SWBI
SWBI is a UK-based, founder-led business intelligence and data analytics consultancy serving enterprise clients across financial services, publishing, retail and NGOs with platform-agnostic services spanning data strategy, warehousing, analytics, visualisation, ML/AI and managed services, delivered from Bristol with offshore offices in Cape Town and Bangkok.
- Company typePrivate
- Founded2013
- HeadquartersBristol, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SWBI does
South West Business Intelligence Ltd (SWBI) is a privately-held UK business intelligence and data analytics consultancy founded in 2013 (per the company's own timeline; firmographics state 2012) by Dave and Fernando Hidalgo, headquartered in Bristol with offshore delivery offices in Cape Town, South Africa and Bangkok, Thailand. The firm offers a wraparound service portfolio spanning data strategy, data management and governance, data architecture (cloud, on-premise and hybrid), data warehousing, ETL, analytics, data science including machine learning and AI, visualisation, planning/budgeting/forecasting, managed data services, and training. Its technical stack is platform-agnostic across IBM Cognos, Microsoft (SQL Server, Power BI, Azure), Oracle, SAP Business Objects, Tableau, QlikView, AWS, Hadoop and Snowflake, with the firm holding IBM Cognos partner status via PartnerWorld and partnerships with Microsoft, AWS, Snowflake, Saltare, Secure Cloud+ and CQC Solutions.
SWBI serves enterprise clients across financial services, publishing, retail, healthcare, charities/NGOs and the public sector, with named engagements including Hodge Bank, Plan International, Parragon Books, Travelex, an unnamed global investment bank, Argos, BBC, Target, WaterAid and others. Its go-to-market is consultative, sales-led, direct enterprise engagement supported by vendor referral channels; revenue is generated through professional services and managed services on multi-year contracts priced per engagement scope rather than via standardised tiers. The firm's value proposition centres on flexible resourcing (on-demand support, on-site training, remote development, team augmentation), security-cleared personnel for sensitive environments, and an 'honest assessment' approach that screens whether an analytics solution is needed before recommending one. Productised differentiation includes the AWS-hosted 'Analytics Incubation Labs' sandbox for 20-day proof-of-concept engagements.
SWBI firmographics
Firmographics- Name
- SWBI
- Legal name
- South West Business Intelligence Ltd
- Website
- https://swbi.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SWBI is a UK-based, founder-led business intelligence and data analytics consultancy serving enterprise clients across financial services, publishing, retail and NGOs with platform-agnostic services spanning data strategy, warehousing, analytics, visualisation, ML/AI and managed services, delivered from Bristol with offshore offices in Cape Town and Bangkok.
- Ownership category
- akta.pro rank
SWBI industry classification
Industry- Product category
- Data Analytics and Business Intelligence Consulting
- NAICS
- Other Management Consulting Services (541618), Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
- akta.pro secondary industries
- Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH), Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where SWBI is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
SWBI business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services and Consulting: SWBI provides consulting services ranging from full solution development to lighter touch advisory roles. They offer managed services, development, training, support, and consultancy. The business model is service-based with flexible engagement structures including on-demand support, remote development, and team augmentation.
- Managed Services: Ongoing managed data services where SWBI takes responsibility for maintaining and anticipating data processes and functions. This provides recurring revenue through service contracts with clients needing ongoing BI support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Consultancy and advisory services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
SWBI product offering
Product offeringCore offering
SWBI is a business intelligence and data analytics consultancy that helps organisations move from data strategy through to delivery and ongoing support. It provides consulting, development, managed services, and training across data management, data warehousing, analytics, data science, machine learning, AI, visualisation, and planning/budgeting/forecasting, working with platforms such as IBM Cognos, Microsoft Power BI and Azure, SAP Business Objects, Oracle, Tableau, QlikView, AWS, Hadoop, and Snowflake. Its offering is delivered through flexible engagement models including on-demand support, on-site training, remote development, and team augmentation, with a distinct AWS-hosted 'try before you buy' Analytics Incubation Labs for proof-of-concept work.
Differentiator
Problem solved
Functional benefit
Products and services
- Data Strategy Consulting
- Data Management Services
- Data Architecture Services
- Data Analytics Services
- Data Science and Analysis Services
- Visualisation Services
- Planning, Budgeting and Forecasting Services
- Managed Data Services
- Training Services
- Analytics Incubation Labs
Quantifiable outcome
- Query times reduced by over 80% from 30 seconds to 4 seconds for global investment bank
- +2 more outcomes
Companies that use SWBI
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
SWBI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SWBI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Secure Cloud+corePartnership began in latter half of 2017. Secure Cloud+ specialises in delivering innovative ICT systems for public sector and defence customers with demanding security requirements. Working together to provide data services to secure environments, leveraging SWBI's experience in sensitive business environments.
