Siam Country Club

What Siam Country Club does

Siam Country Club is a privately held Thai golf course operator founded in 1971, distinguished as the country's first privately owned golf course. It operates five championship courses across two locations: a four-course Pattaya complex along the Gulf of Thailand (Old Course, Plantation, Waterside, and Rolling Hills) and a single Bangkok course opened in 2022 near Suvarnabhumi International Airport. Course design has been contributed by internationally recognized architects including I. Izumi (Old Course, 1971), Schmidt-Curley Design (Plantation 2008, Old Course renovation 2007, Rolling Hills 2020), IMG Golf Course Design (Waterside, 2014), and Toby Cobb of Coore & Crenshaw Design (Bangkok, 2022). Notable architectural features include Plantation's triple green configuration, Rolling Hills' 'Wall of Death' bunker complex, and Waterside's water-heavy routing. The Old Course has hosted the Honda LPGA Thailand multiple times, with champions including Ariya Jutanugarn (2021) and Patty Tavatanakit (2024), and the club is recognized in Golf Digest's top 100 world courses.

The business runs a daily-fee, direct-to-consumer model. Core revenue comes from green fees (THB 5,700-8,500 per round, with weekend and public-holiday premiums), mandatory cart rental (THB 1,000, driven exclusively by Siam Country Club caddies), and caddie services (THB 500 plus discretionary gratuity starting at THB 500). Ancillary streams include club/shoe/umbrella rental, multi-cuisine F&B (Japanese, International, Thai), pro shop sales of premium equipment brands (Titleist, Callaway, TaylorMade, PXG, Bridgestone, Nike, Adidas, FootJoy), and corporate/private event hosting at four Pattaya venues and one Bangkok venue. Distribution is via the company's multilingual website (English, Korean, Japanese, Thai), phone and email reservations, dedicated corporate sales teams, and walk-in availability. Membership pricing is not publicly disclosed, and visitor play requires no membership. The club has no disclosed parent company, no funding rounds, no disclosed revenue figures, and is operated as a private entity.

Primary customer segments are inbound international golf tourists from Korea, Japan, and English-speaking countries, corporate groups booking tournaments and incentive events, Bangkok-based business travelers using the urban course, and couples/families hosting weddings and celebrations. Tournament heritage, championship conditioning, and the caddie-driven service model position the club as Thailand's premier destination golf brand, with growth indicated by a new course launched in each of 2008, 2014, 2020, and 2022.

Name

Siam Country Club

Legal name

Siam Country Club

Website

https://siamcountryclub.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

Siam Country Club operates five championship golf courses across Thailand's Pattaya (4 courses) and Bangkok (1 course) markets. Founded in 1971, it serves international golf tourists, corporate groups, and business travelers via pay-as-you-go green fees, mandatory caddie/cart services, F&B, event hosting, and pro shop sales.

Ownership category

akta.pro rank

Product category

Golf Resort Services

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf resort operator
• Corporate golf events
• Tournament host venue
• Golf caddie services

Headquarters

HQ city

Chon Buri

HQ country

Thailand

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Core revenue from visitor green fees across five courses. Pricing varies by course and day of week (weekday vs weekend/public holidays). Green fees include mandatory caddie service.
2. Golf Cart Rental: Mandatory cart usage at all courses, with carts driven exclusively by Siam Country Club caddies. Cart fees are separate from green fees.
3. Caddie Services: Mandatory caddie service for all players. Individual caddie fee of THB 500 per player, with separate gratuity at golfer's discretion.
4. Equipment Rental: Golf club rental (THB 2,500), golf shoes rental (THB 800), umbrella rental (THB 500). Follower/cart fee for non-playing guests (THB 2,500).
5. Food and Beverage: On-site restaurants at each clubhouse offering Japanese, International, and Thai cuisines. Restaurants feature panoramic course views and cater to post-round dining, golfer's breakfasts, and elegant lunches.
6. Event Hosting and Private Dining: Meetings, conferences, corporate tournaments, weddings, proposals, and private dining events. The club offers event venues at both Pattaya (4 locations) and Bangkok (1 location) with customizable packages.
7. Pro Shop Sales: Premium golf equipment, apparel, and merchandise from brands including Titleist, Callaway, TaylorMade, PXG, Bridgestone Golf, Nike, Adidas, Footjoy. Also includes LPGA Thailand merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Siam Country Club operates five championship golf courses across two locations in Thailand (four in Pattaya, one near Bangkok), offering public tee-time access with mandatory caddie service and cart rental. Complementary revenue comes from clubhouse dining, pro shop retail, equipment rentals, and private/corporate event hosting (tournaments, weddings, meetings). The club is recognized as the long-standing host of the Honda LPGA Thailand.

