President Chain Store

What President Chain Store does

President Chain Store Corporation (統一超商, TPE: 2912) operates 7-ELEVEN in Taiwan under license from 7-Eleven International, running 7,077 stores as of 2024 — the nation's largest and most geographically dense 24/7 convenience retail network. The legal entity was founded in 1978 and is headquartered in Taipei; it is a publicly listed subsidiary of diversified conglomerate Uni-President Enterprises Corporation (統一企業集團). Beyond core convenience retail, the company operates a vertically integrated platform spanning fresh private-label brands (CITY CAFE, CITY TEA, 天素地蔬 Veggie Selection, Simple-Fit, 星級饗宴, Ohlala), the OPENPOINT loyalty ecosystem (18M members, cross-border points interoperability with Japan's Ponta and Philippines 7-ELEVEN), the icash 2.0 stored-value and payment system, and a stack of digital channels (i預購 pre-order, i劃算 group buying, iOPEN Mall marketplace with 70,000+ micro-sellers, foodomo delivery). Physical infrastructure is leveraged for last-mile logistics services (交貨便 store-to-door, 賣貨便 seller fulfillment, T-Cat, DHL/FedEx drop-off) and the ibon multi-service kiosk installed in every store.

Revenue is generated through a hybrid of direct retail product sales (food, beverages, private-label goods) across company-operated and franchised stores, franchise royalties and fees, transaction-based commissions from ibon services (ticketing, bill payment, game top-up, government services, printing, ATM), digital marketplace commissions (iOPEN Mall, foodomo), logistics delivery fees, and financial/payment services (icash 2.0, icash Pay, gift cards). International royalty and investment income flows from jointly-controlled 7-ELEVEN operations in the Philippines, Shanghai, and Zhejiang. Pricing follows mass-market convenience-store conventions with mass-market competitive pricing on retail SKUs and a subscription tier (uniopen PRIMA) on the loyalty side; no standardized tiered pricing is publicly disclosed. The customer base is overwhelmingly Taiwanese mass-market consumers, augmented by SMEs using ibon and logistics, micro-sellers on iOPEN Mall, government and welfare partners via the long-running 把愛找回來 charity platform, and senior/elderly users through meal-delivery and dementia-friendly store programs.

FY2024 consolidated revenue reached a record NT$337,932,397,000 (approximately US$10.4B), up 6.58% year-on-year. The company has a deep ESG posture — DJSI World constituent for six consecutive years (ranked #3 globally in food retail 2024), TCFD supporter, CDP A-, top-5% Taiwan Corporate Governance ranking for ten consecutive years — and embedded sustainability-linked loans with five Taiwanese banks. Technology-enabled formats include X-STORE 8 (LiDAR-driven autonomous checkout, October 2024), 7-ELEVEN Fresh experience stores (願橋門市, November 2024), and the ZEELAND-MARK composite mall (October 2024), all built atop the existing 7,000+ store footprint. Strategic posture is mature category leadership with measured format innovation rather than disruptive growth.

Name

President Chain Store

Legal name

UNI-President Chain Store Corporation

Website

https://7-11.com.tw

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

President Chain Store (TPE: 2912) operates Taiwan's 7-ELEVEN network of 7,077 convenience stores, integrating retail, OPENPOINT loyalty (18M members), icash payment, ibon kiosks, logistics, and digital marketplaces (iOPEN Mall, i預購, foodomo) to serve mass-market Taiwanese consumers.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Convenience Stores (5412), Retail-Grocery Stores (5411)

akta.pro primary industry

Grocery & Food Omnichannel (CRAFAEAE)

akta.pro secondary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Convenience store retail
• Digital payment services
• Retail logistics services
• Loyalty program platform
• Private label food products

