What Walkia does

Walkia, S.A. (operating as Walkia JCB) is a privately held Spanish heavy equipment distributor founded in 1989 and headquartered in Alcalá de Henares, Madrid. The company holds exclusive official importer rights for JCB in Spain and distributes a comprehensive portfolio of JCB-branded construction, agricultural, and industrial machinery, including backhoe loaders (Mixtas), telehandlers, mini and crawler/wheel excavators, wheel loaders, compact loaders, Fastrac tractors, and electric scissor lifts. Walkia also markets JCB spare parts (oils, filters, batteries, wear parts) through a Shopify-based e-commerce storefront at walkia.es, operates an equipment rental business, and delivers fixed-price maintenance programs and service contracts.

Walkia serves four primary customer segments: construction contractors (its principal market), agricultural and forestry operators (via the AGROWALKIA sub-brand), government and military customers (notably the Spanish Ministry of Defense with 100+ armored and heavy equipment units delivered over 25+ years), and equipment rental companies. The company monetizes through three revenue streams: heavy machinery sales (quote-based pricing for new equipment), original spare parts e-commerce (€0.31-€4,134 per SKU), and equipment rental on a subscription basis.

The business operates from three Spanish locations (Alcalá de Henares, Albacete, Cazalegas) with 51-100 employees, of which 65% are dedicated to after-sales service and more than 50% are qualified service technicians. Walkia reports 20%+ Spanish market share for JCB equipment and 10,000+ machines delivered cumulatively over its history. Its technology stack centers on JCB's product innovations including the LiveLink satellite fleet monitoring system, the Dualdrive dual-steering system for backhoe loaders, and hydrogen-powered prototype machines. Distribution combines direct enterprise field sales from regional offices with an online e-commerce channel for parts and accessories, supported by active social media presence and event sponsorships such as JCB's Formula 1 partnership with Aston Martin.

Name

Walkia

Legal name

WALKIA, S.A.

Website

https://walkia.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Walkia, S.A. is the exclusive official JCB importer and distributor in Spain, selling and renting JCB construction, agricultural, and military equipment plus original spare parts through three regional offices and a Shopify-based e-commerce storefront serving construction contractors, agricultural operators, government, and rental companies.

Ownership category

akta.pro rank

Headquarters

HQ city

Alcalá De Henares

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Heavy Machinery Sales: Sale of new JCB machinery including retroexcavators, telescopic handlers, mini excavators, wheel excavators, loaders, compactors, tractors, and electric scissors lifts. Sales to construction companies, agriculture, government (military), and rental companies.
2. Original Spare Parts Sales: Online sales of original JCB spare parts including oils, filters, batteries, teeth, tips, bolts, washers, grease, seat covers, and other accessories. Sold directly through e-commerce platform.
3. Equipment Rental: Rental of machinery for temporary use or for customers wanting to trial equipment before purchase. Available equipment includes retroexcavadoras (mixtas), rotary chain and wheel excavators, telescopic handlers, loading shovels, and tractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Walkia is the official importer and distributor of JCB machinery in Spain, supplying construction, agricultural, mining, and recycling equipment to professional and institutional buyers. Beyond new machinery sales, the company operates a 360° service model including equipment rental, original spare parts and accessories, certified pre-owned machinery (Walkia Outlet), after-sales technical service, and JCB LiveLink remote fleet monitoring.

Product overview

Walkia is the official JCB importer for Spain, distributing a comprehensive portfolio of heavy machinery, spare parts, and related services. The product range centers on JCB-branded construction, agricultural, and industrial equipment including backhoe loaders (Mixtas), telehandlers, excavators (tracked and wheeled), wheel loaders, compact loaders, tractors (Fastrac), and electric scissor lifts. Walkia also offers JCB spare parts (oils, filters, batteries, wear parts), equipment rental, fixed-price maintenance services, fleet monitoring via JCB LiveLink, hydrogen prototype machines, and military-spec JCB HMEE vehicles. The portfolio spans new machines, used equipment, outlet/discounted products, and comprehensive after-sales support.

Differentiator

Problem solved

Functional benefit

Brands

• AGROWALKIA: Agricultural division of Walkia offering solutions for agricultural, livestock, forestry, vineyard, fruit, and green space applications, partnering with manufacturers including McCormick, FAE Prime Tech, Irus, Truxor, Alpego, Strutmann, APV, Sulky, Sky, Bossini, Rabaud, NHS, Sampo Rosenlew, Orizzonti, Orchard-Rite, Zaffrani, Silofarmer, Mascar, SIP, Caeb, Fort, Scam, and Beach Tortoises.

