Meida

What Meida does

Meida (浙江美大实业股份有限公司; SZSE: 002677) is a Chinese public company that invented and leads the integrated stove (集成灶) category, having produced the world's first such appliance in 2003. Its portfolio centers on integrated stoves and integrated cooking centers that combine range hood, stove, steamer, oven, and storage into a single unit, anchored by proprietary downward smoke extraction (下排油烟技术) that captures油烟 at the source before it rises through the cook's breathing zone. The product range has expanded into a full kitchen ecosystem — steam-roast combos, integrated sinks, integrated and built-in dishwashers, gas water heaters, pre-filters, water softeners, purifiers, and drinking-water machines — unified by the MAIK smart kitchen system with mobile app, NFC quick-start, and Baidu Wenxinyi-powered voice control. The company also operates the Meida Home (美大家居) whole-house customization sub-brand and the Tianniu (天牛) sub-brand for broader market segments.

Meida makes money primarily through one-time hardware sales of integrated kitchen appliances, supplemented by installation, maintenance, and repair services delivered through a 4,000+ service outlet network (with publicly disclosed service pricing of 80-500 yuan per visit). Distribution is multi-channel: 1,500+ authorized dealers operating brand-dedicated storefronts in home-appliance and building-materials districts, direct e-commerce on meidamall.com plus flagship stores on JD.com, Tmall, and Douyin, field sales to premium real-estate developers for pre-installed kitchen solutions in 精装楼盘, and brand showrooms branded as Meida House. Marketing spans CCTV, high-speed rail media, WeChat/Weibo/Douyin/Xiaohongshu, AWE participation, and celebrity-chef collaborations. The company holds 200+ patents including 30+ national invention patents and 11 international patents, and is a major drafter of national and industry standards for integrated stoves. In 2025 the company also made a 110 million RMB minority investment in Magic Vision Smart Technology (autonomous driving), marking a diversification move outside kitchen appliances, while simultaneously experiencing a 89.55% YoY decline in net profit and announcing a planned change of actual control.

Name

Meida

Legal name

浙江美大实业股份有限公司

Website

https://meida.com

Company type

Public

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Meida is a Chinese public company (SZSE: 002677) that invented the integrated stove category in 2003. It manufactures and sells integrated stoves, cooking centers, dishwashers, water heaters, and purifiers, distributed through 1,500+ dealers, 4,000+ service outlets, and e-commerce platforms across China.

Ownership category

akta.pro rank

Headquarters

HQ city

Haining

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Integrated Kitchen Appliances Sales: Meida generates revenue primarily through the manufacture and sale of integrated kitchen appliances including integrated stoves, integrated cooking centers, range hoods, gas stoves, steam-oven combo units, integrated sinks, dishwashers, water heaters, and water purification systems. Revenue is predominantly one-time hardware sales through dealer network and direct e-commerce channels.
2. Whole House Customization & Cabinetry: Meida offers whole house customization including wall-mounted cabinets, integrated doors, and integrated kitchen-bath-electrical solutions, providing higher transaction values per customer and expanding the total addressable kitchen market.
3. Installation & Maintenance Services: The company provides installation, maintenance, and repair services through its 4,000+ service network, generating service fee revenue from routine maintenance (80-260 yuan per session) and on-site repair visits.
4. Dealer Network & Franchise Fees: Revenue from franchise/dealer arrangements, where distributors purchase Meida products for resale in their territories.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Meida is a manufacturer and seller of integrated kitchen appliances, with its flagship integrated stove (集成灶) invented by the company in 2003. The product portfolio centers on integrated stoves and integrated cooking centers combining stove, range hood, and steam/roast modules, complemented by a full ecosystem of kitchen and water appliances (sinks, dishwashers, water heaters, water purifiers). The company also offers whole-home customization through its Meida Home (美大家居) sub-brand and pursues B2B sales to real estate developers for pre-installed kitchen solutions in premium residential projects.

Product overview

Meida operates as a full-scenario smart kitchen solution provider, with its integrated stove (集成灶) as the core product — invented by Meida in 2003, it pioneered the lower-exhaust integrated stove category. The portfolio centers on Meida's integrated stove and integrated cooking center (集成烹饪中心), supplemented by a comprehensive ecosystem of kitchen appliances including steam-roast combos, integrated sinks, integrated and built-in dishwashers, gas water heaters, and whole-house water treatment products (pre-filters, central water softeners, water purifiers, drinking water machines). The Meida Home (美大家居) sub-brand extends the ecosystem into whole-home customization and cabinetry, while the Full-Scene Kitchen Series (全场景套系) bundles the core stove with companion appliances into coordinated kitchen solutions. The entire ecosystem is unified under the proprietary MAIK Smart Kitchen System (美大MAIK智厨系统), which enables AI-powered cooking, voice control, gesture interaction, and mobile app control across products.

