Signes Jordemoder & Scanningsklinik

Name

Signes Jordemoder & Scanningsklinik

Legal name

Signes Jordemoder & Scanningsklinik

Website

https://signesscanningsklinik.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound and Midwifery Services

NAICS

Diagnostic Imaging Centers (621512), Family Planning Centers (621410)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

akta.pro secondary industries

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Maternal-Fetal Medicine (High-Risk Pregnancy) Centers (HLAFAJAB), Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Prenatal ultrasound scanning
• Midwifery consultations
• Non-invasive prenatal testing
• Pregnancy therapeutic massage
• Obstetric ultrasound clinic

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. One-time ultrasound scanning services: Pay-per-scan model across a menu of services: early scan (600 kr, 15 min), nuchal translucency scan (1,200 kr, 40 min), malformation scan (1,200 kr, 40 min), weight scan (700 kr, 25 min), gender scan (800 kr, 25 min), 3D/4D basis (1,000 kr, 30 min), 3D/4D luxury (1,400 kr, 45 min). Weekend/holiday surcharge of 100 kr applies.
2. Multi-scan package bundles: Prepaid bundles of 2-6 scans at a discount versus à la carte. Basis pakke (1,900 kr), Lille pakke (1,700 kr), Stor pakke (2,300 kr), Scanningspakken (2,800 kr), Graviditetspakken (4,200 kr). Lock-in across the pregnancy drives higher lifetime value and customer retention.
3. Midwife consultations: 50-minute confidential midwife consultations priced at 700 kr covering pregnancy, birth preparation, postnatal debriefing, breastfeeding support, fertility concerns and partner dynamics. Includes eligibility for Sygeforsikringen 'danmark' reimbursement (30% up to 300 kr).
4. Therapeutic treatments (massage, acupuncture, rebozo, hindeløsning): Pregnancy massage (50 min), afterbirth massage (775 kr, 50 min), baby massage (750 kr private, 1,200 kr group), rebozo massage (750 kr), acupuncture for nausea/back pain/edema/fetal maturation (650 kr first, 550 kr subsequent), fødselsmodnende behandling (775 kr, 50 min), hindeløsning (400 kr, 20 min), combined massage + acupuncture (775 kr). Clip cards for acupuncture courses offer discounts.
5. Genetic test reselling (NIPT): Clinic resells NIFTY Pro (4,500 kr incl. short scan) and EVITA Test Complete (15,000 kr incl. short scan). Customer pays for blood draw and a short scan; if test is not taken, 500 kr scan fee still applies. Clinic acts as intermediary with BGI (NIFTY) and Arcedi/AUH Skejby (EVITA).
6. Zone therapy and nutritional therapy sub-clinic: External zone therapist Anette Gammelgaard rents space and operates zone therapy (750 kr/30 min for babies, 875 kr/60 min for adults) and nutritional therapy (1,985 kr first consultation, 875 kr/30 min or 1,000 kr/45 min follow-up). GROW Baby DNA report sold at 5,455 kr.
7. Gift card sales: Gift cards for any scanning, treatment or birth preparation, customer-chosen amount, valid 1 year, non-refundable. Payment in advance via MobilePay. Available as printed card by post or electronic PDF for self-printing.
8. Ancillary product sales: Color photo prints (25 kr each or 5 for 100 kr), USB stick with images/clips (100 kr, re-usable across visits), Tricefy SMS link (25 kr). All scanning appointments include a folder of black-and-white prints at no extra cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The clinic delivers private prenatal ultrasound scanning (2D, 3D and 4D) and midwifery care to pregnant and postnatal women in Aarhus, Denmark, on a direct-pay basis. Its portfolio includes individual scans, multi-scan bundles, 50-minute midwife consultations, pregnancy and postnatal therapeutic treatments (massage, acupuncture, rebozo, zone therapy, membrane sweep), and resold non-invasive prenatal genetic tests (NIFTY Pro and EVITA Test). All services are performed by certified midwives and supplemented with integrated electronic insurance reimbursement, digital image delivery and online booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Tidlig scanning (Early pregnancy scan) Cross-sectional 2D ultrasound scan for pregnant women from week 5+0 to 12+6 confirming intrauterine pregnancy, fetal heartbeat, gestational age and basic assessment. Duration 15 minutes, priced at 600 kr with weekend/holiday surcharge of 100 kr. Follow-up early scans after week 12 cost 400 kr. Target customer: expecting mothers in first trimester.
• Nakkefoldsscanning (Nuchal translucency scan) First-trimester combined screening scan performed between week 11+4 and 13+6 to assess nuchal translucency and other markers for chromosomal abnormality risk. Duration 40 minutes, priced at 1,200 kr, eligible for Sygeforsikringen 'danmark' reimbursement. Performed by certified midwives.
• Misdannelsesscanning (Malformation scan) Detailed second-trimester anomaly scan offered as early malformation scan (week 15-19) and late malformation scan (week 19-22) to assess fetal organs, growth and structural development. Duration 40 minutes, priced at 1,200 kr, eligible for Sygeforsikringen 'danmark' reimbursement. Same price applies for twin pregnancies.
• Vægtscanning (Weight scan) Third-trimester scan from week 14-42 assessing fetal weight, growth trajectory, placenta position and amniotic fluid levels. Duration 25 minutes, priced at 700 kr with weekend/holiday surcharge of 100 kr.
• Kønsscanning udvidet (Extended gender scan) Gender determination scan from week 14+ including growth and placenta check. Duration 25 minutes, priced at 800 kr. Free rescan offered if gender cannot be determined with certainty after 13+0.
• 3D/4D basis scan Volumetric 3D and motion 4D obstetric ultrasound scan from week 25-34 producing near-photographic fetal images, including growth and wellbeing check. Duration 30 minutes, priced at 1,000 kr. Not offered in the public Danish system. Best results week 25-32 due to optimal amniotic fluid levels.
• 3D/4D luksus scan

