Trust Housing Association
Trust Housing Association is a Scottish not-for-profit founded in 1974, managing 3,951 affordable homes across 23 local authority areas. It serves individual tenants through general needs, retirement (Later Living), and mid-market rent housing, generating £44m in annual turnover.
- Company typePrivate
- Founded1974
- HeadquartersEdinburgh, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Trust Housing Association does
Trust Housing Association is a Scottish not-for-profit housing association founded in 1974 and headquartered in Edinburgh, with a secondary office in Wishaw. It manages 3,951 affordable homes across 23 local authority areas in Scotland, employing 650+ staff and generating approximately £44m in annual turnover. Its primary customer base comprises individual Scottish tenants requiring general needs, retirement (Later Living), and mid-market rental housing, with particular depth on the Isle of Arran where it is the largest landlord.
The organisation delivers a multi-tiered housing portfolio spanning general needs housing, Later Living (retirement housing with optional Support, Care, and Meals packages), and Mid-Market Rent. Its core digital product is the MyTrust customer portal — built on the Rubixx platform — which enables online applications, rent payment, repair reporting, and account management. Supplementary services include a Benefits Advice Service, Repairs & Maintenance, Happy to Translate multilingual support, and Digital Help. Technology capabilities are conventional: the portal relies on standard SaaS infrastructure, with ReadSpeaker for accessibility and Google Analytics for website tracking; no proprietary AI/ML components are disclosed.
Trust's revenue model is recurring subscription-style, driven primarily by monthly social housing rents (e.g., £424–£635/month for flats, up to £710/month with services), service charges, a meals service averaging £583/month at selected developments, and a registered Scottish Property Factoring business. Customer acquisition occurs through common housing registers and local authority social work department nominations (e.g., Glasgow City), supplemented by direct digital channels and paper applications. The organisation is regulated by the Scottish Housing Regulator, Care Inspectorate, and OSCR, and is governed as a registered charity and community benefit society, with no private equity or external capital ownership.
Trust Housing Association firmographics
Firmographics- Name
- Trust Housing Association
- Legal name
- Trust Housing Association
- Website
- https://trustha.org.uk
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Trust Housing Association is a Scottish not-for-profit founded in 1974, managing 3,951 affordable homes across 23 local authority areas. It serves individual tenants through general needs, retirement (Later Living), and mid-market rent housing, generating £44m in annual turnover.
- Ownership category
- akta.pro rank
Trust Housing Association industry classification
Industry- Product category
- Social and Affordable Housing
- NAICS
- Residential Property Managers (531311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industry
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG)
Keywords
Where Trust Housing Association is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Trust Housing Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Social Housing Rent: Monthly rental income from 3,951 homes across 23 local authority areas. Rent varies by property size, type, and additional features. Average rent for double bedroom flat is £635 per month.
- Service Charges: Additional charges covering services not included in rent: on-site staff support, heating, communal lighting, grounds maintenance, and cleaning of shared spaces. Applied where relevant services are provided.
- Meals Service: At selected Later Living with Meals developments, a meals service is provided averaging £583 per month, including one main meal and one light meal per day.
- Property Factoring: Registered Scottish Property Factor (No. PF000333) providing factoring services to property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Later Living Housing - double bedroom flat |
| Subscription | Monthly | Everyday Living Housing - one-bedroom flat (Manse Gardens) |
| Subscription | Monthly | Later Living with Meals - Mission Place |
| Subscription | Monthly | Later Living Housing - Chirnside (The Loaning) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Trust Housing Association product offering
Product offeringCore offering
Trust Housing Association is a not-for-profit housing association that owns and lets around 3,951 affordable homes across Scotland, predominantly for older people, on social and mid-market rented terms. It complements this with related services including a benefits advice service, a repairs and maintenance service, an online tenant portal (MyTrust), a property enquiry system, and digital and translation support for tenants.
Product overview
Trust Housing Association operates a portfolio of social housing and care services across Scotland. The core offering consists of MyTrust, a digital customer portal built on the Rubixx platform that enables applicants and tenants to manage housing applications, pay rent, report repairs, and update details online. The housing portfolio includes Later Living (retirement housing with varying support levels: standard, with Support, with Care, and with Meals), Everyday Living (general needs housing), and Mid-Market Rent properties. Trust also provides supplementary services including a Benefits Advice Service, Repairs & Maintenance, Happy to Translate accessibility tools, and Digital Help support. The organization manages 3,951 homes across 23 local authority areas in Scotland, with properties ranging from studio flats to multi-bedroom houses and bungalows.
Differentiator
Problem solved
Functional benefit
Products and services
- Later Living Housing Affordable rented housing primarily for people aged 60 and over, provided by Trust Housing Association across 23 local authority areas in Scotland. Includes designated older persons housing as well as general needs housing for over-65s.
