MarketCulture Strategies

What MarketCulture Strategies does

MarketCulture Strategies is a privately held business consulting firm founded in 1988 and headquartered at 99 S Almaden Blvd, Suite 600 in San Jose, with a secondary presence in Sydney, Australia. The company sells the Market Responsiveness Index (MRI), a proprietary web-based diagnostic that measures eight behavioral disciplines—five externally oriented behaviors (Knowing your Customers, Customer Inspired Innovation, Knowing your Competitors, Competing for the Future, Navigating Market Shifts) and three internal enablers (The Glue that Connects, Teamwork to Create Customer Value, Singing from the same Song-Sheet)—and benchmarks organizations against a proprietary global database of more than 1,000 organizations across industries and geographies. The platform is available in English (US/UK), French, Spanish (European and Latin American), German, Dutch, and Russian, with additional languages provisioned on demand, and is supplemented by a Circumplex visualization tool that maps results across the eight dimensions.

Name

MarketCulture Strategies

Legal name

MarketCulture Strategies

Website

https://marketculture.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

MarketCulture Strategies is a private consulting firm that sells the Market Responsiveness Index (MRI) diagnostic and culture-transformation programs to enterprise and government clients globally, delivered via direct sales and an Accredited Partner network.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Product & Growth Marketing Strategy (MPAAAFAE)

akta.pro secondary industries

Market Research & Consumer Insights (BPAHALAA), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• Organizational culture consulting
• Customer experience diagnostics
• Employee assessment tools
• Management consulting services
• Culture transformation advisory

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MRI Assessment and Consulting Services: Standalone organizational assessment using the Market Responsiveness Index diagnostic tool, with accompanying consulting services for culture transformation.
2. Self-Assessment Tools: Individual MRI Licensed Self Assessment Tool for leaders to conduct quick self-assessment of their team's customer culture.
3. Digital Products: Sale of digital books (The Customer Culture Imperative, The Human Culture Imperative), research reports, case studies, and implementation guides.
4. Research Reports: MarketCulture Global 300 Research Study (2021) available for $995, providing aggregate benchmarks across 200+ companies, 8 regions, 10 industries.
5. Accredited Partner Licensing: Partners receive accreditation to deliver MRI assessments and customer culture transformation programs using MarketCulture's framework and methodology.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MarketCulture Strategies operates a customer-centric culture transformation platform centered on the Market Responsiveness Index (MRI), a proprietary web-based diagnostic assessment that measures 8 behavioral disciplines through employee surveys, benchmarking organizations against a global database of over 1,000 companies. The MRI is delivered with accompanying consulting services, implementation guides, books, podcasts, and a Global 300 research program, available in 8+ languages worldwide.

Product overview

MarketCulture Strategies offers a unified customer-centric culture transformation platform centered on the Market Responsiveness Index (MRI), a diagnostic assessment that measures organizational customer-centricity across 8 behavioral disciplines. The MRI is complemented by the 8 Behavioral Disciplines Framework, the MRI Exercise quick assessment tool, and standalone consulting services. The company also provides speaking services through its founders and an extensive educational content library including the award-winning books 'The Customer Culture Imperative' and 'The Human Culture Imperative', multiple podcast series, whitepapers, case studies, and the Global 300 Research report. The assessment platform is available in 8 languages and benchmarks organizations against a global database of over 1,000 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Responsiveness Index (MRI) Web-based diagnostic assessment tool that measures organizational customer-centricity by evaluating 8 behavioral disciplines through employee feedback surveys, benchmarking organizations against a global database of 1,000+ companies. Available in 8+ languages.
• Standalone Assessment and Consulting Services Enterprise-priced assessment and consulting engagement providing standalone MRI assessment and accompanying consulting services for organizations undertaking customer culture transformation.
• Speaking Services Keynote speaking and workshop services by founders on customer obsession, culture transformation, and the MRI framework, available as video conference presentations, 60-minute live sessions, half-day workshops, and full-day workshops.
• The Customer Culture Imperative (Book) Award-winning digital book by Dr. Linden Brown and Dr. Chris L. Brown providing a guide for driving superior performance through customer-centric culture, based on 3 years of research across 100+ companies. Available as $15 EPUB.
• The Human Culture Imperative (Book) Digital book by Dr. Linden R. Brown, Dr. Chris L. Brown, and Sean Crichton-Browne presenting a human-centric approach to organizational success, innovation, and sustainable growth. Available as $15 EPUB.
• MC Global 300 Research Report Annual 70-page research study benchmarking customer-centric culture across 200+ organizations globally, covering 8 regions and 10 industries. Available for $995.
• Online Learning Course Online educational course for building customer-centric culture professional skills.

