What Noda does

Noda Corporation is a Japanese building materials manufacturer and seller founded in 1938 and publicly listed on the Tokyo Stock Exchange (ticker: tyo:7879), headquartered in Tokyo with 1,001-5,000 employees. The company operates a vertically integrated portfolio spanning structural materials — most notably HBW (Structural High-Best Wood), a structural MDF with certified earthquake-resistant wall倍率 ratings of 2.5x-4.0x and approximately 2x the shear strength of structural plywood — through to interior finishing products (flooring, doors, storage, stairs, wall materials) marketed under the Canaeru brand, plus proprietary construction methods such as the Sha-on soundproofing/fireproof system jointly developed with Asahi Kasei Kenzai and Oshika.

The company sells into a B2B/B2C hybrid customer base: individual homeowners and residential builders, architects and interior designers, and real estate developers constructing wooden multi-family housing. Distribution is centered on seven owned-and-operated showrooms branded "快住ラボ" (Kaijū Lab) across Japan's major metros (Sendai, Tokyo, Yokohama, Shimizu, Nagoya, Osaka, Fukuoka), supplemented by a dedicated professional portal, product catalogs, an online 360° color simulation tool, and a parts e-commerce shop on Rakuten. Revenue mechanics combine one-time sales of finished building materials with licensing of proprietary construction methods (notably Sha-on) and component sales. The company positions sustainability initiatives — including use of plantation and domestic timber and production of Cypress Essential Oil from plywood manufacturing waste — as part of its brand differentiation.

Financially, the company is in a period of material deterioration: reported revenue has declined each year from 2022 onward, EBITDA has compressed from a 2022 peak to roughly one-seventh of that level by 2025, operating income has moved to near break-even/negative territory, and net income has been negative in 2024 and 2025, suggesting both cyclical pressure in Japanese residential construction and margin compression as the company invests in product renewal and showroom expansion.

Name

Noda

Legal name

NODA CORPORATION

Website

https://noda-co.jp

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Noda Corporation is a Tokyo-headquartered, publicly listed Japanese building materials manufacturer (founded 1938, tyo:7879) producing structural MDF, plywood, flooring, doors, storage, and proprietary soundproofing construction methods, sold to homeowners, builders, and real estate developers through a national showroom network and B2B channels.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Custom Architectural Woodwork and Millwork Manufacturing (337212), Furniture and Related Product Manufacturing (337), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Lumber & Wood Products (No Furniture) (2400), Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Interior Doors (IMADAIAB)

akta.pro secondary industries

Floor Covering Backing & Primary Substrate Manufacturing (IMAOAJAK), Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Stair Parts, Railings & Architectural Woodwork (HSAPAIAJ)

Keywords

• Building materials manufacturing
• Structural fiberboard panels
• Interior flooring products
• Soundproof construction methods
• Plywood and MDF products

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Manufacturing and Sales: Noda Corporation manufactures and sells a comprehensive range of interior and exterior building materials including flooring, interior doors, storage solutions, wall materials, and structural materials. Revenue is generated through direct sales via showrooms, catalog requests, and business partner channels. The company focuses on both new construction and renovation market segments.
2. Construction Methods Licensing: The company licenses its proprietary construction methods such as the Shāon soundproofing/fireproof construction system to other construction companies and developers. This involves component sales (specialty flooring, adhesives) combined with method certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Noda Corporation manufactures and sells a comprehensive range of interior and exterior building materials including structural MDF (HBW), flooring, interior doors, storage solutions, stairs, wall materials, and plywood/fiberboard products under the Canaeru (カナエル) brand. The company also develops proprietary construction methods, notably the Shāon soundproofing/fireproof system, and distributes through a nationwide showroom network across Japan combined with a B2B professional portal.

Product overview

Noda Corporation (株式会社ノダ) is a Japanese building materials manufacturer offering a comprehensive interior finishing product portfolio under the Canaeru (カナエル) brand, alongside specialized structural and construction systems. The core product line includes interior doors and sliding doors, flooring materials (with soundproof, renovation, and floor-heating variants), storage solutions, stairs and handrails, interior wall materials, exterior/interior base materials, wood-based sheets (including HBW structural MDF and plywood), and construction methods. Key differentiated offerings include HBW (構造用ハイベストウッド), a high-performance structural MDF with industry-leading shear strength used in earthquake-resistant construction, and Sha-on (シャーオン), a collaborative wooden sound-insulation and fireproof construction system developed with Asahi Kasei Kenzai and Oshica. The company operates seven showrooms across Japan and provides digital tools including an online color simulation service.

