Metafoor Onderwijs

What Metafoor Onderwijs does

Metafoor Onderwijs B.V. is a Dutch staffing and recruitment intermediary founded in 2005 and headquartered in Almere, Netherlands, with additional offices in Rotterdam and Utrecht. The company specializes exclusively in placing teachers, instructors, and education support staff into Dutch secondary (VO) and vocational (MBO) schools, operating under uitzendbureau (temporary staffing), detacheringsbureau (secondment), and ZZP/freelance arrangements. Its coverage spans eight Dutch provinces (Flevoland, Utrecht, Noord-Holland, Zuid-Holland, Friesland, Overijssel, Noord-Brabant, and Gelderland), with regional recruiters assigned by geography and dedicated named-recruiter engagement serving as the primary go-to-market motion.

The company's core service is a vacancy matching platform (the Vacatures portal) that allows candidates to filter and apply for positions by region, subject domain, contract type, and education level. Supporting services include free CV checks, career counseling (Loopbaangesprek), open applications (Open Sollicitatie), and the Metafoor Academy for professional development via webinars and training. For schools, the company positions itself as a strategic HR partner providing formatie (staffing) planning support and ongoing vacancy management. The technology stack is operationally focused: OTYS serves as the applicant tracking system, and the website was built by Stuurlui, with no proprietary AI or platform technology.

Metafoor Onderwijs is a member of the ABU (Algemene Bond Uitzendondernemingen), the Dutch Association of Temporary Agency Workers, and holds the De Norm quality mark for education employment agencies. It operates as a privately held subsidiary of KMM Groep, a diversified holding group encompassing education, publishing, real estate, and media entities. Revenue is generated through a professional-services model in which Metafoor employs placed teachers and passes salary costs through to schools under CAO (collective labor agreement) frameworks, earning a margin spread on top; pricing follows CAO MBO and CAO VO salary scales with no subscription or transactional pricing publicly disclosed. The firmographic headcount of 11-50 reflects the internal recruiter and operations team rather than placed teachers.

Name

Metafoor Onderwijs

Legal name

Metafoor Onderwijs B.V.

Website

https://metafooronderwijs.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Metafoor Onderwijs is a Dutch education staffing and recruitment firm placing teachers and education professionals into secondary (VO) and vocational (MBO) schools across the Netherlands under temp, secondment, and freelance arrangements, operating from offices in Almere, Rotterdam, and Utrecht as a subsidiary of KMM Groep.

Ownership category

akta.pro rank

Product category

Education Staffing and Recruitment Services

NAICS

Professional Employer Organizations (561330), Business Schools and Computer and Management Training (6114)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Global / Multi-Country RPO (BPACABAE)

Keywords

• Education staffing services
• Teacher recruitment agency
• Vocational education placement
• Secondary education staffing
• Education HR services

Headquarters

HQ city

Almere

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Teacher and staff placement services: Metafoor Onderwijs acts as an intermediary (uitzendbureau/detacheringsbureau) placing teachers, instructors, and education professionals into schools. Revenue is generated through employer-of-record arrangements with schools, where Metafoor Onderwijs employs the candidate and assigns them to schools on a temporary or permanent basis. Salary costs are passed through to schools, with Metafoor Onderwijs earning margins on top. Contract types include uitzenden (temp), detacheren (secondment), and ZZP/freelance arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Metafoor Onderwijs is a Dutch education recruitment and staffing intermediary that places teachers, instructors, and education professionals into vacancies at VO (secondary) and MBO (vocational) schools across the Netherlands. The company operates as a uitzendbureau/detacheringsbureau, employing placed candidates and assigning them to schools on temporary, secondment, or freelance (ZZP) bases under CAO-compliant salary scales, charging schools a margin on top of passed-through salary costs.

Product overview

Metafoor Onderwijs operates as an education recruitment and staffing platform that connects teachers with schools. The core offering consists of the Vacatures job matching platform, which provides filtering by region, subject domain, and employment type for VO (secondary) and MBO (vocational) education. The Metafoor Academy provides professional development through webinars and training. Supporting services include CV Check and Loopbaangesprek for career guidance. For schools, the HR Solutions service provides strategic partnership and vacancy management. The company operates across Dutch regions including Noord-Holland, Zuid-Holland, Utrecht, Flevoland, Friesland, Overijssel, and Noord-Brabant.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacatures (Job Vacancies) Job matching platform connecting teachers with educational institutions in VO (secondary education) and MBO (vocational education) sectors across the Netherlands, offering exclusive vacancies with filtering by region, subject domain, contract type, and education level.
• Metafoor Academy Professional development platform offering webinars, training programs, and educational resources to support teacher growth and career advancement in the Dutch education sector.
• HR-oplossingen voor scholen (HR Solutions for Schools) Strategic HR partnership services for Dutch educational institutions, including vacancy reporting, advice, and support in completing staff formations (formatie).
• Open Sollicitatie (Open Application) Direct application service allowing candidates to submit unsolicited applications for positions in Dutch education, with active matching support from Metafoor Onderwijs recruiters.
• CV Check Free CV review service where Metafoor Onderwijs education experts provide valuable tips and feedback to job seekers in the education sector.
• Loopbaangesprek (Career Conversation) Career counseling service helping individuals discover their possibilities in Dutch education and gain insight into their next career step.

