NTNUI

What NTNUI does

NTNUI (originally NTHI, founded October 25, 1910) is a private, non-profit student sports association serving students of the Norwegian University of Science and Technology (NTNU) in Trondheim, Norway. Self-described as 'Norges største idrettslag' (Norway's largest sports club), the organization operates 60+ sports groups spanning competitive, recreational, and para-sports disciplines, with approximately 12,000+ members and 10,000+ active volunteers across committees and sports groups. NTNUI also maintains 24 cabins (koier) in Trøndelag built and operated since 1947, hosts flagship events including Studentlekene Trondheim (Norway's largest student sports event) and the newly launched Trondheim-stafetten relay (May 30, 2026), and runs ancillary services such as Bumerang equipment lending and the Nettbutikk merchandise webshop.

The organization's technology stack is built around a self-developed member management system (NTNUI Medlem at medlem.ntnui.no), originally created as a 2017 bachelor's thesis project and maintained by the student volunteer IT committee NTNUI Sprint. A centralized service portal (NTNUI Hub) integrates membership, applications, and dispensation requests. Operational integrations include Membro for registration, Norges Idrettsforbund (NIF) systems for governing-body compliance, MazeMap for venue mapping, Slack for board communications, and Google Workspace for documents. The IT and creative functions are delivered through dedicated volunteer sub-brands: NTNUI Sprint (IT), NTNUI Blits (photography, video, design), NTNUI Event, NTNUI Paraidrett, and NTNUI Admin.

NTNUI's business model is a subscription-based membership structure rather than a commercial revenue model. Students pay 50 kr per calendar year for membership; non-students pay 5,000 kr per year or apply for dispensation to access student pricing. Individual sports groups charge separate activity fees paid directly to each group. The organization does not disclose financial statements; operating funding is supplemented by institutional grants from NTNU (frastasjonsmidler), Velferdstinget activity support scaled to member counts, a cooperation agreement with the student welfare organization Sit (training facility access), and ancillary revenue from equipment rental, merchandise sales, and field rentals. Governance is exercised through an annually elected General Assembly, Main Board (Hovedstyret), and 24 administrative committees, with leadership transitions including Edvard Andersen taking over as President in February 2019 and the establishment of an interim board in September 2019 to improve organizational continuity.

Name

NTNUI

Legal name

NTNUI

Website

https://ntnui.no

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NTNUI is a volunteer-run, non-profit student sports association serving NTNU students in Trondheim, Norway. Founded in 1910, it operates 60+ sports groups and serves 12,000+ members through annual subscriptions, institutional grants, and ancillary services.

Ownership category

akta.pro rank

Product category

Sports Clubs & Recreation

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

Keywords

• Student sports association
• Membership sports club
• Multisport athletics
• Student recreation services
• Cabin rental club

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Student Membership Fees: Annual membership fees constitute the primary revenue stream. Students pay 50 kr per calendar year for membership, with the fee reviewed annually at the general assembly. Activity fees for individual sports groups are paid separately.
2. Non-Student Membership Fees: Non-student members pay 5,000 kr per calendar year for standard membership. Alternatively, non-students can apply for dispensation to receive student pricing.
3. Equipment Rental (Bumerang): Bumerang service allows members to borrow equipment from the organization, generating ancillary revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

NTNUI is a non-profit student sports association that provides organized sports participation across more than 60 sports groups to students in Trondheim, Norway. It sells annual memberships, organizes training and events, rents cabins to members, and lends sports equipment. Membership is the primary commercial offering, priced at approximately 50 NOK/year for students and 5,000 NOK/year for non-students.

Product overview

NTNUI (Norges største idrettslag - Norway's largest sports club) operates primarily as a membership-based student sports organization offering over 60 different sports groups and activities. The organization's digital portfolio consists of its own-developed member management system (NTNUI Medlem) and a central service hub (NTNUI Hub), complemented by web-based platforms for equipment lending (Bumerang), online merchandise sales (Nettbutikk), open activity management (aktivCampus), and facility rental (Dødens Dal booking). The organization manages an extensive network of 24 cabins (Koiene) and operates traditional events including Studentlekene Trondheim, Trondheim-stafetten, and annual General Assemblies. Supporting functions include NTNUI Sprint (IT committee) for technical development and NTNUI Blits (communications) for content production, with Klubbavisa serving as the organization's annual magazine. In 2026, NTNUI transitioned to new membership registration through Membro while maintaining integration with its proprietary member system at medlem.ntnui.no.

