Tower Water Treatment and Compliance Service Comprehensive cooling tower water treatment services including AS/NZS 3666 compliance, legionella management, and quarterly sampling programs.
- Cooling Tower Cleaning Service 6-monthly cooling tower cleaning services including pre/post disinfection, high-pressure water blasting, and compliance reporting.
- Closed Systems Water Treatment Closed system water treatment and remediation services including chemical and microbiological analysis for heating and cooling circuits.
- Demineralised Water 200L 200-litre drums of demineralised water produced through multimedia, carbon, reverse osmosis, and electro-deionisation processes, freight included New Zealand wide.
Quantifiable outcome
- 11,000 tonnes CO2 emissions reduction annually through Woolworks electric boiler project
- +5 more outcomes
Companies that use WaterPro
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
WaterPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WaterPro partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Evoqua atg UV (ATG UV)coreWaterPro is the New Zealand distributor for Evoqua atg UV products. ATG UV was founded in 1981 and has grown to thousands of installations worldwide. WaterPro has over 100 UV installations in New Zealand. Products include Wafer UV systems, SX series, VXM industrial systems, and Barrier TI systems. ATG UV is now part of Xylem Inc.
- Lutz-JescocoreWaterPro distributes the full range of Lutz-Jesco products in New Zealand including gas feed chlorination systems, dosing pumps (solenoid-diaphragm, stepper motor-driven, motor-driven), drum pumps, centrifugal pumps, dry feeders, and EasyZon chlorine dioxide and monochloramine generators. WaterPro has 10 gas chlorination installations with Lutz-Jesco systems.
- VisentiacoreWaterPro partnered with Visentia as a water treatment partner on the Woolworks eBoiler pre-treatment project. Visentia contributed to the multi-stage water treatment solution involving multimedia, carbon, softening, RO and EDI. Collaboration delivered RO/EDI plant with <0.2 μS/cm conductivity.
- PEI GroupcoreWaterPro collaborated with PEI Group on the Woolworks eBoiler project. PEI Group is a water treatment systems company and the project involved close working relationships with water treatment partner Visentia and PEI Group to deliver the complete solution on time.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
WaterPro competitors and assessment
Company assessmentBroad incumbents
- Ecolab (Nalco Water): Global leader in industrial water and process treatment chemicals, services and digital monitoring with broad NZ/F&B and industrial reach. Directly comparable to WaterPro's V-GUARD/V-TRACE/BIOTROL chemistry programs and service contracts.
- SUEZ Water Technologies & Solutions: Global water and wastewater treatment solutions provider offering chemicals, equipment and service. Competes with WaterPro for NZ municipal and industrial treatment contracts.
- Pentair plc: Global water treatment and flow technology manufacturer selling filtration, pumps and dosing equipment through a distribution and OEM model. Overlaps with WaterPro's dosing pump and filtration product lines.
- Veolia Water Technologies: Global water and wastewater treatment solutions business with an established New Zealand and Australia presence, offering overlapping municipal, industrial and aquatic disinfection, filtration and chemical services. Largest incumbent competing for the same NZ project pipeline.
- Xylem Inc: Global water technology company that owns Evoqua (and its atg UV product line, which WaterPro distributes in NZ). Xylem is the upstream supplier of WaterPro's flagship UV range and a potential direct competitor on larger municipal projects.
Emerging players
- Aquatech International: Specialist water and process treatment solutions provider focused on industrial, heavy industrial and offshore applications. Comparable to WaterPro's high-purity industrial work such as the Woolworks eBoiler pre-treatment plant.
- Wigen Water Systems: US-based designer/integrator of custom industrial water and process treatment systems for municipal and manufacturing customers. Comparable systems integration style to WaterPro's RO/EDI plant projects.
- Aqua-Aerobic Systems: Manufacturer and integrator of municipal and industrial water/wastewater treatment equipment including disinfection and filtration systems. Overlaps with WaterPro's disinfection and filtration portfolio.
Direct peers
- Hydroflux Pty Ltd: Australia-based water and wastewater treatment solutions provider with a comparable model of distributing/integrating international equipment brands across municipal, industrial and commercial customers in Australasia. Closest geographic and business-model peer to WaterPro.
- H2O Innovation Inc: Water treatment systems integrator providing RO, EDI/ultrafiltration and chemical solutions to municipal and industrial customers globally. Comparable to WaterPro's high-purity and process water systems business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
WaterPro social profiles
Digital presenceWaterPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
WaterPro leadership team
Management profileNumber of profiles
WaterPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WaterPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WaterPro
What does WaterPro do?
WaterPro distributes, installs, commissions, and services water treatment equipment and chemicals across New Zealand. The portfolio covers UV disinfection systems, on-site chemical generation (hypochlorite, chlorine dioxide, monochloramine), gas chlorination, chemical dosing pumps, cartridge filtration, reverse osmosis, electro-deionisation, water softeners, online analysers, handheld test equipment, and water treatment chemistry. The company acts as the NZ distributor for international brands including Evoqua atg UV, Lutz-Jesco, Harmsco, and Solenis, providing end-to-end capability from equipment supply through to ongoing plant maintenance and compliance servicing.
Is WaterPro a public or private company?
WaterPro is a private company. It is classified as unknown and is currently operating.
When was WaterPro founded?
WaterPro was founded in 2010. It employs 11 to 50 people.
Where is WaterPro based?
WaterPro is headquartered in Sydenham, New Zealand, in the Oceania region.
How does WaterPro make money?
Four revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are installation and Commissioning Services, water Treatment Plant Maintenance and Servicing and chemical Supply and Management.
Who are WaterPro's main competitors?
Broad incumbents on record are Ecolab (Nalco Water), SUEZ Water Technologies & Solutions, Pentair plc, Veolia Water Technologies and Xylem Inc. Emerging players are Aquatech International, Wigen Water Systems and Aqua-Aerobic Systems. Direct peers are Hydroflux Pty Ltd and H2O Innovation Inc.
Does WaterPro have an API?
No public API is recorded for WaterPro.
What industry is WaterPro in?
WaterPro's product category is Water Treatment Equipment. Its primary akta.pro industry code is IMAHAEAJ, Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 423720 and its SIC code is 2800.