Synovation

What Synovation does

Synovations Pte. Ltd. is a Singapore-incorporated boutique executive consulting firm founded in 2003, operating from 128 Tanjong Pagar Road with a small team led by founding CEO and Lead Executive Consultant Tara Kimbrell Cole. The firm delivers customized organizational learning, leadership and team development, customer-engagement culture change programs, and one-on-one, group, and team executive coaching to multinational corporations and senior leaders across ASEAN and selected global markets. Its client roster spans Microsoft, AWS, Lacoste, BHP Billiton, Standard Chartered Bank, AstraZeneca, Wright Medical Group, NETS, Finastra, Emerson, Daimler Corporate Academy, and several business schools including NUS, SMU, and IMD Southeast Asia.

The firm's intellectual property rests on methodologies originating from MIT Sloan School of Management — specifically Peter M. Senge's Five Disciplines (Systems Thinking, Mental Modeling, Personal Mastery, Shared Visioning, Team Learning) and C. Otto Scharmer's Presencing Institute framework — combined with proprietary assessment instruments. The flagship Market Responsiveness Index (MRI)™ is a web-based tool measuring eight customer-engagement disciplines, benchmarked against a database of more than 300 global companies, and delivered through a Channel Expert Partner arrangement with MarketCulture (offices in Silicon Valley and Sydney). Synovations also administers Hogan personality assessments via Hogan Coaching Network-certified consultants and the Coaching Mindset Index™ via Tara Kimbrell Cole, the second accredited CMI practitioner in Asia Pacific.

Synovations generates revenue through four intertwined streams: professional services (executive coaching and customized organizational consulting engagements), subscription-based assessment services (MRI tiers ranging from $2,500 to $10,000+ per year plus enterprise pricing on application), structured programs such as the six-session 'A Change of Life in This Change of Age™' ($4,650 total) and Lean In Circle Sessions for women's leadership, and thought leadership distribution via the CATALYZING publication series. Go-to-market is sales-led and relationship-driven, targeting C-suite executives and HR/OD decision-makers, with a community-led overlay through the Society for Organizational Learning (SoL) Singapore chapter where the founder serves as Founding President and Board Chair. Pricing is quote-based for enterprise coaching and consulting engagements, with annual subscription cadence for assessment subscriptions.

Name

Synovation

Legal name

Synovations Pte. Ltd.

Website

https://synovations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Synovations Pte. Ltd. is a Singapore-based boutique executive consulting firm providing organizational learning, leadership development, executive coaching, and customer-engagement culture change services to multinational enterprises, grounded in MIT Sloan-derived methodologies and proprietary assessment tools.

Ownership category

akta.pro rank

Product category

Executive Leadership Development & Organizational Learning Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Change Management & Transformation Consulting (BPAHAGAC)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Innovation, Product & R&D Consulting (BPAHACAM)

Keywords

• Executive leadership development
• Organizational learning consulting
• Executive coaching services
• Customer engagement culture change
• Leadership assessment tools

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Assessment Services: MRI assessments provided at three tiers: Customer Centric Culture Benchmark (From $2500/Year), Leadership MRI/CX Pulse for up to 15 executives, and Leadership Customer Centric Culture Assessment (From $10,000/Year), plus Enterprise Package with custom pricing. Revenue generated through assessment administration, analysis, and reporting.
2. Executive Coaching: One-on-one executive coaching, consulting, and mentoring services for executives, C-suite, and high potentials. Coaching formats include individual sessions, group coaching, and team coaching engagements.
3. Training Programs: Customized programs and workshops including 'A Change of Life in This Change of Age™' program (6 sessions at $775/session, total $4,650) and Lean In Circle Sessions for women's leadership development. Programs offered at subsidized rates for some offerings.
4. Organizational Consulting: Customized Organizational Learning, Leadership and Team Development, Systems Thinking Co-creation, Design and Delivery. Customer-centric culture change consulting engagements with MarketCulture partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Synovations is a boutique executive leadership development and organizational learning consultancy that designs and delivers customized consulting engagements, executive and team coaching, customer-engagement culture change programs, and proprietary culture/leadership assessments (MRI™ and Hogan). It serves C-suite executives, high-potential leaders, women's leadership cohorts, and multinational organizations across ASEAN and globally via its associate network.