Product overview

Siam Country Club is a multi-location golf resort operator in Thailand offering five championship golf courses as its core products: the historic Old Course (1971), the 27-hole Plantation Course (2008), the player-friendly Waterside Course (2014), the innovative Rolling Hills Course (2020), and the urban Bangkok Course (2022). All courses are complemented by clubhouse facilities, pro shops, practice areas, and dining restaurants serving Japanese, International, and Thai cuisines. The company also offers meetings & events services for corporate and private occasions, and provides online tee time booking across all properties.

Differentiator

Problem solved

Functional benefit

Brands

• Old Course: Thailand's first privately owned golf course (1971), classic parkland layout. Host of Honda LPGA Thailand multiple times. Renovated by Schmidt-Curley Design in 2007.
• Plantation
• Waterside
• Rolling Hills
• Bangkok

Products and services

• Old Course Thailand's first privately owned championship golf course, opened in 1971, featuring a classic parkland layout with tree-lined fairways, gentle undulations, and mature tamarind and acacia trees. Available for public tee-time bookings; hosted the Honda LPGA Thailand multiple times.
• Plantation Course 27-hole championship complex opened in 2008, featuring three nine-hole loops (Sugar Cane, Tapioca, Pineapple) with an iconic triple green, sweeping elevation changes, panoramic Pattaya views, and deep bunkering. Open for public tee-time bookings.
• Waterside Course Modern 18-hole championship course opened in 2014, designed by IMG Golf Course Design, featuring open fairways, gentle contours, and strategically placed water hazards with lakeside vistas. Hosted the Women's Amateur Asia Pacific Championship; open for public tee-time bookings.
• Rolling Hills Course Championship course opened in 2020, designed by Schmidt-Curley, featuring dramatic elevation changes, the signature "Wall of Death" bunker complex on par-5 15th, and a "Dream Sequence" finish on holes 16-18. Approximately 7,200 yards; open for public tee-time bookings.
• Bangkok Course Championship course opened in 2022, designed by Toby Cobb of Coore & Crenshaw Design, located near Bangkok's city limits and Suvarnabhumi Airport with wide fairways, strategic water hazards, and bold bunkering. Offers private club feel in a public setting, 30-40 minutes from city center.
• Meetings & Events Event venues and services for private and corporate occasions across SCC's Pattaya and Bangkok locations, including meeting spaces, corporate and private tournaments, private dining, weddings, and proposals. Customized event packages available with dedicated corporate sales support.
• Dining Restaurant services at each course offering Japanese, International, and Thai cuisines. Features panoramic course views, with signature dishes showcasing fresh local ingredients for post-round dining, golfer's breakfasts, and elegant lunches.
• Tee Time Booking Online booking service for tee times across all five SCC courses, supporting single players and groups up to 5 on weekdays, with sales department contact for groups of 20+. Available in multiple languages.

Quantifiable outcome

• Multiple LPGA tournament wins hosted, including 2021 (Ariya Jutanugarn) and 2024 (Patty Tavatanakit) Honda LPGA Thailand champions