Quantifiable outcome

• Customer retention improved by 10% resulting in significant revenue increases
• +2 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SynovationscoreChannel Partner/ Reseller/ DistributorTara Kimbrell Cole, CEO of Synovations Pte. Ltd., serves as Expert Partner and MarketCulture Accredited Partner for Singapore, Hong Kong, Japan, Thailand. Synovations co-creates, designs, and delivers culture change and organizational learning programs embedding the 8 MRI disciplines, customized in 14 languages.
• Breakthru PerformancecoreChannel Partner/ Reseller/ DistributorLauren Houghton, Director of Breakthru Performance, operates as Asia Pacific Accredited Partner. Focuses on helping businesses become growth-ready through customer-centric culture assessment and transformation.
• Pure GrowthminorChannel Partner/ Reseller/ DistributorRagil Ratnam, Director and Lead Coach at Pure Growth, specializes in the internally focused aspects of the Market Responsiveness Index, helping leaders build sustainable success through vision, purpose, and strategy alignment.
• Success InnovationsminorChannel Partner/ Reseller/ DistributorKoh Thong Joo, Director of Success Innovations, provides training on gaining competitive advantage through customer-centricity, focusing on customer-centric mindset, customer-focused strategy, and amazing customer experiences.
• Terragni ConsultingcoreChannel Partner/ Reseller/ DistributorAnil V. Pillai, CEO of Terragni Consulting Ltd., serves as Exclusive Regional Partner for India, Bangladesh, Sri Lanka, and Nepal. Award-winning solutions on Customer Centricity, Customer Experience, and People Engagement with rigorous approach to solving complex challenges.
• Static-AminorChannel Partner/ Reseller/ DistributorMr Ali Malik (CCXP), Director of Static-A, is Pakistan's first and only Certified Customer Experience Professional. Specialized Customer Experience Consulting and Measurement firm serving retail brands and SMEs.
• University of Technology Sydney (UTS)minorStrategic or Co-development PartnerInnovative university partnership for academic collaboration and research on customer culture and organizational performance.
• Harvard UniversityminorStrategic or Co-development PartnerPartnership for academic collaboration and research on customer culture transformation methodologies.
• Michigan State UniversityminorStrategic or Co-development PartnerAcademic partnership for research and knowledge development on customer-centric organizational practices.
• Pepperdine UniversityminorStrategic or Co-development PartnerAcademic research partnership where CEO Dr. Chris L. Brown earned his Doctorate of Business Administration; university conducted MRI validation studies.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with culture, leadership, and talent practices. It competes with MarketCulture for culture transformation and leadership development mandates at large enterprises.
• Deloitte (Human Capital Consulting): Deloitte's Human Capital practice delivers large-scale culture, change, and leadership transformation programs. It competes with MarketCulture for board- and CEO-level mandates on customer-centric and cultural change.
• Gallup: Gallup is a long-established research and consulting firm in employee engagement and culture strength, explicitly listed in MarketCulture's feature comparison. Both publish widely cited culture research and offer enterprise engagement diagnostics.
• Bain & Company (Customer Strategy & Marketing): Bain's customer strategy and Net Promoter work overlaps with MarketCulture's customer-centricity offerings. Both consult with Fortune 500 leaders on linking customer focus to commercial performance.
• McKinsey & Company (Organization Practice): McKinsey's Organization Practice advises large enterprises on culture transformation, leadership, and change — the same buyer use case MarketCulture addresses. Both sell outcome-oriented culture engagements to C-suite and HR leadership.

Direct peers

• QuestionPro: QuestionPro is a survey and research platform named in MarketCulture's feature comparison. Both organizations help enterprises design surveys, collect employee or customer feedback, and produce benchmarked reports.
• Medallia: Medallia is an experience management platform explicitly listed by MarketCulture as a comparison competitor. Both firms help organizations measure customer and employee experience and translate feedback into action.
• Qualtrics: Qualtrics is a survey and experience management platform called out by MarketCulture as a direct comparison. Both serve large enterprises that need scientifically grounded survey instruments and benchmarking.
• CultureAmp: CultureAmp is an employee engagement and culture analytics platform directly named in MarketCulture's own feature comparison. Both companies measure organizational culture via employee surveys and benchmark results for HR and people leaders.

Emerging players

• Forrester Research (CX practice): Forrester's Customer Experience research and advisory practice addresses similar buyer questions on customer-centricity, benchmarking, and CX maturity that MarketCulture's Global 300 research and MRI assessments target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/marketculture
• YouTubeyoutube.com/user/MarketCultureStrat/playlists
• Facebookfacebook.com/marketculture
• LinkedInlinkedin.com/company/marketculture-strategies-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketCulture Strategies