The Native Plant Society of New Mexico

What The Native Plant Society of New Mexico does

The Native Plant Society of New Mexico (NPSNM) is a 501(c)(3) nonprofit founded in 1976 and headquartered in Albuquerque, NM, that educates the public about native plants and promotes conservation of New Mexico's flora. It operates through seven local chapters spanning Albuquerque, El Paso (Texas), Gila/Silver City, Las Cruces, Otero/Alamogordo, Santa Fe, and Taos, delivering programming through chapter meetings, field trips, workshops, presentations, and an annual statewide conference. The society's mission centers on plant identification education, habitat conservation, support for botanical research, and encouraging appropriate use of native plants to conserve water, land, and wildlife.

The organization's flagship digital asset is the Wildflowers of New Mexico web application (wildflowersnm.org), originally created by George Oxford Miller and donated to NPSNM, which catalogs 3,783 vascular plant species with searchable taxonomy, botanical descriptions, range maps, and photo identification aids. NPSNM also publishes newsletters, runs citizen science programs including rare plant surveys, operates a Native Bee Workshop, and disburses conservation grants through the Carter Conservation Fund. The society maintains partnerships with academic and governmental institutions including New Mexico State University, University of New Mexico, Valles Caldera National Preserve, the Santa Fe Botanical Garden, and the New Mexico Department of Transportation, and publishes a "New Mexico Botanist" newsletter and a presentations database.

NPSNM's revenue is generated through individual and household membership dues, tax-deductible donations (including the Carter Conservation Fund), annual conference registration fees ($145-$175 per attendee with member discounts), and grant funding. Pricing on the 2026 State Conference is tiered: members pay $145 early-bird or $160 regular, non-members pay $160 early-bird or $175 regular, with optional $45 banquet add-on and $28-$30 merchandise. Firmographic data lists 101-250 employees, though operations are largely volunteer-driven through the chapter network. The society serves plant enthusiasts, conservation professionals, home gardeners, and botanical researchers across New Mexico and the El Paso region.

Name

The Native Plant Society of New Mexico

Legal name

Native Plant Society of New Mexico

Website

https://npsnm.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

101–250 employees

Short description

The Native Plant Society of New Mexico is a 501(c)(3) nonprofit founded in 1976 that educates the public about native plants and promotes conservation through seven regional chapters, a 3,783-species wildflower database, conferences, grants, and member programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees supporting the organization's operations, public education, advocacy, and conservation efforts
2. Donations and Contributions: Tax-deductible donations to support general operations, public education, advocacy, and collaboration with environmental groups. Includes the Carter Conservation Fund for specific conservation projects.
3. Conference Registration Fees: Registration fees for the annual statewide conference, with early bird and regular pricing for members and non-members, plus optional add-ons like banquet meals and merchandise
4. Grant Funding: The organization provides grants for conservation projects and research, suggesting they also receive grant funding to support their programs

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Native Plant Society of New Mexico is a 501(c)(3) nonprofit that educates the public about native plants through chapter meetings, field trips, workshops, presentations, and an annual statewide conference, while fostering plant conservation and supporting botanical research via grants. It operates seven chapters across New Mexico and El Paso, Texas, and curates the Wildflowers of New Mexico online identification resource covering 3,783 vascular plant species.

Product overview

The Native Plant Society of New Mexico operates primarily as a membership-based non-profit organization with a main website as its primary digital presence. The organization offers educational programs, publishes newsletters, organizes field trips and workshops, and maintains the Wildflowers of New Mexico digital identification guide. The portfolio includes the main NPSNM website for general membership and outreach, a specialized wildflower identification web application, and periodic conference programs.

Differentiator

Problem solved

Functional benefit

Products and services

• NPSNM Annual Membership Recurring paid membership that supports NPSNM's operations, public education, advocacy, and conservation efforts, and provides members with reduced conference rates, newsletter access, and participation in chapter meetings and field trips. Targeted at individuals, homeowners/gardeners, botanists, and conservation-minded members of the public across New Mexico and El Paso.
• Wildflowers of New Mexico digital identification guide A digital wildflower identification resource built on the New Mexico-specific content library originally created by George Oxford Miller and donated to NPSNM, covering 3,783 vascular plant species with search by flower color, family, scientific name, and common name plus botanical descriptions and range maps. Targeted at members, botanists, students, gardeners, and the general public identifying native plants in New Mexico.
• 2026 State Conference — 'Roots of Resilience: Native Plants in the Next Fifty Years' Three-day annual statewide conference with workshops, field trips, expert presentations, and networking, hosted by a rotating NPSNM chapter. The 2026 edition is hosted by the Gila Chapter in Silver City, NM, celebrating the society's 50th anniversary with a 'Roots of Resilience' theme. Targeted at members, botanical researchers, gardeners, and conservation-minded members of the public; registration has tiered member/non-member and early-bird/regular pricing plus banquet and merchandise add-ons.

