Peequal
Peequal Limited designs and manufactures the UK's first women's squat-and-go urinal, made from sustainable biopolymer and recycled ocean plastic in flat-pack form. The Bristol-based company rents and leases units to festivals, public spaces, and event organizers across the UK and expanding into Europe, the US, and Australia.
- Company typePrivate
- Founded2020
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Peequal does
Peequal Limited is a Bristol, UK-based designer and manufacturer of the UK's first touch-free women's squat-and-go urinal, founded in 2020 by Amber Probyn and Hazel McShane. The company's core product is a patented flat-pack urinal made from sugar cane biopolymer and recycled ocean plastic, featuring waterless operation, anti-splashback bowl design, a 330-litre internal tank, and modular configurations (full circles, semi-circles, or linear). Each unit can be assembled by a single person in under 90 seconds, and up to 56 units fit on a single 44-ton articulated lorry, materially reducing transport cost and CO2 emissions relative to standard portable toilets. The company released a V5.0 product line in March 2026 adding occupancy indicators and improved ergonomics.
Peequal serves three primary customer segments: festival and event organizers (its anchor segment with deployments at Glastonbury, Download Festival, Brighton Pride, London Marathon, Royal International Air Tattoo, WOMAD, and Green Man); public space operators including councils, parks, stadiums, and transport hubs; and a Partner Program of toilet providers who deploy and service PEEQUAL units globally. The business model is primarily hardware rental/leasing for events, supplemented by managed services (delivery, setup, servicing, removal) and partner-network revenue sharing. Pricing is quote-based and not publicly disclosed, structured per-event around unit count, duration, and service requirements.
The company has raised approximately £1.25 million cumulatively across a 2022 seed round (£250K from Tom Blomfield and British Design Fund) and a 2025 round of nearly £1M earmarked for international expansion across Europe, the US, and Australia. Manufacturing is localized in Somerset, UK, with registered offices in Ross-On-Wye and satellite hubs in London and Hereford. The team is small (11-50 employees), led by the two co-founders, with a Lead Engineer, Event Operations Manager, and Marketing Coordinator forming the named core. Operational scale includes support of 20+ major UK events and demonstrated outcomes of up to 3x reduction in average toilet queue times and throughput of 13,000-20,000+ users at single sites over a festival weekend.
Peequal firmographics
Firmographics- Name
- Peequal
- Legal name
- PEEQUAL LTD
- Website
- https://peequal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peequal Limited designs and manufactures the UK's first women's squat-and-go urinal, made from sustainable biopolymer and recycled ocean plastic in flat-pack form. The Bristol-based company rents and leases units to festivals, public spaces, and event organizers across the UK and expanding into Europe, the US, and Australia.
- Ownership category
- akta.pro rank
Peequal industry classification
Industry- Product category
- Portable Sanitation Equipment
- NAICS
- Personal and Laundry Services (812)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- Portable Toilet Rental & Servicing (BPALAMAF)
- akta.pro secondary industry
- Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)
Keywords
Where Peequal is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Peequal business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Urinal Unit Rentals: PEEQUAL provides portable women's urinal units for rental at events and public spaces. The company handles delivery, setup, servicing, and removal for festival and event clients. Revenue is generated through unit deployment fees and ongoing service contracts.
- Partner Network Revenue Sharing: PEEQUAL operates a partner network of toilet providers who deploy and service units. Partners receive shared revenue from contracts, with PEEQUAL providing qualified leads and operational support.
- Festival and Event Services: End-to-end support including delivery, setup, servicing, and removal of urinal units at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom quote-based pricing for events and festivals |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Peequal product offering
Product offeringCore offering
Peequal designs, manufactures, and rents portable women's squat-and-go urinals for festivals, events, and public spaces. Units are made from sustainable materials (sugar cane biopolymer and recycled ocean plastic) and feature a patented flat-pack design that allows up to 56 units per articulated lorry and single-person assembly in under 90 seconds. The company also delivers complementary end-to-end sanitation services including delivery, setup, servicing, and removal, distributed through both direct sales and a global partner network of toilet providers.
