Vi Omsorg
Vi Omsorg is a Swedish personal assistance provider under the LSS disability framework, serving individuals with functional variations in Dalarna, Sweden, with offices in Mora and Borlänge. Founded in 1996 and part of Team Olivia, it recruits and matches personal assistants and offers complementary legal, application, and community services.
- Company typePrivate
- Founded1996
- HeadquartersMora, Sweden
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Vi Omsorg does
Vi Omsorg i Sverige AB is a Swedish personal assistance service provider (personlig assistans) operating under the country's LSS disability support framework. Founded in 1996 and headquartered in Mora with a secondary office in Borlänge, the company serves individuals with functional variations across Dalarna county, Sweden. It operates as a subsidiary of Team Olivia, a larger Swedish healthcare and social services group, and claims to be the largest personal assistance provider in the Dalarna region with 29+ years of operating history. Revenue is generated through government reimbursements from Försäkringskassan (the Swedish Social Insurance Agency) and municipalities based on approved assistance decisions, making it a price-taker in a regulated reimbursement system. Pricing is not publicly disclosed.
The company's product portfolio is anchored by matched personal assistance — recruiting and pairing personal assistants with clients based on warmth, engagement, and personal compatibility rather than credentials alone, with explicit customer veto over matches. Complementary service modules include LSS-specialized legal assistance, full application processing and appeals support for assistance decisions, a switching service ('Byte av assistansbolag') for clients migrating from competing providers, an accessibility-focused vacation apartment in Spain, and a community events program (Allsång, Lyckoruset, bowling tournaments, dog sledding). No proprietary technology platform is disclosed; operations rely on a sales-led go-to-market built around free advisory consultations, direct outreach, and community referrals within Dalarna. Management comprises an Operativ chef (Adam Pettyjohn), two Uppdragschef roles (Anders Juhlin, Sofie Hampfalls), and a Försäljningschef (Patrik Forsmark). The customer base is a single, vertically-defined segment — LSS-eligible individuals requiring personal assistance — with no disclosed B2B or private-pay revenue streams.
Vi Omsorg firmographics
Firmographics- Name
- Vi Omsorg
- Legal name
- Vi Omsorg i Sverige AB
- Website
- https://assre.se
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vi Omsorg is a Swedish personal assistance provider under the LSS disability framework, serving individuals with functional variations in Dalarna, Sweden, with offices in Mora and Borlänge. Founded in 1996 and part of Team Olivia, it recruits and matches personal assistants and offers complementary legal, application, and community services.
- Ownership category
- akta.pro rank
Vi Omsorg industry classification
Industry- Product category
- Personal Assistance and Disability Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Social Assistance (624)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Help Supply Services (7363)
- akta.pro primary industry
- Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)
- akta.pro secondary industry
- Financial Assistance & Benefits Navigation Services (BPAGAEAK)
Keywords
Where Vi Omsorg is headquartered
LocationHeadquarters
- HQ city
- Mora
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Vi Omsorg business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Personal Assistance Services: Vi Omsorg provides personal assistance services (personlig assistans) funded through the Swedish LSS (Lag om stöd och service till vissa funktionshindrade) system. Services are reimbursed through Försäkringskassan (Swedish Social Insurance Agency) and municipalities based on approved assistance decisions. The company recruits, trains, and matches personal assistants to customers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Vi Omsorg product offering
Product offeringCore offering
Vi Omsorg provides personal assistance services (personlig assistans) to individuals with disabilities in Dalarna, Sweden, under the LSS framework. The company recruits, trains, and matches personal assistants to clients, supports applications to Försäkringskassan and municipalities, and offers LSS-specialized legal assistance, community activities, and a vacation apartment in Spain as supplementary offerings.
Product overview
Vi Omsorg is a personal assistance service provider operating in Dalarna, Sweden, offering a comprehensive suite of services for people with disabilities under the LSS (Swedish disability law). Their portfolio centers on personlig assistans (personal assistance) as the core service, supported by complementary modules including: assistance application processing, specialized LSS legal assistance, a vacation apartment in Spain, and a vibrant activities/events program. The company emphasizes relationship-based matching between clients and assistants, community integration, and holistic support that extends beyond basic care to include social inclusion and quality of life enhancement.