Differentiator

Problem solved

Functional benefit

Brands

• Canaeru (カナエル): Main interior building materials brand featuring flooring, interior doors, storage, and wall materials.

Products and services

• HBW Structural MDF (構造用ハイベストウッド) High-performance structural Medium Density Fiberboard used as a load-bearing wall panel material. Offers shear strength approximately twice that of structural plywood, with government-approved wall倍率 ratings of 2.5x, 3.0x, and 4.0x. Includes water resistance, termite resistance, and earthquake-resistant performance validated through full-scale shake-table seismic simulation. Includes a patented narrow 455mm-width panel variant for tight urban lots.
• Shāon (シャーオン) Soundproofing/Fireproof Construction Method Collaborative wooden sound-insulation and fireproof construction method developed jointly by Noda, Asahi Kasei Kenzai, and Oshika. Achieves LH-55 / LL-50 sound insulation ratings and reduces construction processes by half compared with traditional methods through direct bonding of soundproof flooring to ALC panels. Sold/licensed to construction firms and developers building wooden multi-family housing.
• Canaeru Reform Floor (カナエル リフォームフロア) Easy-application renovation flooring (2.5mm thick) with pre-applied adhesive backing. Installation requires only peeling off the release paper — no double-sided tape or glue needed. Can be applied directly over existing sound-insulation flooring with minimal noise and dust, and qualifies as overlay installation not requiring building confirmation applications.
• Repita VC Reform Flooring (リノリウム床材 リピタVC) Renovation floor product (2.5mm thick, 150×900mm) with adsorption backing and detachable release sheet. Features anti-virus, antibacterial, and anti-dent scratch-resistance coating; wax-free, stain-resistant surface. Available in wood-grain patterns including Acacia, Walnut, Black Cherry, Elm, and Sen. Priced at ¥20,000 per case (12 pieces covering ~1.62m²).
• Canaeru R Soundproof Floor Heating 45/40 / R Soundproof 45 Soundproof flooring with floor-heating compatibility (45 type 13mm and 40 type 15mm) and standard soundproof 45 (11.5mm). Features natural wood texture reproduction, wax-free finish, antibacterial treatment, crack resistance, and floor-heating compatibility. Plywood or MDF base with cushion backing.
• Qualt Soundproof 45 (クオルト防音45) Marble-patterned decorative sheet soundproof flooring (143×900×11.5mm) with stone-like finish suitable for large spaces. Features scratch resistance, wax-free surface, antibacterial treatment, and direct-adhesion sound insulation with LL-45 rated impact sound reduction. Priced at ¥40,500 per case covering ~3.09m².
• Pet Doors / Pet Sliding Doors Pet-friendly interior doors and sliding doors for dogs (large/small-medium) and cats. Pet door features a two-fold flip (pass-through) mechanism with optional flap-cover panel. Sliding doors have no vertical frame at the door edge to prevent pet entrapment, with a closer function. Large-dog pet door ¥139,000; small/medium pet sliding door ¥169,000.
• Pet-Friendly Wood Flooring Wood flooring with slip-resistant surface coating, ammonia-resistant paint finish to resist discoloration from pet urine, scratch resistance, and water/dirt resistance. Wax-free maintenance. Includes Grace Face series (three color options) and Canaeru C series.
• Canaeru Interior Doors and Sliding Doors (内装ドア・引戸) Interior doors and sliding doors for residential interiors under the Canaeru brand. Includes universal design doors (ユニバーサルディレクト) and functional door variants. The Canaeru brand line expanded to 23 color patterns including iron and mortar designs.
• Canaeru Storage (収納) Storage solutions including wall-thick storage and long storage systems that utilize the thickness of walls in hallways and entrances, designed for convenient storage of pet supplies and daily items.
• Stairs and Handrails (階段・手摺) Stairs and handrail components for residential interiors, part of the Canaeru product lineup.
• Interior Wall Materials, Moldings, and Counters (内壁材・造作材・カウンター) Interior wall finishing materials, moldings, and counter surfaces for residential and commercial interiors, including wall materials with varying thickness patterns.
• Exterior and Interior Base Materials (外装内装下地材) Base materials for exterior and interior construction applications, including structural MDF and other foundational building materials.
• Wood-Based Materials / Plywood & MDF (木質素材) Wood-based sheet materials including MDF 'High-Best Wood' and plywood products, manufactured using accumulated technology from the company's history as a plywood manufacturer (since 1938). Utilizes thinned wood, unused wood, demolished wood, and packaging materials; emphasizes plantation timber (植林木) and domestic lumber (国産材).
• Construction Methods (建築工法) Structural construction systems using metal-jointed engineered wood and structural walls to create monocoque (box-type) structures. Designed to provide earthquake and typhoon resistance for long-term comfortable residential living. Includes Shāon and other Noda-developed methods.
• Showroom Network 快住ラボ (Kaijū Lab) Experiential showroom centers across Japan in seven cities (Sendai, Tokyo, Yokohama, Shimizu, Nagoya, Osaka, Fukuoka) where customers can touch and experience products, view interior coordination examples, and receive housing advice from staff by appointment. Three themed zones: Canaeru PARK Zone, Flooring and Joinery Coordination Zone, and UD STUDIO.
• Online 360° Color Simulation Web-based digital tool (noda-colorsim.com) allowing users to visualize door, flooring, and joinery combinations in their actual room settings for remote product visualization.

