Teach Me About Property

What Teach Me About Property does

Teach Me About Property (TMAP) is an Australian property education company founded in 2015 by Massey Archibald and headquartered in Leppington, NSW. It serves everyday Australian and New Zealand families — first home buyers and property investors — through a structured educational offering built around the proprietary CAUSE Method, a five-pillar framework (Control, Action, Unity, Sacrifice, Education) covered in 100+ online course modules. The platform is delivered via the main website teachmeaboutproperty.com.au, a dedicated student education portal (education.teachmeaboutproperty.com.au), live weekly webinars segmented by audience (Monday for First Home Buyers, Tuesday for Investors), bi-annual summits at William Inglis Hotel Sydney, and regional state events across Queensland, Melbourne, and Sydney. Supplementary tools include the TMAP Budgeting Tool, Life Wheel, Money Personality Quiz, Wealth Game Scorecard, and Circle Audit, with quiz mechanisms provided by third-party ScoreApp.

The company's technology layer is a content-led education stack rather than a software platform: differentiated intellectual property sits in the CAUSE Method curriculum and the "TMAP-2-STEP" strategy, while bespoke-built assessment and budgeting tools supplement the course. No proprietary AI/ML capability is disclosed, and no APIs or developer-facing products are offered. TMAP also distinguishes itself through an embedded professional ecosystem — connecting members to a curated network of brokers, accountants, financial planners, real estate agents, and coaches — and through curated "tailored property deals" in high-yield growth suburbs, positioning it as a deal-flow intermediator in addition to educator.

TMAP generates revenue via three streams: (1) recurring membership subscriptions with monthly billing and a one-month termination notice, (2) once-off lifetime course purchases for the CAUSE Method, and (3) paid event tickets for summits and regional events (with TMAP Students receiving free or discount access). Pricing tiers are not publicly disclosed and require a discovery call. The go-to-market motion is hybrid: community-led referrals and testimonials, event-driven acquisition through bi-annual summits, and direct-to-consumer content/webinar funnels across Facebook, Instagram, YouTube, TikTok, and LinkedIn. The company reports a cohort of 1,600+ families, claims 300+ student property purchases over the past three years, and references $1B+ in cumulative student-owned property value, though no company-level revenue or headcount figures have been disclosed. Ownership is founder-controlled, with no institutional funding rounds, parent entity, or public-market listing referenced.

Name

Teach Me About Property

Legal name

TMAP Education (trading as Teach Me About Property)

Website

https://teachmeaboutproperty.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Teach Me About Property is an Australian-founded property education company that teaches first home buyers and investors to build wealth through real estate using its proprietary CAUSE Method, serving 1,600+ families across Australia and New Zealand via memberships, online courses, weekly webinars, and live summits.

Ownership category

akta.pro rank

Product category

Property Investment Education

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Real Estate, Appraisal & Mortgage (Agent/Broker CE, Appraiser CE) (EDAAALAI)

akta.pro secondary industry

Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)

Keywords

• Property education
• Real estate coaching
• Property investment
• First home buyer
• Wealth building

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Membership Subscriptions: TMAP operates primarily on a subscription model where members pay recurring fees for access to educational content, mentorship, community, and property opportunities. Subscriptions are available as monthly payments or once-off payments. Monthly subscribers can terminate with one month's notice.
2. Property Course (The CAUSE Method): Online property buying course with 100+ modules across 5 pillars, optional quizzes and activities, and unaccredited certificate on completion. Average completion time is 15-20 hours. Available as once-off purchase or included in membership.
3. Event Tickets: Revenue from bi-annual property summits (November and June) and in-person state events. TMAP Students can access free tickets via promo codes from support. General public pays for event attendance, which includes educational sessions and buffet meals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

TMAP Education, trading as Teach Me About Property, is a property education company that teaches everyday families to build long-term wealth through property ownership via its proprietary CAUSE Method. The core deliverable is a 100+ module online course supported by expert-led webinars, an annual property summit, a mentorship program, and a suite of planning and assessment tools for first home buyers and investors in Australia and New Zealand.

Product overview

Teach Me About Property (TMAP) is a property education platform offering a unified ecosystem centered around The CAUSE Method, their proprietary online course. The core course is supplemented by live webinars for first home buyers and investors, the bi-annual TMAP Property Summit, specialized Kiwis in Oz program for New Zealanders, and free resources including shortcourses, scorecards, and quizzes. Additional membership benefits include mentorship, budgeting tools, and the Life Wheel visualization tool. The platform is designed to guide everyday families from first home purchase through to building multi-property investment portfolios.

Differentiator

Problem solved

Functional benefit

Products and services

• The CAUSE Method

Quantifiable outcome

• $1 Billion+ in student-owned property value
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature8 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Propertyology: Australian property investment advisory and education firm specializing in market research-driven property strategies. Comparable to TMAP in its use of proprietary frameworks to teach wealth-building through property to everyday families.
• Knowledge Source: Australian property education and buyer advocacy firm offering courses and buyer-agent services. Overlaps with TMAP's one-stop-shop ecosystem that combines education with access to brokers, planners, and agents.
• Metropole Property Strategists: Australian property investment advisory and education firm offering strategy coaching and wealth-building programs for everyday families and investors. Closest direct peer to TMAP in terms of target audience, methodology-based positioning, and AU/NZ property focus.
• Wealth Enhancers (Somes Group): Australian property and wealth education business targeting families seeking financial independence through property. Competes with TMAP in the family-wealth-building education niche with a similar subscription and coaching model.
• Rask (Rask Group): Australian personal finance and investment education platform with subscription-based content, courses, and a community. Direct overlap with TMAP on the subscription-driven consumer finance education model, though Rask spans broader investing topics beyond property.
• Property Update (Michael Yardney): Long-running Australian property investment education platform founded by Michael Yardney, delivering courses, newsletters, and mentoring to property investors — a founder-led brand competing for the same first-home-buyer and investor segments as TMAP.
• Dymphna Boholt (EduWealth): Australian property education and coaching brand targeting everyday families and first-time investors. Competes with TMAP in the consumer-facing property wealth education category with a similar founder-led, methodology-driven positioning.

Broad incumbents

• Domain Group: Australia's leading residential property portal and media platform with adjacent education/research content. A broader incumbent in the AU property media-and-data space that monetizes first-home-buyer and investor attention at scale.
• CoreLogic (RP Data): Australia's primary property data and analytics provider used by property investors and educators including TMAP itself. Functions as a broad incumbent infrastructure provider in the AU property intelligence space rather than a direct consumer education competitor.

Others

• OpenAgent: Australian real estate agent comparison marketplace. Adjacent rather than directly competitive: TMAP sends educated buyers to the market while OpenAgent connects them with agents — making OpenAgent an ecosystem participant more than a head-to-head rival.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TeachMeAboutProperty
• Facebookfacebook.com/teachmeaboutproperty
• LinkedInlinkedin.com/company/teachmeaboutproperty
• Instagraminstagram.com/teachmeaboutproperty
• TikToktiktok.com/@teachmeaboutproperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Teach Me About Property