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Retail Product Sales: Sale of food, beverages, packaged goods, and private-label products (天素地蔬, Simple-Fit, 星級饗宴, etc.) across 7,000+ stores. Revenue includes commissions from franchisees and direct sales from company-operated stores.
2. Franchise Royalties and Fees: Revenue from franchise model where independent operators run 7-ELEVEN stores under license, paying royalties and fees to President Chain Store. Taiwan store count reached 7,077 in 2024.
3. Logistics and Delivery Services: Revenue from delivery and shipping services including 交貨便 (store-to-door), 賣貨便 (seller fulfillment), 國際交貨便 (international shipping), DHL, FedEx, T-Cat (宅急便), and 郵局便利包. Also includes cold chain logistics for frozen and chilled products.
4. Digital and E-commerce Platforms: Commissions and fees from iOPEN Mall (cross-border marketplace), i預購 (pre-order), i划算 (group buying), foodomo (delivery platform), and OPENPOINT ecosystem services.
5. Financial and Payment Services: Revenue from icash 2.0, icash Pay, gift cards, digital gift vouchers, 零錢包 (digital wallet), bill payment services (繳費便), ATM services, and 中獎發票兌換.
6. ibon Platform Services: Commissions and fees from ibon self-service kiosks for ticket sales (售票系統), game top-up (遊戲儲值), printing/scanning, government service fees, and various bill payments.
7. Retail Property and Mall Management: Revenue from managing retail spaces and shopping complexes (統一超商商場) and commissions from joint brand deployments such as ZEELAND-MARK new generation complex.
8. International Operations: Revenue from international investments including Philippines 7-ELEVEN, Shanghai 7-ELEVEN, Zhejiang 7-ELEVEN, and other affiliated operations in China and Southeast Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Core offering

President Chain Store operates Taiwan's 7-ELEVEN convenience store chain, the country's largest with over 7,000 stores, providing 24/7 retail of food, beverages, daily necessities, fresh meals, and private-label brands, together with integrated digital services (OPENPOINT loyalty with 18 million members, icash Pay, ibon kiosks, i預購, iOPEN Mall marketplace, foodomo delivery), logistics and shipping services, and financial/payment services. The business combines physical retail density with proprietary digital platforms to deliver an OMO (Online-Merge-Offline) daily-life services ecosystem.

Product overview

President Chain Store (統一超商) operates Taiwan's 7-ELEVEN convenience store chain as a multi-format retail platform offering both physical store products and digital services. The core offering includes proprietary fresh food brands (CITY CAFE, 天素地蔬, Simple-Fit, 星級饗宴, Ohlala), the OPENPOINT loyalty ecosystem (18M+ members), icash 2.0 payment integration, and digital platforms (i預購, iOPEN Mall, foodomo delivery). Technology-enabled formats include X-STORE unmanned stores with LiDAR AI recognition. The network spans 7,000+ physical stores providing logistics services (交貨便, 賣貨便), ibon service kiosks, and sustainability initiatives (OPEN iECO循環杯).

Differentiator

Problem solved

Functional benefit

Brands

• CITY CAFE: Coffee and beverage brand
• CITY TEA
• OPENPOINT
• icash 2.0
• 天素地蔬 (Veggie Selection)
• Simple-Fit
• 星級饗宴
• X-STORE
• Good Neighbor Foundation (好鄰居文教基金會)
• OPEN! CHANNEL
• i預購
• iOPEN Mall
• foodomo
• icash Pay

Products and services

• 7-ELEVEN Convenience Store Network The 7-ELEVEN physical convenience store network across Taiwan offering 24/7 retail of food, beverages, daily necessities, fresh meals, and integrated services (OPENPOINT, icash, ibon, logistics). Special formats include X-STORE autonomous, Fresh, 星級饗宴, 天素地蔬 vegetarian stores, and DEI-friendly stores. Target customers are general Taiwanese consumers.
• CITY CAFE

