YES. Snowboards
YES. Snowboards is a rider-owned, direct-to-consumer snowboard and bindings brand that sells premium men's, women's, kids', and pro-rider equipment through regional e-commerce storefronts in the US, Canada, and Europe.
- Company typePrivate
- Founded2008
- HeadquartersTruckee, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What YES. Snowboards does
YES. Snowboards (legal entity: YES Snowboards LLC) is a private, rider-owned manufacturer and direct-to-consumer retailer of snowboards and snowboard bindings, headquartered in the United States and operating three regional Shopify-based storefronts serving the US, Canada, and Europe. The product portfolio comprises roughly 16 distinct board models and 11 binding models, organized into men's, women's, kids', and 'Team Driven' pro-rider categories, with boards priced from $299.95 (entry-level kids) to $749.95 (premium Greats Xtrm) and bindings priced from $199.95 to $349.95. The company differentiates on proprietary board technology—specifically its 3D shaping platform (deployed on Shifter 3D, Airmaster 3D, Cream Halldor 3D, and related models) and its Xtrm extreme camber profile (deployed on Standard Xtrm, Greats Xtrm, Pick Your Line Xtrm, Sender Xtrm, All-In Xtrm, and Shifter Xtrm Eiki 3D)—together with a lifetime warranty, free shipping, and 30-day returns.
The business model is a pure-play direct-to-consumer hardware retailer: revenue is generated through one-time unit sales of physical goods, with no subscription, services, licensing, or rental revenue streams disclosed. There is no institutional funding, no parent company, no acquired subsidiaries, and no published headcount. The company is sold as 'RIDERS OWNED' and emphasizes a community-driven culture reinforced through organic social channels (Instagram, Facebook, TikTok, YouTube) and a 'STAY UPDATED' newsletter capture, with no evidence of paid acquisition infrastructure or traditional wholesale distribution.
YES. Snowboards firmographics
Firmographics- Name
- YES. Snowboards
- Legal name
- YES Snowboards LLC
- Website
- https://yesnowboard.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- YES. Snowboards is a rider-owned, direct-to-consumer snowboard and bindings brand that sells premium men's, women's, kids', and pro-rider equipment through regional e-commerce storefronts in the US, Canada, and Europe.
- Ownership category
- akta.pro rank
YES. Snowboards industry classification
Industry- Product category
- Snowboard Equipment
- NAICS
- Sporting Goods Retailers (45911)
- akta.pro primary industry
- Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)
Keywords
Where YES. Snowboards is headquartered
LocationHeadquarters
- HQ city
- Truckee
- HQ country
- United States
- HQ region
- North America
Markets served
YES. Snowboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Snowboard Sales: Direct-to-consumer sales of premium snowboards across men's, women's, and kids categories. Products range from entry-level (First Basic Kid's at $299.95) to high-performance extreme models ($749.95). Revenue is generated through one-time product transactions.
- Snowboard Bindings Sales: Sale of snowboard bindings including Select, Ipo, Drive, Airmaster, and women's-specific models. Bindings range from $199.95 to $349.95, generating additional hardware revenue through the same direct-to-consumer e-commerce channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids/Entry Level Snowboards |
| Unit Pricing | Pay-as-you-go | Mid-Range Snowboards |
| Unit Pricing | Pay-as-you-go | Premium/High-Performance Snowboards |
| Unit Pricing | Pay-as-you-go | Entry-to-Mid Bindings |
| Unit Pricing | Pay-as-you-go | Premium Bindings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
YES. Snowboards product offering
Product offeringCore offering
YES. Snowboards designs, manufactures, and sells premium snowboards and snowboard bindings directly to consumers through three regional e-commerce storefronts. The company offers 16 snowboard models (men's, women's, kids', and pro-model team-driven) and 11 binding models, incorporating proprietary 3D shaping and Xtrm extreme camber technologies. Products are sold as standalone physical goods with free shipping, a 30-day return policy, and a lifetime warranty.