Quantifiable outcome

• Personal career guidance from experienced recruiters with no automated matching — emphasis on individual fit between teacher and school.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• KMM GroepminorOthersKMM Groep is the parent holding company of Metafoor Onderwijs. The KMM Groep portfolio includes multiple education and training-related subsidiaries including IVIO Boeken, IVIO Examenbureau, IVIO School, IVIO Wereldschool, IVIO Opleidingen, LanguageOne, Infinity College, Metafoor Vastgoed en Software, Metafoor Ruimtelijke Ontwikkeling, Rekad Uitgeverij, MixCom Online, MixCom Design, MixCom Publish, Prosu Media Producties, Prosu Databased Marketing, DocCare, M&R Micro Imaging, Karmac Holland, Karmac Bibliotheek Services, Karmac Facilitair, Karmac Informatie & Innovatie, and other entities. Metafoor Onderwijs operates as part of this broader group.
• ABU (Algemene Bond Uitzendondernemingen)coreOthersMetafoor Onderwijs is a member of the ABU (Algemene Bond Uitzendondernemingen), the Dutch Association of Temporary Agency Workers. ABU membership obligates Metafoor Onderwijs to adhere to the CAO Uitzendkrachten collective labor agreement and provides access to the STiPP pension scheme for temporary workers. The ABU logo appears on the website footer.
• De NormminorOthersDe Norm logo appears in the website footer alongside the ABU logo, indicating a partnership or certification relationship. De Norm is a Dutch quality mark for employment agencies in education.
• MBO RaadminorOthersListed in the colofon page under the 'Onderwijs' section. MBO Raad is the representative organization for MBO (vocational education) institutions in the Netherlands. Listed as a connected organization.
• BTMminorOthersListed in the colofon page under the 'Onderwijs' section. BTM (Branchevereniging Talentmanager?) appears as a connected industry organization.
• JobotiminorOthersListed in the colofon page under the 'Onderwijs' section. Joboti is a Dutch platform related to education recruitment or HR services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maandag: One of the largest Dutch staffing agencies specialized in education and the public sector, placing teachers and education professionals in Dutch schools. Directly competes with Metafoor Onderwijs for the same VO and MBO clients and candidate pools.
• Matchpartner: Dutch recruitment firm focused on education and public sector, placing teachers and education professionals in schools. Competes with Metafoor Onderwijs on vacancy filling and career guidance services.
• Driessen: Dutch staffing agency focused on education, government, and public sector. Places teachers and support staff in Dutch schools under similar uitzend and detacherings arrangements as Metafoor Onderwijs.
• Salar: Dutch staffing agency specialized in education, placing teachers and support staff in Dutch schools. Directly competes with Metafoor Onderwijs in the same VO and MBO recruitment niche.

Broad incumbents

• ManpowerGroup: Global staffing firm with Dutch operations covering education, administrative, and professional roles. Competes for the same Dutch teaching and education support positions through a broad portfolio approach.
• Yacht: Dutch professional staffing brand under Randstad focused on higher-skilled placements. Overlaps with Metafoor's detacherings model for more experienced teachers and education professionals.
• Tempo-Team: Major Dutch generalist staffing provider with presence in education and public sector. Offers broader category coverage than Metafoor's education-only focus but competes for the same teaching placements.
• USG People: Dutch professional staffing brand (now part of RGF Staffing) focused on secondment and detacherings in the public sector and education. Operates an employer-of-record model similar to Metafoor's.
• Adecco: Global staffing group with Dutch operations covering education and professional services. Represents a large, established alternative for schools seeking teacher staffing solutions.
• Randstad: Global staffing leader with broad Dutch operations across multiple sectors including education. Competes with Metafoor Onderwijs for larger school accounts but lacks education-only specialization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC59rhYMWmRhrq5lsLpNlgMA
• Facebookfacebook.com/metafooronderwijs
• LinkedInlinkedin.com/company/metafooronderwijs
• Instagraminstagram.com/metafooronderwijs
• Xx.com/Meta4onderwijs

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metafoor Onderwijs