Knowledge Source

What Knowledge Source does

Knowledge Source is an Australian direct-to-consumer education company operating from Collingwood, Victoria, under the legal entity Knowledge Seminars Pty Ltd as trustee for The Knowledge Seminars Trust. It sells wealth creation and personal development content to three primary customer personas: aspiring property investors, entrepreneurs and business owners, and personal development seekers. The product set is delivered through an e-commerce storefront combining free reports, low-ticket eBooks, and higher-ticket coaching programs, with a content-first marketing funnel anchored by the recurring "No BS Friday" editorial series and a YouTube and Facebook presence.

The business is built on a curated network of more than ten named Australian experts (including Margaret Lomas, Phil Drinovz, John Whitelaw, John Lindsell, Stuart Wemyss, Tim Neary, Chris Bates, JP Verdn, and Cynthia Sass) whose credibility is leveraged for co-branded coaching and training offers. Founder Jon Giaan fronts the brand and hosts the No BS Friday series, which has been published continuously with entries reaching 21 September 2025. Sub-brands including Knowledge Events and Knowledge Seminars extend the core content business into live and video training channels.

The operating model is a small, self-funded, content-led e-commerce business with no disclosed funding rounds, no named enterprise customers, no AI/ML capability, and no proprietary technology platform beyond a standard storefront. Revenue, headcount, and contract economics are not disclosed, and the data is consistent with a single-office Australian small business rather than a venture-backed scale-up.

Name

Knowledge Source

Legal name

Knowledge Seminars Pty Ltd as trustee for The Knowledge Seminars Trust

Website

https://knowledgesource.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Knowledge Source is an Australian DTC education company that sells wealth creation coaching, eBooks, and video training to aspiring property investors, entrepreneurs, and personal development seekers, marketed through a content-led "No BS Friday" blog and a curated network of expert educators.

Ownership category

akta.pro rank

Product category

Financial Education

NAICS

Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)

Keywords

• Financial education
• Property investing
• Wealth creation
• Online coaching
• Personal development

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Coaching Programs: Paid coaching and mentoring programs in the areas of property investing, business building, and wealth creation. Sold through the online shop.
2. eBooks: Digital educational products covering topics such as real estate investing, business success, and personal development. Sold through the product-category shop.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Knowledge Source sells paid coaching programs and eBooks focused on wealth creation, property investing, and business building through its own online e-commerce shop (knowledgesource.com.au/shop). The paid products are supported by a free content layer (the "No B.S. Friday" blog series, video training, and YouTube content) authored primarily by founder Jon Giaan alongside a roster of named expert educators. In-person events and training seminars provide an additional bottom-of-funnel educational channel.

Product overview

Knowledge Source is a wealth creation education company operating as a platform-plus-content model. The core offerings consist of Coaching Programs and eBooks sold through their online shop, supplemented by a video training library featuring student stories and training events. The company leverages a network of named experts (Jon Giaan, Dymphna Boholt, Mark Rolton, Sophie Howard, Rachel Rofe, Az and Em, Mark Baker, George Fokas, Spiro Kladis, and Graeme Holm) who contribute content and training. The company also distributes free educational content through their No B.S. Friday blog series and broader blog articles covering real estate, business, success, and economics topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Programs Paid coaching and mentoring programs in property investing, business building, and wealth creation, taught by featured expert educators. Sold directly through the Knowledge Source online shop to Australian consumers.
• eBooks
• Video Training

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Jon GiaancoreOthersFounder and key content creator for Knowledge Source. Identifies as a self-made millionaire who failed high school twice. Creates the 'No BS Friday' content series and writes on wealth creation, property investing, and personal development topics.
• Dymphna BoholtsupportingOthersExpert educator featured on the platform, contributing content on success and personal development topics.
• Mark RoltonsupportingOthersExpert educator featured on the platform, contributing to the Knowledge Source expert community.
• Sophie HowardsupportingOthersExpert educator featured on the platform.
• Rachel RofesupportingOthersExpert educator featured on the platform.
• Az and EmsupportingOthersExpert duo featured on the platform, contributing educational content.
• Mark BakersupportingOthersExpert educator featured on the platform.
• George FokassupportingOthersExpert educator featured on the platform.
• Spiro KladissupportingOthersExpert educator featured on the platform.
• Graeme HolmsupportingOthersExpert educator featured on the platform.

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Property Couch: Australian property-investing education platform with podcast, blog, and paid programs. Directly comparable on niche (property education), target audience (aspiring Australian investors), and creator-led D2C model.
• KnowHow: Australian online learning marketplace aggregating creator-led courses across business, tech, and lifestyle. Comparable as a domestic creator-course platform, with Knowledge Source operating a more curated multi-instructor model inside its own storefront.
• Rask: Australian creator-led personal finance and investing education platform founded by Owen Rask. Closely comparable as a domestic D2C financial education brand using podcast, video, and subscription/paid-course monetization aimed at Australian consumers.
• Your Property Success: Australian property-investing education brand offering coaching programs and events. Directly comparable on niche, audience, and event-plus-coaching monetization, with overlapping expert personas in the Australian property education ecosystem.
• Positive Real Estate: Australian property-investing education and advisory brand offering training programs and events. Directly comparable on niche (property education), target market (Australian investors), and coaching/event-led monetization.
• The Entourage: Australian business education and entrepreneur training platform founded by Jack Delosa. Comparable as a domestic creator-led education business monetizing through cohort programs, events, and content aimed at Australian business owners.

Regional players

• Wealth Enhancement Group: US-based wealth management and financial education firm serving retail investors with educational content and advisory services. Thematically comparable as a wealth-education business serving retail consumers, though operating primarily in the US with a regulated advisory model.

Broad incumbents

• Ramsey Solutions: US-based personal finance education brand (Dave Ramsey) operating events, courses, and content for wealth-building consumers. Comparable business model (creator-led financial education with paid courses and events), though at much larger scale and US-focused.
• Smart Investor: Long-running Australian investing education publication covering shares, property, and wealth strategy. Comparable as a broader incumbent serving the same Australian wealth-education audience, but operating primarily as a publishing/media business rather than a coaching brand.
• Tony Robbins (Business & Wealth Education): Global personal development and wealth-creation education brand monetizing through events, premium programs, and content. Comparable as a creator-led wealth/mindset education business at global scale, though with substantially broader reach and deeper program stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCqFgxpMjAgV5nJmD5J8mnLw
• Facebookfacebook.com/knowledgesource

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowledge Source