Warehouse By Design
Warehouse By Design is a privately held NSW-based warehouse storage and material handling distributor offering ColbyRACK pallet racking, cantilever racking, shelving, and layout design consultancy to industrial, logistics, and e-commerce customers across Australia.
- Company typePrivate
- Founded1999
- HeadquartersSmithfield, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Warehouse By Design does
Warehouse By Design is a privately held Australian company founded in 1999 and headquartered in Smithfield, New South Wales. It specializes in warehouse storage, materials handling, and warehouse layout design consultancy, serving businesses across Sydney, Campbelltown, and surrounding NSW regions. The company operates as a major NSW distributor of ColbyRACK pallet racking systems — including selective, double deep, narrow aisle, drive-in, push-back, Pallet Live Storage, Dematic Rapidrunner satellite, and mobile pallet racking — and also offers cantilever racking (LOGIX), long-span shelving (Colby Longspan, Steel RET), archive shelving, Storeganizer dynamic storage solutions, and plastic storage products from VISIPLAS. The full product range is complemented by custom benches, pick trolleys, and safety accessories including rack protectors, bollards, and guard rails.
The company's revenue model combines hardware sales (both project-based installations for enterprise customers and unit-priced e-commerce transactions for SMB/individual buyers), professional services (warehouse layout design, consultancy, and structural design certification via the Colby RackMan program), and recurring compliance services (mandatory annual safety audits under Australian Standard AS 4084-2012). Distribution operates through a sales-led enterprise field-sales motion for large warehouse installations and new facility setups, alongside a direct e-commerce online store with Sydney Metro delivery. The business is led by founder and Director Greg Taylor, who brings approximately 45 years of industry experience, supported by a small long-serving staff. Customer segments span warehouses and distribution facilities, e-commerce and fulfillment operations, new facility setups, and manufacturing/industrial users requiring long or irregular load storage.
Warehouse By Design firmographics
Firmographics- Name
- Warehouse By Design
- Legal name
- Warehouse By Design
- Website
- https://warehousebydesign.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Warehouse By Design is a privately held NSW-based warehouse storage and material handling distributor offering ColbyRACK pallet racking, cantilever racking, shelving, and layout design consultancy to industrial, logistics, and e-commerce customers across Australia.
- Ownership category
- akta.pro rank
Warehouse By Design industry classification
Industry- Product category
- Material Handling & Warehouse Storage Equipment
- NAICS
- Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines) (IMAHABAD)
Keywords
Where Warehouse By Design is headquartered
LocationHeadquarters
- HQ city
- Smithfield
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Warehouse By Design business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Pallet Racking and Storage Systems: Sale of pallet racking systems including selective, double deep, narrow aisle, drive-in, push-back, Pallet Live Storage, Satellite/Dematic Rapidrunner, and mobile racking. Primary revenue stream from hardware sales.
- Warehouse Layout Design & Consultancy Services: Design services for new premises, relocations, or extensions. Includes extensive experience in designing warehouses and storage solutions tailored to customer specifications.
- Safety Audits and Compliance Services: Mandatory annual rack inspections under AS 4084-2012. Auditing and inspecting systems, damage assessment, compliance reporting, and repair recommendations.
- Cantilever Racking and Shelving Products: Sale of cantilever racking systems (light, medium, heavy duty) and long-span shelving solutions including Colby Longspan and Steel RET shelving.
- Plastic Storage and Accessories: Sale of plastic storage equipment including tubs, picking bins, tech bins, parts trays, and louvre rack systems.
- Custom Benches and Pick Trolleys: Custom manufacturing of benches and pick trolleys to meet specific customer requirements for e-commerce and warehouse operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Plastic Storage Products |
| Unit Pricing | Pay-as-you-go | Louvre Rack Systems |
| Other | Multi-year contract | Consultancy and Design Services |
| Other | Annual | Safety Audits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Warehouse By Design product offering
Product offeringCore offering
Warehouse By Design supplies and installs warehouse storage equipment including pallet racking systems, cantilever racking, long-span shelving, plastic storage products, and custom benches/pick trolleys. The company also provides warehouse layout design, structural design certification, and safety audit services. It acts as an authorised NSW distributor for ColbyRACK and other recognised brands such as Storeganizer and LOGIX.
Product overview
Warehouse By Design is a physical warehouse storage and materials handling equipment provider offering a comprehensive portfolio of storage solutions and related services. The core offering centers on ColbyRACK pallet racking systems including Selective, Double Deep, Narrow Aisle, Drive-In, Push-Back, Pallet Live Storage, Dematic Rapidrunner Satellite, and Mobile Pallet Racking. Supporting products include LOGIX Cantilever Racking, Storeganizer dynamic storage, Colby Longspan Shelving, Archive Shelving, Steel RET Shelving, and Plastic Bin Picking Shelving. The company also provides Custom Benches & Pick Trolleys, safety accessories (Upright Protectors, Rack End Protectors, Bollards, Guard Rails), plastic storage solutions, VISIPLAS louvre rack systems, Mammoth Picking Bins, Tech Bins, and parts trays. Services include warehouse layout design consultancy, structural design certification through Colby RackMan, and mandatory safety audits compliant with Australian Standards AS 4084.
