STÅL & HYR

What STÅL & HYR does

STÅL & HYR, operating commercially as Renta (legal entity Renta AB), is a Varberg-headquartered Swedish equipment rental company founded in 1979. The company rents construction machines, tools, and equipment primarily to construction-industry businesses (building contractors, infrastructure firms, civil engineering operators) and secondarily to private individuals for renovation and DIY projects. The core commercial claim is that it operates Sweden's largest equipment fleet, spanning more than 14 categories — including excavators (0.8–17 tons), loaders, lifts and cranes, scaffolding, site accommodation (containers, welfare units, toilets), power, heating and ventilation equipment, safety and fall-protection gear, scaffolding, traffic-management equipment, and specialized tunnel and groundwater-pumping machinery.

The operating platform combines a nationwide physical depot network (with named locations in Stockholm, Gothenburg, Lycksele, Eskilstuna, Kalmar, Vänersborg, Kungälv, and Linköping, plus northern Sweden coverage in Norrland) with a digital layer built around the Renta Easy mobile app and website for 24/7 rental booking, return, GPS tracking, and invoice management. On top of this, the Renta Easy+ subscription product adds IoT sensors that stream concrete moisture, dust particles, pressure differentials, equipment emissions, and location data to a per-project environmental and utilization dashboard. Adjacent service lines — site establishment (Bodetableringsplan), construction heating, temporary power, transport, traffic management, public-procurement contracting, and the Renta Akademin certified-training program registered to ID06 safety cards — convert the rental core into a managed, one-stop-shop offering for construction sites.

Revenue is generated on a usage-based rental model, with pricing varying by equipment type and rental duration and not publicly listed (quotes are produced via depot contact or post-login in the Renta Easy portal). The go-to-market motion is direct, combining depot pickup, on-site delivery across Sweden, and self-serve booking through the digital platform. The company is part of the broader RENTA GROUP, which operates across Sweden, Finland, Norway, Poland, Denmark, Estonia, Latvia, and Lithuania. Operations are certified to ISO 9001 (quality), ISO 14001 (environmental), and ISO 45001 (occupational H&S).

Name

STÅL & HYR

Legal name

Renta AB

Website

https://stalhyrmaskiner.se

Company type

Private

Founded year

1979

Operating status

Operating

Short description

STÅL & HYR, operating as Renta, is a Sweden-headquartered equipment rental company providing construction machines, tools, site services, and certified training to construction-industry businesses and private individuals through a nationwide depot network and the Renta Easy digital platform.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Equipment Rental & Leasing, Nec (7359), Construction Machinery & Equip (3531)

akta.pro primary industry

Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH)

akta.pro secondary industries

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Roadbuilding & Paving Equipment Rental/Leasing (TLABAFAB), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rental
• Machinery rental services
• Building site services
• Heavy equipment hire
• Tool rental

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction machines, tools, and equipment. Customers pay based on rental duration. The company owns and maintains the equipment fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Renta rents construction machines, tools, and equipment to companies and private individuals in Sweden, operating through a nationwide depot network and a digital platform (Renta Easy). The fleet spans excavators, lifts, scaffolding, site accommodation, power/heating/ventilation, safety equipment, and pumps, with delivery to construction sites.

Product overview

Renta is a comprehensive equipment rental company operating as a single integrated platform with equipment rental services and related professional services. The core offering consists of Sweden's largest equipment fleet (maskinpark) available through the Renta Easy and Renta Easy+ digital platforms. The equipment portfolio spans 14+ categories including construction machines (excavators, loaders, lifts), site accommodation (containers, welfare units, toilets), building machines, power/heating/ventilation, safety equipment, and traffic management. The Renta Easy+ platform adds IoT sensor monitoring capabilities. Professional services include site establishment (bodetablering), construction heating, fall protection, temporary power, transport, traffic management, and certified training through Rentakademin. The company operates via local depots throughout Sweden with direct delivery to construction sites.

Differentiator

Problem solved

Functional benefit

Brands

• Renta Easy: Digital customer portal and app for hiring and returning machines, tracking GPS locations, managing invoices, and monitoring environmental impact per project.
• Renta Easy+
• Renta Akademin

