Alro
ALRO is a Romanian vertically integrated aluminum producer serving aerospace, automotive, construction, cables, and electronics industries with primary aluminum, processed flat-rolled products, extrusions, and recycling from facilities in Slatina and Tulcea, Romania.
- Company typePublic
- Founded1961
- HeadquartersSlatina, Romania
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alro does
ALRO S.A. is a Romanian vertically integrated aluminum producer founded in 1961 and headquartered in Slatina, listed on the Bucharest Stock Exchange under ticker ALR. The company operates the full aluminum value chain from alumina refining (via its 99.4%-owned subsidiary Alum S.A. in Tulcea) through electrolytic primary aluminum smelting, cast house operations, hot and cold rolling, extrusion, recycling (ECO Topitorie, ~100,000 tpa), and custom cut-to-size finishing (CutSmart Systems). Installed capacity includes 265,000 tpa primary aluminum, 315,000 tpa cast aluminum, and 100,000 tpa processed aluminum (expanding to 140,000 tpa).
The company sells into six primary verticals — aerospace (NADCAP, EN 9100:2016-certified alloys serving AIRBUS), automotive and maritime (IATF 16949:2016), construction (CPR EN 15088:2005), general engineering, cables and power supply, and electronics — through a direct enterprise sales model executed by Vimetco Trading with regional sales directors covering 30+ countries across Europe, the Middle East, Asia, and the Americas. Pricing follows commodity aluminum market rates plus value-added alloy premiums; high-value-add aerospace products grew ~60% per management disclosure.
Revenue model is one-time industrial sale with volumes reported at 248,059 tonnes of primary and 120,049 tonnes of processed aluminum in 2024. Consolidated revenue was USD 741 million in 2024 (recovering from USD 623 million in 2023), EBITDA of USD 75 million (vs. -36 million in 2023), with a workforce of 2,666 averaging USD ~278k revenue per employee. Ownership is concentrated: Vimetco PLC holds 54.19%, Pavăl Holding 23.21%, Fondul Proprietatea 10.21%, with 12.39% freely traded. ALRO was the first European aluminum producer to receive Aluminium Stewardship Initiative (ASI) Performance Standard v3 certification, and holds ISO 9001/14001/45001/50001, NADCAP, and DNV-GL/Bureau Veritas certifications supporting its position in regulated end markets.
Alro firmographics
Firmographics- Name
- Alro
- Legal name
- ALRO S.A.
- Website
- https://alro.ro
- Company type
- Public
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ALRO is a Romanian vertically integrated aluminum producer serving aerospace, automotive, construction, cables, and electronics industries with primary aluminum, processed flat-rolled products, extrusions, and recycling from facilities in Slatina and Tulcea, Romania.
- Ownership category
- akta.pro rank
Alro industry classification
Industry- Product category
- Aluminum Manufacturing
- NAICS
- Alumina and Aluminum Production and Processing (33131), Secondary Smelting and Alloying of Aluminum (331314), Aluminum Sheet, Plate, and Foil Manufacturing (331315), Other Aluminum Rolling, Drawing, and Extruding (331318)
- SIC
- Primary Production Of Aluminum (3334), Secondary Smelting & Refining Of Nonferrous Metals (3341)
- akta.pro primary industry
- Aluminum Casting & Ingot/Billet/Slab Production (IMAKACAE)
- akta.pro secondary industries
- Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil) (IMAKACAF), Secondary Aluminum Smelting & Recycling (Remelt) (IMAKACAD), Aluminum Extrusion (IMAKACAG), Alumina Refining (Bayer Process) (IMAKACAB), Aluminum Fabrication & Finishing (Machining, Anodizing, Coating) (IMAKACAI)
Keywords
Where Alro is headquartered
LocationHeadquarters
- HQ city
- Slatina
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
Alro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Primary Aluminum Sales: Production and sale of primary aluminum including wire (diameters 9.5-25mm), homogenized bars (diameters 152-279mm), and slabs in various aluminum series (1xxx-7xxx) for use in cable/conductor manufacturing and extrusion applications
- Processed Aluminum Sales: Production and sale of flat rolled products including plates (treated and untreated, flat/embossed/ribbed surfaces), sheets, strips, and extruded profiles for consumer goods, mechanical parts, and industrial applications
- CutSmart Systems (Custom Cutting): Custom aluminum plate cutting services with CNC precision equipment for personalized dimensions per customer specifications
- Electricity Retail: Retail electricity market operations including licensing and distribution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct enterprise sales with customized pricing per product type and volume |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Alro product offering
Product offeringCore offering
Alro is a vertically integrated aluminum producer manufacturing primary aluminum (wire, homogenized bars, slabs, anodes) and processed aluminum products (plates, sheets, strips, bands, extruded profiles) for industrial customers. The company also operates CutSmart Systems for custom cut-to-size aluminum plate services and ECO Topitorie, a recycling facility processing post-production and post-consumer aluminum scrap, alongside an electricity retail operation.