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Schmidt-Curley DesigncoreTechnology or IntegrationSchmidt-Curley Design is the architecture firm behind multiple Siam Country Club courses including Plantation (2008), Old Course renovation (2007), and Rolling Hills (2020). Lee Schmidt and Brian Curley are internationally acclaimed golf course architects known for innovative designs that maximize natural terrain features.
• Coore & Crenshaw Design (Toby Cobb)coreTechnology or IntegrationToby Cobb from Coore & Crenshaw Design designed the Bangkok Course (2022). Coore & Crenshaw is renowned for creating strategic, player-friendly layouts that work with natural terrain. Their involvement brought modern design innovations to the Bangkok venue.
• IMG Golf Course DesigncoreTechnology or IntegrationIMG Golf Course Design, an Asian golf industry leader, designed the Waterside Course (2014). IMG is a major global golf design and consulting firm that created the player-friendly championship Waterside layout with its signature water hazards.
• I. IzumicoreTechnology or IntegrationI. Izumi was the original designer of the Old Course, Thailand's first privately owned golf course, opened in 1971. The classic parkland design established the foundation for Siam Country Club's heritage.
• TitleistminorOthersPremium golf equipment brand available in the Pro Shop, offering golf balls, clubs, and accessories for purchase or rental.
• CallawayminorOthersPremium golf equipment brand available in the Pro Shop alongside TaylorMade, PXG, and Bridgestone Golf, offering clubs and equipment for purchase or rental.
• TaylorMademinorOthersPremium golf equipment brand available in the Pro Shop alongside Callaway, PXG, and Bridgestone Golf, offering clubs and equipment for purchase or rental.
• PXGminorOthersPremium golf equipment brand (Parsons Xtreme Golf) available in the Pro Shop alongside Callaway, TaylorMade, and Bridgestone Golf.
• Bridgestone GolfminorOthersPremium golf ball and equipment brand available in the Pro Shop alongside Callaway, TaylorMade, and PXG.
• Nike, Adidas, FootjoyminorOthersAthletic and golf apparel brands available at the Plantation Pro Shop, offering footwear, apparel, and accessories for purchase.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• IMG Golf Course Design: Design partner that built SCC's Waterside Course and a global golf consulting/design firm. Listed as an ecosystem participant because it provides the architectural IP and tournament consulting that powers competitive positioning for premium clubs like SCC.

Direct peers

• Ayodhya Links: Newer premium Thai golf course near Bangkok, designed by Brian Curley of Schmidt-Curley. Comparable as a high-end, architecturally distinctive Thai golf destination serving corporate and tourist segments.
• Alpine Golf & Sports Club: Premium Thai championship golf club near Bangkok, designed by Ron Garl, hosting international tournaments. Comparable to Siam Country Club as a high-end destination targeting Korean, Japanese, and European golf tourists.
• Thai Country Club: One of Thailand's most prestigious private golf clubs in Bangkok, also designed by Schmidt-Curley and frequently ranked alongside Siam Country Club in international lists. Directly comparable as a premium Thai championship course hosting corporate and tournament play.
• Amata Spring Country Club: Championship golf club in Chonburi (Pattaya region) that has hosted prestigious Asian and European Tour events. Directly comparable to Siam Country Club's Pattaya portfolio as a premium resort-area championship venue.
• Black Mountain Golf Club: Multiple-time award-winning Thai golf course in Hua Hin, also Schmidt-Curley designed, targeting European and Asian tourists. Comparable premium positioning and design pedigree to Siam Country Club.

Regional players

• Laguna Phuket Golf Club: Resort-style championship course in Phuket targeting European and Asian tourists. Comparable to Siam Country Club's Pattaya courses as a premium Thai resort-golf destination with F&B and event facilities.
• Sentosa Golf Club: Singapore's premier multi-course club and a regular host of LPGA and Asian Tour events. Comparable as a regional Asian prestige venue with multiple championship courses and international tournament pedigree.
• Hong Kong Golf Club: Historic multi-course club in Fanling, Hong Kong, hosting major Asian championships. Comparable as a premium Asian golf club with championship pedigree, historic branding, and corporate event business.

Broad incumbents

• Royal Bangkok Sports Club: Historic Bangkok sports club with golf operations, offering broader recreational amenities. Comparable in scale and prestige to Siam Country Club Bangkok but with a wider sport portfolio and older membership base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/siamcountryclubpattaya
• Instagraminstagram.com/siamcountryclubbangkok/?hl=en
• Xx.com/SiamCountryClub
• LinkedInlinkedin.com/company/siam-country-club-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siam Country Club