Quantifiable outcome

• 50 years of native plant conservation and education in New Mexico
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• New Mexico Department of TransportationcoreStrategic or Co-development PartnerNPSNM has a formal liaison relationship with NM DOT. The liaison provides oversight of programs encouraging native plants and pollinators along state highways, addresses current practices and challenges of planting native species along roadsides, and explores initiatives for dust control and water quality protection using native plants.
• Santa Fe Botanical GardenminorStrategic or Co-development PartnerThe society collaborates with the Santa Fe Botanical Garden on events and tours, with the garden's Horticulture Director occasionally leading society events and chapter meetings held at the garden facility.
• New Mexico State University (NMSU)minorStrategic or Co-development PartnerNMSU herbarium curator and biology faculty collaborate with the society on presentations and field trips. Dr. Ashley Rhode (postdoctoral researcher) and Scarlett Sellers (PhD student) from NMSU present at chapter meetings.
• University of New Mexico (UNM)minorStrategic or Co-development PartnerUNM biology department faculty and researchers collaborate with the society, including Dr. William Pockman (Professor and Chair of UNM Biology) who presents at chapter events on tree physiology and ecosystem ecology.
• Valles Caldera National Preserve / National Park ServiceminorStrategic or Co-development PartnerNPSNM collaborates with Valles Caldera National Preserve on field trips and presentations. Dr. Robert Parmenter, Chief of Science & Resource Stewardship for NPS at Valles Caldera, presents on scientific inventory, monitoring, and research programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Arizona Native Plant Society: Closely analogous neighbor-state peer: a nonprofit native plant membership organization operating chapters across Arizona for education, conservation, and plant identification walks — structurally mirroring NPSNM in a neighboring ecoregion.
• California Native Plant Society: Direct peer and the largest U.S. state native plant society; operates chapters, an annual conference, conservation grants, and publications — directly comparable in mission, structure, and revenue model to NPSNM.
• Florida Native Plant Society: Direct state-level peer: a membership-based 501(c)(3) dedicated to native plant preservation, identification education, and habitat restoration, with chapters and conferences analogous to NPSNM.
• Native Plant Society of Texas: Direct state-level peer operating as a 501(c)(3) membership nonprofit dedicated to native plant conservation, education, and habitat preservation across Texas, with chapters, conferences, and grant programs structurally analogous to NPSNM.
• Colorado Native Plant Society: Direct peer: a state-level native plant nonprofit with chapter meetings, field trips, grants, and an annual conference delivering comparable mission programming across Colorado's ecoregions.

Emerging players

• Santa Fe Botanical Garden: Regional botanical garden and explicit NPSNM partner; an adjacent native plant education and conservation organization with public programming, gardens, and joint events with NPSNM's chapters in Santa Fe.

Broad incumbents

• Pollinator Partnership: National nonprofit focused on pollinator health, native plant habitat, and conservation policy; overlapping with NPSNM's pollinator programs but operating at a national advocacy and corporate-partnership scale.
• Lady Bird Johnson Wildflower Center: Broad incumbent operating at the intersection of native plant education, research, and public garden experience with a national footprint; comparable mission (native plant conservation and education) but as a major institution rather than a state-membership nonprofit.
• The Nature Conservancy (New Mexico Chapter): Global conservation nonprofit with an active New Mexico program; an adjacent incumbent working on habitat preservation, conservation funding, and land management that overlaps with NPSNM's mission space.

Others

• New Mexico Audubon Society: Adjacent nonprofit conservation organization operating across New Mexico with chapters, field trips, and policy advocacy on habitat, water, and land issues — thematically aligned with NPSNM but focused on birds rather than plants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NPSNM
• Instagraminstagram.com/nps.nm/?hl=en
• LinkedInlinkedin.com/company/native-plant-society-of-new-mexico

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Native Plant Society of New Mexico