Product overview
ALRO is a vertically integrated European aluminum producer with two main divisions. The Primary Aluminum division produces wire, bars, slabs, and anodes with an annual capacity of 265,000 tonnes, 100,000 tonnes of recycled aluminum, and 315,000 tonnes of cast aluminum. The Processed Aluminum division manufactures plates, sheets, bands, and extruded profiles with 100,000 tonnes processing capacity (expanding to 140,000 tonnes). Supporting these core divisions are CutSmart Systems (custom cut-to-size plate service), ECO Topitorie (aluminum recycling with 100,000 tonnes capacity), and Energy operations (electricity retail market). Production facilities are located in Slatina, Romania, with an alumina refinery in Tulcea.
Differentiator
Problem solved
Functional benefit
Brands
- CutSmart Systems: Custom aluminum plate cutting service using modern CNC equipment, offering precision cutting for various industries
- ECO Topitorie
Products and services
- Aluminiu Primar (Primary Aluminum) Primary aluminum products including wire (9.5-25mm diameter in alloys EN AW-1370, 6101, 6201 conforming to EN 1715), homogenized AlMgSi bars (152-279mm diameter in 6005/6060/6061/6063/6082 alloys), slabs (1040x400mm to 1640x500mm in 1xxx-7xxx series), and internally produced anodes, used for cable manufacturing, extrusion, and rolling.
- Aluminiu Procesat (Processed Aluminum) Processed aluminum flat-rolled products including plates (heat-treated and non-heat-treated, with flat/embossed/ribbed surfaces), sheets, strips, cladded aluminum sheets and strips, and extruded profiles, in various thicknesses and alloy compositions for consumer goods, mechanical parts, panels, tools, molds, and household appliances.
- CutSmart Systems Custom cut-to-size aluminum plate service using modern CNC cutting equipment to ensure precision and consistency regardless of plate thickness or alloy type. Available for various industries with short processing and delivery times throughout Romania.
- ECO Topitorie (ECO Smelting / Recycling) Aluminum recycling division that acquires and processes post-production and post-consumer aluminum waste, as well as primary and secondary aluminum ingots, with approximately 100,000 tonnes per year of recycling capacity supporting circular economy and cost optimization.
- Energie (Electricity Retail) Retail electricity market operations including licensing, legislation, documentation, labeling, distribution, performance standards, and useful links for energy market participants.
Quantifiable outcome
- Products with high added value for aerospace industry increased by 60%
- +3 more outcomes
Companies that use Alro
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles6 records
Alro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Alro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Rio Tinto AlcanminorCollaboration on energy efficiency project AP12 LE signed in 2018, aimed at reducing electricity consumption in the electrolysis section below 13,000 kWh/tonne.
- Alum S.A.coreSubsidiary (99.4% ownership) operating alumina refinery located in Tulcea, Romania, supplying raw material for primary aluminum production.
- Vimetco Extrusion S.R.L.coreWholly-owned subsidiary (100% ownership) operating aluminum profile extrusion facility.
- Conef S.A.minorProject company in which ALRO holds 99.97% participation.
- Vimetco TradingcoreSales entity handling aluminum product distribution, operating from Bucharest headquarters.
- European AluminiumminorIndustry association partnership; ALRO supports European Aluminium initiatives and positions on CBAM (Carbon Border Adjustment Mechanism) reform.
- Romania-Israel Chamber of CommerceminorPartnership facilitating bilateral business relations, including visit by Israeli ambassador Lior Ben Dor to ALRO facilities.
Scale indicators12 records
Recent moves8 records
Expansion highlights7 records
Alro competitors and assessment
Company assessmentDirect peers
- Constellium: France-headquartered aluminum rolled products and extrusions specialist serving aerospace, automotive, and packaging. Highly comparable to Alro's processed aluminum division given Constellium's similar aerospace (Airbus supplier) and automotive (IATF) customer mix and similar flat-rolled product portfolio.