Differentiator
Problem solved
Functional benefit
Products and services
- Personlig assistans (Personal Assistance Service) Core personal assistance service providing daily support, mobility help, household tasks, and community participation for people with functional variations (disabilities) in Dalarna, Sweden, funded through the LSS system via Försäkringskassan and municipalities.
- Juridisk hjälp (LSS Legal Assistance) Free legal support services specialized in Swedish LSS (Lag om stöd och service till vissa funktionshindrade) legislation, helping clients understand their rights, prepare applications, handle appeals, and stay informed on regulatory changes affecting personal assistance.
- Lägenhet i Spanien (Accessibility Vacation Apartment in Spain) Accessibility-focused vacation apartment rental service in Spain for personal assistance clients and their families, offering adapted holiday accommodation as part of Vi Omsorg's broader quality-of-life offering.
Companies that use Vi Omsorg
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Vi Omsorg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vi Omsorg partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Team OliviacoreVi Omsorg is part of Team Olivia, a larger healthcare and social services organization in Sweden. The company is legally registered as 'Vi Omsorg i Sverige AB' and is described as being part of Team Olivia.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Vi Omsorg competitors and assessment
Company assessmentRegional players
- TioHundra: Publicly owned care provider in northern Stockholm region offering personal assistance and LSS services. Comparable in service mix and Swedish regulatory framework, but operates in a different geography.
Broad incumbents
- Attendo: Large Nordic provider of care services including personal assistance and disability services in Sweden. Overlaps with Vi Omsorg in LSS-funded offerings but serves a much broader portfolio of care segments and geographies.
- Team Olivia: Parent organization and broader Swedish care group under which Vi Omsorg operates. Comparable as the platform/brand parent providing shared services and group-level capabilities across personal assistance, health, and social services.
- Ambea: Major Nordic care operator providing services for people with disabilities and elderly care, including LSS-related offerings. Comparable in end-customer profile and Swedish regulatory environment, though substantially larger and more diversified.
Direct peers
- Humana AB: One of Sweden's largest personal assistance providers under LSS, operating nationwide with similar Försäkringskassan-funded service model. Highly comparable in core offering, target customer, and revenue mechanism to Vi Omsorg, but at national scale.
- Omtanken Assistans: Swedish personal assistance provider focused on LSS personlig assistans with emphasis on personal matchning and local presence. Directly comparable niche player to Vi Omsorg in service model and target customer.
- Frösunda Omsorg: Swedish personal assistance and LSS service provider offering customer-driven assistans across multiple regions. Directly comparable business model and customer base to Vi Omsorg.
- Assistansia: Sweden-based personal assistance provider specializing in LSS personlig assistans with a similar focus on customer choice and local anchoring. Comparable service offering and target segment to Vi Omsorg.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Vi Omsorg social profiles
Digital presenceVi Omsorg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vi Omsorg leadership team
Management profileNumber of profiles
Profiles4 records
Vi Omsorg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vi Omsorg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vi Omsorg
What does Vi Omsorg do?
Vi Omsorg provides personal assistance services (personlig assistans) to individuals with disabilities in Dalarna, Sweden, under the LSS framework. The company recruits, trains, and matches personal assistants to clients, supports applications to Försäkringskassan and municipalities, and offers LSS-specialized legal assistance, community activities, and a vacation apartment in Spain as supplementary offerings.
Is Vi Omsorg a public or private company?
Vi Omsorg is a private company. It is classified as corporate owned and is currently operating.
When was Vi Omsorg founded?
Vi Omsorg was founded in 1996. It employs 251 to 500 people.
Where is Vi Omsorg based?
Vi Omsorg is headquartered in Mora, Sweden, in the Europe region.
How does Vi Omsorg make money?
One revenue line is on record: personal Assistance Services.
Who are Vi Omsorg's main competitors?
TioHundra is listed as a regional player. Broad incumbents are Attendo, Team Olivia and Ambea. Direct peers are Humana AB, Omtanken Assistans, Frösunda Omsorg and Assistansia.
Does Vi Omsorg have an API?
No public API is recorded for Vi Omsorg.
What industry is Vi Omsorg in?
Vi Omsorg's product category is Personal Assistance and Disability Care Services. Its primary akta.pro industry code is BPAGALAM, Disability Services & Assistive Solutions (Accessibility, Assistive Tech), with a secondary code of BPAGAEAK, Financial Assistance & Benefits Navigation Services. Its NAICS code is 62412 and its SIC code is 8090.