Selangkah Ventures
Selangkah Ventures Sdn Bhd is a Selangor state-owned super-app platform providing Selangor residents with integrated digital identity, health records, e-wallet payments, welfare distribution, and vaccination services via a single sign-on system, funded primarily by the Selangor State Government.
- Company typePrivate
- Founded2020
- HeadquartersSelangor, Malaysia
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Selangkah Ventures does
Selangkah Ventures Sdn Bhd (Company No: 1379166-D) is a Malaysian private limited company headquartered in Shah Alam and incorporated in 2020 as a subsidiary of Selgate Healthcare Sdn Bhd under the Selangor State Development Corporation (PKNS). The company is state-owned and ultimately controlled by the Selangor State Government. It was established during the COVID-19 pandemic initially as a QR-based contact tracing web application for Selangor state residents, recording approximately 35 million QR code logs. The platform was subsequently upgraded into a native mobile super-app in February 2021 and has since evolved into a multi-service digital ecosystem.
The Selangkah platform is built around a single sign-on digital identity system (Selangkah ID) that provides residents access to an integrated suite of services across four pillars: health (Rekod Hayat lifetime health records, Selangor Saring NCD screening, Mental SEHAT, Selcare Clinic/Pharmacy, Home Assessment Tool, ACURA AI analytics, COVID-19 Forecast Map), fintech (Selangkah Wallet powered by Kiplepay, Selangkah Biz for SME merchants, Selangkah Pay), welfare (BINGKAS single-mother support, ASAS child malnutrition monitoring), and vaccination (SelVAX community and industrial programs). Distribution is exclusively within Malaysia, concentrated in Selangor state, via Google Play, Apple App Store, Huawei App Gallery, and a web portal; merchants include EconSave, Mydin, KK Mart, 99 Speedmart, Hari-Hari, and Burger King.
The business model is freemium and government-subsidized: the app is free for end users, with the Selangor State Government funding core programs. Revenue streams, where applicable, derive from e-wallet transaction fees, in-app advertising via announcement panels and push notifications, Selcare Clinic/Pharmacy healthcare services, and data dissemination services. The company has strategic technology partnerships with Kiplepay Sdn Bhd (Bank Negara Malaysia-approved e-money issuer) and Wavpay Systems Sdn Bhd, academic partnerships with University of Malaya and IIUM, and holds ISO, QMS+IQNET, and QMS+DSM certifications. Leadership includes Executive Chairman Dr. Muaz Omar, CEO Azzedine Tarmizi, and CIO Dr. Helmi Zakariah.
Selangkah Ventures firmographics
Firmographics- Name
- Selangkah Ventures
- Legal name
- Selangkah Ventures Sdn Bhd
- Website
- https://web.selangkah.my
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Selangkah Ventures Sdn Bhd is a Selangor state-owned super-app platform providing Selangor residents with integrated digital identity, health records, e-wallet payments, welfare distribution, and vaccination services via a single sign-on system, funded primarily by the Selangor State Government.
- Ownership category
- akta.pro rank
Selangkah Ventures industry classification
Industry- Product category
- Government Super-App / Citizen Digital Services Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Individual and Family Services (6241)
- SIC
- Finance Services (6199), Services-Social Services (8300), Services-Management Services (8741)
- akta.pro primary industry
- In-App / Online Checkout Wallets (FSAMAEAH)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Selangkah Ventures is headquartered
LocationHeadquarters
- HQ city
- Selangor
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Selangkah Ventures business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- E-wallet Transaction Fees: Selangkah Wallet generates revenue through transaction fees from cashless payments processed via the platform. Powered by Kiplepay Sdn Bhd, the e-wallet enables QR code payments, credit top-ups, and bill payments.
- In-App Advertising: In-app announcement panel and push notifications provide a platform for partners to advertise products and services to engaged users.
- Healthcare Services Revenue: Revenue from Selcare Clinic and Selcare Pharmacy services through integrated payment processing via Selangkah Wallet.
- Data Services: Data dissemination platform enabling partners to synergize their research efforts. Selangkah operates as a dynamic collaborative platform for research data.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for consumers - government subsidized platform |
| Freemium | Pay-as-you-go | Selangkah Biz for merchants - free onboarding |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels8 records
Selangkah Ventures product offering
Product offeringCore offering
Selangkah operates a state-backed mobile super-app for Selangor residents that provides a single sign-on digital identity (Selangkah ID) and unified access to integrated services spanning health (Rekod Hayat lifetime records, NCD screening, Mental SEHAT, Selcare Clinic/Pharmacy, SelVAX vaccination), fintech (Selangkah Wallet e-wallet, Selangkah Biz merchant payments, Selangkah Pay), and welfare programs (BINGKAS, ASAS). The platform is funded by the Selangor State Government and monetizes via e-wallet transaction fees, in-app advertising, healthcare service fees, and data dissemination/consultancy services.