Product overview

Synovation is an executive leadership development and organizational learning consultancy based in Singapore. The company offers an integrated suite of services including organizational learning and leadership development programs, customer-engagement culture change consulting, executive coaching (one-on-one and group), and specialized programs such as Lean In Circle Sessions for women's professional development and 'A Change of Life in This Change of Age™' for personal transitions. Their primary assessment tools include the Market Responsiveness Index (MRI)™ (a web-based customer culture assessment in partnership with MarketCulture) and Hogan Personality Assessments. Services are delivered through a global network of certified associates and are grounded in methodologies from MIT Sloan School of Management, the Society for Organizational Learning (SoL), and the Presencing Institute.

Differentiator

Problem solved

Functional benefit

Brands

• A Change of Life in This Change of Age™: Program exploring transitioning into second adulthood, using multimedia, guided journeys with dialogue and coaching to catalyze innovative thought as society shifts from the Machine Age to the Age of Climate Change.
• Lean In Circle Sessions

Products and services

• Executive Coaching Services One-on-one executive coaching, consulting, and mentoring services for C-suite executives, senior leaders, and high potentials, plus team and group coaching formats targeting executive committees, women's leadership cohorts, and succession-track leaders.
• Organizational Learning & Leadership Development Consulting Customized organizational learning, leadership and team development programs using systems thinking methodology to prepare top talent for organizational leadership challenges in dynamic complexity. Delivered as consulting engagements, group workshops, and team coaching.
• Customer-Engagement Culture Change Consulting Culture change programs designed to strengthen customer engagement and drive sustainable business results through customer-centric organizational transformation, leveraging the Market Responsiveness Index (MRI)™ assessment and whole systems thinking strategy.
• Market Responsiveness Index (MRI)™ Assessment Proprietary web-based assessment tool measuring customer-focused behaviors a business actions with its customers, benchmarked against 300+ companies globally. Sold at three annual tiers ranging from $2,500 (basic benchmark) to enterprise packages with custom pricing.
• Hogan Personality & Leadership Assessments World-leading personality and leadership assessments (HDS, MVPI, HPI) administered and debriefed by Hogan-certified consultants to evaluate leaders' strengths, weaknesses, values, and approach to problem-solving.
• Lean In Circle Sessions Facilitated peer-group conversations, dialogues, and multimedia experiences supporting the Lean In global community, focused on women's professional development, leadership advancement, and collective empowerment, offered in Singapore.
• A Change of Life in This Change of Age™ Program Six-session guided journey program for transitioning into 'second adulthood' using multimedia, dialogue, and one-on-one coaching, exploring paradigms of success, fulfillment, and innovative thought as society shifts from the Machine Age to the Age of Climate Change. Priced at $775/session ($4,650 total, six sessions).

