Muzeiko

What Muzeiko does

Muzeiko is a Sofia-based children's science center structured as a Municipal Cultural Institute (Общински Културен Институт Научно-Образователен Детски Център "Музейко", BULSTAT 180849511) under the Municipality of Sofia. Founded in 2015, it operates a single facility at ul. Prof. Boyan Kamenov No. 3 in Sofia, comprising over 130 interactive scientific exhibits and installations, a planetarium with copyright-protected content for ages 6+, and onsite café and retail. A team of over 40 professionals delivers informal STEAM (science, technology, engineering, arts, math) education through hands-on experiences, school and kindergarten programs ("Muzeiko v uchilishtata"), themed birthday party packages (with food partner Domino's), summer camps, and additional workshops (science laboratory, culinary, sports, ceramics). It also operates a volunteer program for ages 14+ with formal certification milestones and serves as the first such children's science center in Bulgaria.

The company's offering sits on three layers: a physical exhibit experience, a recurring-relationship layer (annual and three-month passes for individuals and families), and digital extensions (Muzeiko Online live virtual workshops via video conferencing, and Muzeiko in a Box physical STEAM kits shipped to customers). Distribution runs across an on-site box office, an online ticketing storefront at shop.muzeiko.bg, an off-site school outreach channel via [email protected], a dedicated teacher portal at mymuzeiko.bg, and digital delivery. The technology stack consists of conventional third-party SaaS — Ecwid for e-commerce, Bitrix24 for CRM, Google Analytics/Tag Manager/Facebook Pixel for analytics and ad measurement — with no AI or proprietary platform disclosed.

Commercially, Muzeiko sells single-day wristband tickets (with free admission for under-2s, persons with 50%+ disability, and accompanying caregivers), tiered subscription passes for individuals and families of 3 to 5+ members, prepay vouchers (BGN 15 adult, BGN 10 child, six-month validity), birthday party bundles priced by group size, and separately ticketed workshops and planetarium shows. Pricing is gated by day-of-week, age category, and season, with school groups receiving a complementary teacher admission (1 per 10 school children, 1 per 5 kindergarten children) and student discounts on ISIC card presentation. Revenue is generated primarily through consumer paid admissions, school group bookings, and ancillary café/retail, with the Sofia municipality as ultimate owner. Muzeiko markets through its website, an email newsletter, Facebook, and direct school/kindergarten relationships, and serves the entire Bulgarian market from a single physical site.

Name

Muzeiko

Legal name

ОБЩИНСКИ КУЛТУРЕН ИНСТИТУТ НАУЧНО-ОБРАЗОВАТЕЛЕН ДЕТСКИ ЦЕНТЪР "МУЗЕЙКО" (MUNICIPAL CULTURAL INSTITUTE SCIENTIFIC-EDUCATIONAL CHILDREN'S CENTER "MUZEIKO")

Website

https://muzeiko.bg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Muzeiko is a Sofia-based children's science center (a Municipal Cultural Institute of the Sofia municipality) operating 130+ interactive STEAM exhibits, a planetarium, school and birthday programs, and digital workshops for Bulgarian families and schools.

Ownership category

akta.pro rank

Product category

Children's Science Museum

NAICS

Museums (712110), Other Schools and Instruction (6116)

akta.pro primary industry

Children’s Museums (THAJADAE)

akta.pro secondary industry

Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• Children's science museum
• Interactive science exhibits
• STEAM education programs
• School field trips
• Planetarium shows

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Entry Tickets: Single-entry tickets granting access to Muzeiko exhibits for a specific day or time slot. Ticket prices vary by day of week, age category, and public holidays. Children under 2 enter free.
2. Annual and Three-Month Passes: Plastic customer cards granting unlimited admission to all exhibits during opening hours. Annual passes valid for one year; three-month passes valid for 90 days. Available for individuals, adults, and families (3-5+ members).
3. Birthday Party Packages: Complex service including themed party, exhibit visit, and party menu (provided by partner). Price determined by number of children and selected program. Requires advance reservation and deposit.
4. Additional Educational Programs: Separate tickets required for planetarium shows and various workshops including culinary, sports, science laboratory, and ceramics. Some weekend workshops are free.
5. Vouchers: Prepaid vouchers redeemable for entry tickets. Valid for up to six months after purchase. Adult voucher costs 15 leva; child voucher costs 10 leva.
6. Interactive Science Workshops: Online virtual science workshops (Muzeiko Online) and physical kit-based workshops (Muzeiko in a box) sold to individuals, schools, kindergartens, and organizations.
7. Retail and Café: Gift shop merchandise and café-restaurant services. 5% discount on gift shop items for annual/three-month pass holders.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Muzeiko is a children's science center in Sofia, Bulgaria, operating 130+ interactive hands-on exhibits covering a wide range of science topics, plus a planetarium. It offers themed workshops, birthday party formats, annual and three-month passes, school educational programs, off-site "Muzeiko goes to school" visits, online virtual workshops, and "Muzeiko in a Box" at-home science kits for children and families.