Product overview
Selangkah is a super-app platform developed by Selangkah Ventures Sdn Bhd (a subsidiary of Selgate Healthcare under Selangor State Development Corporation) that evolved from a COVID-19 contact tracing solution into a comprehensive digital ecosystem. The platform offers a single sign-on system (Selangkah ID) accessing multiple integrated services including: Health services (Rekod Hayat lifetime health records, NCD Screening, Mental SEHAT, Selcare Clinic/Pharmacy), Fintech services (Selangkah Wallet, Selangkah Biz, Selangkah Pay), Welfare programs (BINGKAS, ASAS), and Vaccination programs (SelVAX). The platform incorporates AI capabilities through ACURA for predictive analytics and risk mapping, and provides commercial features including advertising and event organizing services.
Differentiator
Problem solved
Functional benefit
Brands
- Selangkah ID: Digital identification and single sign-on system that allows users to access all Selangkah features with a unique ID
- Selangkah Wallet
- Selangkah Biz
- Selangkah Saring
- Rekod Hayat
- Mental SEHAT
- SelVAX
- Selcare
Products and services
- Selangkah App The Selangor State's super-app with a single sign-on system providing healthcare, fintech, welfare, and lifestyle services through one connected platform for Selangor residents.
- Selangor Saring Health Screening Program Subsidized health screening program by Selangor State Government for residents to detect non-communicable diseases, cancer, and selected eye, ear, and dental conditions through community screening events.
- Selangkah Wallet First health-oriented e-wallet payment platform in Malaysia enabling QR code cashless transactions, credit top-ups, credit transfers, mobile reloads, and bill payments, powered by Kiplepay Sdn Bhd.
- Selangkah Biz Cashless payment solution for SMEs and micro-traders enabling acceptance of payments from any e-wallet provider and daily sales management.
- Mental SEHAT Mental health self-screening module with access to psychosocial assistance from professional counselors and support forums, including subsidized treatment for B40 income group.
- Rekod Hayat Pioneer integrated lifetime health record in Malaysia enabling users to have their health information and medical prescriptions accessible via the app.
- BINGKAS (Bantuan Kehidupan Sejahtera Selangor) Financial support program by Selangor State Government for single mothers post-Covid-19 pandemic, accessed and managed through the Selangkah App.
- ASAS (Anak Selangor Anak Sihat) Program addressing malnutrition in children aged 1 to 6, with growth monitoring (weight, height, BMI, head circumference) recorded via the Selangkah App.
- SelVAX Vaccination Programme Selangor Vaccination Programme offering free Covid-19 and Pneumococcal vaccines, including community and industrial vaccination initiatives and free pneumococcal vaccines for haj pilgrims.
- Selcare Clinic Medical arm of Selangor's Covid-19 task force providing healthcare services with Selangkah Wallet as official payment gateway.
- Selcare Pharmacy Pharmacy services for purchasing medicines, diagnostic test kits, and health products with Selangkah Wallet as official payment gateway.
Quantifiable outcome
- 35 million+ QR code logs recorded through contact tracing solution
- +9 more outcomes
Companies that use Selangkah Ventures
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Selangkah Ventures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature10 records
Selangkah Ventures partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Persatuan Bulan Sabit Merah (PBSM) Malaysia - SelcareminorPartnership with Malaysian Red Crescent Society for vaccination program delivery through Selcare clinic network.
- Kiplepay Sdn BhdcoreApproved issuer of designated payment instrument by Bank Negara Malaysia. Powers Selangkah Wallet and Selangkah Biz e-wallet payment services. Subsidiary of Green Packet Bhd.
- Kiple (Green Packet Bhd)coreFintech company providing QR payments, credit top-ups, credit transfers, mobile reloads and bill payments. Powers Selangkah Wallet making it the first health-oriented payment platform in Malaysia.
- RIUHminorCurated creative platform partnering with Selangkah as exclusive e-wallet partner for events like Christmas Tropicola 2021. RIUH connects homegrown brands and creative entrepreneurs to communities.
- IMAM Response & Relief Team (Imaret)minorNGO partnership for community testing program in Klang hot zones. Cooperation with Selcare, Klang District Health Department and Meru state constituency's Rakyat's Service Centre.
- Selangor Task Force for COVID-19 (STFC)coreState government task force established to prevent COVID-19 spread. Developed Selangkah app and coordinated pandemic response including contact tracing, vaccination, and welfare distribution.
- Selgate Corporation Sdn Bhd (SELGATE)coreParent company and management entity overseeing Selangkah Ventures Sdn Bhd. SELGATE manages the development and enhancement of the Selangkah application as part of its digital transformation initiatives.
- Selgate Healthcare Sdn BhdcoreAffiliate and parent company of Selangkah Ventures Sdn Bhd. Operates healthcare services including Selcare Clinic and Selcare Pharmacy networks.
- Selangor State Development Corporation (PKNS)coreGovernment development corporation under which Selgate Healthcare operates. Provides state government backing and resources for Selangkah digital initiatives.
- SelcarecoreHealthcare subsidiary of Selgate Corporation providing Selcare Clinic and Selcare Pharmacy services. Selangkah Wallet serves as official payment gateway for Selcare health services.
- University of Malaya (UM)minorPartner logo displayed on Selangkah website indicating academic partnership for research and development.
