Eenzet

What Eenzet does

Eenzet B.V. is a privately held Dutch B2B wholesale company, founded in 1946 and headquartered in the Netherlands, that develops, produces, and distributes professional cleaning and maintenance products. The company operates across three primary verticals — automotive, transport (including trucks, buses, and rail), and industry (workshops, warehouses, food and hospitality facilities) — serving Benelux markets as its exclusive regional importer of the Swiss Maxolen brand alongside its own in-house A-quality formulations. Its product technology centers on chemical engineering rather than software: proprietary items include CorrProtect 41-B (a colorless long-lasting corrosion coating co-developed with train manufacturer Stadler), the Nanopur-based Eenzet Nanokit sealant, PTFE-based Perfect Pearl 95 paint sealant, and a HACCP-compliant product line suitable for food-industry and agricultural use, with a parallel biodegradable product range. The portfolio extends beyond consumables into polishing equipment (e.g., Polish Master, Flex PE 14-2/14-3), application hardware (IK spray pumps, Venturi dosing systems, drum pumps), paper and microfiber accessories, and personal protective equipment.

Name

Eenzet

Legal name

Eenzet Handelsonderneming B.V.

Website

https://eenzet.nl

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Eenzet B.V. is a Dutch B2B wholesaler, founded in 1946, that develops and distributes professional cleaning and maintenance products across automotive, transport, and industrial sectors in the Benelux, and serves as the exclusive regional importer of Swiss brand Maxolen.

Ownership category

akta.pro rank

Product category

Industrial Cleaning & Maintenance Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Heavy-Duty/Industrial-Strength All-Purpose Cleaners (Consumer) (CRAJAMAG)

Keywords

• Industrial cleaning products
• Automotive maintenance chemicals
• Professional cleaning wholesale
• Vehicle detailing products
• HACCP-compliant cleaners

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales: Eenzet generates revenue through the sale of cleaning and maintenance products, including self-produced goods and distributed branded products (Maxolen). Products are sold in various packaging sizes (5L, 10L, 25L, 200L for industrial products; aerosol cans for consumer products). The company operates as a wholesaler serving automotive, transport, and industrial sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eenzet B.V. is a Dutch B2B wholesaler that develops, produces, and distributes professional cleaning and maintenance products for the automotive, transport, and industrial sectors across the Benelux. The portfolio includes self-produced A-quality cleaners, polishes, waxes, sealants, corrosion protection, and lubricants, alongside the Swiss Maxolen brand for which Eenzet is the Benelux importer. All supplied cleaning products comply with HACCP standards, enabling use in the food, agricultural, and hospitality industries.

Product overview

Eenzet B.V. is a Dutch company specializing in professional cleaning and maintenance products (reinigings- en onderhoudsmiddelen) for the automotive, transport, and industrial sectors. The product portfolio is organized into three main categories: (1) Automotive Care Products including cleaners (Velgenreiniger, Interieurreiniger, Glasreiniger), protectants (Nano Glasprotector, CorrProtect 41-B), polishes (Crystal Slijppasta 94, Perfect Carnauba Wax 96), air fresheners (Autoparfum), and interior care (Leercrème, Vinyl- & Kunststofverzorging); (2) Polishing Equipment and Compounds including machines (Eenzet Polish Master, Mini Polisher, Poetsmachine Flex PE 14-2/14-3), compounds (Quick Gloss 75, Waxpolish Violet 22), pads (Maxolen and Pulimento polishing pads), and accessories (Quick-lock system, Rupes Multipad); (3) Industrial and Facility Products including cleaners (Industriereiniger, Truckreiniger Speciaal, Klinkerreiniger), lubricants (Multi Oil, Siliconenspray, Hexaflon Superlube), and application equipment (IK spray pumps, vatpompen, dispensers). Maxolen-branded products represent a core sub-brand within the portfolio. The company also offers application tools, microfiber cloths, paper products, and personal protective equipment. The products carry HACCP certification for food-related industry applications.

Differentiator

Problem solved

Functional benefit

Brands

• Maxolen: A Swiss brand of professional cleaning, care, and protection products for various surfaces, imported by Eenzet in the Benelux. Maxolen stands for Swiss craftsmanship and quality, providing complementary high-quality products to Eenzet's own range since 1960.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• MaxolencoreTechnology or IntegrationEenzet is the Benelux importer of the Swiss brand Maxolen, which has been guaranteeing high-quality products for professional cleaning, care, conservation, and protection of various surfaces since 1960. Maxolen represents Swiss craftsmanship and the most modern production processes, ensuring perfect results in treating the interior and exterior of vehicles and vessels. The partnership provides an ideal complement to Eenzet's own A-quality product range.
• StadlerflagshipStrategic or Co-development PartnerCorrProtect 41-B corrosion protection was specially developed in cooperation with train manufacturer Stadler and approved based on high and specific requirements of railway traffic. This collaboration demonstrates Eenzet's ability to develop specialized solutions meeting rigorous industry standards for rail applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Henkel: Global manufacturer of adhesives, beauty care, and laundry/home care products including specialty cleaning and surface treatments. Operates at scale in overlapping industrial and consumer cleaning categories with far larger R&D and distribution budgets.
• Diversey: Global provider of hygiene, cleaning, and sanitation products and services for institutional and industrial customers. Comparable HACCP/food-safety positioning and broad facility-cleaning catalogue competing for the same hospitality/food-industry accounts.
• 3M: Global diversified manufacturer with a substantial automotive aftermarket and industrial cleaning/maintenance product portfolio. Competes in higher-end detailing, surface protection, and industrial cleaning categories where Eenzet operates.
• Meguiar's: Established global car care brand offering polishes, waxes, sealants, and detailing products. Overlaps directly with Eenzet's automotive polish/sealant range but serves a broader retail plus professional customer base globally.
• Berner SE: European B2B direct-sales specialist selling consumables, chemicals, and workshop supplies to automotive, construction, and industrial trades. Highly comparable European B2B/wholesale business model with adjacent cleaning and maintenance chemistry.
• Würth: Global B2B distributor of professional supplies including workshop, automotive, and industrial cleaning products. Operates at vastly greater scale across Europe with overlapping product categories and a direct-sales field model similar to Eenzet's.

Direct peers

• Auto-Glym: UK manufacturer of premium car care and valeting products. Comparable professional detailing product mix (wash, polish, wax, interior care) with a heritage brand analogous to Eenzet/Maxolen.
• Sonax: German manufacturer of professional automotive cleaning, polishing, and detailing products. Direct competitor in car wash, paint care, and polish/sealant categories, with overlapping B2B and prosumer channels.
• Simoniz: UK-based automotive cleaning and maintenance products manufacturer with a long heritage (1900s). Comparable professional fleet/automotive cleaning catalogue and B2B/wholesale distribution model.
• Koch-Chemie: German specialist in professional vehicle care and detailing chemistry. Highly comparable product mix (polishes, sealants, Nano/PTFE technologies, interior cleaners) and a similar professional B2B plus detailing-channel go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eenzet
• Facebookfacebook.com/100083266690751
• Instagraminstagram.com/eenzet_handelsonderneming_bv

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eenzet