Quantifiable outcome

• 30,000+ fetal scans performed by founder Signe Clement personally
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sygeforsikringen 'danmark'coreOthersSygeforsikringen 'danmark' is a Danish private health insurance organization that provides subsidies to the clinic's customers. The clinic is registered as a 'privatpraktiserende jordemoder' and electronically reports consultations to 'danmark' after each session. Customers receive a 30% subsidy (max 300 kr) on qualifying midwife consultations lasting at least 40 minutes, plus 30% (max 150 kr) on group birth preparation. This partnership materially lowers out-of-pocket cost for insured customers and is displayed via the 'danmark' logo across the clinic's treatment and scanning pages.
• BGI (NIFTY Pro test provider)coreTechnology or IntegrationBGI provides the NIFTY Pro non-invasive prenatal test (NIPT) that the clinic offers to its customers. The clinic performs the blood draw and an initial short scan, then BGI's laboratory processes the sample. More than 15 million NIFTY tests have been performed globally with >99% accuracy for common chromosomal abnormalities including Down syndrome. The test can also be administered for twin pregnancies. Priced at 4,500 kr including a short scan.
• Arcedi Biotech (EVITA Test) / Aarhus Universitetshospital Skejby, Klinisk Genetisk AfdelingcoreTechnology or IntegrationArcedi developed the EVITA Test Complete non-invasive prenatal test that isolates intact fetal cells from maternal blood for comprehensive fetal DNA analysis. The clinic performs the blood draw (weeks 10-14), the sample is sent first to Arcedi and then to the Clinical Genetics department at Aarhus Universitetshospital Skejby for analysis by genetic specialists. Results returned within 12 business days. The test is validated by Danish geneticists at Skejby and screens for trisomies 21/18/13, DiGeorge, Prader-Willi/Angelman, Smith-Magenis, Cri du Chat, Jacobsen syndrome, sex chromosome abnormalities and many more. Priced at 15,000 kr including a short scan.
• Anette Gammelgaard (Gammelgaard Plus)minorImplementation/ SI/ Consulting PartnerZoneterapeut and nutritional therapist Anette Gammelgaard (35 years' experience) operates a sub-clinic from the same Aarhus location, offering zone therapy for babies, children and adults as well as nutritional therapy and the GROW Baby DNA report (5,455 kr). Zone therapy pricing: 750 kr/30 min (babies), 875 kr/60 min (adults). Nutritional therapy: 1,985 kr first consultation. Books independently via her own system.
• Aarhus Universitetshospital (Skejby) - Føtalmedicinsk AfdelingcoreStrategic or Co-development PartnerFounder Signe Clement maintains a part-time scanning role at Aarhus Universitetshospital's Føtalmedicinsk afdeling (Fetal Medicine Department), where she previously worked full-time from 2003-2015 (initially on the labour ward 2003-2007, then as a scanning midwife 2007-2015). This dual affiliation is highlighted by the clinic as a deliberate choice to keep the founder continuously updated on the latest specialist knowledge and to enable direct referral pathways for abnormal findings.
• Konkurrence- og Forbrugerstyrelsens Center for KlageløsningminorOthersDanish Consumer Complaints Center designated as the official complaint-handling authority for the clinic, in compliance with Danish consumer law. Customers can also complain via the EU Commission's online dispute resolution platform. The clinic's email ([email protected]) is published as the contact for complaints.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Copenhagen Fertility Center: Danish fertility clinic providing IVF, IUI and prenatal scanning. Comparable in offering mid-trimester scans and prenatal monitoring but based in the Copenhagen region and primarily focused on fertility treatment rather than midwife-led scanning.
• Maigaard Fertilitetsklinik: Danish fertility and gynecology clinic in Aarhus offering scanning, fertility treatment and women's health services. Adjacent rather than directly overlapping, but competes for the same Aarhus-based pregnant/trying-to-conceive demographic.

Others

• Trice Imaging: Cloud-based medical image-sharing platform whose Tricefy product Signes Scanningsklinik uses to deliver scan images and clips via SMS. Listed as a Tricefy customer; technology enabler rather than competitor.

Direct peers

• Window to the Womb: UK-based private ultrasound scanning chain specializing in 3D/4D baby scans, gender reveal scans, and growth scans, operating a direct-to-consumer model very similar to Signes Scanningsklinik. Comparable service menu, pricing transparency, and weekend/evening convenience positioning.
• Babybond: UK private ultrasound franchise offering 2D/3D/4D baby scans with package bundles (similar to Graviditetspakken). Comparable direct-to-consumer, package-based GTM targeting expecting parents.
• Aagaards Klinik: Danish private gynecological and ultrasound clinic offering pregnancy scans, fertility assessments and gynecological examinations. Closest domestic competitor with similar midwife/sonographer-staffed prenatal scanning model in Denmark.

Broad incumbents

• Genea: Australian fertility and women's health group operating clinics across Australia. Broader incumbent in fertility, IVF and prenatal services; comparable in clinic-based reproductive care delivery but multi-site and much larger scale.
• Natera: US-based genetic testing company offering Panorama NIPT and other reproductive genetic tests. Comparable in NIPT reselling partnership model but operates at much greater scale and as a lab/provider rather than midwife-led clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/signesscanningsklinik
• Instagraminstagram.com/signes_jordemoderklinik
• LinkedInlinkedin.com/company/signes-jordemoder--og-scanningsklinik

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signes Jordemoder & Scanningsklinik