Quantifiable outcome

• Structural HBW achieved wall倍率 4.0倍 (4.0x)认证 for wooden frame construction and 3.0倍 for platform frame construction, with shear strength approximately 2x that of structural plywood
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Asahi Kasei Building Materials (旭化成建材)coreTechnology or Integration · 1 July 2024Three-company collaborative development for Shāon construction method. Asahi Kasei Building Materials provides the ALC thin panel 'ユacateック' (Yukatech) which excels in reducing heavy floor impact sounds and provides fire resistance. Direct bonding application of soundproof flooring to Yukatech enables construction process reduction by half.
• Oshika Corporation (オーシカ)coreTechnology or Integration · 1 July 2024Component supplier for Shāon construction method. Provides the urethane resin adhesive 'セレクティ UR-145' (Select UR-145) used for bonding soundproof flooring directly to Yukatech ALC panels. The adhesive enables the direct application method that reduces construction processes.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• Daiwa House Industry Co., Ltd. Daiwa House is Japan's largest homebuilder and developer, also manufacturing building materials and prefabricated housing systems. Customer and sometimes competitive overlap with Noda in Japanese residential construction.
• YKK AP Inc. YKK AP is the leading Japanese manufacturer of architectural openings including windows, doors, and curtain wall systems, with growing residential offerings. Overlaps with Noda in the Japanese interior building products channel for residential and commercial construction.
• LIXIL Corporation: LIXIL is Japan's largest building materials conglomerate spanning windows, doors, kitchens, bathrooms, exteriors and interior systems. Significant overlap with Noda in interior doors, storage, and renovation channels, but operates at much larger scale and broader scope.
• TOTO Ltd. TOTO is a major Japanese manufacturer of residential and commercial building products, primarily bathroom fixtures and tile. Competes indirectly with Noda in the residential construction supply channel and broader building materials procurement.
• Panasonic Corporation (Housing Products Division): Panasonic's housing division produces interior building materials, structural components, and whole-house solutions competing for the same Japanese residential construction channel. Vastly larger R&D and distribution scale versus Noda's specialized portfolio.
• Sumitomo Forestry Co., Ltd. Sumitomo Forestry is a vertically integrated Japanese wood products company spanning timber sourcing, manufactured housing, and building materials. Overlaps with Noda in engineered wood and finished building products but is also a competitor homebuilder.

Direct peers

• Wood One Co., Ltd. Wood One manufactures wood-based interior products including flooring, wall materials, and cabinets, with strong emphasis on natural wood and engineered wood paneling. Direct competitor in the Japanese wood interior materials segment.
• Eidai Co., Ltd. Eidai is a Japanese wood-based building materials manufacturer focused on flooring, interior doors, and stair systems. Closely comparable product portfolio and channel mix (specifier/builders) for residential interior finishing.
• Daiken Corporation: Daiken is Japan's leading wood-based interior building materials manufacturer, with overlapping product lines in flooring, doors, wall materials, and structural wood panels. Direct competitor in the same Japanese domestic market with similar MDF and engineered wood heritage.
• Nichiha Corporation: Nichiha is a Japanese building materials manufacturer specializing in exterior siding and interior wall panels. Comparable in geographic focus and building products category, though Nichiha is weighted more toward exterior products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/noda_corporation
• Xx.com/ts_noda
• Facebookfacebook.com/NODAcorporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noda