- International Islamic University Malaysia (IIUM)minorPartner logo displayed on Selangkah website indicating academic partnership for research and development.
- Selangor State GovernmentcorePrimary government backer appointing Selangkah Ventures to develop and operate digital platforms for multimodal COVID-19 response. Funds welfare programs, Selvax vaccination, and Selangor Saring screening initiatives.
- Klinik Selcare Universiti SelangorminorHealthcare provider offering pneumococcal vaccination and other health services accessible through Selangkah app.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Selangkah Ventures competitors and assessment
Company assessmentEmerging players
- Doctor Anywhere: Regional telehealth and digital health platform serving Malaysia, Singapore, Thailand, and Philippines. Comparable on the digital health records and screening axis of Selangkah (Rekod Hayat, NCD Screening, Mental SEHAT), though focused on private health services rather than state-mandated programs.
Direct peers
- ShopeePay (Sea Limited): Embedded e-wallet inside Shopee's e-commerce platform with offline QR payment acceptance across Malaysian retail. Competes with Selangkah Biz for SME merchant payments and Selangkah Wallet for consumer payment share.
- Touch 'n Go eWallet: Malaysia's largest e-wallet, with the deepest merchant acceptance network and consumer adoption. Competes directly with Selangkah Wallet on QR-based payments, merchant onboarding, and bill payment, though Touch 'n Go lacks health-platform integration.
- Boost eWallet: Axiata's e-wallet offering QR payments, merchant services, and micro-financing. Comparable in product scope (QR payments, merchant onboarding, in-app marketplace) and competes for the same Malaysian SMB merchant footprint.
- GrabPay (Grab): GrabPay is part of Grab's regional super-app stack covering ride-hailing, food delivery, and payments. Comparable as a multi-vertical super-app with e-wallet at its core, competing for the same Malaysian consumer and SMB digital payment relationships.
- MySejahtera: Malaysia's national contact tracing, vaccination registration, and health management app. Most direct competitor — both originated as COVID-19 response apps and offer health records and digital identity features, though MySejahtera operates at federal level with broader reach.
Others
- Kiplepay (Green Packet): Bank Negara Malaysia-approved e-money issuer that powers Selangkah Wallet and Selangkah Biz. Functions as both infrastructure partner and indirect competitor in Malaysia's e-wallet space; a key dependency for Selangkah's fintech layer.
Broad incumbents
- Singpass (Singapore Government Technology Agency): Singapore's national digital identity platform that has evolved into a multi-service government super-app (health, payments, welfare). Operates at a smaller, higher-trust national scale and serves as the gold-standard benchmark for state-backed digital identity super-apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Selangkah Ventures social profiles
Digital presenceSelangkah Ventures compliance and trust
Trust signalCompliance2 records
Selangkah Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Selangkah Ventures leadership team
Management profileNumber of profiles
Profiles5 records
Selangkah Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Selangkah Ventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Selangkah Ventures
What does Selangkah Ventures do?
Selangkah operates a state-backed mobile super-app for Selangor residents that provides a single sign-on digital identity (Selangkah ID) and unified access to integrated services spanning health (Rekod Hayat lifetime records, NCD screening, Mental SEHAT, Selcare Clinic/Pharmacy, SelVAX vaccination), fintech (Selangkah Wallet e-wallet, Selangkah Biz merchant payments, Selangkah Pay), and welfare programs (BINGKAS, ASAS). The platform is funded by the Selangor State Government and monetizes via e-wallet transaction fees, in-app advertising, healthcare service fees, and data dissemination/consultancy services.
Is Selangkah Ventures a public or private company?
Selangkah Ventures is a private company. It is classified as state government owned and is currently operating.
When was Selangkah Ventures founded?
Selangkah Ventures was founded in 2020. It employs 11 to 50 people.
Where is Selangkah Ventures based?
Selangkah Ventures is headquartered in Selangor, Malaysia, in the Asia region.
How does Selangkah Ventures make money?
Four revenue lines are on record. E-wallet Transaction Fees are the primary driver. The others are in-App Advertising, healthcare Services Revenue and data Services.
Who are Selangkah Ventures's main competitors?
Doctor Anywhere is listed as an emerging player. Direct peers are ShopeePay (Sea Limited), Touch 'n Go eWallet, Boost eWallet, GrabPay (Grab) and MySejahtera. Kiplepay (Green Packet) is listed as an others. Singpass (Singapore Government Technology Agency) is listed as a broad incumbent.
Does Selangkah Ventures have an API?
Yes. Selangkah offers an API for integration with Wavpay e-wallet, enabling the display of wallet balance within the Selangkah app. The Terms of Use references Selangkah Features include 'application programming interface (API)' as part of the product definition. Additionally, the Wavpay e-wallet feature is provided via API integration between Selangkah and Wavpay e-wallet for balance display.
What industry is Selangkah Ventures in?
Selangkah Ventures's product category is Government Super-App / Citizen Digital Services Platform. Its primary akta.pro industry code is FSAMAEAH, In-App / Online Checkout Wallets, with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 522320 and its SIC code is 6199.