HUNE
LOXAM (formerly LoxamHune / HUNE) is the Spain and Portugal subsidiary of Europe's largest equipment rental group, operating 83 rental points and a 23,903-machine fleet serving 22,000+ annual customers across construction, energy, retail, and live events.
- Company typePrivate
- Founded1967
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What HUNE does
LOXAM (formerly LoxamHune, historically referenced as HUNE) is the Spain and Portugal subsidiary of Groupe LOXAM, Europe's largest equipment rental group founded in France in 1967 and operating across 30 countries. The company provides short-term and long-term rental of construction, industrial, and event equipment, alongside energy supply, equipment sales, operator training, and maintenance services. Its core operational footprint consists of 83 rental points across Spain (51 delegations) and Portugal (7 delegations), supported by a fleet of 23,903 machines — 19,205 large and 4,698 small — of which 84% are low-emission (battery-powered or HVO-fuel compatible). The legal entity is LOXAM ALQUILER DE MAQUINARIA, S.L.U., headquartered at Calle Aguacate 56, Madrid, and it is wholly owned by the French parent with no external investors or public listing.
The business is organized around five revenue streams: equipment rental (core, usage-based short-term and subscription long-term), energy supply services (generator sets from 30 kVA to 1,400 kVA, battery storage, climate control, and compressed air), equipment sales (new machinery, used equipment, spare parts, and personal protective equipment), professional training (FUNDAE-bonified operator certification courses serving 25,000+ students annually), and maintenance services. Customers span 22,000+ annual accounts across construction (Eiffage, Ferrovial), energy (Iberdrola, Repsol), retail and food (Leroy Merlin, Mercadona, LIDL, Burger King), entertainment and live events (Netflix, MadCool, Puy du Fou), security (Prosegur), and insurance (Chubb). Distribution is hybrid: a 83-branch physical network with field sales teams for enterprise accounts, a self-serve online platform rolled out nationwide in Spain in June 2025, a phone-based inside sales channel (900 928 686), and a dedicated LOXAM Power division for energy and climate solutions with 24/7 emergency support.
In 2025 the company reported record revenue of €200 million with a 43.7% EBITDA margin in Spain, following the October 2024 integration of HR (Hertz Equipment Rental) Portugal under Loxam Portugal, S.A., and a series of offensive moves including a new branch in Huelva, a multi-brand industrial spare parts business, and the February 2026 rebrand from LoxamHune to a unified LOXAM identity. The company holds ISO 9001, 14001, 45001, 14046, and 27001 certifications, is the first in its sector to achieve carbon-neutral certification, and was the largest power-equipment responder (10 MVA) during the Iberian blackout emergency.
HUNE firmographics
Firmographics- Name
- HUNE
- Legal name
- LOXAM ALQUILER DE MAQUINARIA, S.L.U.
- Website
- https://loxamhune.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LOXAM (formerly LoxamHune / HUNE) is the Spain and Portugal subsidiary of Europe's largest equipment rental group, operating 83 rental points and a 23,903-machine fleet serving 22,000+ annual customers across construction, energy, retail, and live events.
- Ownership category
- akta.pro rank
HUNE industry classification
Industry- Product category
- Construction Equipment Rental
- NAICS
- Office Machinery and Equipment Rental and Leasing (53242)
- SIC
- Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Lifting & Hoisting Rental & Leasing (IMAHAJAN)
- akta.pro secondary industry
- Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)
Keywords
Where HUNE is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices7 records
Markets served
HUNE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Rental: Short-term and long-term rental of construction equipment, machinery, tools and portable infrastructure. Core revenue driver with recurring rental transactions.