Products and services

• JCB Construction and Earthmoving Machinery Full range of JCB construction equipment including backhoe loaders (3CX), mini-excavators, compact track loaders, skid steer loaders, and wheel loaders intended for construction contractors, civil engineering firms, and infrastructure projects throughout Spain.
• JCB Agricultural Machinery JCB telehandlers, dumpsters, and compact loaders (e.g., 542-70 AGRI, 525-60 AGRI+) designed for agricultural and livestock operations requiring multipurpose material handling and load handling on farms.
• JCB Military and Defense Vehicles High-mobility tactical JCB vehicles including high-speed loaders, dumpsters, and equipment sets designed for defense and military operations such as the Spanish Army.
• JCB Mining, Recycling, and Industrial Equipment JCB machinery for mining, recycling, and industrial applications including heavy-duty material handling and waste processing for industrial operators.
• JCB Power Generation (Generators) JCB-branded generators used for power generation on construction sites, events, and industrial applications.
• Walkia Rental Equipment Service Equipment rental subscription service allowing customers to rent JCB machinery for days, weeks, or months to meet project-specific needs without capital purchase.
• Walkia Outlet (Certified Pre-owned Machinery) Certified pre-owned JCB machinery sold through the Walkia Outlet channel with periodic verification of condition, providing a lower price option for budget-conscious buyers.
• JCB Original Spare Parts and Accessories Catalog of genuine JCB original spare parts and accessories sold through the walkia.es e-commerce store and physical offices to maintain and upgrade JCB machinery.
• Walkia After-Sales Technical Service Technical after-sales service including maintenance, repair, and warranty support for JCB machinery, with 65% of Walkia's workforce dedicated to the service operation.
• JCB LiveLink Telematics Remote fleet monitoring and location service powered by JCB LiveLink, enabling customers to track equipment location, status, and usage data.

Quantifiable outcome

• Over 20% market share in Spain for JCB equipment
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• JCB (Joseph Cyril Bamford)coreChannel Partner/ Reseller/ DistributorWalkia is the official importer of JCB in Spain, distributing the full range of JCB construction, agricultural, and industrial machinery including retroexcavadoras, telescopic handlers, excavators, loaders, compactors, and tractors. This is the primary and most important partnership for Walkia's business.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JCB: UK-based global manufacturer of construction, agricultural, and military machinery. Walkia is JCB's official Spanish importer, so JCB defines Walkia's product portfolio, technology roadmap (hydrogen, Dualdrive), and brand reputation.
• Sany: Chinese heavy machinery manufacturer with growing Spanish dealer presence. Competes on price against JCB excavators, cranes, and loaders Walkia distributes, particularly in cost-sensitive Spanish infrastructure and construction segments.
• Komatsu: Japanese OEM of excavators, dump trucks, and construction equipment with Spanish dealer footprint. Directly competes with Walkia's JCB crawler and wheeled excavator lines for Spanish construction and infrastructure contracts.
• Volvo Construction Equipment: Swedish manufacturer of wheeled loaders, excavators, and compact equipment with established Spanish distribution. Competes with JCB in wheel loaders and excavators across the same customer segments Walkia serves.
• Caterpillar: World's largest construction and mining equipment OEM with competing Spanish dealer coverage. Caterpillar competes head-to-head against JCB product lines (excavators, loaders, backhoes) for the same Spanish construction, agriculture, and government customers.

Direct peers

• Hune: Spain's leading construction equipment rental company. Competes with Walkia's rental offering across the same Spanish construction customer base for short- and medium-term machinery needs.
• Bobcat (Doosan Bobcat): Compact equipment manufacturer including skid-steer and mini excavators. Directly competes with Walkia's JCB compact loader and mini excavator portfolio for Spanish construction, landscaping, and rental customers.
• Manitou: French manufacturer of telehandlers, rough-terrain forklifts, and material handling equipment. Directly competes with JCB's telehandler line that Walkia distributes, and targets the same Spanish agricultural and construction customers.
• Wacker Neuson: German manufacturer of compact construction equipment (mini excavators, dumpers, compaction). Competes with JCB's compact loader and compaction lines Walkia distributes, especially in urban construction and rental channels in Spain.
• Loxam: Europe's largest equipment rental company with established Spanish operations. Competes with Walkia's rental service in excavators, telehandlers, and loaders for Spanish construction and infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@walkia8165
• Facebookfacebook.com/walkiajcb
• Instagraminstagram.com/walkia_jcb
• TikToktiktok.com/@walkiagroup
• Xx.com/walkiajcb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkia