UR Fog

Name

UR Fog

Legal name

UR FOG S.r.l.

Website

https://urfog.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Security Fogging Systems

NAICS

Security Systems Services (56162)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD)

Keywords

• Anti-intrusion fogging systems
• Security fog generators
• Theft prevention hardware
• Fog fluid refills
• Commercial security systems

Headquarters

HQ city

San Mauro Torinese

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Sale of anti-intrusion fogging systems including Compact, Modular, Modular Plus, Fast Pump Pro Plus, Fast Pro Plus, and BAT 300 product lines. One-time hardware purchase with various models for different environment sizes.
2. Consumables and Refills: Recurring revenue from fog fluid refills (500ml to 5000ml), cylinders (600ml), and fluid cartridges. Both standard White Out and Food Grade formulations available.
3. Accessories and Add-ons: Sale of accessories including nozzles, brackets, mounting kits, Active Cloud/Server boards, batteries, battery chargers, and demo kits.
4. Certified Installer Services: Network of certified installers providing professional installation services for fogging systems.
5. OEM Manufacturing: Manufacture of OEM machines for other companies in the security industry.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

UR Fog designs, patents and manufactures anti-intrusion fogging systems that emit dense, non-toxic fog in seconds to prevent theft and intrusion in commercial, industrial, retail, residential and transportation environments. Its portfolio spans five hardware product lines (Fast Pump Pro Plus, Modular, Modular Plus, Fast Pro Plus, Compact 390, BAT 300 Tempest, and UR FOG AJAX Ready) along with consumables (fog fluids and cylinders), accessories, and supporting Active Cloud/Active Server management software.

Product overview

UR FOG is the first world manufacturer of anti-intrusion fogging systems, offering a comprehensive portfolio of security fog solutions. The product portfolio includes five main system lines: Fast Pump Pro Plus (pump-based, 5 models from 250-14000 m3), Modular line (compact pump-based, 5 models from 200-800 m3), Modular Plus line (enhanced with CPLUS board, 5 models), Fast Pro Plus line (cylinder-based, 4 models from 200-1200 m3), and BAT 300 Tempest Technology (battery-operated, 100 m3). The AJAX Ready line offers native compatibility with AJAX alarm systems across select models. Supporting software includes Active Cloud (cloud monitoring/control), Active Server (intranet/VMS integration), and Active Server Manager (VMS window integration). Accessories include FOOD GRADE and White Out fog fluids, fluid bag/cylinder refills, mounting brackets, and the AR simulation app. All systems are designed, patented, and produced in Italy with distribution in over 80 countries.

Differentiator

Problem solved

Functional benefit

Brands

• UR FOG AJAX Ready: Fogging systems designed to be natively compatible with all AJAX alarm systems. UR FOG is the only official AJAX partner.
• ACTIVE CLOUD
• ACTIVE SERVER

Products and services

• Fast Pump Pro Plus line Professional-grade fogging systems using patented FOG STORM Pump and LAYER heating technologies. Five models (Fast 250, 500, 1500, 6000, 14000) covering environments from 250 m3 to 14000 m3 for commercial and industrial sites.
• Compact 390 Entry-level compact fog generator weighing just 3.8 kg that covers up to 45 m2 (390 m3) in 50 seconds. Optimized for wireless connections with a plastic cover. Targeted at small shops and homes.
• Modular line Compact, lightweight fogging systems with FOG STORM Pump and LAYER heating technologies. Five models (Modular 200-800) covering 200-800 m3 with optional expansion slots for additional boards.
• Modular Plus line Compact fogging systems equipped with CPLUS electronic board (3 serial slots, 5 relay outputs, 4 wired inputs). Five models covering 200-800 m3 with expanded integration capabilities.
• Fast Pro Plus line Professional fogging systems using patented double cylinder technology with automatic electronic switching. Four models (Fast 03, 02, 01) covering 200-1200 m3.
• BAT 300 Tempest Technology Battery-operated fogging system with proprietary technology covered by 2 international patents. Zero energy consumption with 6-month autonomous operation. Covers up to 100 m3. Designed for garages, homes, offices, ATMs, boats, and campers.
• UR FOG AJAX Ready line Fogging systems natively compatible with AJAX alarm systems. UR Fog is the only official AJAX partner worldwide. Includes Modular AJAX Ready (5 models), Compact AJAX Ready, and BAT 300 AJAX Ready with 2 AJAX Relays and 3 wireless activation modes (including UR FOG AJAX Ready GOLD with photo verification and anti-panic activation).
• Active Cloud Cloud-based monitoring and control platform for fogging systems. Provides SSL/TLS encrypted communication, remote arming/shooting, real-time diagnostics, and WiFi/Wired LAN connectivity. Free cloud service for system integrators.
• Active Server INTRANET software solution for managing all fogging systems in a LAN from a single PC without internet connection. Can be added as a window in VMS platforms. Used by banks, regulators, and large enterprise customers.
• FOOD GRADE Fog Fluid Specialized fog fluid certified for food-contact environments per EU Regulation 1935/2004/EC. Tested at Eurofins BioLab accredited laboratory. Designed for food production, processing, sales environments, grocery stores, supermarkets, bars, restaurants, and food warehouses.
• White Out Fog Fluid Standard fog fluid formula designed to generate dense fog with high persistence for zero visibility. Non-toxic, flavourless, leaves no residue. Eurofins BioLab certified.
• Fluid and Cylinder Refills Replacement fluid bags (500ml-5000ml) and cylinders (600ml) for all UR FOG fogging systems. Available in both standard White Out and Food Grade formulations as recurring consumables.