- Norsk Hydro: Norwegian integrated aluminum producer with bauxite, alumina, primary smelting, and rolled/extruded products operations across Europe. Norsk Hydro is the most direct comparable to Alro as a European integrated producer serving automotive, construction, and packaging end markets, though at significantly larger scale.
- Novelis: Aluminum rolling and recycling specialist (subsidiary of Hindalco) focused on flat-rolled products for automotive, beverage can, and specialty markets. Closely comparable to Alro's processed aluminum division given similar emphasis on recycling (Alro ECO) and IATF 16949 automotive customer base.
Broad incumbents
- Alcoa: Global US-headquartered aluminum incumbent operating across bauxite mining, alumina refining, primary smelting, and rolled products. Comparable as a vertically integrated competitor serving aerospace, automotive, and packaging; much larger scale and broader geographic footprint than Alro.
- Rio Tinto Aluminium: Diversified mining major with an aluminum product group spanning bauxite, alumina, primary smelting (incl. AP12 LE technology used by Alro), and specialty alumina. Alro already has a strategic technology partnership with Rio Tinto Alcan; comparable as a global primary aluminum incumbent.
- Hindalco Industries (Novelis parent): Indian integrated aluminum and copper major, parent of Novelis. Comparable as a vertically integrated player with both primary smelting and downstream rolling, serving similar end markets in automotive, construction, and electrical.
Emerging players
- Granges: Swedish aluminum rolled products specialist serving automotive (heat exchangers), specialty packaging, and building applications. Comparable to Alro's processed aluminum division given similar flat-rolled product focus and European automotive customer base, though smaller in scale.
Regional players
- Emirates Global Aluminium (EGA): UAE-based primary aluminum smelter (one of the world's five largest) with growing downstream capabilities. Comparable as a primary aluminum peer with significant casting and billet output, though EGA serves Asia, Middle East, and global commodity markets rather than competing directly with Alro in Europe.
- Vedanta Aluminium: India's largest primary aluminum producer, vertically integrated from bauxite to value-added products. Comparable to Alro as an integrated producer pursuing high-value-added mix shift, though operating primarily in the Indian domestic market rather than Europe.
- Aluminium Bahrain (Alba): Bahrain-based primary aluminum smelter with ~1.6 million tpa capacity. Comparable to Alro's primary aluminum division in product mix and commodity orientation, though Alba operates at much larger scale and serves global commodity markets from the Middle East.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Alro social profiles
Digital presenceAlro compliance and trust
Trust signalCompliance12 records
Alro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alro leadership team
Management profileNumber of profiles
Profiles15 records
Alro subsidiaries and ownership
Company hierarchySubsidiaries4 records
Alro funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alro
What does Alro do?
Alro is a vertically integrated aluminum producer manufacturing primary aluminum (wire, homogenized bars, slabs, anodes) and processed aluminum products (plates, sheets, strips, bands, extruded profiles) for industrial customers. The company also operates CutSmart Systems for custom cut-to-size aluminum plate services and ECO Topitorie, a recycling facility processing post-production and post-consumer aluminum scrap, alongside an electricity retail operation.
Is Alro a public or private company?
Alro is a public company. It is classified as public and is currently operating.
When was Alro founded?
Alro was founded in 1961. It employs 1,001 to 5,000 people.
Where is Alro based?
Alro is headquartered in Slatina, Romania, in the Europe region.
How does Alro make money?
Four revenue lines are on record. Primary Aluminum Sales are the primary driver. The others are processed Aluminum Sales, cutSmart Systems (Custom Cutting) and electricity Retail.
Who are Alro's main competitors?
Direct peers on record are Constellium, Norsk Hydro and Novelis. Broad incumbents are Alcoa, Rio Tinto Aluminium and Hindalco Industries (Novelis parent). Granges is listed as an emerging player. Regional players are Emirates Global Aluminium (EGA), Vedanta Aluminium and Aluminium Bahrain (Alba).
Does Alro have an API?
No public API is recorded for Alro.
What industry is Alro in?
Alro's product category is Aluminum Manufacturing. Its primary akta.pro industry code is IMAKACAE, Aluminum Casting & Ingot/Billet/Slab Production, with a secondary code of IMAKACAF, Aluminum Rolling (Flat-Rolled Products: Sheet, Plate, Foil). Its NAICS code is 33131 and its SIC code is 3334.