Product overview

Muzeiko is a children's science center operating as a unified product platform offering hands-on interactive scientific learning experiences. The core offering consists of museum admission with over 130 interactive exhibits, supplemented by ticketed add-on modules including the Planetarium, educational programs for organized school groups, and birthday party packages. The company also offers subscription passes (annual and three-month passes) for repeat visits. Additionally, Muzeiko has expanded into digital products including Muzeiko in a Box (physical kit with video content) and Muzeiko Online (live virtual science workshops), which deliver STE(A)M educational content remotely. Other supplementary services include science laboratory activities, culinary workshops, sports activities, and ceramics workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Science Museum Visit Access to 130+ interactive hands-on science exhibits at the Muzeiko science center in Sofia, designed for children and families to explore science topics through play.
• Planetarium Shows Planetarium presentations at the only planetarium located within a children's science center in Bulgaria, offering astronomical and space science experiences for children and families.
• Themed Educational Workshops Structured hands-on workshops on science topics for children and families, led by Muzeiko's science communication team.
• Birthday Party Programs Themed birthday party formats hosted at the science center for children, combining entertainment with educational activities.
• School Educational Programs (Field Trips) Structured educational visits for schools and kindergartens, providing curriculum-aligned STEAM learning experiences at the science center.
• Off-site School Programs ("Muzeiko goes to school") Mobile science programs delivered at schools and kindergartens, bringing Muzeiko's science communication to institutions that cannot visit the center.
• Online Virtual Workshops Live-streamed virtual science workshops delivered online, extending Muzeiko's educational offerings to remote participants.
• Muzeiko in a Box (At-Home Science Kits) Curated at-home science kits for children and families, extending Muzeiko's hands-on science experiences beyond the facility.
• Annual and Three-Month Passes Recurring membership passes granting unlimited or extended access to the science center, exhibits, and planetarium for individuals and families.
• Gift Shop and Café On-site retail shop selling science-themed merchandise and a café serving food and beverages to museum visitors.

Quantifiable outcome

• Over 130 interactive exhibits for hands-on learning experiences

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

One partnership is on record.

• Domino'sminorOthersDomino's provides the party menu/food for birthday party celebrations at Muzeiko. Customers can bring cake for birthday parties with a certificate of quality and origin.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liberty Science Center: Major US science center in New Jersey with interactive exhibits, planetarium, and K-12 educational programming. Overlaps heavily with Muzeiko's product set and school-group revenue stream.
• Technorama: Swiss science center in Winterthur focused on interactive physics and technology exhibits with strong family programming. A relevant Western European peer for Muzeiko's hands-on exhibit approach.
• Questacon: Australia's National Science and Technology Centre, featuring interactive exhibits, live science shows, and school programs. A larger public-sector science center with a directly comparable product mix to Muzeiko.
• Deutsches Museum: One of the world's oldest and largest science and technology museums, located in Munich. Comparable in subject matter (interactive STEM exhibits) but operates at a much broader scope and scale than Muzeiko.
• Exploratorium: Pioneering interactive science museum in San Francisco, built on hands-on exhibits and inquiry-based learning. Operates at much larger scale but shares Muzeiko's core 'learning through doing' philosophy and STEAM focus.

Emerging players

• KiwiCo: US-based subscription box service for kids' hands-on STEAM projects across age groups. Closely comparable to Muzeiko in a Box and the broader trend of digitizing/distributing children's science learning.
• MEL Science: Subscription-based STEM kit and VR/AR science education company. Directly comparable to Muzeiko's 'in a Box' physical kit product line and represents the digital-first competition Muzeiko is moving into.

Direct peers

• Experimentarium: Danish science center in Copenhagen with a strong focus on interactive, hands-on exhibits and family/children programming. Closely aligned with Muzeiko's experiential STEM model and subscription/access pass revenue structure.
• Copernicus Science Centre: Major interactive science center in Warsaw, Poland, offering hands-on exhibits, planetarium shows, and educational workshops for children and families. Highly comparable in concept, target audience, and Central/Eastern European market context to Muzeiko.

Regional players

• Science Centre Singapore: Singapore's flagship science center with 130+ interactive exhibits, planetarium, and KidsSTOP zone for young children. Strong product overlap with Muzeiko, particularly in the early-childhood STEM segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/muzeikobulgaria
• Xx.com/muzeikobulgaria
• LinkedInlinkedin.com/company/muzeiko

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muzeiko