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Newsmaker

Full company profile

uuid003g4rz

Namestring
Newsmaker
Legal namestring
Newsmaker Media Group
Websiteurl
newsmakermediagroup.com
Company typeenum
Private
Founded yearint
2019
Descriptiontext

Newsmaker Media Group is a privately held, full-service communications consultancy founded in 2019 and headquartered in India. The firm delivers public relations, media relations, event management, crisis management, content creation, product marketing, and branding services to enterprise clients operating across technology, healthcare, finance, tourism, and marketing sectors. Its named client portfolio includes global brands such as Google, Netflix, Samsung, YouTube, Tinder, Grab, Prime Video, Swiggy, Robinhood, Verily, and Snapchat, alongside Indian enterprises including Fortis Hospital, SMFG India Credit, IATO, Eye 7, Resurgent India, Talent Corner, and growth-stage companies such as CoRover.ai/BharatGPT and plutosONE. Founder Ekta Paliwal leads the firm with Simran Nagpal serving as Head of Business Development, supported by account management and account executive staff.

The service portfolio is structured around six categories: Media Relations (media outreach, press release distribution, story pitching, media training), Event Management (conceptualization, marketing, venue and logistics management), Crisis Management (online reputation management, crisis communications planning, social media crisis management), Content Creation (articles, blogs, content strategy, SEO content, content marketing), Product Marketing, and Branding and Interactive Experiences. The company is positioned as a professional services consultancy rather than a technology product company, with no proprietary technology stack, software products, or AI/ML capabilities disclosed in the source material. Distribution is conducted directly through an internal team without intermediary channels.

Revenue is generated through project-based and retainer arrangements typical of B2B professional services firms, with pricing customized based on client scope and not publicly disclosed. The go-to-market motion is sales-led, combining direct outreach, referrals from existing clients, and industry presence, supported by an active content marketing blog, social media presence on LinkedIn, Twitter, and Instagram, and a client showcase featuring press wins in top-tier Indian publications such as The Hindu, Times of India, Indian Express, and Economic Times. Ownership is founder-led and independent, with no external institutional investors, parent companies, funding rounds, or M&A activity disclosed in the available data.

Short descriptiontext

Newsmaker Media Group is a privately held, India-based communications consultancy founded in 2019 that provides media relations, crisis management, event management, content creation, and branding services to enterprise clients across technology, healthcare, finance, and tourism sectors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
Markets served

Serves global market

Keyword5 values
public relations services, media relations, crisis communications, event management, content marketing
Industry3 codes
PRIMARYBPAFADAF
Media Relations & Press Office Services
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYMPAAADAI
Media Relations & Press Office Services
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies
SECONDARYBPAFADAO
Event PR & Communications Support
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
NAICS code2 codes
  • Public Relations Agencies54182
  • Advertising, Public Relations, and Related Services5418
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Public Relations & Communications Consultancy
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Communications Services
TypeProfessional Services
Description

The company generates revenue through providing professional communications, PR, and marketing consulting services including media relations, event management, crisis management, and content creation. Revenue appears to be project-based or retainer arrangements typical of B2B professional services firms.

newsmakermediagroup.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Newsmaker Media Group is a full-service communications consultancy that delivers public relations, media relations, event management, crisis management, content creation, product marketing, and branding services to enterprise clients. The firm pitches stories to media outlets, distributes press releases, plans and executes events, manages online reputation during crises, and produces editorial, blog, and SEO content for brand amplification.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Newsmaker Media Group operates as a full-service communications consultancy offering a unified suite of PR and marketing services. The portfolio includes Media Relations (media outreach, press release distribution, story pitching, media training), Event Management (conceptualization, marketing, venue and logistics management), Crisis Management (online reputation management, crisis communications planning, social media crisis management), Content Creation (article/blog writing, content strategy, SEO content, content marketing), Product Marketing, and Branding and Interactive Experiences. These services work together to deliver strategic storytelling and measurable impact for client brands.

Product and service6 records
1Media Relations
CategoryPublic Relations
2Event Management
CategoryEvent Marketing
3Crisis Management
CategoryCrisis Communications
4Content Creation
CategoryContent Marketing
5Product Marketing
CategoryMarketing Services
6Branding and Interactive Experiences
CategoryBrand Strategy
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1Edelman
TypeBroad incumbent
Description

Global communications and PR giant with significant India operations; competes for the same enterprise and tech-sector media relations mandates that Newsmaker serves.

2Weber Shandwick
TypeBroad incumbent
Description

Interpublic-owned global PR firm with India operations; competes for enterprise media relations and corporate communications mandates across tech and consumer.