Differentiator

Problem solved

Functional benefit

Brands

• 天牛集成灶: 美大推出的集成灶衍生品牌，携带美大核心科技基因

Products and services

• Integrated Stove (集成灶) Meida's flagship product category invented by the company in 2003. Integrates stove, range hood, and storage into one unit with Meida's proprietary lower-exhaust (下排油烟) smoke system, eliminating cooking oil fume rising through the cook's face. Available in standard, disinfection cabinet, steam-roast combo, and dual-cavity configurations. For Chinese residential households seeking a modern, healthy, space-saving kitchen solution.
• Integrated Cooking Center (集成烹饪中心) High-end modular kitchen product combining stove, range hood, and steam/roast or disinfection modules with five-dimensional fully-embedded aesthetics. Features Meida's lower-exhaust system, smart frequency conversion, and seamless integration with kitchen cabinets. Targeted at premium kitchen renovation and B2B real estate developer projects.
• Range Hood (油烟机)
• Gas Stove (燃气灶)
• Steam-Roast Combo (蒸烤一体机) Combination steam and roast oven available as a standalone appliance or integrated into Meida's stove products. Features AI steam/roast algorithm, 90L ultra-large capacity, dual-fan steam technology, and cloud recipe databases.
• Integrated Sink (集成水槽) Integrated sink combining washing, cutting board, and water treatment functions in one unit, designed as part of Meida's full-scenario kitchen ecosystem.
• Integrated Dishwasher (集成洗碗机)
• Built-in Dishwasher (嵌入式洗碗机) Built-in dishwasher model integrated into kitchen cabinetry, part of Meida's comprehensive kitchen appliance lineup.
• Gas Water Heater (燃气热水器) Gas-powered water heater for household hot water needs, part of Meida's water heating and household appliance ecosystem.
• Pre-filter (前置过滤器) Pre-water filter installed at the main water inlet to protect downstream appliances and provide primary water filtration.
• Central Water Softener (中央柔水器) Central water softening system for the entire household, complementing the pre-filter and water purifier product line.
• Water Purifier (净水机) Household water purification system providing filtered drinking and cooking water, part of Meida's whole-house water treatment solutions.
• Drinking Water Machine (净饮机) Direct-drinking water dispenser with built-in purification, offering instant hot and cold purified water for kitchen use.
• Full-Scene Kitchen Series (全场景套系) Complete kitchen solution series integrating Meida's core integrated stove with companion appliances (sinks, dishwashers, water heaters, purifiers) for a unified, aesthetically consistent, and functionally coordinated full-scenario kitchen experience.
• Meida Home Whole-Home Customization (美大家居) Meida's whole-home customization and cabinetry sub-brand offering integrated kitchen cabinets, custom furniture, and whole-home customization solutions. Seamlessly integrates with Meida kitchen appliances to provide a one-stop home design and customization service.
• Seven-Star After-Sales Maintenance and Installation Services Tiered after-sales service offering Basic Maintenance (80 yuan), Regular Maintenance (160 yuan), and Premium Maintenance (260 yuan) per session, plus on-site repair service (50 yuan within 25 km + 2 yuan/km beyond), gas appliance fuel source conversion (160 yuan/unit), hood duct wall penetration (60–200 yuan/hole), gas rubber hose (60–80 yuan/meter), exhaust pipe (50 yuan/piece), and relocation service (500 yuan/unit). Delivered through 4,000+ service outlets nationwide. For owners of Meida kitchen appliances.

Quantifiable outcome

• 品牌价值: 50.18亿元 (2026)
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

One partnership is on record.

• 魔视智能科技（上海）有限公司 (Magic Vision Smart Technology)strategic diversificationStrategic or Co-development Partner · 13 June 2025In June 2025, Zhejiang Meida invested 110 million RMB to acquire a 4.8657% equity stake in 魔视智能科技（上海）有限公司, a specialized autonomous driving and advanced driver assistance system (ADAS) technology company. 魔视智能 provides full-stack autonomous driving and ADAS hardware-software integrated solutions covering driving and parking scenarios, with products already mass-produced and deployed in multiple passenger and commercial vehicle brands. This investment marks Meida's strategic diversification into the intelligent driving sector, leveraging the rapid growth of autonomous driving system penetration in vehicles. The investment aligns with Meida's strategy of exploring equity investment business models and enhancing shareholder returns.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fotile (方太): Premium Chinese kitchen appliance manufacturer with a strong integrated stove, range hood, and cooking center portfolio. Comparable to Meida in premium positioning, technology emphasis, and whole-kitchen solutions targeting the high end of the market.
• Supor (苏泊尔): Major Chinese small kitchen appliance brand (rice cookers, cookware, small cooking devices). Comparable to Meida on small appliance manufacturing scale and retail reach, though less focused on integrated stoves.
• Robam (老板电器): China's leading kitchen appliance brand focused on range hoods, gas stoves, steam-oven combos, and dishwashers. Directly competes with Meida across the integrated cooking stack with broader scale and stronger real estate channel presence.
• VATTI (华帝): Listed Chinese kitchen appliance maker producing range hoods, gas stoves, integrated stoves, and water heaters. Direct overlap with Meida in core cooking and water-heating categories with similar mid-to-premium positioning.
• Joyoung (九阳股份): Listed Chinese small kitchen appliance manufacturer (soymilk makers, blenders, rice cookers). Adjacent competitor to Meida's small appliance categories and a relevant benchmark for category expansion and DTC strategy.
• Macro (万家乐): Chinese gas appliance manufacturer (water heaters, gas stoves, range hoods) with overlapping dealer-driven distribution. Comparable to Meida on the gas water heater and stove components of the full-scene kitchen portfolio.
• Rinnai (林内): Japanese gas appliance specialist with strong presence in China's gas stove and water heater markets. Directly comparable to Meida on gas stove, range hood, and water heater engineering and brand.
• Vanward (万和电气): Chinese gas appliance maker specializing in water heaters, gas stoves, and kitchen appliances. Competes directly with Meida in gas water heaters and gas stove categories with comparable distribution channels.

Broad incumbents

• Midea Group (美的集团): China's largest home appliance manufacturer with a broad kitchen, white goods, HVAC, and small appliance portfolio. While not an integrated stove specialist, it competes via scale, distribution, and price across all of Meida's categories.
• Haier Smart Home (海尔智家): Global home appliance leader with strong kitchen and water heater lines. Overlaps with Meida through embedded dishwashers, water heaters, and increasingly integrated kitchen solutions, but as part of a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meida