What touchIT does

touchIT, s.r.o. is a Slovak technology media company headquartered in Bratislava that publishes a print magazine six times per year and operates a daily-updated technology news website at touchit.sk, targeting Slovak-speaking consumers and advertisers interested in consumer electronics, mobile devices, and emerging technology categories. Founded in 2015 as a private limited company (s.r.o.), touchIT has built a multi-format editorial operation covering brands such as Apple, Samsung, Xiaomi, Garmin, Huawei, and Dreame across dedicated vertical sections, supported by an editorial team of 11-50 employees working in editorial, camera/editing, and business/marketing functions. The publication holds EISA (Expert Imaging and Sound Association) membership and an ISSN-registered periodical designation, lending editorial credibility for advertisers and audience trust.

The company's underlying technology stack is a standard WordPress-based content management system hosting the website, with content distributed across multiple owned channels including a YouTube channel, Spotify and Apple Podcasts audio distribution, YouTube Music, and an email newsletter, in addition to the print magazine. touchIT's business model combines four revenue streams: print subscriptions (Predplatné TOUCHIT), digital subscriptions, advertising sales to technology brands and retailers, and a press release distribution service called BrandIT operated as a sub-brand. The company is GDPR-compliant and serves the Slovak market exclusively, positioning itself as a niche consumer-electronics journalism brand rather than a multi-country publisher.

Name

touchIT

Legal name

touchIT, s. r. o.

Website

https://touchit.sk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

touchIT is a Bratislava-based Slovak technology media publisher operating a bi-monthly print magazine, daily-updated website (touchit.sk), podcasts, and the BrandIT press release distribution service, serving Slovak-speaking consumers and consumer-electronics advertisers since 2015.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Magazine Subscriptions: The company publishes a printed technology magazine 6 times per year and sells subscriptions to subscribers who receive physical copies delivered to their postal address.
2. Digital Subscriptions: Digital content services including online access to articles and digital editions of the magazine, with subscription plans available through the e-shop at predplatne.touchit.sk.
3. Advertising: The magazine generates revenue from advertising, with a commercial team available for advertising inquiries. The site displays third-party advertisements and sponsored content.
4. Press Release Distribution (BrandIT): TOUCHIT offers press release distribution services through its BrandIT platform at brandit.touchit.sk for business partners and advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

touchIT is a Slovak technology media outlet that publishes a print technology magazine six times per year and operates the daily news website touchit.sk. The company covers consumer electronics, IT industry developments, and technology events, while also producing podcasts, video content, and operating the BrandIT press release distribution service for technology-related corporate communications.

Product overview

TOUCHIT is a Slovak technology publishing company operating a print magazine (6x annually) and a daily news website (touchit.sk). The company also offers digital subscription services, press release distribution through BrandIT, and multimedia content via podcast platforms including YouTube, Spotify, and Apple Podcasts. The portfolio centers on technology journalism covering smartphones, computers, consumer electronics, AI, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• BrandIT: Press release distribution service operated by touchIT (accessible at brandit.touchit.sk).
• Predplatné TOUCHIT

Products and services

• touchIT Magazine (Print Edition) Physical print technology magazine published six times per year, distributed in Slovakia and the Czech Republic, covering consumer electronics, IT industry news, product reviews, and technology event coverage for individual technology enthusiasts, IT professionals, and consumers.
• touchIT.sk (Online News Portal) Daily online technology news website (touchit.sk) providing Slovak-language coverage of consumer electronics, IT industry developments, product reviews, technology events, and industry news for individual readers, IT professionals, and technology enthusiasts in Slovakia and the Czech Republic.
• BrandIT Press Release Distribution Service Press release distribution service enabling technology companies, IT vendors, and consumer electronics brands to distribute their corporate announcements, product launches, and brand communications through touchIT's media channels in the Slovak market.
• touchIT Podcasts Technology-focused podcast content distributed through YouTube, Spotify, Apple Podcasts, and Google Podcasts, covering technology news, product reviews, and industry discussions for individual technology listeners.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Engadget: Global English-language consumer electronics publication with reviews, news, and live event coverage. Mirrors touchIT's product-review-heavy approach and serves as a benchmark for the multi-format tech media touchIT is pursuing.
• Ars Technica: Long-running deep-dive technology publication covering IT, science, and policy. Comparable in editorial scope and product review rigor, sets the bar for technical journalism that touchIT's more specialized editorial team aims to match in Slovak.
• CNET: Mass-market consumer technology media brand with reviews, news, and how-tos across TVs, phones, and smart home. Comparable as a consumer-tech publishing operation with multi-channel (video, podcast, written) presence.
• The Verge: Leading English-language consumer technology publication with reviews, news, and video. Establishes the global standard for tech media format and competition touchIT's digital channel is benchmarked against, even though it does not serve the Slovak market directly.

Emerging players

• Notebookcheck: Specialized hardware reviews publication known for rigorous laptop, phone, and tablet testing. Comparable to touchIT's review-and-comparison editorial depth, though operating at much larger scale across many languages.
• MojAndroid.sk: Slovak-language Android-focused site covering smartphones, apps, and mobile technology. Comparable as a niche Slovak tech media outlet, though narrower in scope than touchIT's full-stack coverage.

Direct peers

• PC Revue: Long-running Slovak/Czech print and digital technology magazine with hardware reviews and IT analysis. Closest print-format analog to touchIT magazine, competing for the same Slovak reader demographic and advertiser budgets.
• Techbox.sk: Slovak technology publication producing reviews, news, and multimedia content for Slovak audiences. Directly overlaps touchIT in topic coverage, audience, and GTM motion.
• Živé.sk: Slovak-language technology news portal covering smartphones, computers, and consumer electronics with daily updates. Most direct competitor to touchIT in the Slovak market, offering free online news where touchIT focuses on paid subscription content.

Regional players

• Zive.cz: Czech-language sister site to Živé.sk covering consumer technology. Operates the same playbook (online news, reviews, video) in a closely related but separate Czech market, comparable to touchIT in format but not direct competition across the Slovak border.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@touchit_sk
• Facebookfacebook.com/touchit.sk
• LinkedInlinkedin.com/in/romankadlec
• Instagraminstagram.com/touchit_sk/?hl=en
• Xx.com/touchit_sk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about touchIT