3MSL Group (Publicis)
TypeBroad incumbent
Description

Publicis Groupe's global PR and communications network with India presence; offers media relations, content, and influencer services comparable to Newsmaker's portfolio.

4Ogilvy PR (Ogilvy Public Relations)
TypeBroad incumbent
Description

WPP-owned integrated communications group with PR arm in India; provides media relations, influencer, and brand storytelling services comparable to Newsmaker's stack.

5Golin
TypeBroad incumbent
Description

Interpublic-owned global PR agency with India operations; competes for integrated media relations and brand storytelling mandates with similar digital-first positioning.

6Value 360 Communications
TypeEmerging player
Description

Indian PR and communications agency serving enterprise and startup clients; comparable in scale, services, and Indian market focus to Newsmaker Media Group.

7FleishmanHillard
TypeBroad incumbent
Description

Global PR network offering media relations, content, and crisis communications with India presence; competes directly for enterprise tech and consumer PR retainers.

8Ketchum
TypeBroad incumbent
Description

Omnicom-owned global PR firm with India presence; offers media relations, content, and brand storytelling services directly comparable to Newsmaker.

9Adfactors PR
TypeDirect peer
Description

India's largest homegrown PR firm offering media relations, crisis, and corporate communications to enterprises; closest direct domestic competitor to Newsmaker in the Indian market.

10Hill+Knowlton
TypeBroad incumbent
Description

Global communications consultancy with India operations focused on media relations, public affairs, and crisis; directly comparable in service mix and target segments.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers20 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Newsmaker

Public Relations & Communications Consultancynewsmakermediagroup.com

Newsmaker Media Group is a privately held, India-based communications consultancy founded in 2019 that provides media relations, crisis management, event management, content creation, and branding services to enterprise clients across technology, healthcare, finance, and tourism sectors.

What Newsmaker does

Newsmaker Media Group is a privately held, full-service communications consultancy founded in 2019 and headquartered in India. The firm delivers public relations, media relations, event management, crisis management, content creation, product marketing, and branding services to enterprise clients operating across technology, healthcare, finance, tourism, and marketing sectors. Its named client portfolio includes global brands such as Google, Netflix, Samsung, YouTube, Tinder, Grab, Prime Video, Swiggy, Robinhood, Verily, and Snapchat, alongside Indian enterprises including Fortis Hospital, SMFG India Credit, IATO, Eye 7, Resurgent India, Talent Corner, and growth-stage companies such as CoRover.ai/BharatGPT and plutosONE. Founder Ekta Paliwal leads the firm with Simran Nagpal serving as Head of Business Development, supported by account management and account executive staff.

The service portfolio is structured around six categories: Media Relations (media outreach, press release distribution, story pitching, media training), Event Management (conceptualization, marketing, venue and logistics management), Crisis Management (online reputation management, crisis communications planning, social media crisis management), Content Creation (articles, blogs, content strategy, SEO content, content marketing), Product Marketing, and Branding and Interactive Experiences. The company is positioned as a professional services consultancy rather than a technology product company, with no proprietary technology stack, software products, or AI/ML capabilities disclosed in the source material. Distribution is conducted directly through an internal team without intermediary channels.

Revenue is generated through project-based and retainer arrangements typical of B2B professional services firms, with pricing customized based on client scope and not publicly disclosed. The go-to-market motion is sales-led, combining direct outreach, referrals from existing clients, and industry presence, supported by an active content marketing blog, social media presence on LinkedIn, Twitter, and Instagram, and a client showcase featuring press wins in top-tier Indian publications such as The Hindu, Times of India, Indian Express, and Economic Times. Ownership is founder-led and independent, with no external institutional investors, parent companies, funding rounds, or M&A activity disclosed in the available data.

Newsmaker firmographics

Firmographics
Name
Newsmaker
Legal name
Newsmaker Media Group
Website
https://newsmakermediagroup.com
Company type
Private
Founded year
2019
Operating status
Operating
Headcount range
251–500 employees
Short description
Newsmaker Media Group is a privately held, India-based communications consultancy founded in 2019 that provides media relations, crisis management, event management, content creation, and branding services to enterprise clients across technology, healthcare, finance, and tourism sectors.
Ownership category
akta.pro rank

Newsmaker industry classification

Industry
Product category
Public Relations & Communications Consultancy
NAICS
Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
SIC
Services-Advertising Agencies (7311)
akta.pro industry
PRIMARYBPAFADAF
Media Relations & Press Office Services
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications
SECONDARYMPAAADAI
Media Relations & Press Office Services
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies
SECONDARYBPAFADAO
Event PR & Communications Support
Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