Products and services

• Renta Easy (Digital Platform) Digital customer portal and mobile app for 24/7 rental and return of machines, GPS tracking of equipment location, invoice management, and overview of project costs and environmental impact. Available to construction companies and private individuals.
• Renta Easy+ (IoT Sensor Service) Digital service with sensors that monitor concrete moisture content, dust particles in air, pressure between work spaces, equipment emissions, and equipment movement/location, providing full oversight of all rentals.
• Construction Machines Rental (Anläggningsmaskiner) Rental of construction equipment including excavators (0.8–17 tons), loaders, lifting equipment, ground protection, measurement instruments, mobile compressors, compaction equipment, pumps, tool carriers, forestry/groundcare, snow removal, telescopic trucks, frost thawing, transport machines, and water/fuel/drainage tanks.
• Lifts & Cranes Rental Rental of mini cranes, scissor lifts, column lifts, truck-mounted aerial platforms, trailer lifts (230V/battery), telescopic lifts, and articulated boom lifts.
• Building Machines Rental (Byggmaskiner) Rental of concrete and masonry equipment, vehicle machines, drill and combo machines, drilling equipment, handheld milling machines, hand carts and wagons, planers and strippers, rock/concrete/asphalt cutting, climate monitoring, cutting/bending/rebar equipment, electric compressors, lifting equipment, measurement and control instruments, pressing and strapping tools, cleaning equipment, sawing/cutting/splitting machines, screw/nail/bolt equipment, grinding machines, props and shores, and welding/cutting/heating equipment.
• Site Accommodation Rental (Bodar, Vagnar och Toaletter) Rental of containers, wheeled welfare units, frame welfare units, and toilet facilities for construction site establishment.
• Power, Heat & Ventilation Rental Rental of lighting, construction power panels, energy storage/batteries/transformers, generators, cable management, heating, and ventilation equipment for construction sites.
• Safety Equipment Rental (Säkerhetsutrustning) Rental of fresh air helmets, other protective equipment, personal fall protection, and trench safety equipment.
• Scaffolding, Ladders & Combisafe Rental Rental of Combisafe safety systems, lightweight scaffolding, scaffold wagons, and ladders.
• Traffic & Communication Equipment Rental Rental of barricades/road diversion, sign materials, sign trailers, traffic buffers, and traffic lights.
• Shell Protection / Site Security Rental (Skalskydd) Rental of electronic personnel registers, gates, surveillance equipment, and fencing for site security.
• Construction Hoists Rental (Hissar) Rental of construction hoists and hoist accessories.
• Groundwater Lowering & Bypass Pumping Rental Rental of special pumps for groundwater lowering and bypass pumping applications.
• Tunnel Equipment Rental (Tunnelutrustning) Rental of specialized tunnel construction equipment.
• Site Establishment Services (Bodetablering) Full construction site establishment services including planning, foundation preparation, transport, assembly, and plumbing/electrical connections.
• Construction Lighting Service (Byggbelysning) Construction site lighting solutions.
• Construction Heating Service (Byggvärme) Heating solutions for construction sites.
• Temporary Construction Power (Tillfällig Byggel) Temporary electrical power solutions for construction sites.
• Fall Protection Service (Fallskydd) Fall protection solutions and safety equipment services.
• Transport Service Equipment transportation and logistics services, including delivery to and pickup from construction sites.
• Traffic Management & Workplace Safety (Trafikanordning) Temporary traffic arrangements and workplace safety solutions.
• Pump Solutions (Pumplösningar) Pump solutions for various construction needs.
• Infrastructure Project Support Infrastructure project support services.
• Wind Power Project Services (Vindkraftsprojekt) Specialized equipment and services for wind power construction projects.
• Public Procurement Service (Offentlig Upphandling) Services supporting public procurement contracts for Swedish government and municipal construction projects.
• Site Security Solutions (Trygghetslösning) Security solutions for construction sites.
• Renta Akademin Training (Certified Courses) Certified training programs including road work, Bas-P/Bas-U, fall protection, hot work, lift operations, scaffolding 2–9m, and forklift licenses, delivered by certified course leaders and registered on personal ID06 cards.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• JT Center (Sjöbo)minorChannel Partner/ Reseller/ Distributor · 5 March 2026JT Center in Sjöbo serves as a rental partner location where customers can rent Renta machines. This extends Rentas reach in the Sjöbo area through a local business partnership.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hyresmaskiner: Swedish construction and industrial equipment rental specialist with overlapping fleet categories (excavators, lifts, compressors). Comparable customer base of Swedish contractors and infrastructure firms.
• Zeppelin Rental (Caterpillar): Germany-led Caterpillar dealer with a sizable European equipment rental arm. Comparable fleet composition (heavy machinery, aerial platforms) and adoption of digital telematics for fleet utilization.

Broad incumbents

• United Rentals: World's largest equipment rental company with a comprehensive construction and industrial fleet. While North American-focused, it sets the global benchmark for digital fleet management, IoT-enabled assets, and integrated rental platforms relevant to Renta's Easy+ roadmap.
• H&E Equipment Services: US-based integrated equipment rental and sales company with a strong aerial lift and earthmoving fleet. Comparable mid-cap scale and broad-customer strategy in construction/industrial markets.
• Loxam: Europe's largest equipment rental company by fleet size, headquartered in France. Operates a multi-country construction and industrial equipment rental portfolio with comparable categories including earthmoving, aerial work platforms, and site services.
• Herc Rentals: North American full-line equipment rental operator (formerly Hertz Equipment Rental). Comparable fleet breadth, customer mix between construction and industrial, and digital platform investments.
• Speedy Hire: UK-listed equipment rental provider serving construction, infrastructure, and industrial customers. Comparable position as a national specialist with multi-category fleet and growing digital offering.
• Ashtead Group / Sunbelt Rentals: Global Tier-1 equipment rental group (Sunbelt in North America, A-Plant in UK, Cross Rental in Scandinavia). Comparable multi-segment rental strategy and exposure to construction cycle dynamics.

Direct peers

• Cramo (Boels): Historical Nordic construction equipment rental specialist, now part of Boels but still operating as a recognized brand in Sweden. Direct overlap in construction machines, site services, and a multi-depot footprint in Sweden.
• Boels Rental: Dutch-headquartered construction equipment rental leader and the largest direct competitor in Sweden following its acquisition of Cramo. Boels offers an overlapping fleet profile (excavators, lifts, site accommodation) and operates a comparable depot-based model with digital booking across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rentasverige9027
• Facebookfacebook.com/rentasverige/?locale=sv_SE
• LinkedInse.linkedin.com/company/rentasverige
• Instagraminstagram.com/rentasverige
• TikToktiktok.com/@rentasverige

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STÅL & HYR