TradeUp Group

What TradeUp Group does

TradeUp Group is a privately held Brazilian technology company, founded in 2015 and headquartered in Barueri, São Paulo, that provides multi-service sales and management platform infrastructure for Brazilian retail chains and telecommunications operators. The company operates as the Software Factory for both Claro and TIM, two of Brazil's largest telecom carriers, and serves as the largest integrator of telecom operators into the Brazilian retail channel. TradeUp reports presence in more than 500 retail networks across more than 25,600 points of sale, with over 200,000 registered users on its platform and more than 1,000,000 transactions processed per month.

The company's core offering is TradeAppOne, a multi-channel and multi-service B2B and B2C platform that aggregates telecom activations, insurance products, digital security solutions (including McAfee), and payment processing into a single front-end for retail sales associates. Supporting products include SIV (Sistema Integrado de Vendas), the integrated sales system acting as the single hub for all of Claro's indirect sales channels; TradeUP Analytics, a business intelligence platform with predictive, prescriptive, and cognitive analytics capabilities; and SixBank, a fintech payment platform that serves as the official payment method for TradeAppOne. TradeUp Group also operates four subsidiary businesses: SixBank (fintech/payments), Panorâmica (insurance brokerage), Hybrid (full-service advertising agency), and Trade Analytics (big data/analytics). Platform integrations include facial biometrics for identity verification, electronic consent capture, payment gateway, and Telegram-based real-time performance notifications.

TradeUp Group generates revenue through transaction fees on platform usage, payment processing via SixBank, insurance brokerage commissions through Panorâmica, and marketplace commissions on third-party products such as McAfee digital security. The go-to-market combines direct enterprise field sales to major retail chains through a Key Accounts team with national coverage, alongside a Master Dealer channel partner program launched in March 2022 to onboard smaller and independent retailers onto the same platform. The company is founder-led, with CEO Breno Casanova publicly representing the firm. No external institutional investment, funding rounds, or revenue figures are publicly disclosed.

Name

TradeUp Group

Legal name

TradeUp Group

Website

https://tradeupgroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TradeUp Group is a Brazilian B2B technology company that provides multi-service sales and management platforms for retail chains and telecom operators, serving as Software Factory for Claro and TIM across 500+ retail networks and 25,600+ points of sale.

Ownership category

akta.pro rank

Product category

Retail Sales Software

NAICS

Wholesale Trade Agents and Brokers (4251), Wholesale Trade Agents and Brokers (425)

akta.pro primary industry

Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

akta.pro secondary industry

Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Retail sales platform
• Telecom sales software
• Multi-service POS
• Retail analytics software
• Integrated sales system

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Platform and Transaction Fees: Revenue generated from platform access and transaction processing across the TradeAppOne ecosystem serving retail networks and telephone operators.
2. SixBank Payment Services: Payment processing, virtual accounts, recurring billing and payment split services through the SixBank fintech platform.
3. Insurance Brokerage: Revenue from Panorâmica insurance brokerage platform offering cell phone, notebook and tablet insurance products.
4. Digital Security Solutions: Sale of digital security solutions including McAfee products through the TradeAppOne platform.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TradeUp Group provides the TradeAppOne multi-channel and multi-service platform that aggregates telecom operator offerings (Claro, TIM), payment processing via SixBank, insurance via Panorâmica, and digital security products into a single front-end for Brazilian retail networks. The company also operates SIV, the integrated sales system serving as the unique hub for Claro's indirect sales channels, and TradeUP Analytics for real-time business intelligence and predictive analytics.

Product overview

TradeUp Group operates as a technology and business acceleration company serving Brazilian retail and telecom operators through a platform-plus-modules architecture. The core offerings include TradeAppOne (multi-channel, multi-service B2B/B2C platform), SIV (Sistema Integrado de Vendas - integrated sales system for Claro), and TradeUP Analytics (business intelligence solution). These are supplemented by SixBank (fintech/payment processing), Panoramica (insurance brokerage), and Hybrid (marketing agency), all integrated within or complementary to the main platform ecosystem. The company serves over 500 retail networks across more than 25,600 points of sale, functioning as the primary software factory for Claro and TIM operators.