Quantifiable outcome

• 7,077 stores operating 24/7 across Taiwan with #1 market share
• +9 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature9 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Starbucks Taiwan (星巴克)coreStrategic or Co-development PartnerJoint development of OPEN iECO recycled cup service expanding to Starbucks chain restaurant channels in Taiwan. Both brands share the OPEN iECO ecosystem allowing consumers to borrow from one brand's store and return to another. Also co-developing coffee-related sustainability programs including coffee grounds recycling into fashion products and shoe materials.
• 21 Plus / 21 CenturycoreStrategic or Co-development PartnerPartner chain restaurant included in OPEN iECO recycled cup ecosystem, extending circular cup service to 21 Plus restaurant locations alongside 7-ELEVEN and Starbucks.
• Society of Wilderness (荒野保護協會)minorStrategic or Co-development PartnerLong-term environmental partner collaborating on sustainability education and awareness campaigns. Partnered on Earth Hour initiative and Summer Solstice Lights-Off campaign through the 把愛找回來 fundraising platform.
• Cathay United Bank (國泰世華) - Carbon Reduction WorkshopminorStrategic or Co-development PartnerOrganized 'Carbon Reduction and Circular Economy Exploration Workshop' in 2024 with 12 raw material and food processing companies in the supply chain to discuss low-carbon transformation and circular economy practices.
• Taiwan Millennium Health Foundation (千禧之愛健康基金會)minorStrategic or Co-development PartnerQualified nutritionists from the foundation evaluate and recommend nutritional content of Simple Fit brand products, ensuring alignment with national dietary guidelines.
• Health Promotion Administration (衛生福利部國民健康署)minorStrategic or Co-development Partner7-ELEVEN references Health Promotion Administration dietary guidelines (1,800 calories/day) for daily vegetable intake recommendations in R&D center product development for the 天素地蔬 and Simple Fit brands.
• Tainan National Museum of Science (台南晶英酒店)minorStrategic or Co-development PartnerTainan Tainan Litian Hotel chefs provided guidance for the 'Fresh' fresh meal concept at the 7-ELEVEN Fresh 愿橋 store in Kaohsiung, introducing chef-quality fresh food offerings.
• Agriculture Committee Flower Garden Agricultural Research Institute (農業部花蓮農改場)minorStrategic or Co-development PartnerCollaborated on developing Taiwan's first risotto-specific rice variety 'Hualian 26' for use in 7-ELEVEN's Star Banquet (星級饗宴) premium fresh meal products.
• Ministry of Health and Welfare Food and Drug Administration (衛生福利部食品藥物管理署)coreOthers7-ELEVEN quality testing laboratory obtained certification following TFDA and TAF (ISO/IEC 17025:2017) standards. Products are tested for microorganisms and chemical safety before shelf placement.
• CommonWealth Magazine Sustainability Council (天下雜誌永續委員會)minorStrategic or Co-development PartnerIn April 2025, hosted the 'Sustainable Value Chain - ESG Advancement Workshop' to explain sustainability evaluation criteria to suppliers and discuss key topics including greenhouse gas inventory and circular economy case studies.
• Yuland Biological Agriculture (展逸生物農業)minorStrategic or Co-development PartnerInvited to share circular economy promotion cases in the supply chain, providing examples of sustainable supply chain cooperation for fresh food manufacturers.
• Ministry of Environment, Taiwan (環境部)coreOthersParticipating in government plastic reduction projects on outlying islands and the 'Good Service Guidelines for Recycled (Rented) Cups.' Also engaged in micro-carbon offset program replacing store lighting with LED, verified by BSI.
• Ministry of Economic Affairs (經濟部)coreOthersParticipating in micro-carbon offset program through store lighting LED replacement, with carbon reduction verified by BSI and submitted to Ministry of Environment for review.
• Sports NationminorGTM or Marketing PartnerPartnership for the 2025 summer campaign combining football viewing, family activities, and overseas travel packages. Sports Nation provides sports viewing content paired with 7-ELEVEN food products for the summer holiday season.
• Ministry of Labor (勞動部)coreOthersCollaboration on middle-aged and elderly employment programs including 'Senior Learning Plan' (樂齡學習計畫表), 'Training and Employment Integrated Program' for new immigrants, and workplace safety standards.
• Workforce Development Agency (勞動力發展署)coreOthersPartner for establishing dedicated training classes for new immigrants and middle-aged/elderly workers. Provides resources for 'Training and Employment Integrated Program' and 'Senior Learning Plan' for convenience store employment.
• Ministry of Agriculture, Agriculture and Food Agency (農業部農糧署)coreOthersLong-term partnership for local agricultural procurement. 7-ELEVEN sources rice, vegetables, fruits, and livestock from local farmers. Partnership includes rice packaging with Taiwan Rice certification and participation in the Taiwan Fried Rice Championship (臺灣燴飯王爭霸戰).
• Ministry of Agriculture, Rural Development and Water Conservation Agency (農業部農村水保署)coreOthersLeading convenience store to launch 'Rural Good Products' (農村好物)专区 on i預購 and i划算 platforms, featuring 49 certified agricultural products meeting CAS organic, traceability, and eco-friendly standards.
• Ministry of the Interior (內政部)minorOthersEngaged in 'Store Energy Consumption Classification' initiative, supporting government building energy saving and carbon reduction policies. First convenience store to receive the Nearly Zero Carbon Building label.
• Ministry of Health and Welfare (衛生福利部)coreOthersComplies with Food Safety and Sanitation Act requirements for box meal vendors, implementing traceability system for meal box category per official TFDA authorization.
• Ministry of the Interior, Seniors Talent Resource Center (勞動部勞動力發展署中高齡者人力資源提升服務計畫)coreOthersWork hand in hand with the Seniors Talent Resource Center on experience-based recruitment events for middle-aged and elderly job seekers through the 'experience first, interview later' two-stage process. First convenience store to launch pre-employment training for middle-aged and elderly.
• 7-ELEVEN International / Southland (Licensor)coreOthersPresident Chain Store operates 7-ELEVEN stores in Taiwan under license from 7-ELEVEN International (formerly Southland / 7-Eleven Inc.). The licensing agreement covers brand use, operational standards, and proprietary systems.

