woonwinkel 't klooster
Woonwinkel 't Klooster is a Dutch boutique interior design firm that delivers turnkey interior projects, custom kitchens and bathrooms, and design advisory services from its converted monastery showroom in Bovenkarspel to residential and commercial clients across the Netherlands.
- Company typePrivate
- Founded1995
- HeadquartersBovenkarspel, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What woonwinkel 't klooster does
Woonwinkel 't Klooster ('t Klooster interieurmakers) is a Dutch interior design and realization firm founded in 1995 by Hans and Ingrid van Diepen in Bovenkarspel, Netherlands. Operating from a former nuns' monastery converted into boutique style rooms, the company delivers turnkey interior projects that consolidate advisory, 3D design, custom manufacturing, and installation for private residential clients and commercial customers across the Netherlands. Its service mix spans full interior projects, in-house bespoke kitchen and bathroom manufacturing, color and material advisory, lighting plans, and product sales of furniture, lighting, flooring, and window treatments.
The company's technical capability is anchored by the in-house Design Studio led by Mathijs van Diepen, which produces 3D designs and construction drawings, and by an in-house workshop that manufactures custom kitchens and bathrooms. Proprietary technology includes computer-controlled paint mixing systems supporting the Klooster Paint collection of high-end paints and wall finishes. Distributor relationships with premium international brands (Moooi Wallcovering, Arte, Designers Guild, Pierre Frey, DG Paint, Élitis, Osiris Hertman) provide access to luxury finishes.
Revenue is generated through one-time project fees for turnkey interior work and bespoke manufacturing, supplemented by consultation fees (free showroom intake; €75 on-location visits) and product sales. The go-to-market motion is showroom-led and relationship-driven: customers visit the Bovenkarspel location Wednesday–Saturday or book dedicated appointments, with project delivery and installation carried out across the Netherlands. Distribution combines a single physical showroom with project-based direct delivery; an owned e-commerce storefront is in development. The company is privately held by the van Diepen family, with no external investors identified.
woonwinkel 't klooster firmographics
Firmographics- Name
- woonwinkel 't klooster
- Legal name
- Woonwinkel 't Klooster
- Website
- https://tkloosterinterieurmakers.nl
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Woonwinkel 't Klooster is a Dutch boutique interior design firm that delivers turnkey interior projects, custom kitchens and bathrooms, and design advisory services from its converted monastery showroom in Bovenkarspel to residential and commercial clients across the Netherlands.
- Ownership category
- akta.pro rank
Where woonwinkel 't klooster is headquartered
LocationHeadquarters
- HQ city
- Bovenkarspel
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
woonwinkel 't klooster business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Turnkey Interior Projects: Complete interior design, realization and styling services for residential and commercial projects, from initial sketches to delivery and installation
- Interior Consulting Services: Color advice, styling, and material selection consultations. Intake meetings free at showroom, location visits from €75.00
- Product Sales: Sale of furniture, lighting, floors, window treatments, and curated interior items through their boutique showroom and online shop
- Custom Furniture: Bespoke kitchens, bathrooms, and furniture manufactured in their own workshop to customer specifications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free intake consultation |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
woonwinkel 't klooster product offering
Product offeringCore offering
't Klooster interieurmakers is a boutique interior design company offering turnkey interior projects that combine advisory, design, realization, and styling services. From a former monastery in Bovenkarspel, the team delivers residential and commercial interior solutions, manufactures custom kitchens and bathrooms in-house, sells curated furniture, lighting, paint, and wallcovering collections, and provides expert color and lighting advice through its in-house Design Studio.
Product overview
't Klooster interieurmakers is a total-boutique interior design experience located in a former nuns' monastery. The company offers a unified turnkey interior service that combines advisory, design, realization, and styling under one roof. Core offerings include Design Studio (producing 3D designs and construction drawings), custom-made kitchens and bathrooms built in their own workshop, interior advice on paint/wall coverings, window treatments, furniture, lighting, floors, and styling. Projects span both residential (homes, villas) and commercial (offices, restaurants) segments, with specialized services like custom lighting plans and color advice as add-on modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Turnkey Interior Projects
- Design Studio
- Interior Advisory
- Custom Kitchens
- Custom Bathrooms
- Color Advice
- Lighting Plan
Companies that use woonwinkel 't klooster
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
woonwinkel 't klooster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
woonwinkel 't klooster partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HOOG.designcore't Klooster is a selected partner of HOOG.design, a platform connecting design professionals with clients seeking interior design services.
- DG PaintminorPreferred paint brand for color advice and wall finishes
- Klooster PaintminorProprietary paint collection developed and sold exclusively
- Osiris HertmanminorDesigner whose Fractions Shutters are offered through the company. Mathijs van Diepen worked at Osiris Hertman's firm for 4 years.