Product overview
YES. Snowboards is a rider-owned snowboard and bindings company offering a comprehensive product portfolio. The company sells two core product categories: snowboards (16 distinct models across men's, women's, and kids' segments) and snowboard bindings (11 distinct models). Snowboard technology lines include Xtrm (high-performance), 3D (shaping technology), and Airmaster. Bindings range from entry-level to pro-model collaborations with team riders. The product portfolio emphasizes variety across skill levels from beginners (First Basic, Nx-Gen) to advanced riders, with technology tiers including premium Xtrm models, mid-range 3D models, and standard models.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Xtrm Dc Men's Snowboard Men's all-mountain snowboard with Xtrm technology for high-performance riding past limits. Available in sizes 153-162cm. Priced at $689.95.
- Women's Hell Yes Snowboard Women's snowboard for versatile all-mountain performance. Available in sizes 146-155cm. Priced at $579.95.
- Greats Xtrm Snowboard Premium all-mountain snowboard with Xtrm technology for advanced riders. Available in sizes 154-159cm. Priced at $749.95.
- Pick Your Line Xtrm Men's Snowboard Freestyle-focused men's snowboard with Xtrm technology for creative line selection. Available in sizes 155-161cm. Priced at $629.95.
- Shifter 3D Men's Snowboard Men's snowboard featuring 3D shaping technology for enhanced carving and maneuverability. Available in sizes 145-156Wcm. Priced at $429.95.
- Cream Halldor Men's Snowboard Collaboration snowboard with rider Halldor featuring 3D technology. Available in sizes 150-159cm. Priced at $579.95.
- Women's Rival Snowboard Women's performance snowboard available in Black and Blue colorways. Available in sizes 140-152cm. Priced at $529.95.
- Shifter Xtrm Eiki 3D Men's Snowboard Pro-model men's snowboard combining Shifter 3D and Xtrm technologies with rider Eiki. Available in sizes 145-157cm. Priced at $579.95.
- Women's Frenzy Snowboard Women's freestyle snowboard for responsive riding. Available in sizes 143-155cm. Priced at $449.95.
- Sender Men's Snowboard Men's directional snowboard for aggressive riding. Available in sizes 149-161cm including wide variants. Priced at $529.95.
- Sender Xtrm Men's Snowboard High-performance men's snowboard combining Sender design with Xtrm technology. Available in sizes 149-161cm including wide variants. Priced at $629.95.
- Airmaster Xtrm Fridge 3D Men's Snowboard Advanced men's snowboard featuring Airmaster, Xtrm, Fridge, and 3D technologies. Available in sizes 150-165cm. Priced at $629.95.
- All-In Xtrm Men's Snowboard Men's all-mountain snowboard with Xtrm technology. Available in wide sizes 148-164Wcm. Priced at $579.95.
- First Basic Kid's Snowboard Entry-level snowboard designed for children learning to ride. Available in sizes 127-142cm. Priced at $299.95.
- Airmaster 3D Men's Snowboard Men's snowboard with Airmaster and 3D shaping technology for precision control. Available in sizes 150-162cm. Priced at $529.95.
- Women's Airmaster 3D Snowboard Women's version of the Airmaster snowboard with 3D shaping technology. Available in sizes 146-152cm. Priced at $529.95.
- Select Men's Snowboard Bindings Premium men's snowboard bindings available in multiple color options (Pitch Black, YAY Grey, It's White). Available in S, M, and L sizes.
- Ipo Men's Snowboard Bindings Men's snowboard bindings designed for responsive riding. Available in M and L sizes. Priced at $219.95.
- Drive Men's Snowboard Bindings High-performance men's snowboard bindings for aggressive riding. Priced at $349.95.
- Airmaster Men's Snowboard Bindings Men's snowboard bindings featuring Airmaster technology. Available in S, M, and L sizes in multiple colorways. Priced at $319.95.
- Select Eiki Men's Snowboard Bindings Pro-model men's bindings collaboration with rider Eiki. Available in M and L sizes.
- Conda Women's Snowboard Bindings Women's snowboard bindings designed for comfort and performance.
- Select Kowalchuk Men's Snowboard Bindings Pro-model men's bindings collaboration with rider Kowalchuk. Available in M and L sizes.
- Vetta Women's Snowboard Bindings Women's snowboard bindings with multiple color options. Available in S and M sizes.
- Airmaster Fridge Men's Snowboard Bindings Men's snowboard bindings featuring Fridge collaboration design. Available in M and L sizes.