- Energy Supply Services: Comprehensive power supply solutions including generator sets, climate control, compressed air and battery storage for construction, industrial and event sectors
- Equipment Sales: Sale of new machinery, used equipment and spare parts, EPI (personal protective equipment) sales
- Training Services: Operator certification and safety training courses, bonified through FUNDAE, serving over 25,000 students annually
- Maintenance Services: Equipment maintenance and repair services for rental fleet and customer-owned equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Short-term equipment rental |
| Subscription | Monthly | Long-term rental contracts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
HUNE product offering
Product offeringCore offering
HUNE (now operating as LOXAM following February 2026 rebranding) is the Spain and Portugal subsidiary of Groupe Loxam, Europe's leading machinery rental company. The company provides short-term and long-term rental of construction, industrial, and event equipment—including earthmoving machinery, aerial platforms, material handling equipment, power generators, and professional tools—along with integrated energy solutions, equipment maintenance, operator training, and sales of new, used, and spare-parts machinery across 83 rental locations.
Product overview
LOXAM (formerly LoxamHune) operates as a comprehensive equipment rental and services company offering a unified platform for machinery rental, energy solutions, maintenance services, and professional training. The core offering includes rental of construction and industrial equipment organized across product lines: earthmoving and demolition machinery (excavators, loaders, dumpers, compressors, demolition hammers), aerial work equipment (platforms, scaffolding, masts), material handling (forklifts, telescopic handlers, elevators), professional tools (cutting, gardening, welding, cleaning, measurement), energy solutions (generators, batteries, temperature control, compressed air), and temporary installations (site cabins, signage). Supporting services include events management, equipment maintenance, modular solutions, and operator training courses. The company also sells new and pre-owned machinery as well as personal protective equipment. LOXAM Power serves as the specialized energy division providing comprehensive power supply solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Alquiler de Maquinaria (Equipment Rental) Comprehensive equipment rental service covering earthmoving, demolition, compaction, aerial work, material transport, professional tools, and temporary installations for construction, industrial, and event clients across Spain and Portugal.
- LOXAM Power (Comprehensive Energy Supply) Specialized energy solutions brand offering generators (30-1400 kVA), industrial chillers, battery storage systems, and compressed air equipment with 24/7 technical support for construction, industrial, and event applications.
- Event Services (Eventos) Event services including equipment rental, setup, and support for festivals, concerts, sports events, corporate events, and TV/film productions across Spain and Portugal.
- Equipment Maintenance Service Equipment maintenance and repair services ensuring optimal performance and safety for both the rental fleet and customer-owned equipment.
- Modular Solutions (Soluciones Modulares) Custom modular solutions for industry and events, providing rapid and personalized installations of temporary structures and site facilities.
- Professional Training Courses (Cursos de Formación) Professional training courses for machinery operators including certification programs, offered through online and in-person modalities, with over 25,000 students trained annually and courses bonified through FUNDAE.
- New Machinery Sales (Venta de Maquinaria Nueva) Sale of new machinery and equipment to construction and industrial buyers.
- Used Machinery Sales (Venta de Maquinaria de Segunda Mano) Sale of pre-owned machinery with a dedicated platform for secondary market equipment transactions.
- Personal Protective Equipment (EPIs) Sale of personal protective equipment including safety gear and accessories for construction and industrial workers.
- Spare Parts (Recambios)
Quantifiable outcome
- €200 million revenue achieved in 2025, new company record
- +4 more outcomes
Companies that use HUNE
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
HUNE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HUNE partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlassmopminorGlassmop provides specialized glass and windshield services for construction, agricultural, industrial and road machinery. They offer aftermarket glass parts with the same factory specifications at competitive prices. Collaboration provides customers with expert glass repair and replacement services for rented equipment.
Scale indicators17 records
Recent moves11 records
Expansion highlights6 records
HUNE competitors and assessment
Company assessmentDirect peers
- Boels Rental: Pan-European equipment rental leader that absorbed Cramo in 2022, offering construction machinery, aerial platforms, and tools across multiple European markets including Iberia; directly comparable to LOXAM Iberia in fleet composition, customer base (construction/industrial), and short- and long-term rental model.
- Kiloutou: Family-owned French-headquartered equipment rental group with multi-country European presence offering construction, lifting, and energy rental; closely comparable business model to LOXAM Iberia including integrated training, maintenance, and short/long-term rental pricing tiers.
