Protect A/S
Protect A/S is a Danish privately held manufacturer of the PROTECT Fog Cannon® security system, selling proactive, fog-emitting hardware units, consumable fog fluid, and monitoring accessories through a global distributor and dealer network for retail, industrial, postal, and government deployments.
- Company typePrivate
- Founded2001
- HeadquartersViby, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Protect A/S does
Protect A/S is a Danish privately held manufacturer and global distributor of security fog cannon systems, headquartered in Viby, Denmark and operating internationally since its founding in 2001 with 51-100 employees. The company's flagship product, the PROTECT Fog Cannon®, is a hardware-based proactive security device that, when triggered by an alarm event, rapidly fills a protected space with a dense, water-based fog documented by laboratories (including Teknologisk Institut in Denmark) as harmless to humans, animals, and electronics. The fog obscures visibility for up to one hour without ventilation, forcing intruders to abandon theft and vandalism in progress rather than relying on the delayed response of traditional detection-only alarm systems. Supporting products include proprietary fog fluid cartridges (Tågevæske), an IntelliCloud remote monitoring module, strobe and siren accessories, extension cards, and a partner-facing PROTECT Sales App on iOS and Android.
The business operates a channel-led go-to-market, selling through a global network of distributors and dealers supported by an e-learning installer training portal and a quote-based direct demo engagement model for enterprise prospects. Revenue mechanics combine one-time hardware unit sales with recurring consumable revenue from fog fluid refills and add-on monitoring/expansion modules deployed across the installed base. Pricing is not publicly disclosed, and all sales appear quote-driven through the partner network. End customers span multiple verticals including luxury retail (Louis Vuitton), pharmacy (Boots), postal services (Post Office, La Poste), betting retail (Paddy Power), industrial (Grundfos), and energy (Q8), with deployment language coverage across English, Spanish, German, French, Danish, and Italian markets.
The company positions itself against conventional post-incident alarm systems by emphasizing immediate physical intervention over delayed response, an approach underpinned by independent laboratory safety certifications and a registered PROTECT Fog Cannon® trademark. The firm is privately held under the Danish Aktieselskab (A/S) structure with no disclosed institutional investors, parent company, or external funding rounds in the input data, and asserts an AAA creditworthiness rating indicating financial stability.
Protect A/S firmographics
Firmographics- Name
- Protect A/S
- Legal name
- PROTECT A/S
- Website
- https://protectglobal.dk
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Protect A/S is a Danish privately held manufacturer of the PROTECT Fog Cannon® security system, selling proactive, fog-emitting hardware units, consumable fog fluid, and monitoring accessories through a global distributor and dealer network for retail, industrial, postal, and government deployments.
- Ownership category
- akta.pro rank
Protect A/S industry classification
Industry- Product category
- Physical Security Equipment (Security Fog Systems)
- NAICS
- Security Systems Services (56162)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood) (BPABAHAD)
- akta.pro secondary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
Keywords
Where Protect A/S is headquartered
LocationHeadquarters
- HQ city
- Viby
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Protect A/S business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Fog Cannon Hardware Sales: Sale of physical fog cannon units - the primary product line. Units can be visible or concealed (above ceilings, behind walls) requiring only a small hole for fog emission.
- Fog Fluid Consumables: Refill fog fluid containers for the fog cannons - representing recurring consumable revenue from installed base.
- Monitoring and Extension Cards: Monitoring systems and expansion cards as add-on components to the core fog cannon system.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Protect A/S product offering
Product offeringCore offering
Protect A/S designs, manufactures, and globally distributes the PROTECT Fog Cannon® — a hardware security system that, when triggered by an alarm, rapidly fills a room with a dense, water-based, laboratory-documented fog to block intruders' visibility and stop theft/vandalism in progress. The core product line is supported by consumable fog fluid cartridges, a remote IntelliCloud monitoring service, alarm-trigger strobe/siren accessories, and expansion cards, sold predominantly through a worldwide distributor and installer channel.
Product overview
PROTECT A/S offers a proactive security solution centered on the PROTECT Fog Cannon® system. The product portfolio includes the core fog cannon device that emits harmless security fog upon alarm activation, along with supporting products including fog fluid cartridges, monitoring systems (IntelliCloud), strobe and siren accessories, extension cards, and general accessories. The system is designed for commercial and retail security applications, triggered by existing alarm systems to stop theft in progress rather than merely alerting authorities after the fact. The company also provides a mobile sales application and e-learning platform for partner training.
Differentiator
Problem solved
Functional benefit
Products and services
- PROTECT Fog Cannon® Physical security fog cannon unit that, when triggered by an alarm, rapidly fills a protected room with dense, water-based, laboratory-documented harmless fog (Teknologisk Institut, Denmark) to obscure intruder visibility and prevent theft and vandalism in progress. Units are available as visible or concealed installations (above ceilings or behind walls with only a small emission hole). Sold primarily to commercial retail, industrial, government, and residential security buyers through a global distributor/dealer channel.