Product overview
PEEQUAL is a physical products company offering the UK's first women's squat-and-go urinal system. The core product portfolio consists of the original PEEQUAL Women's Urinal and the newer V5.0 Line, both featuring flat-pack, waterless, sustainable designs made from sugar cane biopolymer and recycled ocean plastic. The company provides complementary service offerings including a Festival Sanitation Solution with end-to-end deployment support, a Public Spaces Solution for semi-permanent or temporary installations in parks, stadiums, and transport hubs, and a Partner Program enabling global toilet providers to deliver PEEQUAL systems. All products share a modular, flexible design allowing various configurations (circles, semi-circles, linear) and achieve up to 3x faster throughput than standard portable toilets while fitting up to 56 units per articulated lorry.
Differentiator
Problem solved
Functional benefit
Products and services
- PEEQUAL Women's Urinal (Original Generation) Award-winning, sustainably designed women's squat-and-go urinal made from sugar cane biopolymer and recycled ocean plastic. Features flat-pack design for efficient transport (up to 56 units per articulated lorry), 90-second single-person assembly, waterless operation, touch-free open-air design, and modular configurations (circles, semi-circles, linear). Sold and rented to festival organisers, event operators, public space operators, and toilet provider partners to reduce women's toilet queue times by up to 3x versus standard portable toilets.
- PEEQUAL V5.0 Line Next-generation women's urinal with enhanced user experience, including a green 'FREE' / red 'BUSY' occupancy indicator, anti-splashback bowl, 330-litre internal tank with sump for complete drainage, improved space-saving modular layout configurations, faster deployment, and streamlined maintenance. Retains the flat-pack, waterless, sustainable design of the original while improving logistics efficiency and user comfort. Sold and rented to festivals, sporting events, and large venues.
- Festival Sanitation Solution End-to-end portable sanitation service for festivals and large outdoor events. Includes delivery, setup, servicing, and removal of PEEQUAL women's urinal units, with trained logistics teams for nationwide UK coverage, health-and-safety compliant operations, and flexible deployment options supporting rapid setup and pack-down. Sold to festival directors, event operations managers, and venue operators.
- Public Spaces Sanitation Solution Flexible sanitation infrastructure service for parks, stadiums, seafronts, transport hubs, campuses, and heritage sites. Offers short-term event setups, semi-permanent installations, and co-branded community partnerships with impact reporting. Requires no digging, plumbing, or permanent infrastructure. Sold to councils, public venue operators, and local authorities.
Quantifiable outcome
- Reduced average queue times by up to 3x at major UK events
- +7 more outcomes
Companies that use Peequal
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Peequal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Peequal partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Glastonbury FestivalflagshipOne of the world's largest festivals with 210,000 attendees. PEEQUAL has grown from pilot to trusted large-scale infrastructure over four consecutive years, deploying 132 units across 11 locations in 2025.
- Royal International Air TattoocoreRAF Fairford aviation event with 150,000 visitors. PEEQUAL deployed 60 units on hard-standing runway setting, aligning with event's sustainability goals.
- WaterAidflagshipGlobal water and sanitation charity. WaterAid volunteers support PEEQUAL at events including Glastonbury, helping maintain facilities and supporting users. Partnership emphasizes shared commitment to sanitation access and gender equality.
- Judge DayminorLogistics partner for Green Belt Festival 2023 deployment. Judge Day is a logistics company that helped validate PEEQUAL's performance in new event contexts.
- NPKminorCompany that collects urine from PEEQUAL units at events to transform into fertilizer for farms. Supports sustainability goals by closing the nutrient loop.
- Bristol PridecoreMajor UK Pride event where PEEQUAL deployed 18 units. Partnership created inclusive toileting spaces and generated positive feedback about the service.
- Brighton PridecoreUK's largest Pride event where PEEQUAL deployed 60 units across 4 locations. Partnership emphasized inclusive design and sustainability.
- Download FestivalcoreMajor UK rock festival with 100,000 attendees. First-year deployment of 60 units near main stages significantly reduced queuing times.
Scale indicators13 records
Recent moves5 records
Expansion highlights6 records
Peequal competitors and assessment
Company assessmentDirect peers
- Shewee: Shewee manufactures portable female urination devices enabling women to urinate standing up, serving a closely overlapping use case (women's public urination at events and travel). PEEQUAL explicitly publishes a 'SheWee vs Women's Urinals' comparison, indicating direct competitive overlap.