- Riwal: Specialist aerial work platform rental company operating across Europe with strong Iberian presence; comparable to the platformas elevadoras, telescopic, and scaffolding categories that anchor LOXAM Iberia's elevation business highlighted in its company tagline.
- Mateco: European aerial platform, forklift, and material-handling equipment rental specialist serving similar industrial and construction customers; directly competitive in the lifting and material-handling sub-portfolio of LOXAM Iberia's fleet.
- GAM (General de Maquinaria y Servicios): Spanish-headquartered equipment rental company with multi-decade Iberian presence serving construction, industry, and events with a comparable product mix including earthmoving, aerial, and energy equipment; the most direct domestic Spanish competitor to LOXAM Iberia.
- Vetter Cranes: European crane and heavy-lift rental specialist; overlaps with the lifting/hoisting segment of LOXAM Iberia's offering and competes for the same industrial and infrastructure construction customers.
Broad incumbents
- United Rentals: Largest equipment rental company globally with broad industrial and construction fleet; sets the benchmark for fleet utilization and EBITDA margin (40%+ like LOXAM Iberia) but does not meaningfully operate in Spain/Portugal, making it the relevant scale-and-multiple comparable rather than a direct competitor.
- Ashtead Group / Sunbelt Rentals: Second-largest global equipment rental group with Sunbelt and A-Plant brands across North America and UK; relevant listed peer for valuation, fleet-mix benchmarking, and capital-allocation strategy, though it does not compete directly in Iberia.
- Herc Holdings: US-based equipment rental company (spin-off from Hertz) serving industrial and infrastructure customers with a similar fleet composition; serves as a small-cap listed comparable for Iberia-scale rental operations on margin profile and capital intensity.
Others
- Manitou Group: OEM manufacturer of telehandlers, aerial platforms, and forklifts that also operates a rental/sales-adjacent business; relevant as a fleet supplier to LOXAM Iberia and as a vertically-integrated adjacent competitor in select aerial/material-handling segments in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HUNE social profiles
Digital presenceHUNE compliance and trust
Trust signalCompliance3 records
HUNE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUNE leadership team
Management profileNumber of profiles
Profiles1 record
HUNE subsidiaries and ownership
Company hierarchySubsidiaries1 record
HUNE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUNE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUNE
What does HUNE do?
HUNE (now operating as LOXAM following February 2026 rebranding) is the Spain and Portugal subsidiary of Groupe Loxam, Europe's leading machinery rental company. The company provides short-term and long-term rental of construction, industrial, and event equipment—including earthmoving machinery, aerial platforms, material handling equipment, power generators, and professional tools—along with integrated energy solutions, equipment maintenance, operator training, and sales of new, used, and spare-parts machinery across 83 rental locations.
Is HUNE a public or private company?
HUNE is a private company. It is classified as corporate owned and is currently operating.
When was HUNE founded?
HUNE was founded in 1967. It employs 501 to 1,000 people.
Where is HUNE based?
HUNE is headquartered in Madrid, Spain, in the Europe region.
How does HUNE make money?
Five revenue lines are on record. Equipment Rental is the primary driver. The others are energy Supply Services, equipment Sales, training Services and maintenance Services.
Who are HUNE's main competitors?
Direct peers on record are Boels Rental, Kiloutou, Riwal, Mateco, GAM (General de Maquinaria y Servicios) and Vetter Cranes. Broad incumbents are United Rentals, Ashtead Group / Sunbelt Rentals and Herc Holdings. Manitou Group is listed as an others.
Does HUNE have an API?
No public API is recorded for HUNE.
What industry is HUNE in?
HUNE's product category is Construction Equipment Rental. Its primary akta.pro industry code is IMAHAJAN, Lifting & Hoisting Rental & Leasing, with a secondary code of TLABAFAK, Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers). Its NAICS code is 53242 and its SIC code is 7350.