- Fog Fluid Cartridges (Tågevæske) Water-based fog fluid refills/consumable cartridges for PROTECT Fog Cannon units, producing a dense fog similar to 'disco smoke' and documented as harmless to humans, animals, and electronics. Drives recurring consumable revenue from the installed base.
- PROTECT Monitoring (IntelliCloud) Remote monitoring and management service for installed PROTECT Fog Cannon systems, enabling security operators and installers to oversee system status and health across the deployed base.
- Strobe and Siren Accessories (Strobe og sirene) Visual (strobe) and audible (siren) alarm accessories that accompany fog cannon activation, sold as a standalone accessory line to amplify deterrence during intrusion events.
Quantifiable outcome
- Fog remains in rooms for up to 1 hour without ventilation
Companies that use Protect A/S
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles5 records
Protect A/S technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Protect A/S partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Teknologisk Institut (Danish Technological Institute)coreIndependent laboratory testing and documentation of fog safety for humans, animals, and electronics. Provides third-party validation of product claims and safety certifications.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Protect A/S competitors and assessment
Company assessmentBroad incumbents
- ADT Inc. US-based broad physical security and alarm monitoring incumbent serving residential and commercial customers; relevant to PROTECT as both a potential channel partner and as a broader security solutions competitor in the same buyer conversations.
- Securitas AB: Swedish global security services provider offering guarding, electronic security, and risk management; comparable as a comprehensive physical security player that may bundle or substitute fog-based deterrents.
- Honeywell International: US multinational whose Building Technologies segment includes intrusion detection and integrated security hardware relevant to PROTECT's buyers; adjacent competitor and potential OEM/channel partner.
- Hikvision: China-headquartered global video surveillance and security hardware manufacturer; relevant scale benchmark and adjacent-technology competitor in the same procurement decisions as PROTECT's fog cannons.
- Bosch Security Systems: Germany-based security hardware manufacturer offering intrusion, video surveillance, and access control; competes for the same physical-security budget allocated to fog cannons in commercial facilities.
- ASSA ABLOY: Swedish global leader in physical security (locks, access control, entrance automation); relevant incumbent benchmark for category-leading physical-security hardware businesses targeting commercial buyers.
Emerging players
- Verkada: US-based cloud-managed video security and intrusion platform addressing the same response-time and remote-deterrence pain point through AI video rather than fog dispersion, representing a substitution risk to PROTECT.
Direct peers
- UR FOG: Italian manufacturer of anti-intrusion security fog systems; direct competitor to PROTECT in the European security fog space with overlapping product positioning and channel-driven distribution.
- Concept Smoke Screen: UK-based manufacturer of security fog systems and a direct competitor to PROTECT, serving similar commercial and industrial customers with comparable fog-based deterrent solutions.
- Smokecloak: Netherlands-headquartered security fog generator manufacturer competing with PROTECT across European and global markets with similar water-based fog dispersion technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Protect A/S social profiles
Digital presenceProtect A/S compliance and trust
Trust signalCompliance1 record
Protect A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
Protect A/S leadership team
Management profileNumber of profiles
Protect A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Protect A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Protect A/S
What does Protect A/S do?
Protect A/S designs, manufactures, and globally distributes the PROTECT Fog Cannon® — a hardware security system that, when triggered by an alarm, rapidly fills a room with a dense, water-based, laboratory-documented fog to block intruders' visibility and stop theft/vandalism in progress. The core product line is supported by consumable fog fluid cartridges, a remote IntelliCloud monitoring service, alarm-trigger strobe/siren accessories, and expansion cards, sold predominantly through a worldwide distributor and installer channel.
Is Protect A/S a public or private company?
Protect A/S is a private company. It is classified as unknown and is currently operating.
When was Protect A/S founded?
Protect A/S was founded in 2001. It employs 51 to 100 people.
Where is Protect A/S based?
Protect A/S is headquartered in Viby, Denmark, in the Europe region.
How does Protect A/S make money?
Three revenue lines are on record. Fog Cannon Hardware Sales are the primary driver. The others are fog Fluid Consumables and monitoring and Extension Cards.
Who are Protect A/S's main competitors?
Broad incumbents on record are ADT Inc., Securitas AB, Honeywell International, Hikvision, Bosch Security Systems and ASSA ABLOY. Verkada is listed as an emerging player. Direct peers are UR FOG, Concept Smoke Screen and Smokecloak.
Does Protect A/S have an API?
No public API is recorded for Protect A/S.
What industry is Protect A/S in?
Protect A/S's product category is Physical Security Equipment (Security Fog Systems). Its primary akta.pro industry code is BPABAHAD, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO₂/Kitchen Hood), with a secondary code of IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood). Its NAICS code is 56162 and its SIC code is 3823.