SmartProfile
SmartProfile, a French software company founded in 1999, provides a unified data marketing platform combining a Customer Data Platform, CNIL-exempt web analytics, marketing automation, and proprietary AI algorithms for enterprise and mid-market customers across multiple verticals in France and Western Europe.
- Company typePrivate
- Founded1999
- HeadquartersValbonne, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What SmartProfile does
SmartProfile is the commercial product of NSP (Net Solution Partner), a privately-held French software company founded in 1999 in Sophia-Antipolis. The company has built a unified data marketing platform — described as a "Hub Data Marketing Made in France" — that combines a Customer Data Platform (CDP), native web and mobile analytics, marketing automation across email/SMS/push/voice channels, a GDPR compliance module, and proprietary AI algorithms (clustering, predictive conversion, churn detection, recommendation engine, and "Sovereign Agent AI") into a single integrated stack. The technology is developed on proprietary infrastructure hosted in France, with a stated capacity to process millions of hits per day on owned servers. The platform is differentiated by regulatory positioning: its web analytics module received a consent exemption from the CNIL (French data protection authority) in 2021, enabling 100% traffic measurement without cookie consent, and has been accredited by the ACPM (the French audience measurement body) since 2009.
The company targets primarily enterprise marketing departments and franchise/distributed networks across multiple verticals — customers include Century 21, Manpower, Air Corsica, Auto Moto, Apivia Courtage, and the Order of Malta. The go-to-market is enterprise sales-led with demo-driven engagement, dedicated Customer Success Managers, quarterly business reviews, and migration support for companies transitioning from competitors such as Google Analytics and Emarsys.
Revenue is generated through a SaaS subscription model with tailored quote-based pricing (annual billing), supplemented by professional services for implementation, integration, and migration. Channels include direct enterprise field sales, inside sales via website demo requests, and an indirect layer of technology integrations with CRM/ERP/e-commerce platforms and ad networks (Google Ads, Meta Ads). The firm operates primarily in France/Western Europe, has no institutional funding rounds or acquisitions disclosed, and appears to remain founder-controlled after more than two decades in operation.
SmartProfile firmographics
Firmographics- Name
- SmartProfile
- Legal name
- NSP Company - Net Solution Partner
- Website
- https://smartp.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmartProfile, a French software company founded in 1999, provides a unified data marketing platform combining a Customer Data Platform, CNIL-exempt web analytics, marketing automation, and proprietary AI algorithms for enterprise and mid-market customers across multiple verticals in France and Western Europe.
- Ownership category
- akta.pro rank
SmartProfile industry classification
Industry- Product category
- Marketing Technology / Customer Data Platform
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where SmartProfile is headquartered
LocationHeadquarters
- HQ city
- Valbonne
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
SmartProfile business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Subscription-based SaaS model providing access to the unified CDP platform with included modules for web analytics, marketing automation, and GDPR compliance. Pricing is tailored based on customer needs and scale.
- Implementation and Integration Services: Professional services including onboarding support, integration consulting, and migration assistance for companies transitioning from competing solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
SmartProfile product offering
Product offeringCore offering
SmartProfile develops and sells a unified data marketing platform combining a customizable Customer Data Platform (CDP) with natively integrated Web Analytics, Marketing Automation, and GDPR compliance modules. The platform unifies customer data from omnichannel touchpoints (web, mobile, CRM, ERP, forms) into a single repository, then activates it through proprietary AI algorithms for automatic segmentation, predictive conversion scoring, churn detection, and personalized recommendations. Built as a 100% French-made SaaS solution with native connectors to advertising networks, CRM, ERP, and e-commerce systems.
Product overview
SmartProfile is a unified data marketing platform built in France comprising a Customer Data Platform (CDP) as the core product, with integrated modules for Web Analytics, Marketing Automation, Email/SMS/Vocal Marketing, GDPR Compliance, AI-powered algorithms (clustering, prediction, recommendations, sovereign AI agents), CRM, Surveys, Gaming, Distributed Marketing, and Mobile Analytics. The platform is 100% French-made with native integrations enabling real-time data synchronization across the technology stack.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartProfile Customer Data Platform (CDP) Unified customer data platform that collects, unifies, and activates customer data from all omnichannel touchpoints (web, mobile, CRM, ERP, forms) into a single repository, providing a 360° customer view with GDPR compliance built-in and customizable segmentation without SQL.
- SmartProfile Web Analytics Native web and mobile tracking module certified by ACPM for audience measurement and exempt from CNIL consent requirements, enabling measurement of 100% of website traffic without requiring visitor consent under French regulations.
- SmartProfile Marketing Automation Cross-channel marketing automation module integrated with the CDP for campaign orchestration across email, SMS, mobile push, voice, and other channels via a visual no-code editor with triggers, timeouts, conditional branches, and A/B testing.
- SmartProfile Local/Distributed Marketing Distributed marketing module allowing brands and franchises to delegate management of decentralized local marketing campaigns to their network while maintaining centralized brand control and network-level analytics.