- SaltarecoreStrategic partnership formed in July 2016 with Saltare, a company sharing SWBI's values and passion for delivering data solutions effectively. Saltare brings the innovative 4dBI framework which complements SWBI's technical services with expertise in applying business intelligence to effect positive business change.
- CQC SolutionscorePartnership formed after working together on major projects in the investment banking space. CQC provides Project Portfolio Management and Business Process Management consultancy, experts in Daptiv, Changepoint, Oracle Instantis, CA-PPM, IT-ROI and MS Project. Complementary skills enhance both offerings.
- IBMcoreOfficial IBM Cognos partner and major IBM Cognos Product and Service provider in the South West UK. Provides full spectrum of BI reporting services using IBM Cognos Analytics and related IBM data platforms. Relationship established 2017.
- SnowflakestrategicTechnology partnership for Snowflake's cloud data platform, enabling SWBI to deliver modern data warehouse and analytics solutions on Snowflake's infrastructure.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SWBI competitors and assessment
Company assessmentDirect peers
- West Monroe Partners: West Monroe is a mid-market consultancy with established data and analytics practice serving enterprise clients across financial services and other sectors — directly comparable in engagement style and platform-agnostic BI delivery to SWBI.
- Credera: Credera is a boutique management and technology consultancy with strong data/BI capabilities and a similar enterprise client base; comparable to SWBI in offering breadth across BI strategy, implementation, and managed analytics services.
- Slalom Consulting: Slalom is a mid-sized consultancy with deep data and BI/analytics practices, working with enterprise clients on similar platform-agnostic analytics, modernisation, and managed services engagements — directly comparable in services mix and customer profile to SWBI.
Broad incumbents
- Accenture: Accenture's data and analytics practice competes with SWBI on enterprise BI modernisation, Cognos migration, and managed analytics services — much broader portfolio but overlapping capability and customer base.
- Capgemini Invent: Capgemini operates a global consulting and systems integration business with substantial BI/data analytics practices, competing with SWBI for enterprise analytics transformation deals as a much larger, broader incumbent.
- CGI Group: CGI is a global IT and business consulting firm with a substantial BI and data analytics practice, frequently competing with mid-sized BI consultancies like SWBI on UK enterprise and public sector work.
- Cognizant: Cognizant runs a global BI and data analytics consulting practice that overlaps with SWBI's offering across financial services and enterprise customers; competes as a much larger offshore-enabled incumbent.
- Infosys (Infosys Consulting): Infosys provides enterprise BI consulting, data warehousing, and analytics services globally with comparable offshore delivery model; competes with SWBI on cost-sensitive enterprise analytics work.
- NTT Data: NTT Data provides BI consulting, data warehousing, and analytics services with a strong UK and European footprint; comparable to SWBI in platform coverage (Cognos, Power BI, SAP BO) but at substantially greater scale.
Regional players
- Cynoteck Technology Solutions: Cynoteck is a smaller BI consulting firm offering Cognos, Tableau, and Power BI implementation services; comparable to SWBI in boutique BI delivery but with primarily different geographic focus (US/India) rather than competing head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SWBI social profiles
Digital presenceSWBI financial estimates
Financial estimateRevenue estimate
Valuation estimate
SWBI leadership team
Management profileNumber of profiles
Profiles3 records
SWBI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SWBI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SWBI
What does SWBI do?
SWBI is a business intelligence and data analytics consultancy that helps organisations move from data strategy through to delivery and ongoing support. It provides consulting, development, managed services, and training across data management, data warehousing, analytics, data science, machine learning, AI, visualisation, and planning/budgeting/forecasting, working with platforms such as IBM Cognos, Microsoft Power BI and Azure, SAP Business Objects, Oracle, Tableau, QlikView, AWS, Hadoop, and Snowflake. Its offering is delivered through flexible engagement models including on-demand support, on-site training, remote development, and team augmentation, with a distinct AWS-hosted 'try before you buy' Analytics Incubation Labs for proof-of-concept work.
Is SWBI a public or private company?
SWBI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SWBI founded?
SWBI was founded in 2013. It employs 1 to 10 people.
Where is SWBI based?
SWBI is headquartered in Bristol, United Kingdom, in the Europe region.
How does SWBI make money?
Two revenue lines are on record. Professional Services and Consulting is the primary driver. The others are managed Services.
Who are SWBI's main competitors?
Direct peers on record are West Monroe Partners, Credera and Slalom Consulting. Broad incumbents are Accenture, Capgemini Invent, CGI Group, Cognizant, Infosys (Infosys Consulting) and NTT Data. Cynoteck Technology Solutions is listed as a regional player.
Does SWBI have an API?
No public API is recorded for SWBI.
What industry is SWBI in?
SWBI's product category is Data Analytics and Business Intelligence Consulting. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement, with a secondary code of BPAEAMAH, Data & Analytics Operations Outsourcing (DataOps / MLOps). Its NAICS code is 541618 and its SIC code is 8742.