Differentiator
Problem solved
Functional benefit
Products and services
- Pallet Racking Systems
- Cantilever Racking (LOGIX)
- Storeganizer Warehouse Organiser
- Long-Span & Steel Shelving
- Custom Benches & Pick Trolleys
Quantifiable outcome
- 38%+ savings in useable storage space by implementing Storeganizer - often reduces 3-4 bays of spare parts into just 1 bay
- +1 more outcomes
Companies that use Warehouse By Design
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Warehouse By Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Warehouse By Design partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and standard.
- Colby Storage Solutions (ColbyRACK)coreWarehouse By Design is a major NSW distributor of ColbyRACK pallet racking. Colby has over 50 years of experience providing pallet racking and warehouse storage solutions. Colby components are designed and manufactured in Australia at their factory located in north Sydney. Partnership includes access to Colby RackMan certification program for structural integrity verification.
- StoreganizercoreStoreganizer is a dynamic storage solution distributed by Warehouse By Design. It suspends from racking with individual columns that move laterally to provide access to rows behind the front row. Each column holds up to 100kgs, optimizing cost per square metre for storage areas.
- LOGIX Cantilever Racking SystemstandardLOGIX Cantilever Racking System is supplied by Warehouse By Design. Features 3 interchangeable systems (light, medium, heavy duty) with standard arm capacities up to 1000kg, arm lengths up to 1500mm, and column heights up to 8000mm.
- VISIPLASstandardVISIPLAS products including Louvre Racks, Parts Trays, Tech Bins, and Mammoth Bins are distributed through Warehouse By Design. Products feature polypropylene copolymer construction with various sizes and configurations.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Warehouse By Design competitors and assessment
Company assessmentDirect peers
- Stow Australia: Global manufacturer of industrial storage and racking systems with an Australian presence. Offers competitive pallet racking and shelving solutions that directly overlap with WBD's ColbyRACK-distributed product lines.
- Dexion Australia: One of the largest warehouse storage and racking providers in Australia, offering pallet racking, shelving, and integrated solutions. Directly competes with Warehouse By Design for pallet racking and warehouse design customers across NSW and nationally.
- Pacific Storage Solutions: Australian provider of pallet racking, shelving, and warehouse storage solutions. Offers competing product lines and design services comparable to Warehouse By Design's ColbyRACK-led offering.
- Colby Storage Solutions: Australian manufacturer of ColbyRACK pallet racking and storage solutions with 50+ years of heritage. Warehouse By Design is a major NSW distributor for Colby, making them simultaneously partner and closest product equivalent in the Australian market.
- BOSS Pallet Racking: Australian specialist supplier of pallet racking systems and warehouse storage solutions. Directly comparable as a regional racking distributor targeting similar warehouse and distribution customers.
Broad incumbents
- Dematic: Global leader in intralogistics and warehouse automation, parent of the Rapidrunner satellite racking system that WBD distributes. Operates at much larger scale with full automation capabilities, representing both a partner and a competitor in NSW warehouse projects.
- SSI Schaefer: Global provider of modular storage and warehousing solutions including pallet racking, shelving, and automated systems. Competes with WBD for large warehouse storage contracts in Australia.
- Mecalux: Global warehouse storage solutions manufacturer with pallet racking, shelving, and automated storage systems. Has an Australian presence and competes for similar enterprise storage customers.
Regional players
- AK Material Handling: Australian material handling and warehouse equipment distributor offering pallet racking, shelving, and storage solutions. Comparable regional distributor competing in the same NSW market as Warehouse By Design.
Emerging players
- Storeganizer: Supplier of the dynamic column-based storage solution that Warehouse By Design distributes in Australia. A focused niche product company whose offering WBD leverages as a differentiated sales tool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Warehouse By Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Warehouse By Design leadership team
Management profileNumber of profiles
Profiles1 record
Warehouse By Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Warehouse By Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Warehouse By Design
What does Warehouse By Design do?
Warehouse By Design supplies and installs warehouse storage equipment including pallet racking systems, cantilever racking, long-span shelving, plastic storage products, and custom benches/pick trolleys. The company also provides warehouse layout design, structural design certification, and safety audit services. It acts as an authorised NSW distributor for ColbyRACK and other recognised brands such as Storeganizer and LOGIX.
Is Warehouse By Design a public or private company?
Warehouse By Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Warehouse By Design founded?
Warehouse By Design was founded in 1999. It employs 11 to 50 people.
Where is Warehouse By Design based?
Warehouse By Design is headquartered in Smithfield, Australia, in the Oceania region.
How does Warehouse By Design make money?
Six revenue lines are on record. Pallet Racking and Storage Systems are the primary driver. The others are warehouse Layout Design & Consultancy Services, safety Audits and Compliance Services, cantilever Racking and Shelving Products, plastic Storage and Accessories and custom Benches and Pick Trolleys.
Who are Warehouse By Design's main competitors?
Direct peers on record are Stow Australia, Dexion Australia, Pacific Storage Solutions, Colby Storage Solutions and BOSS Pallet Racking. Broad incumbents are Dematic, SSI Schaefer and Mecalux. AK Material Handling is listed as a regional player. Storeganizer is listed as an emerging player.
Does Warehouse By Design have an API?
No public API is recorded for Warehouse By Design.
What industry is Warehouse By Design in?
Warehouse By Design's product category is Material Handling & Warehouse Storage Equipment. Its primary akta.pro industry code is IMAHABAD, Warehouse Storage & Racking Systems (Pallet Racking, Shelving, Mezzanines). Its NAICS code is 4234 and its SIC code is 5080.