Zuri Agency

What Zuri Agency does

Zuri Agency is a privately-held talent representation agency founded in 2008 and headquartered in Los Angeles, with additional offices in New York City and Miami. The agency represents models and performers across four operational divisions: Theatrical (television, film, and Broadway), Commercial (national network commercials across broadcast, cable, digital, and internet), Print (high-fashion, beauty, fitness, catalog, editorial, and billboard), and Adaptive and Inclusive (differently abled talent across print, commercials, television, and film). Its roster spans babies and toddlers (Newborn to size 3/4), kids (size 4 through 14), teens (size 0–6, ages 13–17), and adults (size 0–20, ages 18+).

Zuri operates on a direct representation model, working directly with casting directors, producers, and advertisers to secure auditions, callbacks, fittings, and bookings for signed clients. Talent acquisition is conducted primarily through an online submission portal at talent.zuriagency.com, restricted geographically to candidates within a two-hour drive of Los Angeles, New York City, or Miami. The agency's only disclosed technology asset is a basic talent login portal for profile and communications management; no proprietary platform, AI tooling, or data products were disclosed. Go-to-market is sales-led and relationship-driven, with no disclosed pricing, commission rates, or public revenue figures; the firm is owned and operated by its founding management team led by President/CEO Lindsay Stewart and CFO Ryan Gouriyal, with no institutional investors identified.

Name

Zuri Agency

Legal name

Zuri Agency

Website

https://zuriagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Zuri Agency is a privately-held US talent representation agency, founded in 2008, that represents models and performers across theatrical, commercial, print, and adaptive/inclusive divisions from offices in Los Angeles, New York, and Miami.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Advertising (7310)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL), Production & Talent Services (Casting, Crew, Production Management) (MPAAAMAF)

Keywords

• Talent representation
• Model agency
• Commercial casting
• Theatrical representation
• Actor management

Headquarters

HQ city

North Hollywood

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zuri Agency is a talent representation agency that signs and represents models and performers across theatrical, commercial, print, and adaptive/inclusive categories. The agency places signed talent in auditions, callbacks, fittings, and bookings for films, television, Broadway productions, national network commercials, and print advertising campaigns through direct relationships with casting directors, producers, and advertisers.

Product overview

Zuri Agency is a talent representation agency operating since 2008 with a multi-division structure spanning Theatrical, Commercial, Print, and Adaptive/Inclusive divisions. The agency serves talent in Babies/Toddlers, Kids, Teens, Adults, and Inclusive categories across three primary markets: Los Angeles, New York City, and Miami. The Theatrical Division handles television, film, and Broadway representation; the Commercial Division covers broadcast and digital advertising; the Print Division manages fashion, beauty, and catalog modeling; and the Adaptive and Inclusive Division represents differently abled talent. The agency also provides a Talent Portal for signed talent to access their accounts. The divisions operate as interconnected service lines under unified management, with bi-coastal teams serving the entertainment and modeling industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Theatrical Division Represents talent for television, film, and Broadway productions, functioning as one of the leading theatrical agencies in the country with bi-coastal teams in Los Angeles and New York City.
• Commercial Division Represents talent for national network commercials in traditional broadcast, cable, digital media, and internet advertising, leveraging long-standing relationships with major commercial casting offices.
• Print Division Provides modeling representation for high-fashion advertising campaigns, beauty, fitness, catalog, in-store, digital branding, product, editorial, and billboard work, described as the most esteemed print division in the United States.
• Adaptive and Inclusive Division

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• CESD Talent Agency: CESD is one of the largest US talent agencies representing kids, teens, and adults across theatrical, commercial, and print divisions with offices in LA and NYC. Zuri operates in the same niche with overlapping category coverage and similar submission-based acquisition.
• Abrams Artists Agency: NYC- and LA-based talent agency representing performers across theatrical, commercial, voiceover, and print. Directly comparable to Zuri's multi-division model and serves a similar mix of young and adult talent.
• Wilhelmina Models: One of the largest US modeling and talent agencies representing models for fashion, commercial, and entertainment bookings. Comparable to Zuri's Print and Commercial divisions with overlap in fashion and advertising client bases.
• IMG Models: Global modeling agency (owned by WME/Endeavor) representing fashion, editorial, and commercial talent worldwide. Direct competitor in the modeling/talent representation space with comparable print and commercial division structures.
• Ford Models: Iconic US modeling agency representing models across fashion, commercial, and print bookings with offices in NYC and LA. Closely comparable to Zuri's Print Division in client type (fashion brands, beauty, editorial) and talent profile.
• Osbrink Talent Agency: LA-based talent agency representing actors and models across theatrical, commercial, and print divisions. Comparable boutique multi-division model to Zuri with overlapping young talent representation.
• Stewart Talent Agency: US talent agency with strong representation of young performers (kids and teens) across theatrical and commercial divisions. Comparable niche to Zuri's Theatrical and Young Talent focus with similar agency-talent fit.

Broad incumbents

• Next Management: Global modeling and talent agency with offices in major fashion capitals. Comparable to Zuri's Print Division through fashion and editorial representation, though at significantly larger international scale.
• WME (William Morris Endeavor): One of the largest global talent and entertainment agencies representing actors, models, athletes, and creators. Serves as a broad incumbent against Zuri, with far larger scale across theatrical, commercial, and modeling divisions.
• United Talent Agency (UTA): Major US talent and entertainment agency representing actors, writers, directors, and models. Overlaps with Zuri in theatrical and commercial talent representation but operates at much broader and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zuriagency
• Facebookfacebook.com/zuriagency
• Instagraminstagram.com/zuriagency
• LinkedInlinkedin.com/company/zuri-model-and-talent-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuri Agency