Scale indicators18 records

Recent moves6 records

Expansion highlights8 records

Direct peers

• Wawa: Wawa is a US-based privately held convenience store chain with ~1,000+ stores, known for integrated fresh food, a strong loyalty program, and digital ordering capabilities. Highly comparable on the convergence of convenience retail, food quality, and digital ecosystem.
• FamilyMart Taiwan: FamilyMart is the #2 convenience store chain in Taiwan operating ~4,000+ stores under the FamilyMart brand. It competes head-to-head with 7-ELEVEN across retail, fresh food, and digital loyalty platforms, with comparable 24/7 service and OMO integration.
• OK Mart: OK Mart (來來超商) is a smaller Taiwan convenience store chain competing in the same category as 7-ELEVEN, FamilyMart, and Hi-Life, providing a direct competitive benchmark within the four-major-chains Taiwan convenience store landscape.
• Hi-Life Taiwan: Hi-Life is the #3 convenience store chain in Taiwan with ~1,400+ stores. Competes directly with 7-ELEVEN in retail and food service, though smaller in scale and lacking the same breadth of digital ecosystem integration.

Broad incumbents

• Alimentation Couche-Tard: Canadian multinational and parent of Circle K, operating 16,000+ convenience stores globally. Recently pursued a multi-billion acquisition of Seven & i Holdings, underscoring its position as a key global incumbent and direct strategic comparator for PCSC's licensor.
• Lawson Inc. Lawson is one of Japan's largest convenience store chains (subsidiary of Mitsubishi Corporation), operating ~14,000+ stores in Japan with international expansion in China and Southeast Asia. Closely comparable convenience-store business model with similar fresh food and digital services.
• Seven & i Holdings: Seven & i Holdings is the Japanese parent of 7-Eleven globally and PCSC's brand licensor. It operates ~21,000+ 7-Eleven stores in Japan plus Speedway and 7-Eleven in the US, and is highly comparable in business model and global convenience store scale.
• Ministop: Ministop is a Japanese convenience store chain with ~1,900 stores in Japan plus international operations, owned by AEON Group. Comparable convenience-store format with integrated fast-food service.

Emerging players

• PX Mart: PX Mart (全聯福利中心) is Taiwan's largest supermarket chain with 1,100+ stores focused on grocery retail. It competes with PCSC's 7-ELEVEN Fresh format in fresh food, and increasingly in digital/loyalty through the PX Pay ecosystem.

Regional players

• Costco Wholesale Taiwan: Costco operates warehouse club stores in Taiwan competing for grocery and household spending. Different format (membership warehouse club) but adjacent competition for consumer food/beverage wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@7eleven_tw
• YouTubeyoutube.com/Channel7eleven
• Facebookfacebook.com/711open
• Instagraminstagram.com/7eleventw
• TikToktiktok.com/@7eleven_tw
• LinkedInlinkedin.com/company/president-chain-store-corporation

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about President Chain Store