  • Public relations services
  • Media relations
  • Crisis communications
  • Event management
  • Content marketing

Newsmaker business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Professional Communications Services: The company generates revenue through providing professional communications, PR, and marketing consulting services including media relations, event management, crisis management, and content creation. Revenue appears to be project-based or retainer arrangements typical of B2B professional services firms.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Newsmaker product offering

Product offering

Core offering

Newsmaker Media Group is a full-service communications consultancy that delivers public relations, media relations, event management, crisis management, content creation, product marketing, and branding services to enterprise clients. The firm pitches stories to media outlets, distributes press releases, plans and executes events, manages online reputation during crises, and produces editorial, blog, and SEO content for brand amplification.

Product overview

Newsmaker Media Group operates as a full-service communications consultancy offering a unified suite of PR and marketing services. The portfolio includes Media Relations (media outreach, press release distribution, story pitching, media training), Event Management (conceptualization, marketing, venue and logistics management), Crisis Management (online reputation management, crisis communications planning, social media crisis management), Content Creation (article/blog writing, content strategy, SEO content, content marketing), Product Marketing, and Branding and Interactive Experiences. These services work together to deliver strategic storytelling and measurable impact for client brands.

Differentiator

Problem solved

Functional benefit

Products and services

  • Media Relations
  • Event Management
  • Crisis Management
  • Content Creation
  • Product Marketing
  • Branding and Interactive Experiences

Companies that use Newsmaker

Customer profile

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Newsmaker technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Newsmaker partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Newsmaker competitors and assessment

Company assessment

Broad incumbents

  • Edelman: Global communications and PR giant with significant India operations; competes for the same enterprise and tech-sector media relations mandates that Newsmaker serves.
  • Weber Shandwick: Interpublic-owned global PR firm with India operations; competes for enterprise media relations and corporate communications mandates across tech and consumer.
  • MSL Group (Publicis): Publicis Groupe's global PR and communications network with India presence; offers media relations, content, and influencer services comparable to Newsmaker's portfolio.
  • Ogilvy PR (Ogilvy Public Relations): WPP-owned integrated communications group with PR arm in India; provides media relations, influencer, and brand storytelling services comparable to Newsmaker's stack.
  • Golin: Interpublic-owned global PR agency with India operations; competes for integrated media relations and brand storytelling mandates with similar digital-first positioning.
  • FleishmanHillard: Global PR network offering media relations, content, and crisis communications with India presence; competes directly for enterprise tech and consumer PR retainers.
  • Ketchum: Omnicom-owned global PR firm with India presence; offers media relations, content, and brand storytelling services directly comparable to Newsmaker.
  • Hill+Knowlton: Global communications consultancy with India operations focused on media relations, public affairs, and crisis; directly comparable in service mix and target segments.

Emerging players

  • Value 360 Communications: Indian PR and communications agency serving enterprise and startup clients; comparable in scale, services, and Indian market focus to Newsmaker Media Group.

Direct peers

  • Adfactors PR: India's largest homegrown PR firm offering media relations, crisis, and corporate communications to enterprises; closest direct domestic competitor to Newsmaker in the Indian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Newsmaker social profiles

Digital presence

Newsmaker financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Newsmaker leadership team

Management profile

Number of profiles

Profiles6 records

Newsmaker funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Newsmaker M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newsmaker

What does Newsmaker do?

Newsmaker Media Group is a full-service communications consultancy that delivers public relations, media relations, event management, crisis management, content creation, product marketing, and branding services to enterprise clients. The firm pitches stories to media outlets, distributes press releases, plans and executes events, manages online reputation during crises, and produces editorial, blog, and SEO content for brand amplification.

Is Newsmaker a public or private company?

Newsmaker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Newsmaker founded?

Newsmaker was founded in 2019. It employs 251 to 500 people.

How does Newsmaker make money?

One revenue line is on record: professional Communications Services.

Who are Newsmaker's main competitors?

Broad incumbents on record are Edelman, Weber Shandwick, MSL Group (Publicis), Ogilvy PR (Ogilvy Public Relations), Golin, FleishmanHillard, Ketchum and Hill+Knowlton. Value 360 Communications is listed as an emerging player. Adfactors PR is listed as a direct peer.

Does Newsmaker have an API?

No public API is recorded for Newsmaker.

What industry is Newsmaker in?

Newsmaker's product category is Public Relations & Communications Consultancy. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAI, Media Relations & Press Office Services. Its NAICS code is 54182 and its SIC code is 7311.

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