- Lapee: Lapee was a direct competitor developing modular women's urinals for events and public spaces, operating from Denmark with a similar squat-style, waterless design. PEEQUAL's own blog compares its product head-to-head against Lapee, confirming direct competition in the same niche.
Emerging players
- Pstyle: Pstyle designs and sells stand-to-pee devices for women and gender-diverse users, targeting outdoor and event use. While a personal device rather than fixed infrastructure, it competes for the same end-user need at events.
- GoGirl: GoGirl produces disposable and reusable female urination aids marketed at outdoor, travel and event use cases. It addresses the same squat-to-pee user need but in personal device form, complementing rather than directly replacing portable stalls.
Regional players
- National Sanitation Foundation (NSF) certified portable toilet rental firms (e.g., Andy Gump): Andy Gump is a large US West Coast portable sanitation rental company serving events, construction and emergencies. It exemplifies the regional incumbent rental operators PEEQUAL will partner with or compete against on entry to the US market.
Broad incumbents
- Armal Bathroom Solutions: Armal is a US-headquartered manufacturer of portable sanitation equipment, including specialised units for events. It is a relevant incumbent peer as PEEQUAL pursues its stated US market entry.
- Satellite Industries: Satellite Industries is the world's largest manufacturer of portable sanitation equipment, serving festivals, construction and public events globally. As the broad incumbent portable toilet supplier, it is the primary incumbent PEEQUAL partners with or displaces at events.
- PolyJohn Enterprises: PolyJohn is a major North American portable restroom manufacturer with a broad product line for events, construction and municipalities. It represents the legacy portable sanitation category PEEQUAL is disrupting with its flat-pack women's urinal.
- TOI TOI & DIXI: TOI TOI is one of Europe's largest portable toilet rental and event sanitation providers, operating a continent-wide service network. It is a natural partner or incumbent competitor as PEEQUAL expands across Europe.
Others
- WaterAid: WaterAid is a global water and sanitation NGO that is an active strategic partner of PEEQUAL, deploying volunteers at events and lending credibility on gender-equity and sanitation narratives. It is ecosystem-relevant rather than competitive but materially shapes PEEQUAL's brand positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Peequal social profiles
Digital presencePeequal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peequal leadership team
Management profileNumber of profiles
Profiles5 records
Peequal funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peequal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peequal
What does Peequal do?
Peequal designs, manufactures, and rents portable women's squat-and-go urinals for festivals, events, and public spaces. Units are made from sustainable materials (sugar cane biopolymer and recycled ocean plastic) and feature a patented flat-pack design that allows up to 56 units per articulated lorry and single-person assembly in under 90 seconds. The company also delivers complementary end-to-end sanitation services including delivery, setup, servicing, and removal, distributed through both direct sales and a global partner network of toilet providers.
Is Peequal a public or private company?
Peequal is a private company. It is classified as venture growth investor backed and is currently operating.
When was Peequal founded?
Peequal was founded in 2020. It employs 11 to 50 people.
Where is Peequal based?
Peequal is headquartered in Bristol, United Kingdom, in the Europe region.
How does Peequal make money?
Three revenue lines are on record. Urinal Unit Rentals are the primary driver. The others are partner Network Revenue Sharing and festival and Event Services.
Who are Peequal's main competitors?
Direct peers on record are Shewee and Lapee. Emerging players are Pstyle and GoGirl. National Sanitation Foundation (NSF) certified portable toilet rental firms (e.g., Andy Gump) is listed as a regional player. Broad incumbents are Armal Bathroom Solutions, Satellite Industries, PolyJohn Enterprises and TOI TOI & DIXI. WaterAid is listed as an others.
Does Peequal have an API?
No public API is recorded for Peequal.
What industry is Peequal in?
Peequal's product category is Portable Sanitation Equipment. Its primary akta.pro industry code is BPALAMAF, Portable Toilet Rental & Servicing, with a secondary code of HSACAFAH, Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations). Its NAICS code is 812 and its SIC code is 4950.