- Everyday Living Housing Affordable general needs rented housing for working-age adults who are not older persons, forming part of Trust Housing Association's housing portfolio across Scotland.
- Mid-Market Rent Mid-market rented housing offered by Trust Housing Association at rents set between social rent and full market rent levels, providing an intermediate affordability option for households in Scotland.
- Supported Housing Housing with associated support services for adults with identified support needs, provided in partnership with local authorities and support providers across Scotland.
- Repairs and Maintenance Service In-house repairs and maintenance service for tenants of Trust Housing Association homes, covering responsive repairs, planned maintenance, and property upkeep across the housing stock.
- Benefits Advice Service Specialist benefits and welfare advice service for Trust Housing Association tenants, helping them access housing benefit, welfare entitlements, and related financial support.
- MyTrust Tenant Portal Online self-service portal for Trust Housing Association tenants to view and manage aspects of their tenancy, pay rent, report repairs, and access housing information.
- Property Enquiry System Online system for advertising available Trust Housing Association properties and managing enquiries from prospective tenants and applicants.
- Digital Help Service Assisted digital support service helping Trust Housing Association tenants access online services, use digital tools, and engage with the MyTrust portal.
- Happy to Translate Service Multilingual translation and interpretation service for Trust Housing Association tenants and applicants, supporting access to housing and tenancy services for non-English speakers.
Quantifiable outcome
- 3,951 homes managed across Scotland
- +3 more outcomes
Companies that use Trust Housing Association
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Trust Housing Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trust Housing Association partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Trust Housing Association competitors and assessment
Company assessmentDirect peers
- Castle Rock Edinvar Housing Association: Scottish housing association operating general needs and specialist housing across multiple local authorities. Directly comparable in product mix, Scottish geography, and regulatory structure.
- Bield Housing & Care: Scottish housing association specialist focused on older people, providing retirement and supported housing. Highly comparable to Trust's Later Living portfolio, with similar regulatory oversight and tenant profile.
- Barony Housing Association: Scottish housing association providing affordable homes and supported accommodation. Directly comparable Scottish peer with similar product mix and regulatory oversight.
- Osprey Housing: Scottish housing association providing affordable rented housing across multiple council areas. Comparable in scale, geographic focus on Scotland, and general needs / specialist housing mix.
- Wheatley Group: Scotland's largest social housing and care group, providing rental homes, homelessness services, and care across multiple Scottish local authorities. Directly comparable to Trust in mission, Scottish geography, regulatory regime, and resident base.
Broad incumbents
- Home Group: Large UK housing association providing affordable homes, supported living, and care services. Comparable in mission and product mix, but operates nationally across England and Scotland at greater scale.
- Hyde: Large UK housing and regeneration group providing general needs, supported, and key worker housing. Same not-for-profit regulatory model, with deeper London/southeast presence and a broader development pipeline.
- Sanctuary Housing: One of the UK's largest not-for-profit housing associations, providing general needs and supported/specialist housing. Broader UK-wide footprint and substantially larger scale, but same regulatory model and resident-focused mission.
- Orbit Group: Major UK housing association operating across the Midlands, East, and South. Comparable mission, regulatory regime, and product mix including later living and supported housing, at substantially larger scale than Trust.
- Notting Hill Genesis: Major UK housing association delivering general needs, shared ownership, and later living housing. Comparable business model and product breadth, with a broader geographic footprint and larger scale than Trust.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Trust Housing Association social profiles
Digital presenceTrust Housing Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trust Housing Association leadership team
Management profileNumber of profiles
Trust Housing Association subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trust Housing Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trust Housing Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trust Housing Association
What does Trust Housing Association do?
Trust Housing Association is a not-for-profit housing association that owns and lets around 3,951 affordable homes across Scotland, predominantly for older people, on social and mid-market rented terms. It complements this with related services including a benefits advice service, a repairs and maintenance service, an online tenant portal (MyTrust), a property enquiry system, and digital and translation support for tenants.
Is Trust Housing Association a public or private company?
Trust Housing Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trust Housing Association founded?
Trust Housing Association was founded in 1974. It employs 501 to 1,000 people.
Where is Trust Housing Association based?
Trust Housing Association is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Trust Housing Association make money?
Four revenue lines are on record. Social Housing Rent is the primary driver. The others are service Charges, meals Service and property Factoring.
Who are Trust Housing Association's main competitors?
Direct peers on record are Castle Rock Edinvar Housing Association, Bield Housing & Care, Barony Housing Association, Osprey Housing and Wheatley Group. Broad incumbents are Home Group, Hyde, Sanctuary Housing, Orbit Group and Notting Hill Genesis.
Does Trust Housing Association have an API?
No public API is recorded for Trust Housing Association.
What industry is Trust Housing Association in?
Trust Housing Association's product category is Social and Affordable Housing. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 531311 and its SIC code is 6531.