Quantifiable outcome

• Organizations benchmarked against 300+ global companies in MRI database
• +1 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MarketCulturecoreChannel Partner/ Reseller/ Distributor · 1 October 2016Synovations is a Channel Expert Partner for the Market Responsiveness Index (MRI)™ created by MarketCulture. The partnership enables Synovations to assess organizational market responsiveness by measuring customer-engagement capability against best-in-class companies. When scaled capacity is needed, Synovations and MarketCulture partner to deliver international culture change programs. MarketCulture has offices in Silicon Valley and Sydney.
• Society for Organizational Learning (SoL)coreStrategic or Co-development PartnerSynovations maintains deep affiliation with Society for Organizational Learning, founded by Peter M. Senge Ph.D. Lead consultants have been approved as consultants by the Council of Trustees of SoL since 2007. Tara Kimbrell Cole serves as Founding President and Board Chair of SoL (Singapore).
• Presencing Institute (MIT)minorStrategic or Co-development PartnerSynovations methodology draws from C. Otto Scharmer Ph.D. and MIT's Presencing Institute framework including the Theory U approach.
• Hogan Assessments / Hogan Coaching NetworkcoreTechnology or IntegrationSynovations consultants are certified in Hogan personality and leadership assessments. Tara Kimbrell Cole inducted into Hogan Coaching Network in 2017. The Hogan assessments lead the world in personality assessment for leadership development.
• Wharton, University of PennsylvaniaminorStrategic or Co-development PartnerTara Kimbrell Cole is an Alumna of the Wharton School, University of Pennsylvania. Company maintains affiliation with Wharton executive education and thought leadership.
• International Coach Federation (ICF) SingaporeminorStrategic or Co-development PartnerTara Kimbrell Cole is an ICF credentialed coach and served on the executive committee in Singapore. Synovations offers coaching services aligned with ICF standards.
• Global Reporting Initiative (GRI)minorStrategic or Co-development PartnerTara Kimbrell Cole completed GRI Certified Training Course in 2018, demonstrating commitment to sustainability reporting standards.
• Women Corporate Directors (WCD)minorStrategic or Co-development PartnerProfessional affiliation with Women Corporate Directors global organization focused on women's leadership in corporate governance.
• Global Association of SoL Communities (Global SoL)coreStrategic or Co-development PartnerSoL (Singapore) accepted as member of Global Association of SoL Communities, a global network of organisations, researchers, and consultants. Tara Kimbrell Cole serves on the Board of Directors.

Scale indicators5 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• RHR International: Boutique global management consulting firm specializing in executive development, leadership coaching, and organizational effectiveness. Most directly comparable peer in scale, boutique positioning, and premium executive-coaching-with-business-outcomes orientation.
• DDI (Development Dimensions International): Specialty leadership development firm focused on leadership assessment, executive coaching, and culture transformation with proprietary assessment tools and strong APAC presence. Comparable in boutique-to-mid-scale positioning, leadership assessment IP, and culture-change program design.
• Zenger Folkman: Leadership development firm built on evidence-based assessment and coaching methodologies, with strong executive coaching, leadership assessment, and culture-change offerings. Comparable in specialized leadership development niche, proprietary assessment IP, and mid-boutique scale.
• Egon Zehnder: Boutique global executive advisory firm providing leadership assessment, executive coaching, and organizational consulting. Comparable in offering portfolio (assessment + coaching + culture/leadership advisory), boutique positioning, and premium C-suite engagement model, though larger in scale.
• Center for Creative Leadership (CCL): Global nonprofit research and education institution specializing in leadership development, executive coaching, and culture change. Notable as a Synovations client and as a direct peer offering comparable executive leadership programs, custom organizational learning, and assessment-backed coaching at premium pricing.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with substantial leadership development, talent assessment, and culture-change practices (KF Hay Group legacy). Comparable across executive coaching, leadership assessment, and culture-transformation services, though operating at significantly larger scale and broader scope.
• Spencer Stuart: Global executive search and leadership advisory firm with an Organization & Leadership Consulting Practice. Comparable in board advisory, executive assessment, and leadership development work, with stronger search heritage and broader geographic footprint.
• Right Management (ManpowerGroup): Global talent and career consulting firm with leadership development and executive coaching practices. Comparable in leadership development and executive coaching offerings, with stronger career-transition and outplacement orientation.
• Lee Hecht Harrison (LHH): Global talent and leadership development firm (part of The Adecco Group) offering executive coaching, leadership assessment, and organizational consulting. Comparable in assessment-led coaching and culture-change offerings, with much broader career-transition and outplacement portfolio.
• Heidrick & Struggles: Global leadership advisory and executive search firm with a dedicated Heidrick Consulting practice for culture, organization, and leadership development. Comparable in executive coaching, leadership assessment (Hogan partner), and culture-change offerings, with broader search and consulting reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/synovations-pte-ltd-
• Instagraminstagram.com/tarakimbrellcole?igsh=MTJ2Yzh1aTRyMjl5Mg==
• Xx.com/Synovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synovation