Väli-Suomen Media

What Väli-Suomen Media does

Väli-Suomen Media Oy is a Finnish private operating company headquartered in Jyväskylä, formed in 1997 and functioning as the consolidated editorial arm of the Mediakonserni Keskisuomalainen (parent: Keskisuomalainen Oyj) regional newspaper network. It operates under the brands Uutissuomalainen, the group's joint news desk, and Sunnuntaisuomalainen, the joint feature and international desk, producing content that is syndicated across more than 70 owned regional and local newspaper brands spanning Central, Eastern, and broader Finland.

Its core technology is a multi-site digital publishing network anchored at uutissuomalainen.fi, which serves as a unified content hub and editorial coordination layer, with content distributed in parallel across owned news sites such as Keskisuomalainen (ksml.fi), Savon Sanomat, Karjalainen, Etelä-Suomen Sanomat, Hämeen Sanomat, and Helsingin Uutiset. Underlying the public site is the group's shared publishing stack, and the publisher publicly carries the Responsible Journalism mark (vastuullistajournalismia) under Council for Mass Media guidelines, while also publishing an "AI in our journalism" policy page for editorial transparency.

The business model is fundamentally advertising- and subscription-supported regional media: revenue is generated primarily through display and classified advertising sold across the group's print and digital publications, supplemented by digital subscription and content access to Finnish readers. The company serves general consumer audiences across Central and Eastern Finland (and via the wider group, nationally in Helsinki, Tampere, and surrounding metros), with no public pricing disclosure and no publicly reported funding, valuation, or headcount expansion metrics.

Name

Väli-Suomen Media

Legal name

Uutissuomalainen

Website

https://uutissuomalainen.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Väli-Suomen Media Oy (Jyväskylä, Finland) operates the Uutissuomalainen joint news desk and Sunnuntaisuomalainen feature desk for Mediakonserni Keskisuomalainen, producing and syndicating editorial content across 70+ regional Finnish newspaper brands serving Central, Eastern, and broader Finland.

Ownership category

akta.pro rank

Product category

Regional Newspaper Publishing

NAICS

Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Regional newspaper publishing
• Digital news platforms
• Journalism content production
• Media advertising services
• Finnish regional media

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Primary revenue from advertising placed in digital and print publications across the regional newspaper network

Distribution channels2 records

Marketing channels3 records

Core offering

Väli-Suomen Media Oy operates as Uutissuomalainen, the joint news editorial of Mediakonserni Keskisuomalainen, coordinating news production across 70+ regional newspaper websites in Central and Eastern Finland. Sunnuntaisuomalainen serves as the group's joint feature and international reporting editorial. Content is syndicated across all Mediakonserni Keskisuomalainen media properties, delivering local and regional journalism to Finnish audiences through digital platforms and print publications.

Product overview

Väli-Suomen Media (branded as Uutissuomalainen) operates as a network of regional newspapers under Mediakonserni Keskisuomalainen. The core offering is Uutissuomalainen, a joint news editorial operation that coordinates news content across multiple regional newspaper brands including Keskisuomalainen, Savon Sanomat, Kouvolan Sanomat, Hämeen Sanomat, Etelä-Suomen Sanomat, Karjalainen, and numerous other regional publications. The portfolio includes Sunnuntaisuomalainen as the feature/foreign editorial arm. All content can be published across all Mediakonserni Keskisuomalaisen's media channels, enabling a unified multi-platform news service spanning Central and Eastern Finland.

Differentiator

Problem solved

Functional benefit

Products and services

• Uutissuomalainen Joint news editorial operation of Mediakonserni Keskisuomalainen, producing unified news content distributed across the network's 70+ regional newspaper websites in Central and Eastern Finland.
• Sunnuntaisuomalainen Joint feature editorial of Mediakonserni Keskisuomalainen, producing feature content and international reporting for the network's regional newspapers.
• Aamuposti Regional newspaper serving readers in the Aamuposti coverage area as part of the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Etelä-Saimaa Regional newspaper covering the South Karelia (Etelä-Saimaa) region as part of the Mediakonserni Keskisuomalainen network.
• Etelä-Suomen Sanomat Regional newspaper serving the Etelä-Suomi (Southern Finland) area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Forssan Lehti Local newspaper serving the Forssa region within the Mediakonserni Keskisuomalainen network of regional titles.
• Hämeen Sanomat Regional newspaper covering the Häme region within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Itä-Savo Regional newspaper covering the Itä-Savo (Eastern Savonia) area within the Mediakonserni Keskisuomalainen network.
• Karjalainen Regional newspaper serving the North Karelia (Karjala) area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Keskisuomalainen Flagship regional newspaper of Central Finland serving readers in Jyväskylä and surrounding areas within the Mediakonserni Keskisuomalainen network.
• Keski-Uusimaa Regional newspaper covering the Keski-Uusimaa (Central Uusimaa) area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Kouvolan Sanomat Regional newspaper serving the Kouvola area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Kymen Sanomat Regional newspaper covering the Kymenlaakso area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Länsi-Savo Regional newspaper serving the Länsi-Savo (Western Savonia) area within the Mediakonserni Keskisuomalainen network of 70+ local publications.
• Savon Sanomat Regional newspaper serving the Savonia (Kuopio and surroundings) area within the Mediakonserni Keskisuomalainen network of 70+ local publications.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Bonnier News: Swedish media group publishing Dagens Nyheter, Expressen, and regional titles. Comparable as a Nordic multi-brand newspaper publisher, but operates primarily in the Swedish market.
• Amedia: Norway's largest publisher of local and regional newspapers, operating over 80 titles. Comparable business model (multi-regional newspaper portfolio), but primarily Norwegian rather than Finnish market.

Broad incumbents

• Sanoma: Finland's largest media group, publisher of Helsingin Sanomat and operator of TV, radio, and digital learning platforms. Comparable as a broad incumbent in Finnish news publishing, but operating at national scale and with diversified media assets.
• Schibsted: Norwegian media group publishing national and regional titles (VG, Aftenposten, Bergens Tidende) plus online marketplaces. Comparable as a Nordic multi-brand newspaper operator, though geographically focused on Norway.
• Yle: Finnish national public broadcasting company producing news, TV, and radio in Finnish and Swedish. Comparable as a major Finnish news producer with national reach, though publicly funded rather than advertising-funded.

Direct peers

• Ilkka Group: Finnish regional media company publishing Ilkka, Pohjalainen, and several local titles in Ostrobothnia. Closely comparable in scope, geographic focus, and business model to Väli-Suomen Media.
• STT (Finnish News Agency): Finland's national news agency producing wire copy for Finnish media outlets. Comparable because Uutissuomalainen performs a similar joint-newsroom/wire-service function for the Keskisuomalainen group's regional titles.
• Alma Media: Finnish media group operating regional newspapers (e.g., Aamulehti, Satakunnan Kansa), tabloids (Iltalehti), and digital marketplaces. Directly comparable as a for-profit conglomerate running multiple regional Finnish news brands with advertising revenue.
• Hilla Group: Finnish regional media group publishing Turun Sanomat and other southwestern Finland titles. Comparable as a Finnish regional newspaper conglomerate with multi-brand structure similar to Keskisuomalainen.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/vali-suomen-media-oy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Väli-Suomen Media