Covet
Covet was a Melbourne-based peer-to-peer marketplace app, founded in 2017, enabling women to rent dresses from neighbours. The company is currently inactive, with its domain parked and no operational product or app available.
- Company typePrivate
- Founded2017
- HeadquartersMelbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Covet firmographics
Firmographics- Name
- Covet
- Website
- https://trycovet.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Covet was a Melbourne-based peer-to-peer marketplace app, founded in 2017, enabling women to rent dresses from neighbours. The company is currently inactive, with its domain parked and no operational product or app available.
- Ownership category
- akta.pro rank
Where Covet is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Covet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Covet product offering
Product offeringCore offering
Covet is a mobile app that enables women to rent dresses directly from other women living in their neighbourhood. The platform facilitates peer-to-peer transactions between dress owners (lenders) and renters, allowing lenders to monetize garments they already own while giving renters short-term access to occasion or designer dresses without buying them. The service is positioned as a local, community-driven alternative to centralized dress-rental retailers.
Differentiator
Problem solved
Functional benefit
Companies that use Covet
Customer profileIdeal customer profiles2 records
Covet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Covet competitors and assessment
Company assessmentEmerging players
- Le Tote: A women's clothing-rental subscription service (also acquired Lord & Taylor). Comparable to Covet on women-renting-dresses occasionwear, but operating under a different ownership structure post-restructuring.
- The Black Tux: A US formalwear-rental company focused on suits, tuxedos, and wedding attire. Adjacent to Covet on the event-occasionwear-rental axis but oriented toward men's formalwear.
Direct peers
- HURR: UK-based peer-to-peer rental marketplace for dresses and occasionwear, often partnering with retailers and influencers. Directly comparable to Covet on P2P rental of women's dresses.
- By Rotation: A peer-to-peer designer fashion-rental platform headquartered in the UK. Closely mirrors Covet's P2P rental model and women-focused dress-and-occasionwear positioning, making it the most structurally similar peer.
- Armoire: A US women's clothing-rental subscription service focused on workwear, eventwear, and casual apparel. Comparable to Covet on the women-renting-dresses occasionwear use case, though via a centralized-inventory subscription rather than P2P.
- Nuuly: A clothing-rental subscription service operated by URBN (Anthropologie, Urban Outfitters, Free People) targeting women who want rotating access to dresses and apparel. Closely comparable to Covet's women-occasionwear rental thesis.
- Gwynnie Bee: A women's clothing-rental subscription service historically focused on plus-size occasionwear and everyday apparel. Comparable to Covet on women-occasionwear rental, though via a subscription model.
- Rotaro: A UK dress-rental platform offering curated designer dresses for short-term hire. Directly comparable to Covet on dress-specific, women-focused short-term rental.
- Rent the Runway: The largest dedicated women's apparel-rental platform in the US, offering dress and occasionwear rental by subscription or single-rental. Highly comparable to Covet's core offering (renting dresses to women), but operates a centralized-inventory model rather than P2P.
Others
- ThredUp: A large online resale marketplace for women's and children's apparel. Not a direct rental competitor, but adjacent on the women-wardrobe-sharing-economy thesis and therefore a relevant thematic peer.
Market position
Customer concentration
Covet social profiles
Digital presenceCovet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Covet leadership team
Management profileNumber of profiles
Covet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Covet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Covet
What does Covet do?
Covet is a mobile app that enables women to rent dresses directly from other women living in their neighbourhood. The platform facilitates peer-to-peer transactions between dress owners (lenders) and renters, allowing lenders to monetize garments they already own while giving renters short-term access to occasion or designer dresses without buying them. The service is positioned as a local, community-driven alternative to centralized dress-rental retailers.
When was Covet founded?
Covet was founded in 2017. It employs 1 to 10 people.
Where is Covet based?
Covet is headquartered in Melbourne, Australia, in the Oceania region.
Who are Covet's main competitors?
Emerging players on record are Le Tote and The Black Tux. Direct peers are HURR, By Rotation, Armoire, Nuuly, Gwynnie Bee, Rotaro and Rent the Runway. ThredUp is listed as an others.
Does Covet have an API?
No public API is recorded for Covet.