Differentiator

Problem solved

Functional benefit

Brands

• TradeApp One: Multi-service and multi-channel B2B and B2C platform for retail sales management with consolidated vision, dashboards, real-time reporting, and payment gateway capabilities.
• SIV
• TradeUP Analytics
• SixBank
• Panorâmica
• Hybrid
• Master Dealer

Products and services

• TradeAppOne Multi-channel, multi-service platform that aggregates telecom operator services (Claro, TIM), payment processing (SixBank), insurance, digital protection, and management tools in a single responsive front-end for Brazilian retail networks. Includes consolidated dashboards, contingency modules, simulators, voice acceptance tools, payment gateway, private label retail sales with recurring charging, and omnichannel capabilities.
• SIV (Sistema Integrado de Vendas) Integrated sales system for products and services functioning as the single hub for Claro's indirect sales channels (retail, authorized agents, distribution), handling real-time management of mobile and residential service activations, chip sales, and recharges.
• TradeUP Analytics Business intelligence and analytics platform providing predictive, prescriptive, and cognitive analyses with real-time dashboards, hierarchical reports, sales tracking, market share analysis, and goal monitoring for retail performance optimization.
• SixBank Fintech payment platform integrated into TradeAppOne, functioning as the official payment method for the platform, enabling money transfers, virtual accounts, online payment reception, recurring billing, and payment split capabilities.
• Panorâmica Insurance Brokerage Insurance brokerage company offering cell phone, notebook, and tablet insurance products (theft, robbery, accidental breakage) distributed through the TradeAppOne platform.
• Hybrid Marketing Agency Full-service advertising agency providing marketing and sales optimization services with right offer, right time, right place positioning for retail clients.

Quantifiable outcome

• More than 1,000,000 transactions processed per month through the platform
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ClarocoreStrategic or Co-development PartnerTradeUp Group is the Software Factory for Claro operator and responsible for the SIV - Sistema Integrado de Vendas, serving as the unique hub for all Claro's indirect sales channels (Retail, Authorized Agent, Distribution) and handling all mobile and residential service activations.
• TIMcoreStrategic or Co-development PartnerTradeUp Group is the Software Factory for TIM operator, developing platforms for managing and selling multiple value-added services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Pismo: Brazil-founded core banking and payments processing platform serving financial institutions and fintechs across Latin America. Comparable to SixBank for embedded fintech/payments infrastructure, though Pismo focuses on issuer-side processing while SixBank focuses on retail-counter payment flows.
• Locaweb: Brazilian digital platform providing e-commerce, hosting and SaaS tools to SMB and enterprise customers. Comparable as a Brazilian platform business monetizing SMB and enterprise digital adoption, though more e-commerce/hosting oriented than telecom activation.
• Movile (iFood / Zoop): Latin American mobile commerce platform company whose Zoop arm offers payments and commerce infrastructure for retailers and marketplaces. Comparable to TradeUp's payments-and-retail-platform strategy via SixBank and TradeAppOne.
• CI&T: Brazilian-origin digital transformation and software engineering firm that builds enterprise platforms for retail and financial services clients. Comparable as a Brazilian tech partner that delivers large-scale software platforms (analogous to TradeUp's Software Factory role for Claro and TIM).

Direct peers

• Linx (Stone Co.): Brazilian retail management and omnichannel platform serving retail chains with POS, ERP and integration capabilities. Highly comparable to TradeUp because it sits inside major Brazilian retailers (similar to TradeAppOne's footprint at Casas Bahia, Riachuelo and Pernambucanas) and was acquired by Stone to pair with payments.

Broad incumbents

• Stone Co. Major Brazilian payments and banking platform with embedded retail software (Linx) and SMB distribution. Comparable via SixBank's fintech/payments ambitions and Stone's parallel push into retail enablement — both target monetizing Brazilian retail counter traffic.
• VTEX: Enterprise commerce platform serving large retail brands across Latin America with storefront, OMS and marketplace tooling. Comparable to TradeUp as a B2B platform monetizing large retail customers in Brazil, though VTEX is e-commerce focused while TradeUp is telecom-activation focused.
• Cielo: Brazil's largest card-acquiring payments company with deep retailer relationships and POS technology. Comparable to SixBank as a payment infrastructure player attached to Brazilian retail volumes, though Cielo operates at a much larger scale and a more traditional acquiring model.
• PagSeguro: Brazilian payments and SMB commerce platform providing payment processing, digital accounts and POS solutions. Comparable to TradeUp's SixBank + Master Dealer combination, both targeting SMB retailers with payments plus multi-service bundles.
• Totvs: Largest Brazilian enterprise software company with deep retail ERP and management offerings. Comparable as a broad incumbent technology layer that retailers in Brazil depend on; overlaps with TradeUp's Trade Analytics and integrated sales system functionality at a much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXX9lgmS4LLFhrfCrsDCmyA
• Facebookfacebook.com/tradeupgroupoficial
• LinkedInlinkedin.com/company/tradeupgroup
• Instagraminstagram.com/tradeupgroup
• Xx.com/TradeUp_Intl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TradeUp Group