Differentiator

Problem solved

Functional benefit

Brands

• NTNUI Sprint: IT committee responsible for technical solutions including the website, member system, and digital voting at general assemblies.
• NTNUI Blits
• NTNUI Event
• NTNUI Paraidrett
• NTNUI Admin

Quantifiable outcome

• Norway's largest sports club with 12,000+ members

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• NTNUcoreStrategic or Co-development Partner · 1 January 2019Norwegian University of Science and Technology prioritizes student health and wellbeing. NTNU provides funding (frastasjonsmidler) and sports facilities/anlegg to support NTNUI operations. Partnership enables NTNUI to offer affordable sports to students who then perform better academically.
• SitcoreStrategic or Co-development PartnerStudent welfare organization (Studentsamskipnaden) managing fitness centers (Sit Trening) and member services. Previously handled membership collection as part of 'Trondheimsmodellen' (over 20-year collaboration). Continues to provide training facilities and new economic cooperation agreement with NTNUI.
• VelferdstingetminorStrategic or Co-development PartnerStudent Welfare Association strongly supports NTNUI's open practices and low-threshold exercise offerings. Provides activity support/tilskudd based on member numbers.
• SmartprofilminorOthersCorporate partner providing member benefits through promotional products/services.
• Løft – Din Helse TrondheimminorOthersHealth clinic partnership providing heavily discounted rates for NTNUI members: Physiotherapy first consultation 530 kr (regular 530 kr), Chiropractic first consultation 495 kr (regular 495 kr). Located at Moholt, Kiropraktorgården, and Piren.
• SIXTminorOthersCar rental partnership providing discounted prices for NTNUI members. Active NTNUI membership must be shown when picking up vehicle. Contact: [email protected]
• Norges Idrettsforbund (NIF)coreOthersNorwegian Sports Federation governing body. NIF requirements mandated changes to NTNUI's membership registration systems. NTNUI secured integration agreement between NTNUI's membership system and NIF systems to maintain approved sports club status.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Norges idrettsforbund og olympiske og paralympiske komité (NIF): National federation that governs approved sports clubs in Norway; NTNUI must maintain NIF system integration to retain 'approved sports club' status — making NIF a regulatory incumbent whose requirements directly shape NTNUI's operating model.
• NCAA: U.S. collegiate-sports governing body that structures university sports commercialization, scholarships, and broadcasting — a high-scale, broadcast-driven incumbent that contrasts with NTNUI's grassroots membership model while sharing the 'university sports organization' label.
• British Universities & Colleges Sport (BUCS): UK umbrella for higher-education sport running 50+ sports and large-scale championships; serves as a broader-incumbent comparison for NTNUI's institutional partnership and event-hosting playbooks (e.g., Student NM / Studentlekene).

Regional players

• Sammen (Studentsamskipnaden i Bergen): Bergen student welfare organization operating the regional equivalent of Sit, including fitness, housing, and student services — provides a useful reference for the student-services bundle Norwegian student organizations must navigate.

Direct peers

• Allgemeiner Deutscher Hochschulsportverband (adh): German national federation for university sport offering 60+ sports and competing in university championships; structurally similar to NTNUI as a multi-sport, member-funded university-sports organization with comparable breadth and recreational assets.
• Oslo Studentidrettslag (OSI): Student sports association at the University of Oslo with a similar multi-sport, member-driven structure and social/community sports focus — directly comparable in mission, member base (institution students), and governance via General Assembly.
• Bergen Studentidrettslag (BSI): Student sports association serving students at the University of Bergen; operates a comparable multi-sport, member-fee-funded model with sports groups and cabin/hut assets, making BSI the closest Norwegian university-sports counterpart to NTNUI.

Others

• Studentsamskipnaden i Trondheim (Sit): Local student welfare organization that previously ran NTNUI's membership registration through 'Trondheimsmodellen' and continues to provide fitness facilities (Sit Trening); adjacent rather than competing, but their overlap shapes NTNUI's commercial ceiling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ntnuidrett
• Facebookfacebook.com/ntnuiTG
• LinkedInlinkedin.com/company/ntnui

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NTNUI