Universitas Bung Hatta

What Universitas Bung Hatta does

Universitas Bung Hatta is a private higher education institution (Perguruan Tinggi Swasta) operated by Yayasan Pendidikan Universitas Bung Hatta, headquartered across three campuses in Padang, Sumatera Barat, Indonesia, and founded on April 20, 1981. It delivers undergraduate, postgraduate, and professional certification education across 7 faculties and 39 accredited study programs spanning economics, law, teacher training, cultural studies, civil engineering and planning, fisheries and marine sciences, industrial technology, and medicine, serving fresh high-school graduates as well as in-service professionals such as teachers enrolled in the PPG Dalam Jabatan program. The university's primary technology platform is SPARING, a Moodle-based learning management system that supports online course delivery across all faculties and is complemented by a digital library (Pustaka), a student portal, a business incubator portal, and multiple faculty-hosted academic journals. Revenue is generated primarily through per-semester tuition fees (Uang Kuliah) ranging from IDR 1.9M to IDR 7M depending on program, paid under flexible installment plans with a 5% discount for upfront payment, supplemented by registration fees and professional program charges. Customer acquisition combines a 24/7 online registration portal (spmb.bunghatta.ac.id), on-campus enrolment at the Gedung Perpustakaan, and community outreach at public events such as Car Free Day, with further institutional partnerships supporting internships, research collaboration, and conservation programs.

Name

Universitas Bung Hatta

Legal name

Yayasan Pendidikan Universitas Bung Hatta

Website

https://bunghatta.ac.id

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Universitas Bung Hatta is a private university in Padang, Indonesia, founded in 1981, delivering affordable higher education and professional certification across 7 faculties and 39 accredited study programs through a Moodle-based LMS, serving fresh graduates and in-service professionals with a 60,000+ alumni network.

Ownership category

akta.pro rank

Headquarters

HQ city

Padang

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Tuition Fees (Uang Kuliah): Primary revenue stream from student tuition fees. Tuition is charged per semester with flexible payment options including full payment with 5% discount or installment plans (50% at registration, 25% before mid-term exams, 25% before final exams)
2. Registration and Other Fees: Revenue from student registration fees and other academic service charges

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Universitas Bung Hatta is a private university that delivers undergraduate (S1), postgraduate (S2), and professional teacher certification (PPG) programs across seven faculties, including Economics, Law, Teacher Training and Education (FKIP), Cultural Studies, Engineering, Fisheries and Marine Science, Industrial Technology, and Medicine. The institution supports instruction through a Moodle-based Learning Management System (SPARING), a digital library, online student services, academic research publication, and a student business incubator.

Product overview

Universitas Bung Hatta operates as a multi-campus private university in Padang, Indonesia, with 7 faculties offering 39 accredited study programs. The institution's technology portfolio centers on educational digital infrastructure comprising SPARING (Moodle-based LMS) for e-learning delivery, the Rumah Ejurnal portal hosting multiple faculty journals, and specialized journals including Jurnal HattaTIK (ICT education) and International Journal Supreme of Law. Supporting platforms include a digital library, student portal, and business incubator. The university positions itself as "Unggul" (Excellent) accredited, the first private university in LLDIKTI Region X to achieve this status.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• First private university in LLDIKTI Wilayah X to achieve 'Unggul' institutional accreditation
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• DPC PERADI SAI Kota PadangcoreStrategic or Co-development Partner · 4 July 2026Fakultas Hukum Universitas Bung Hatta has established cooperation with DPC PERADI (Perhimpunan Advokat Indonesia) Suara Advokat Indonesia Kota Padang for legal professional education and advocate certification programs.
• Guangdong Education International Exchange AssociationminorStrategic or Co-development Partner · 4 July 2026International partnership for education exchange and collaboration, with a scheduled meeting on July 4, 2026 in Guangdong, People's Republic of China.
• Indonesia Marketing Association (IMA) Chapter PadangminorStrategic or Co-development Partner · 23 February 2024Partnership for collaboration in tri dharma implementation, brand strengthening, and institutional image enhancement. IMA is a marketing professional organization and part of Asia Marketing Federation.
• PT Semen PadangcoreStrategic or Co-development Partner · 22 February 2024Collaboration since 2018 for conservation of endemic fish species (Ikan Bilah/Ikan Garing) at PT Semen Padang's Ring I area. Led by fisheries expert Prof. Dr. Hafrijal Syandri, MS. This partnership has generated 5 national awards including Proper Emas, SDGs Award Gold, and Padmamitra Award.
• Universitas Islam Indonesia (UII)minorStrategic or Co-development Partner · 1 February 2024Cooperation implementation between institutions for quality improvement, research collaboration, and various academic activities including Doctor of Management program sessions.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Universitas Trisakti: Private university in Jakarta with comparable comprehensive faculty offerings (economics, law, engineering, medicine). Similar size and private-university positioning to Bung Hatta, though operating in a much larger metro market.
• Universitas Islam Indonesia: Private university in Yogyakarta with a comparable comprehensive faculty structure and established private-university positioning. Already a partnership peer of Bung Hatta for quality improvement and research collaboration, making it a strong operational comparable.
• Universitas Muhammadiyah Yogyakarta: Private Muhammadiyah-affiliated university in Yogyakarta with similar scale, comprehensive faculty structure, and tuition-based revenue model. Comparable regional private-university positioning targeting Indonesian high-school graduates.
• Universitas Kristen Petra: Private Christian university in Surabaya with comprehensive faculties; comparable private university positioning, tuition-based model, and emphasis on industry partnerships and quality education at the same tier as Universitas Bung Hatta.
• Universitas Tarumanagara: Private university in Jakarta with comprehensive programs across economics, law, engineering, and medicine. Similar private-university structure, scale, and tuition-based revenue model to Universitas Bung Hatta.
• Universitas Atma Jaya Yogyakarta: Private Catholic-affiliated university in Yogyakarta with comprehensive faculty offerings. Comparable scale, private-university positioning, and tuition-based revenue model focused on quality education above public-peer price levels.
• Universitas Esa Unggul: Private university in Jakarta with multiple faculties including economics, law, engineering, and communications. Similar comprehensive structure and tuition-based revenue model targeting Indonesian high-school graduates seeking private higher education.

Regional players

• Universitas Andalas: Public university in Padang, West Sumatra that draws from the same high-school graduate catchment as Universitas Bung Hatta. As the leading public institution in the region, it competes directly on price and program breadth against Bung Hatta's private offering.
• Universitas Negeri Padang: Public university in Padang specializing in teacher training and education, with programs that overlap Bung Hatta's FKIP faculty. As a public institution, it competes on price for the same education-focused prospective students.

Broad incumbents

• Universitas Bina Nusantara: Larger, more established private university in Indonesia with multiple campuses, comprehensive faculties, and stronger national brand. Operates in the same private-university category as Bung Hatta but at greater scale and with broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/beritabunghatta
• Facebookfacebook.com/bunghatta.univ
• LinkedInlinkedin.com/company/universitas-bung-hatta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universitas Bung Hatta