- Rebel Women's Snowboard Bindings Women's snowboard bindings for aggressive riding style. Available in S and M sizes.
- Nx-Gen Kid's Snowboard Bindings Snowboard bindings designed for children and youth riders. Priced at $199.95.
Companies that use YES. Snowboards
Customer profileSegments4 records
Ideal customer profiles4 records
YES. Snowboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
YES. Snowboards partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
YES. Snowboards competitors and assessment
Company assessmentDirect peers
- Ride Snowboards: Ride manufactures snowboards and bindings across men's, women's, and youth categories with proprietary tech features, making it a direct comparable for YES.'s product breadth and DTC-plus-dealer distribution model.
- Burton Snowboards: Burton is the largest global snowboard and binding brand and the most direct competitor to YES., selling men's, women's, and kids' boards and bindings across multiple price tiers through DTC and a vast specialty dealer network.
- Lib Tech Snowboards: Lib Tech is a rider-driven snowboard manufacturer with proprietary board technologies (Magnetraction, Banana/C2BT) and a similar rider-owned ethos, competing head-to-head with YES. in the all-mountain and freestyle categories.
- Jones Snowboards: Jones, founded by backcountry legend Jeremy Jones, makes premium snowboards and bindings focused on splitboard and freeride — a direct adjacent competitor to YES.'s all-mountain and backcountry product lines.
- Rome Snowboards: Rome manufactures premium snowboards and bindings with proprietary tech across men's, women's, and youth lines, overlapping directly with YES.'s product architecture and target rider.
- GNU Snowboards: GNU is a sister brand to Lib Tech with a similar rider-driven identity and proprietary asymmetric board tech, targeting the same premium all-mountain segment as YES.
- Arbor Snowboards: Arbor is a sustainably-focused snowboard and binding brand with a similar rider-owned, lifestyle-driven identity and DTC-led model, making it a close peer to YES. in brand positioning.
- Nidecker Snowboards: Nidecker manufactures snowboards and bindings globally with strong European distribution, making it a comparable peer to YES. on product breadth, pricing tiers, and EMEA market focus.
- Capita Snowboards: Capita is an independent, premium snowboard brand with a strong DTC and artist-collaboration model, competing with YES. for premium-priced, design-forward riders.
Broad incumbents
- K2 Snowboards: K2 is a long-established, broad winter sports incumbent (skis, snowboards, bindings, boots) and competes with YES. across multiple snowboard categories as a larger, multi-discipline brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
YES. Snowboards social profiles
Digital presenceYES. Snowboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
YES. Snowboards leadership team
Management profileNumber of profiles
YES. Snowboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YES. Snowboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YES. Snowboards
What does YES. Snowboards do?
YES. Snowboards designs, manufactures, and sells premium snowboards and snowboard bindings directly to consumers through three regional e-commerce storefronts. The company offers 16 snowboard models (men's, women's, kids', and pro-model team-driven) and 11 binding models, incorporating proprietary 3D shaping and Xtrm extreme camber technologies. Products are sold as standalone physical goods with free shipping, a 30-day return policy, and a lifetime warranty.
Is YES. Snowboards a public or private company?
YES. Snowboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YES. Snowboards founded?
YES. Snowboards was founded in 2008. It employs 11 to 50 people.
Where is YES. Snowboards based?
YES. Snowboards is headquartered in Truckee, United States, in the North America region.
How does YES. Snowboards make money?
Two revenue lines are on record. Snowboard Sales are the primary driver. The others are snowboard Bindings Sales.
Who are YES. Snowboards's main competitors?
Direct peers on record are Ride Snowboards, Burton Snowboards, Lib Tech Snowboards, Jones Snowboards, Rome Snowboards, GNU Snowboards, Arbor Snowboards, Nidecker Snowboards and Capita Snowboards. K2 Snowboards is listed as a broad incumbent.
Does YES. Snowboards have an API?
No public API is recorded for YES. Snowboards.
What industry is YES. Snowboards in?
YES. Snowboards's product category is Snowboard Equipment. Its primary akta.pro industry code is CRAMAJAA, Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles). Its NAICS code is 45911.