- Moooi WallcoveringminorPremium wallcovering brand distributed through the showroom
- ArteminorLuxury wallcovering brand available through the showroom
- Designers GuildminorPremium interior design brand represented in the collection
- Alphenberg, Élitis, Designs of the Time, DWC, Creative Lab Amsterdam, Daisy James, Pierre Frey, Rebel Walls, RomominorVarious premium paint and wallcovering brands available through the showroom
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
woonwinkel 't klooster competitors and assessment
Company assessmentBroad incumbents
- COVE: COVE is a UK-based full-service interior design studio offering design, custom furniture, and turnkey installations across residential and commercial projects — comparable as a larger-scale design-build firm operating with a similar integrated service model.
- Piet Boon: Piet Boon is an established Dutch design house producing bespoke kitchens, bathrooms, furniture, and full interior projects for premium residential and hospitality clients. Comparable as a broader, larger-scale Dutch design brand with overlapping custom kitchen/bath offerings.
- Roche Bobois: Roche Bobois is a global high-end furniture and interior design retailer with showrooms across Europe including the Netherlands. Comparable as a broader incumbent serving premium residential interior customers with curated furniture and design services.
Direct peers
- &MOSS Interieur: &MOSS is a Dutch full-service interior design firm offering turnkey projects for residential and commercial clients, with design studios and in-house realization services — directly comparable to 't Klooster's design-build model in the Netherlands market.
- Pauls Vormgeving: Pauls Vormgeving is a Dutch interior design studio offering bespoke interior solutions including custom kitchens and furniture for residential projects. Comparable to 't Klooster in serving Dutch homeowners with full-service, custom interior design.
- Studio LIN: Studio LIN is a Dutch interior design studio producing full interior concepts, custom furniture, and styling services for residential clients. Comparable to 't Klooster in offering concept-to-delivery interior projects in the Dutch market.
- Imagine Interieur: Imagine Interieur is a Dutch interior design and realization studio offering full-service interior projects including custom kitchens and furniture for Dutch residential clients — comparable as a regional Dutch design-build competitor.
- VanderLands Interior: VanderLands Interior is a Dutch design firm specializing in high-end interior projects, custom furniture, and turnkey realizations for residential and hospitality clients — closely aligned with 't Klooster's premium, project-based service model.
Others
- Moooi: Moooi is a Dutch design brand offering high-end furniture, lighting, and wallcoverings — comparable as a premium design ecosystem partner whose products 't Klooster distributes and whose aesthetic positioning 't Klooster aligns with.
Emerging players
- Bulthaup: Bulthaup is a German premium kitchen manufacturer with showrooms in the Netherlands offering design-led custom kitchens. Comparable as an adjacent specialist in custom kitchen design and manufacturing, intersecting with 't Klooster's kitchen specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
woonwinkel 't klooster social profiles
Digital presencewoonwinkel 't klooster financial estimates
Financial estimateRevenue estimate
Valuation estimate
woonwinkel 't klooster leadership team
Management profileNumber of profiles
Profiles3 records
woonwinkel 't klooster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
woonwinkel 't klooster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about woonwinkel 't klooster
What does woonwinkel 't klooster do?
't Klooster interieurmakers is a boutique interior design company offering turnkey interior projects that combine advisory, design, realization, and styling services. From a former monastery in Bovenkarspel, the team delivers residential and commercial interior solutions, manufactures custom kitchens and bathrooms in-house, sells curated furniture, lighting, paint, and wallcovering collections, and provides expert color and lighting advice through its in-house Design Studio.
Is woonwinkel 't klooster a public or private company?
woonwinkel 't klooster is a private company. It is classified as family owned and is currently operating.
When was woonwinkel 't klooster founded?
woonwinkel 't klooster was founded in 1995. It employs 11 to 50 people.
Where is woonwinkel 't klooster based?
woonwinkel 't klooster is headquartered in Bovenkarspel, Netherlands, in the Europe region.
How does woonwinkel 't klooster make money?
Four revenue lines are on record. Turnkey Interior Projects are the primary driver. The others are interior Consulting Services, product Sales and custom Furniture.
Who are woonwinkel 't klooster's main competitors?
Broad incumbents on record are COVE, Piet Boon and Roche Bobois. Direct peers are &MOSS Interieur, Pauls Vormgeving, Studio LIN, Imagine Interieur and VanderLands Interior. Moooi is listed as an others. Bulthaup is listed as an emerging player.
Does woonwinkel 't klooster have an API?
No public API is recorded for woonwinkel 't klooster.