Quantifiable outcome
- Track 100% of web traffic without cookie consent requirements
- +2 more outcomes
Companies that use SmartProfile
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
SmartProfile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature10 records
SmartProfile partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- INRIA Sophia-AntipoliscoreStrategic research partnership with INRIA (French National Institute for Research in Computer Science and Automation) for developing Machine Learning algorithms applied to Data Marketing. Partnership began in 2017 and expanded in 2022 with second phase focusing on clustering and recommendation algorithms. Includes joint thesis work on responsible marketing algorithms.
- ACPMcoreCertification partnership for audience measurement. Smartprofile has been ACPM-accredited since 2009, allowing clients to officially certify their website and mobile app audiences through the ACPM certification process.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SmartProfile competitors and assessment
Company assessmentDirect peers
- mParticle: mParticle is a CDP purpose-built for marketing and product teams, with strong integrations and identity resolution. It competes directly for the same mid-market and enterprise CDP RFPs that SmartProfile targets.
- Segment (Twilio): Segment is a leading pure-play Customer Data Platform focused on unifying customer data and routing it to marketing, analytics, and product tools. It is a direct peer to SmartProfile's core CDP product with a comparable developer-led GTM and integration philosophy.
- Emarsys (SAP): Emarsys is explicitly named by SmartProfile as a competitor in its own marketing. It provides AI-driven marketing automation, personalization, and CDP capabilities for enterprise marketers and represents the most direct head-to-head positioning.
- Tealium: Tealium provides a customer data platform with real-time data unification, tag management, and consent management — directly comparable to SmartProfile's CDP plus GDPR module combination, especially for privacy-conscious enterprises.
Regional players
- Selligent (Marigold Engage): Selligent (now part of Marigold) is a European omnichannel marketing automation and CDP platform with strong roots in France and Benelux. It is comparable to SmartProfile in serving privacy-conscious European enterprise marketing teams.
- Splio: Splio is a Paris-based SaaS provider of CRM, CDP, and marketing automation primarily serving European retail and consumer brands. It is highly comparable to SmartProfile on product mix, customer profile, and regional focus.
- Actito: Actito is a European (Belgian-French) cross-channel marketing automation and CDP platform targeting mid-market and enterprise customers across Benelux and France. It directly competes for the same European privacy-conscious marketer segment as SmartProfile.
Broad incumbents
- HubSpot: HubSpot provides an integrated CRM, marketing automation, and increasingly CDP-like functionality targeted at mid-market and enterprise customers. While more generalist, it competes for inbound-led mid-market marketing automation deals that SmartProfile also targets.
- Salesforce Marketing Cloud (Salesforce CDP / Interaction Studio): Salesforce offers a broad CRM and marketing cloud portfolio including a native CDP and marketing automation capabilities. While much larger and global, it competes directly with SmartProfile in enterprise marketing technology RFPs, particularly where multi-product suites are preferred.
- Adobe Experience Platform (Adobe Real-Time CDP): Adobe's Experience Platform bundles CDP, analytics, and marketing automation capabilities aimed at enterprise customers, directly overlapping SmartProfile's integrated offering but with substantially deeper R&D resources and global scale.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmartProfile social profiles
Digital presenceSmartProfile compliance and trust
Trust signalCompliance6 records
SmartProfile financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartProfile leadership team
Management profileNumber of profiles
SmartProfile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartProfile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartProfile
What does SmartProfile do?
SmartProfile develops and sells a unified data marketing platform combining a customizable Customer Data Platform (CDP) with natively integrated Web Analytics, Marketing Automation, and GDPR compliance modules. The platform unifies customer data from omnichannel touchpoints (web, mobile, CRM, ERP, forms) into a single repository, then activates it through proprietary AI algorithms for automatic segmentation, predictive conversion scoring, churn detection, and personalized recommendations. Built as a 100% French-made SaaS solution with native connectors to advertising networks, CRM, ERP, and e-commerce systems.
Is SmartProfile a public or private company?
SmartProfile is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmartProfile founded?
SmartProfile was founded in 1999. It employs 1 to 10 people.
Where is SmartProfile based?
SmartProfile is headquartered in Valbonne, France, in the Europe region.
How does SmartProfile make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are implementation and Integration Services.
Who are SmartProfile's main competitors?
Direct peers on record are mParticle, Segment (Twilio), Emarsys (SAP) and Tealium. Regional players are Selligent (Marigold Engage), Splio and Actito. Broad incumbents are HubSpot, Salesforce Marketing Cloud (Salesforce CDP / Interaction Studio) and Adobe Experience Platform (Adobe Real-Time CDP).
Does SmartProfile have an API?
Yes. SmartProfile offers custom APIs and webhooks for specialized business tools and proprietary databases. The platform enables real-time data exchange with CRM, ERP, and other enterprise systems via native connectors. Data from the CDP can be fed back into external tools via APIs or webhooks. The platform supports omnichannel deployment via API or MCP server to push recommendations across channels including website, emails, pop-ups, and SMS. Developer documentation is at smartp.com/en/cdp-connectors-marketing-automation.
What industry is SmartProfile in?
SmartProfile's product category is Marketing Technology / Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.