Quantifiable outcome

• 97% of thefts avoided when using fogging system with alarm vs. 17% with alarm only
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature9 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• AJAX SystemsflagshipTechnology or IntegrationOnly official AJAX partner worldwide for fogging systems. UR FOG AJAX READY product line provides native compatibility with all AJAX alarm systems including Modular, Compact, and BAT 300 models. Includes two AJAX Relays for wireless activation through motion sensors, photo verification, and anti-panic buttons.
• TECHNOWAVE INTERNATIONAL LtdcoreChannel Partner/ Reseller/ DistributorInternational sales business unit of UR FOG group. Specializes in sales and support of security fogging systems and wireless mesh technology. Follows distributors, OEM partners, and large system integrators in more than 80 countries. Led by CEO Yuliya Koleichick.
• STEMAR SrlcoreStrategic or Co-development PartnerPrecision mechanical workshop founded in 2011 by Luca and Paolo with aeronautical field experience. Provides complete mechanical processes including milling, turning, grinding, welding, assembly of prototypes and series. Houses technical CAD CAM programming office and product testing department.
• ROBOTECH SrlcoreStrategic or Co-development PartnerR&D company with over 20 years experience in research and development of robotic solutions, electronic boards, and firmware development supporting UR FOG technology development.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Others

• Ajax Systems: Wireless alarm platform that is UR Fog's flagship OEM/integration partner (only official partner worldwide). Adjacent category rather than direct competitor, but a strategic relationship that defines UR Fog's growth trajectory in wireless security.

Broad incumbents

• Hikvision: Global video surveillance and intruder alarm incumbent; one of UR Fog's 15+ UR FOG READY integration partners. Competes for security budget allocation against fogging as a category and represents both a channel and a competitive threat.
• Honeywell Building Technologies: Large building security and life-safety incumbent whose intrusion and life-safety portfolio competes for the same facility-level security spend UR Fog targets, particularly in banking, retail, and commercial real estate.
• Johnson Controls: Global building technology and security systems incumbent integrated with UR Fog via the UR FOG READY program. Competes broadly in physical security while also serving as a distribution surface for UR Fog hardware in enterprise accounts.
• Dahua Technology: Major video surveillance and access control player and UR FOG READY integration partner. Competes for the same security budget pool as UR Fog in commercial and industrial deployments globally.

Direct peers

• Smokecloak (Concept Smoke Ltd): UK-based pioneer of security fog systems, a long-standing direct competitor across banking, retail, and commercial environments with similar EN-rated product lines competing head-to-head with UR Fog's Modular and Fast Pro Plus ranges.
• Fogtec: Swiss/German security fogging specialist selling comparable anti-intrusion fog generators through European and international distributor networks — directly competes with UR Fog on certified installer pipelines.
• Bandit Fog Protection Systems: Netherlands-based anti-intrusion fog cannon maker targeting the same European installer channel as UR Fog, with overlapping commercial/industrial use cases and comparable hardware economics.
• PROTECT A/S: Danish-headquartered manufacturer of security fog cannons directly competing with UR Fog's anti-intrusion fogging systems across the same B2B installer channel. Closest product-level substitute with overlapping verticals (banks, retail, warehouses).

Regional players

• Safetec Sistemas de Segurança: Brazilian manufacturer of security fog systems with strong Latin American market presence. Comparable technology and use cases but primarily competes in South America, a geography where UR Fog's coverage via Technowave is thinner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@urfogsystems8623/videos
• Facebookfacebook.com/URFOGSYSTEMS
• LinkedInlinkedin.com/company/urfog-s-r-l-
• Instagraminstagram.com/urfog_italia
• Xx.com/urfogsecurity

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UR Fog